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Introduction 
 I have now got to the point where I can begin 
planning my film in more depth and decide on 
the marketing strategy. I will now begin to 
make decisions on things such as casting, 
format of release and unique selling point etc. 
This will help me in the creation of my trailer as 
I will have a better understanding of what
Similar Existing Titles 
 American Crime – 2004: This is an existing 
crime thriller fairly similar to my title. The 
film contains elements of action and 
violence, following a similar narrative to 
mind. A team must unearth evidence that 
will help them discover who murdered 
two victims. By looking at this title I will be 
able to add to my ideas and see just how 
the film has been created. 
 Memento – 2000: This film contains aspects of 
crime and mystery, fitting in well with the narrative 
of my film. The film begins with a montage, 
starting with a polaroid photograph of a dead body 
developing in rewind, ending up in its undeveloped 
state again. The film continually makes the 
audience feel on edge, with telephone calls off 
unknown people and many elements of violence 
and attack. This is similar to the way my film makes 
the audience feel, adding tension and drama to the 
overall narrative.
Similar Existing Titles 
 Nine Dead – 2009: This film is one that I have previously looked at 
on my blog, analysing the trailer. The plot is very similar to the 
one I came up with, with victims being kidnapped and held in a 
bunker. This makes the audience feel fear throughout the film, 
almost as if they don’t know what is going to happen next, an 
element of surprise. I want my film narrative to have this affect on 
my audience as it is a typical convention of a crime thriller. 
Although the overall narrative is different to mine and the reason 
the victims have been kidnapped is different, it is a good film to 
look at when it comes to seeing the sorts of shots to use in my 
trailer and to identify the pace I should be using. 
 The Departed – 2006: The film contains 
elements of terror, victimisation and crime 
throughout the film and aspects of police 
and detective work. This is very similar to 
my plot as throughout I follow the police 
working towards finding the kidnapped 
victim before the time runs out. This film is 
fast paced, similar to how I have visualised 
my trailer to be.
Casting 
 First main character (Lauren Wilcox) Played by: 
Nicki Hill 
 Second main character (Masked murderer) 
Played by: Mark Price (Face not shown) 
 Detective 1 (Jason Wood) Played by Chris 
Morgan 
 Detective 2 (Kathy Graham) Played by Rachel 
Long 
 Murder Victim (Sarah Langley) Played by 
Phillipa Lay
Blurb 
 “Time is key for the survival of Lauren as she 
is kidnapped by a masked murderer and 
told that she will die if she isn’t found by 
midnight. Was reporting a brutal murder 
the right thing to do?” 
 Total Film Magazine “The most gripping 
film of 2015 *****”

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Marketing Strategy

  • 1.
  • 2. Introduction  I have now got to the point where I can begin planning my film in more depth and decide on the marketing strategy. I will now begin to make decisions on things such as casting, format of release and unique selling point etc. This will help me in the creation of my trailer as I will have a better understanding of what
  • 3. Similar Existing Titles  American Crime – 2004: This is an existing crime thriller fairly similar to my title. The film contains elements of action and violence, following a similar narrative to mind. A team must unearth evidence that will help them discover who murdered two victims. By looking at this title I will be able to add to my ideas and see just how the film has been created.  Memento – 2000: This film contains aspects of crime and mystery, fitting in well with the narrative of my film. The film begins with a montage, starting with a polaroid photograph of a dead body developing in rewind, ending up in its undeveloped state again. The film continually makes the audience feel on edge, with telephone calls off unknown people and many elements of violence and attack. This is similar to the way my film makes the audience feel, adding tension and drama to the overall narrative.
  • 4. Similar Existing Titles  Nine Dead – 2009: This film is one that I have previously looked at on my blog, analysing the trailer. The plot is very similar to the one I came up with, with victims being kidnapped and held in a bunker. This makes the audience feel fear throughout the film, almost as if they don’t know what is going to happen next, an element of surprise. I want my film narrative to have this affect on my audience as it is a typical convention of a crime thriller. Although the overall narrative is different to mine and the reason the victims have been kidnapped is different, it is a good film to look at when it comes to seeing the sorts of shots to use in my trailer and to identify the pace I should be using.  The Departed – 2006: The film contains elements of terror, victimisation and crime throughout the film and aspects of police and detective work. This is very similar to my plot as throughout I follow the police working towards finding the kidnapped victim before the time runs out. This film is fast paced, similar to how I have visualised my trailer to be.
  • 5. Casting  First main character (Lauren Wilcox) Played by: Nicki Hill  Second main character (Masked murderer) Played by: Mark Price (Face not shown)  Detective 1 (Jason Wood) Played by Chris Morgan  Detective 2 (Kathy Graham) Played by Rachel Long  Murder Victim (Sarah Langley) Played by Phillipa Lay
  • 6. Blurb  “Time is key for the survival of Lauren as she is kidnapped by a masked murderer and told that she will die if she isn’t found by midnight. Was reporting a brutal murder the right thing to do?”  Total Film Magazine “The most gripping film of 2015 *****”