Starbucks was founded in 1971 in Seattle, Washington and has grown to become the largest coffeehouse company in the world. The document discusses Starbucks' success factors like its customer-centric culture and convenient locations. It also details how Starbucks differs from other coffee houses in its unique preparation methods like precisely steaming milk for cappuccinos and lattes. To attract non-coffee drinkers, Starbucks offers alternative drinks without coffee like Frappuccinos and a variety of teas and foods. Future challenges may include increasing competition from companies like Dunkin Donuts and changing customer perceptions.