This document discusses target audiences for films, specifically horror film subgenres. It identifies the target audiences for supernatural horror, comedy horror, and madness/paranoia films as primarily males and females aged 15-40 from middle and working class backgrounds. Research was conducted through interviews that found people who enjoy supernatural horror expect jump scares, tension building, and original storylines, while feedback on social media also cited occult themes and curses. The key takeaway is that an effective supernatural horror film requires good scares, visual effects, and an engaging plot.

1. What is a target
Audience?

2. Target Audience
• You can define a target audience by their age,
gender and class.
• People of different ages, class and genders will
prefer different things so it is important to choose
the right target audience for your film.

3. Why is it important for a film to have a target audience?
• It is important for a film to have a target Audience
because it allows them to focus on a group of people.
• This makes it easy for the directors and producers to
create a film suitable for this particular group of people.

4. 3 Sub-genres
• The 3 Sub-genres we’ve chosen research are:
• Supernatural Horror:
• Comedy Horror:
• Madness + Paranoia:

5. Target Audience for Supernatural Horror
• A supernatural horror would focus on:
• Male and Female adults aged 15 to 40 in their working
and middle class.
• This is their target audience as their films are
supposed to be frightening and makes the audience
think it could happen to them.

6. Target Audience for Comedy-Horror
• Comedy Horror films would focus on Male + Female aged 15-
40 preferably in the middle class.
• Comedy horror films would rely on gore and dark/black
humour.
• Comedy Horror films focus on this target audience they want
to target a big group of people who would find the film funny
and dark at the same time.

7. Target Audience for Madness + Paranoia
• When creating a horror film based around Madness and
paranoia, the crew would focus on making their film suitable for
18-35 males in the working/middle class.
• They chose this target audience as films focussing on madness
and paranoia will be quite dark and twisted and therefore
unsuitable for teenagers under 18 years of age.

8. Supernatural Horror
• Supernatural Horror was the sub-genre that we
preferred over the other two.

9. Interviews
• We gathered results from 20 people of different
ages and lifestyles. Here are the results. Below are
some of the popular responses that we received.
Yes No
Would you
watch this
genre?
13 7
Why or why
not?
“There’s always a new film which will be
scarier”
“It’s realistic for something that isn’t real.”
“Some of them are actually really scary!”
“It’s unoriginal”
“To predictable for me”
“The hand-held supernatural films make me
dizzy.”
“It’s not aimed at people my age.”

10. Audience Summary
• With our results we can conclude that people who do enjoy the
supernatural sub-genre are male and females in their teenage
years 15+ to people aged 40 and under.This proves the target
audience of supernatural films is successful as it interests their
audience.
• However, people who do not enjoy the supernatural sub-genre
are elderly people who do not prefer the scary films or
teenagers aged 14-19 who just didn’t like the sub-genre.

11. Audience Expectations on Supernatural
Horrors and Facebook Summary
• From the people that we interviewed who enjoyed watching supernatural
horrors we learned that they expect jumpscares, build up of tension, a decent
storyline so it looks unique and is original.
• They also said the effects of the film should be up to scratch so it’s believable
and realistic looking to scare the audience even more.
• However, from our Facebook status:“What do you expect in supernatural
films?” Two people replied. One person replied with:“Jump scares and dealing
with the occult.” Another said “murder, aliens and curses.”

12. What we learned from Audience
Feedback
• We learned that in order to create a
successful supernatural film, you need good
scares, effective and professional CGI and
good storyline/plot to keep the audience
interested and scared.