The first Starbucks opened in 1971 in Seattle, Washington by three partners inspired by coffee entrepreneur Alfred Peet. They initially sold high-quality coffee beans and equipment. The name "Starbucks" came from the chief mate in the book Moby-Dick. The first store was located in Seattle from 1971-1976 and later moved. During this time, they only sold coffee beans and not drinks. They began directly sourcing coffee beans from growers in their first year.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
For their final project, second semester Northern Virginia Community College Composition students (ENG 112) work in groups to create presentations that introduce, analyze, and draw a conclusion about a significant American cultural artifact, (a trend, a celebrity, or anything that significantly impacts American culture). Students work together to build a persuasive argument using a combination of text, multimedia, and visual design. Students develop a claim about the negative or positive impact of the artifact on the demographic of American culture it affects. Alternatively, students may discuss what the artifact says about our culture.
These students are asked to explore a cultural artifact and determine its significance and/or role in our society. Students are encouraged to present their findings using any media they wish to implement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. The first Starbucks was opened in Seattle, Washington, on March 30, 1971, by three partners who met while they
were students at the University of San Francisco:English teacher Jerry Baldwin, history teacher Zev Siegl, and writer
Gordon Bowker were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred
Peet after he taught them his style of roasting beans. Bowker recalls that Terry Heckler, with whom Bowker owned
an advertising agency, thought words beginning with "st" were powerful. The founders brainstormed a list of words
beginning with "st," and eventually landed on "Starbo," a mining town in the Cascade Range. From there, the group
remembered "Starbuck," the name of the chief mate in the book Moby-Dick.Bowker said, "Moby-Dick didn't have
anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense."
The first Starbucks store was located in Seattle at 2000 Western Avenue from 1971 to 1976. This cafe was later moved
to 1912 Pike Place.During this time, Starbucks stores sold just beans and not coffee drinks.During its first year of
operation, it purchased green coffee beans from Peet's Coffee & Tea,then began buying directly from growers.
BRAND
HISTORY
4. BRAND USP
The USP of Starbucks is a relatively simple one:
premium coffee.
The premium coffee experience that Starbucks claims
to offer is what makes it stands out from its peers
and this includes not just the high-quality coffee, but
also employee-customer interactions, environment,
and ambiance offered, complete with various
conveniences.
Inspiring and nurturing the human spirit-"'one
person, one cup and one neighborhood at a time"
5. BRAND VISION AND MISSION
Mission statement: "To inspire and nurture
the human spirit — one person, one cup and
one neighborhood at a time."
Purpose statement: "To establish Starbucks as the
premier purveyor of the finest coffee in the world
while maintaining our uncompromising principles
while we grow."
6. Middle to upper class
Have a tendency for a greater amount of disposable
income
College student
Those looking for the right atmosphere to meet with
people or do some work or reading
Young adults(aged 18-24)
25-40 years of age, these people fall under the
secondary target market. They are looking out for a
good crowd to be with and wish to establish their place
in the high-end society
TARGET CUSTOMER
7.
8. STARBUCKS LOGO EVOLUTION
Symbolize the melding of the two companies
color scheme-coffee brown to the familiar green
1987-1992
Image of a mythical two-tailed mermaid siren
coffee brown color scheme
symbolism represents the irresistible and seductive
quality of the coffee
1971-1987
No longer includes the "Starbucks coffee"
Freedom and flexibility to think beyond just coffee
The logo was designed to celebrate the company's
40'th anniversary
2011-Present
1992-2011
Crops the image of the mermaid with a closeup view
14. AMBIENCE
Imagine this: You walk into a place and the atmosphere is light
and airy. The subtle scent of coffee beans fills the air and
everyone that approaches you is friendly and welcoming. You’re
comfortable and feel like you belong; because you do. As in most
cities, it’s a place where people meet, discuss ideas, and conduct
business. After taking a few sips of that Caramel Macchiato, you
immediately get that feeling of energy and optimism. Perhaps
it’s partly due to the caffeine and sugar rush, or maybe it’s that
the presence of a Starbucks typically indicates a city on the rise.
15. BIGGEST STARBUCKS IN THE WORLD
Starbucks Chicago Roastery
Coffee lovers rejoice — the long-awaited
Starbucks Reserve Roastery is now open on
The Magnificent Mile. The massive five-story
location occupies more than 35,000 square
feet, making it the largest Starbucks in the
world.
The Chicago roastery is just the sixth
Starbucks Reserve location in the world,
following locations in Seattle, Shanghai,
New York City, Milan, and Tokyo. The
Reserve locations were designed to
showcase the company’s rarest beans and
celebrate the craft of coffee, including
roasting, brewing, aging, infusing and
blending.