This document discusses targeting a male audience aged 15-30 for a horror film. Horror films typically contain graphic violence, language, and gory content, making younger audiences less suitable. The film would receive a 15 certificate to match other similar horror films. While mainly targeting males, some females and older audiences may also be interested due to elements of thriller. Research involving audience interviews found that families also enjoy watching together, and people have different preferences. The target audience was expanded to recognize varied interests in the horror genre.

2. The target audience for my
media product would be
males aged 15-30. This is
because horror films usually
contain strong bloody
violence, intense
supernatural threat, strong
language and gory
violence. If my target
audience was to be
younger, the film would not
look like a serious horror film
as it connotes to a less
mature audience. For
example, The Woman In
Black was given a
certificate of 12A as it had
less imagery of what is
usually expected in a horror
film therefore the target
audience would be 12-18.

3. My media product would be
certificate of 15 as certain films
such as Drag me to hell, The devil
inside and The wolfman are
certificated 15 and are in the horror
genre.
My audience could also have an
older audience as many adults like
to read novels and my film is ‘an
adaptation’ of a novel such as films
like Dracula which is certificated an
18 therefore it could draw in a
bigger and older audience.
Also my film has elements of thriller
which makes it a hybrid genre of a
supernatural horror and thriller
therefore there would be a wider
range of audience as it is a hybrid
genre so some people would like
the horror whereas some people
might like the thriller.

4. Hobbies
Social Networks
Films & TV Shows
Shopping and Food
This could be related to the target audience my film is for.

5. As part of our research and planning, we went out and interviewed members of the public asking their opinion on horror films.
We decided to interview a female as we thought we
could find out whether females are interested in horrors
and whether we would have a wider target audience.
From this we realised that our target audience is not just
males.
We then interviewed a male who we thought would be
our target audience but were proven wrong as he said
he didn’t like horror films and he talked about the
reasons. This made us realise that who we thought
would be our target audience (young people) might
not all like it.
We interviewed this man who was a tourist as we thought
we would see whether different cultures watch horror
rather than knowing the audience for British horrors. He
explained that he liked watching it with family and friends
as they get to spend time with each other. Before doing
this interview we expected only friends to watch it together
but found out that families watch horrors together too.
Whilst doing this interview, we also asked whether they
go cinema or watch at horror movies at home, they said
they’d prefer to watch it at home so there isn’t any
noise.
At the end of our research of audience, we found out that we could have a bigger target audience and a different variety of people
watching our film as not to judge what kind of people would watch horrors as many people have their own opinion on horrors
therefore we knew that many different people would be into the horror genre.

6. This is a typical horror movie which
is also an example of the hybrid
genres. This film has got positive
feedback from the public
audience.
The percentage of votes is highest
on 8/10 which shows the film has
had achieved its target audience.
The chart shows that the target
audience for this film is mainly
males under 18. This shows that
those from 15 – 18 have enjoyed
this film and this could be the most
common age range for the horror
genre. My target audience would
be similar to this as this also aims at
the same target audience.

7. The audience would be attracted to my media product because a
lot of teenage males like the horror genre and the elements within it.
This wouldn’t be as effective to females as they would usually prefer
films that are in romantic comedy genre as they like to see
representations of themselves.
My media product immediately establishes the characteristics of a
typical horror film. I do this by opening with shots of satanic objects
that represent the theme of the film. The characters shown in the
opening are common conventions in a horror film. By using a priest
and the victim in the opening, it allows the audience to gain interest
in the narrative and be frightened leaving enigma codes which is
most important within this genre.