The document discusses the target audience for a horror film opening sequence. The primary audience is males ages 18-25, as horror films tend to be most successful with and make the most money from this demographic. Research shows males prefer horror genres more than females due to themes of masculinity and sexualization of female characters. The target audience would fall into socioeconomic categories C1, C2, or D in the UK, which are middle to lower-middle class. Examples of potential audience members are provided, generally being university students and young professionals who enjoy socializing with friends. Charts show most horror audiences are male, prefer supernatural subgenres, and are primarily ages 19-24.
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2. The Core audience for my opening sequence/film ranges from the ages of 18 to 25 and is
predominantly male.
Age - The age of my target audience is from 18 to 25 years old, this is the age bracket that horror
movies/films have the most success in and make the most amount of money. Additionally, this is the
age group that is legally allowed to view the content and they will understand most of what
happens in the movies/films as they are adult themed.
Gender - The most common gender to watch horror movies/films are males. This does follow the
stereotype of the male role being masculine and not getting scared at a movie whereas women
have a more fearful approach. Another reason Males are the main target audience for horror
movies is because of the over sexualisation of female characters, this means men are more likely to
watch horror movies and therefore more profit will be generated.
Ethnicity – There is a wide range of ethnic diversity within the audience of a horror film/movie,
horror movies have large success in the US which is a hugely multi–cultural society very similar to
the UK.
Who would be the audience for your film?
3. *Socio-economic Profiling
A High ranking professionals; lawyers, doctors etc.
B Middle class professionals; middle managers in business, teachers.
C1 “White collar” office workers; junior managers, office clerks, bank clerks, nurses etc.
C2 Skilled manual workers; carpenters, electricians etc.
D Semi-skilled and unskilled manual workers; drivers, post sorters, labourers
E People subsisting on state benefits; the unemployed, pensioners etc.
Who would be the audience for your film?
My target audience will fit into the C1, C2 or D category as they have free time at
weekends and appreciate the type of films the horror genre entails. These socio-
economic groups are middle/lower class.
4. **Psychographic Profiling
Reformer An independent thinker, craving harmony and authenticity
Explorer Someone desiring discovery, challenge and new experiences
Succeeder A goal-orientated organiser who needs control
Aspirer A materialistic seeker of status
Mainstreamer Someone in search of security, belonging and routine
Struggler An escapist who lives for today but is often viewed as a loser
Resigned Someone focused on survival and nostalgia with long-held values
Who would be the audience for your film?
Two of my characters are mainstreamers, Charlie and Josh whereas Dom is
Resigned. Whereas the target audience will mainly consist of mainstreamers
which want to view horror movies with their friends. On the next slide there
are some audience examples.
5. Target Audience Examples
I enjoy clubbing and social media in general
with my friends. I also play football and jog
regularly whilst at Uni, some of my hobbies
include cycling and rock climbing. Finally, I
love horror movies that have a good story
and relatable characters as well as the
movie being cheap to watch or buy !
I am 20 years old and studying fine art at
Southampton University, I have on younger
brother who is very similar to me and an older
sister who lives abroad in Spain. I play football
and go to the gym regularly allowing me to
get out of flat. I am active but sometimes have
very lazy days watching movies and TV.
‘Hard work leads to success’.
Tess Davis
6 Mutual Friends
Charlotte Kent
29 Mutual Friends
James Ford
15 Mutual Friends
Lads Football
15 Members
1698
Requests
I spend a lot of my time with friends when I
am not working, we love going shopping
and looking around the city. I also enjoy
fashion and photography which is why I
shop a bit too much ! I enjoy clubbing and
going to parties to meet new people.
I am22 years old and in my last year of
University, I study at London Fashion College
and work in Timberland. I go on holiday twice
a year to Australia and the Caribbean as I have
family who now live there. Finally, i sing and
song write in my spare time which is, now that
i think about it, not that spare anymore. I
balance work, education and socializing and
then I have no more free time.
‘If it doesn't fit try it in another
colour’.
Tess Davis
14 Mutual Friends
Adam Parker
37 Mutual Friends
3027
Requests
Daniel Cavv
32 Mutual Friends
Shopping
Squad
8 Members
Adam Parker Katy Niece
Who would be the audience for your film?
6. Audience Profile
• On the previous slide we can see two ideal audience profiles for my
film/movie. These are stereotypical audiences members made from
observing my research more carefully. This target audience is
therefore going to be roughly around the age of 18 to 25 and have an
average income of about £19,000 to £20,000 per year. The next slide
illustrates the audience data that will be watching my film/movie.
7. Audience Data
This pie chart shows us the different
percentages between a male and
female audience watching horror. This
data directly correlates to my audience
research as we can see that the horror
genre is generally preferred by males.
This allows me to include more male
orientated themes and thus works to
my advantage.
This pie chart illustrates to us what
type of sub genre within horror is
more popular. This is helpful data as
it allows me to create a story that
comfortably fits into that sub genre
and thus give the best outcome from
my audience. Additionally, the data
gives me a strong indicator of what I
should include in my film/movie for it
to be successful.
This chart is focused upon the film
audiences age. As stated in previous
research I conducted this shows how
the prim horror age is between 19-
24. This means adult themes will be
prominent and that I can include
everything I desire to in my film as
my audience are mature. Finally, this
data means I can specifically focus
my work on my audiences
preferences and therefore making it
more enjoyable for them, the
consumer.
