Starbucks aims to inspire and nurture the human spirit through high quality coffee and human connection. The company was founded in 1971 in Seattle and has since expanded globally. Starbucks focuses on social responsibility through initiatives like ethical sourcing and supporting coffee farmers. The company also emphasizes environmental sustainability and community involvement.
Starbucks is an international coffee chain founded in 1971 in Seattle, Washington that currently has over 17,800 locations across more than 59 countries. It sells coffee, tea and other beverages and food items. Starbucks' mission is to inspire and nurture the human spirit through coffee. Its goal is to reach 40,000 cafes globally, with half located outside the United States. Starbucks employs various business strategies to encourage customers to purchase more, such as designing its stores to make people stay longer and placing counters in the middle to promote additional purchases.
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
Starbucks was founded in 1971 in Seattle, Washington by three partners. It opened its first store in Pike Place to sell high quality coffee beans and equipment. In the 1990s, it expanded throughout the US and became a publicly traded company. In 2011, Starbucks announced plans to open locations in India through a joint venture with Tata Global Beverages called Tata Starbucks. As of 2016, Tata Starbucks had 84 outlets across 7 Indian cities. Starbucks offers various coffee beans, hot and iced coffee drinks, as well as Indian food items. It has established brand elements like its distinctive logo and sustainable packaging strategy. Starbucks faces competition in India from cafes like Cafe Coffee Day, Costa Coffee and Barista.
Starbucks opened its first location outside the US in Vancouver in 1987 and has since expanded across Canada. Key events include opening 5 stores in Toronto in 1996, incorporating as a Canadian subsidiary in 2001, and celebrating the openings of its 400th company-operated and 100th licensed locations in 2005. Starbucks strives to inspire and nurture the human spirit in each neighborhood through high-quality coffee, community involvement, and creating a welcoming third place beyond work and home.
Starbucks managing a high growth brand 05.12.2011HAMZA SANDA
Starbucks began in 1971 as a small coffee bean retailer and has since grown into the largest coffeehouse company in the world with over 17,000 stores globally. Under CEO Howard Schultz, Starbucks expanded its vision beyond coffee to become a third place for customers between work and home. Starbucks focuses on high quality coffee and customer experience through well-trained employees and carefully designed stores. While diversifying products, Starbucks maintains its core coffee business values. Looking forward, Starbucks plans to continue expanding globally and improving its brand awareness worldwide.
Starbucks began in 1971 as a single coffee shop in Seattle and has grown to over 16,000 stores globally. While experiencing rapid growth, Starbucks has recently faced challenges as sales declined during the recession. The company is refocusing its strategy on international expansion, retail products, and revitalizing its Seattle's Best brand to diversify. Starbucks remains in the mature stage of its lifecycle and must continue innovating its brand experience such as mobile ordering to fend off competitors and stay relevant in the coffee market.
Starbucks opened its first store in 1971 in Seattle's Pike Place Market. It grew to over 20,000 stores globally by focusing on high-quality coffee, customer experience in its stores as a "third place" outside of work and home, and social responsibility. Starbucks pioneered ethical sourcing guidelines and sustainability efforts. It diversified its brand through acquisitions like Tazo Tea, Evolution Fresh, and La Boulange to offer more products. Innovation, location strategy, and loyalty programs helped drive continued revenue growth internationally.
Starbucks is an international coffee chain founded in 1971 in Seattle, Washington that currently has over 17,800 locations across more than 59 countries. It sells coffee, tea and other beverages and food items. Starbucks' mission is to inspire and nurture the human spirit through coffee. Its goal is to reach 40,000 cafes globally, with half located outside the United States. Starbucks employs various business strategies to encourage customers to purchase more, such as designing its stores to make people stay longer and placing counters in the middle to promote additional purchases.
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
This document provides an overview of Starbucks, including its history, products, growth strategy, and competitors. It was founded in 1971 and has expanded from 55 stores in 1989 to over 2,200 today. Under CEO Howard Schultz, Starbucks pursued aggressive international expansion. While this strategy helped Starbucks become a global brand, some question if it has stretched too far by moving into non-coffee areas. McDonald's and Dunkin' Donuts pose the biggest threats as competitors by offering cheaper coffee options. The document evaluates Starbucks' partnerships and international growth strategy, finding that most markets still have room for expansion but the company risks diluting its brand by expanding too broadly.
Starbucks was founded in 1971 in Seattle, Washington by three partners. It opened its first store in Pike Place to sell high quality coffee beans and equipment. In the 1990s, it expanded throughout the US and became a publicly traded company. In 2011, Starbucks announced plans to open locations in India through a joint venture with Tata Global Beverages called Tata Starbucks. As of 2016, Tata Starbucks had 84 outlets across 7 Indian cities. Starbucks offers various coffee beans, hot and iced coffee drinks, as well as Indian food items. It has established brand elements like its distinctive logo and sustainable packaging strategy. Starbucks faces competition in India from cafes like Cafe Coffee Day, Costa Coffee and Barista.
Starbucks opened its first location outside the US in Vancouver in 1987 and has since expanded across Canada. Key events include opening 5 stores in Toronto in 1996, incorporating as a Canadian subsidiary in 2001, and celebrating the openings of its 400th company-operated and 100th licensed locations in 2005. Starbucks strives to inspire and nurture the human spirit in each neighborhood through high-quality coffee, community involvement, and creating a welcoming third place beyond work and home.
Starbucks managing a high growth brand 05.12.2011HAMZA SANDA
Starbucks began in 1971 as a small coffee bean retailer and has since grown into the largest coffeehouse company in the world with over 17,000 stores globally. Under CEO Howard Schultz, Starbucks expanded its vision beyond coffee to become a third place for customers between work and home. Starbucks focuses on high quality coffee and customer experience through well-trained employees and carefully designed stores. While diversifying products, Starbucks maintains its core coffee business values. Looking forward, Starbucks plans to continue expanding globally and improving its brand awareness worldwide.
Starbucks began in 1971 as a single coffee shop in Seattle and has grown to over 16,000 stores globally. While experiencing rapid growth, Starbucks has recently faced challenges as sales declined during the recession. The company is refocusing its strategy on international expansion, retail products, and revitalizing its Seattle's Best brand to diversify. Starbucks remains in the mature stage of its lifecycle and must continue innovating its brand experience such as mobile ordering to fend off competitors and stay relevant in the coffee market.
Starbucks opened its first store in 1971 in Seattle's Pike Place Market. It grew to over 20,000 stores globally by focusing on high-quality coffee, customer experience in its stores as a "third place" outside of work and home, and social responsibility. Starbucks pioneered ethical sourcing guidelines and sustainability efforts. It diversified its brand through acquisitions like Tazo Tea, Evolution Fresh, and La Boulange to offer more products. Innovation, location strategy, and loyalty programs helped drive continued revenue growth internationally.
- Starbucks began in 1971 with 3 partners opening their first store, growing to over 17,000 stores in 50 countries by 2011 through expanding their retail operations and pursuing new distribution channels.
- Their mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time" and their vision is to be the premier coffee provider while maintaining principles as they grow.
- They aim to provide an inviting yet stylish environment in stores and use their stores as advertising by providing a good customer experience.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Developed a campaign for Starbucks, with a new strategy in mind. Emphasizing that Starbucks only offers high-quality coffee, and ingredients. "Only the Best".
Starbucks offers a wide variety of coffee beverages and foods. They are known for their coffee, offering over 30 blends, and seasonal drinks like pumpkin spice lattes. In addition to coffee and food served in stores, Starbucks sells whole bean coffee, bottled frappuccinos, and tea worldwide through grocery stores and hotels. One of their most successful products is the bottled frappuccino, which is convenient and available in many stores.
Starbucks is a global coffeehouse chain with over 21,000 stores in 65 countries. It purchases high quality coffee beans from around the world to roast and sell a variety of coffee and tea drinks. In addition to coffee, Starbucks serves breakfast, lunch and snack items. It has expanded from its origins in 1971 in Seattle through global growth and acquisitions of other brands like Teavana and Evolution Fresh. Starbucks remains a leader in the coffee industry and continues developing new products to meet customer demand.
Starbucks proposes an online marketing campaign to highlight its environmental, ethical, and community responsibility. The campaign would utilize social media like Twitter and Facebook daily to share Starbucks' efforts and engage customers. It would also feature bi-weekly blogs showcasing responsible actions. The goal is to positively influence perceptions of Starbucks and potentially increase store visits and donations. The budget for the social media implementation is low, but $10,000 per month would be allocated for new responsible initiatives.
Starbucks is a global coffee company founded in 1971 that has grown to over 16,000 locations in 50+ countries. It aims to be the premier purveyor of high-quality coffee while maintaining principles of respect, diversity, excellence and community. Starbucks has a variety of coffee, food and merchandise products sold through company-operated and licensed stores. It uses strategies like opening new stores, expanding into new retail channels, developing new products and concepts, and continuing international growth to remain profitable and successful.
Starbucks began in 1971 in Seattle as just a coffee shop but is now a global brand with over 20,000 stores in 61 countries. It has expanded rapidly across North America, Asia, Europe, and other regions. Starbucks promotes its brand through various channels like advertising, product placement in movies, social media, and direct marketing. It also promotes social causes like environmental sustainability, fair trade, and helping communities through initiatives like (Product) Red and disaster relief efforts. Starbucks has grown to become a globally successful company through adaptation and a future-oriented strategy.
This document discusses the "Coffee Wars" between major coffee chains like Starbucks, Dunkin Donuts, and McDonald's McCafe brand. It analyzes each brand's identity, customer value proposition, brand positioning, personality, and equity. Starbucks targets customers looking for a premium coffee experience in a cafe environment, focusing on quality, variety, and personalized service. Dunkin targets busy customers on-the-go looking for an affordable, convenient caffeine fix. While McCafe has grown financially, its brand is weakened by associations with McDonald's fast food and lacks the trust of coffee drinkers. Going forward, Starbucks faces challenges maintaining its identity as it expands offerings, while Dunkin risks falling into a "brand image trap" dictated by
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
Starbucks aims to satisfy customers and create a "third place" environment beyond home and work. It focuses on ethically sourcing high-quality coffee beans and improving farmers' lives. The company was founded in 1971 and expanded under CEO Howard Schultz in the 1980s-90s. Starbucks offers benefits to part-time employees and trains staff on coffee, customer service and retail skills. It has become a popular gathering place with Wi-Fi and food items in addition to coffee drinks.
This document provides an overview of Starbucks' social media presence and strategy. It analyzes Starbucks' engagement on platforms like Facebook, Twitter, YouTube, and through proprietary channels. It compares Starbucks' performance to competitors like Caribou Coffee and Dunkin Donuts. The document observes Starbucks' search engine optimization and provides suggestions for Starbucks to improve their international involvement, product selection, promotion strategies, and reduce seasonal fluctuations and market saturation. It recommends Starbucks reduce their "snobby" image and better incorporate social media into their store experiences.
Starbucks began in 1971 in Seattle, Washington and has grown to become the largest coffeehouse company in the world with over 19,000 stores globally. The document discusses Starbucks' emphasis on high quality coffee beans and drinks, extensive employee training programs, and friendly customer service culture. It also examines Starbucks' brand positioning in targeting discerning coffee drinkers seeking a premium coffee experience and explores some of the opportunities and challenges for Starbucks expanding into the Indian market.
Starbucks is a global coffee company that operates over 19,000 stores worldwide. It started as a small coffee bean roaster in Seattle in 1971. Under new leadership in the 1980s, Starbucks expanded and pioneered the coffee shop concept. Today it sells coffee, tea, food items and coffee brewing equipment across 62 countries. Starbucks positions itself as an upscale brand that provides customers with a unique experience in its stores. It focuses on high quality coffee and customer service to drive its continued global success.
The document provides an overview of Starbucks' social media presence and strategy. It analyzes Starbucks' various social media channels including Facebook, Twitter, YouTube and proprietary channels. It compares Starbucks' performance on these channels to competitors like Caribou Coffee and Dunkin Donuts. The document also examines Starbucks' search engine optimization and provides recommendations for improving Starbucks' social media involvement including being more culturally sensitive internationally and reducing their snobby image.
Starbucks began in 1971 in Seattle as a small coffee bean roaster and retailer. It has since grown to over 30,000 stores globally, making it the largest coffeehouse company in the world. Starbucks aims to be more than just a coffee seller, but a place to gather with others and feel a sense of community. The company's success is largely due to its adaptation to local cultures while maintaining a consistent brand image. Going forward, Starbucks continues to focus on global expansion, new product innovation, and social responsibility initiatives.
Starbucks is the world's largest coffeehouse company with over 17,000 stores in 50+ countries. Founded in 1971, it was transformed in the 1980s under new CEO Howard Schultz to focus on coffee drinks and the "third place" retail experience. Key to Starbucks' success has been ensuring consistently high coffee quality, innovative new products, strategic partnerships, and expanding globally while maintaining its brand image. Ongoing challenges include retaining quality standards internationally, competing with local coffee traditions, and responding to price sensitivity as the coffee market becomes more competitive.
The document discusses the marketing mix concept known as the 4 P's - product, price, place, and promotion. It originated from an article in 1964 that combined various marketing ingredients into these four categories. As an example, the document then summarizes Starbucks' use of the 4 P's. It outlines Starbucks' history and growth since 1971. It also describes Starbucks' products, premium pricing strategy, locations (cafes, online, app), and promotional activities like advertising and sales promotions.
Starbucks Story and Marketing Strategies9988559750
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 21,000 stores worldwide and is the largest coffeehouse company globally. Starbucks serves hot and cold beverages including coffee, tea and snacks. It aims to create a third place between home and work for customers. The company focuses on quality coffee, customer connection and community. It has expanded aggressively across the US and worldwide since being founded in 1971.
Starbucks A brand study college project karan dureja
Starbucks is an American global coffee company and coffeehouse chain. It became profitable in the 1980s and has expanded rapidly since, growing to over 26,000 stores in 72 countries. Starbucks has a matrix organizational structure with functional, geographic, and product-based divisions. It uses a value-based pricing strategy and offers a wide range of coffee drinks, food, and accessories. Starbucks aims to provide an exceptional customer experience in its stores through high quality products and friendly service. The company uses an integrated marketing communications approach including advertising, social media, loyalty programs, and partnerships to promote its brand.
Starbucks is an American global coffee company and coffeehouse chain. It has over 20,000 stores worldwide and places an emphasis on ethical sourcing and diversity. The company was founded in 1971 and has experienced rapid expansion, going public in 1992. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and a positive in-store experience. It aims to source coffee ethically and be environmentally responsible. The company refers to its employees as "partners" to emphasize their important role. Starbucks faces challenges in the Indian market around blending with local culture, price sensitivity of customers, and competitive rivalry.
Este documento describe la creación de un equipo multidisciplinario ("Premium Iconic Team") para ayudar a una marca a establecerse como una marca premium icónica. El equipo analizará y propondrá iniciativas para mejorar la credibilidad premium y el estado icónico de la marca en áreas críticas como el branding, la tecnología, los servicios y las experiencias de los clientes. El equipo estará formado por expertos internos y externos de diferentes disciplinas que trabajarán de forma colaborativa.
- Starbucks began in 1971 with 3 partners opening their first store, growing to over 17,000 stores in 50 countries by 2011 through expanding their retail operations and pursuing new distribution channels.
- Their mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time" and their vision is to be the premier coffee provider while maintaining principles as they grow.
- They aim to provide an inviting yet stylish environment in stores and use their stores as advertising by providing a good customer experience.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Developed a campaign for Starbucks, with a new strategy in mind. Emphasizing that Starbucks only offers high-quality coffee, and ingredients. "Only the Best".
Starbucks offers a wide variety of coffee beverages and foods. They are known for their coffee, offering over 30 blends, and seasonal drinks like pumpkin spice lattes. In addition to coffee and food served in stores, Starbucks sells whole bean coffee, bottled frappuccinos, and tea worldwide through grocery stores and hotels. One of their most successful products is the bottled frappuccino, which is convenient and available in many stores.
Starbucks is a global coffeehouse chain with over 21,000 stores in 65 countries. It purchases high quality coffee beans from around the world to roast and sell a variety of coffee and tea drinks. In addition to coffee, Starbucks serves breakfast, lunch and snack items. It has expanded from its origins in 1971 in Seattle through global growth and acquisitions of other brands like Teavana and Evolution Fresh. Starbucks remains a leader in the coffee industry and continues developing new products to meet customer demand.
Starbucks proposes an online marketing campaign to highlight its environmental, ethical, and community responsibility. The campaign would utilize social media like Twitter and Facebook daily to share Starbucks' efforts and engage customers. It would also feature bi-weekly blogs showcasing responsible actions. The goal is to positively influence perceptions of Starbucks and potentially increase store visits and donations. The budget for the social media implementation is low, but $10,000 per month would be allocated for new responsible initiatives.
Starbucks is a global coffee company founded in 1971 that has grown to over 16,000 locations in 50+ countries. It aims to be the premier purveyor of high-quality coffee while maintaining principles of respect, diversity, excellence and community. Starbucks has a variety of coffee, food and merchandise products sold through company-operated and licensed stores. It uses strategies like opening new stores, expanding into new retail channels, developing new products and concepts, and continuing international growth to remain profitable and successful.
Starbucks began in 1971 in Seattle as just a coffee shop but is now a global brand with over 20,000 stores in 61 countries. It has expanded rapidly across North America, Asia, Europe, and other regions. Starbucks promotes its brand through various channels like advertising, product placement in movies, social media, and direct marketing. It also promotes social causes like environmental sustainability, fair trade, and helping communities through initiatives like (Product) Red and disaster relief efforts. Starbucks has grown to become a globally successful company through adaptation and a future-oriented strategy.
This document discusses the "Coffee Wars" between major coffee chains like Starbucks, Dunkin Donuts, and McDonald's McCafe brand. It analyzes each brand's identity, customer value proposition, brand positioning, personality, and equity. Starbucks targets customers looking for a premium coffee experience in a cafe environment, focusing on quality, variety, and personalized service. Dunkin targets busy customers on-the-go looking for an affordable, convenient caffeine fix. While McCafe has grown financially, its brand is weakened by associations with McDonald's fast food and lacks the trust of coffee drinkers. Going forward, Starbucks faces challenges maintaining its identity as it expands offerings, while Dunkin risks falling into a "brand image trap" dictated by
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
Starbucks aims to satisfy customers and create a "third place" environment beyond home and work. It focuses on ethically sourcing high-quality coffee beans and improving farmers' lives. The company was founded in 1971 and expanded under CEO Howard Schultz in the 1980s-90s. Starbucks offers benefits to part-time employees and trains staff on coffee, customer service and retail skills. It has become a popular gathering place with Wi-Fi and food items in addition to coffee drinks.
This document provides an overview of Starbucks' social media presence and strategy. It analyzes Starbucks' engagement on platforms like Facebook, Twitter, YouTube, and through proprietary channels. It compares Starbucks' performance to competitors like Caribou Coffee and Dunkin Donuts. The document observes Starbucks' search engine optimization and provides suggestions for Starbucks to improve their international involvement, product selection, promotion strategies, and reduce seasonal fluctuations and market saturation. It recommends Starbucks reduce their "snobby" image and better incorporate social media into their store experiences.
Starbucks began in 1971 in Seattle, Washington and has grown to become the largest coffeehouse company in the world with over 19,000 stores globally. The document discusses Starbucks' emphasis on high quality coffee beans and drinks, extensive employee training programs, and friendly customer service culture. It also examines Starbucks' brand positioning in targeting discerning coffee drinkers seeking a premium coffee experience and explores some of the opportunities and challenges for Starbucks expanding into the Indian market.
Starbucks is a global coffee company that operates over 19,000 stores worldwide. It started as a small coffee bean roaster in Seattle in 1971. Under new leadership in the 1980s, Starbucks expanded and pioneered the coffee shop concept. Today it sells coffee, tea, food items and coffee brewing equipment across 62 countries. Starbucks positions itself as an upscale brand that provides customers with a unique experience in its stores. It focuses on high quality coffee and customer service to drive its continued global success.
The document provides an overview of Starbucks' social media presence and strategy. It analyzes Starbucks' various social media channels including Facebook, Twitter, YouTube and proprietary channels. It compares Starbucks' performance on these channels to competitors like Caribou Coffee and Dunkin Donuts. The document also examines Starbucks' search engine optimization and provides recommendations for improving Starbucks' social media involvement including being more culturally sensitive internationally and reducing their snobby image.
Starbucks began in 1971 in Seattle as a small coffee bean roaster and retailer. It has since grown to over 30,000 stores globally, making it the largest coffeehouse company in the world. Starbucks aims to be more than just a coffee seller, but a place to gather with others and feel a sense of community. The company's success is largely due to its adaptation to local cultures while maintaining a consistent brand image. Going forward, Starbucks continues to focus on global expansion, new product innovation, and social responsibility initiatives.
Starbucks is the world's largest coffeehouse company with over 17,000 stores in 50+ countries. Founded in 1971, it was transformed in the 1980s under new CEO Howard Schultz to focus on coffee drinks and the "third place" retail experience. Key to Starbucks' success has been ensuring consistently high coffee quality, innovative new products, strategic partnerships, and expanding globally while maintaining its brand image. Ongoing challenges include retaining quality standards internationally, competing with local coffee traditions, and responding to price sensitivity as the coffee market becomes more competitive.
The document discusses the marketing mix concept known as the 4 P's - product, price, place, and promotion. It originated from an article in 1964 that combined various marketing ingredients into these four categories. As an example, the document then summarizes Starbucks' use of the 4 P's. It outlines Starbucks' history and growth since 1971. It also describes Starbucks' products, premium pricing strategy, locations (cafes, online, app), and promotional activities like advertising and sales promotions.
Starbucks Story and Marketing Strategies9988559750
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 21,000 stores worldwide and is the largest coffeehouse company globally. Starbucks serves hot and cold beverages including coffee, tea and snacks. It aims to create a third place between home and work for customers. The company focuses on quality coffee, customer connection and community. It has expanded aggressively across the US and worldwide since being founded in 1971.
Starbucks A brand study college project karan dureja
Starbucks is an American global coffee company and coffeehouse chain. It became profitable in the 1980s and has expanded rapidly since, growing to over 26,000 stores in 72 countries. Starbucks has a matrix organizational structure with functional, geographic, and product-based divisions. It uses a value-based pricing strategy and offers a wide range of coffee drinks, food, and accessories. Starbucks aims to provide an exceptional customer experience in its stores through high quality products and friendly service. The company uses an integrated marketing communications approach including advertising, social media, loyalty programs, and partnerships to promote its brand.
Starbucks is an American global coffee company and coffeehouse chain. It has over 20,000 stores worldwide and places an emphasis on ethical sourcing and diversity. The company was founded in 1971 and has experienced rapid expansion, going public in 1992. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and a positive in-store experience. It aims to source coffee ethically and be environmentally responsible. The company refers to its employees as "partners" to emphasize their important role. Starbucks faces challenges in the Indian market around blending with local culture, price sensitivity of customers, and competitive rivalry.
Este documento describe la creación de un equipo multidisciplinario ("Premium Iconic Team") para ayudar a una marca a establecerse como una marca premium icónica. El equipo analizará y propondrá iniciativas para mejorar la credibilidad premium y el estado icónico de la marca en áreas críticas como el branding, la tecnología, los servicios y las experiencias de los clientes. El equipo estará formado por expertos internos y externos de diferentes disciplinas que trabajarán de forma colaborativa.
Hospitality Law Conference 2010 - The Modern Menu: Warnings, Disclaimers, and...HospitalityLawyer.com
This document discusses menu labeling requirements and liability issues related to food warnings and disclosures. It covers implied and express warranties under breach of warranty law, the reasonable expectation test for claims involving natural substances in food, statutory liability under food misrepresentation laws, and federal menu labeling laws regarding nutrient content and health claims. It also summarizes some case law on menu warnings and provides recommendations for developing policies around allergens, raw foods, and economic disclaimers.
This document discusses strategies for a premium coffee brand, including products offered, target markets, competitors, and branding elements. It outlines a focus on specialty coffee selections and customized drinks in a consistent, stimulating environment. Key aspects of the brand proposition include sophistication, importance, and lifestyle extension. The document also analyzes competitors' market shares and recommends strategies like market penetration, product diversification, and developing relationships across the coffee value chain.
The document discusses the extended marketing mix, also known as the 7 Ps of marketing, which includes three additional elements - People, Process, and Physical Evidence - for services marketing. It provides examples of each element. For people, it refers to staff hiring and training. For process, it refers to service delivery systems. For physical evidence, it allows customers to make judgments about the organization. It then provides an example for McDonald's in the Philippines, describing their product offerings, pricing, promotion, place, people, process, and physical evidence.
Strategic Marketing: A Case Study of StarbucksYee Jie NG
The document discusses Starbucks' global expansion and marketing strategies. It covers Starbucks' product levels including their core, actual and augmented products. It also discusses their product classification, individual product decisions around attributes, branding, packaging and services. It analyzes how Starbucks builds brand equity, customer equity and positions its brand. Finally, it discusses Starbucks' approach to international marketing issues and recommendations for continuous global expansion.
The document provides an overview of marketing and the marketing process. It defines marketing as understanding customer needs and creating value for customers to build strong customer relationships. The marketing process involves 5 steps - 1) understanding customer and market needs, 2) designing a customer-driven strategy, 3) developing an integrated marketing program using the 4Ps, 4) building profitable customer relationships, and 5) capturing value from customers. The goal is to satisfy customer needs at each step of the process in order to create loyal customers and profits for the company.
- Starbucks is a global coffee company established in 1971 in Seattle, Washington that is famous for its coffee beans and cafe atmosphere. It operates over 14,000 stores worldwide.
- In addition to coffee beverages, Starbucks also sells pastries, coffee beans, coffee accessories, and branded merchandise.
- Since 1971, Starbucks has expanded globally and introduced new product lines while maintaining its focus on quality coffee and customer experience.
The marketing mix, also known as the four P's, refers to product, price, place, and promotion - the key elements of a company's marketing strategy. Each element is interrelated and should work together to achieve the desired marketing objectives. An effective marketing mix meets customer needs, balances the four elements consistently, and creates a competitive advantage through a strategic blend of these factors tailored to the specific product and target market.
This document discusses product differentiation and positioning strategies. It defines positioning as how consumers perceive a product relative to competitors based on important attributes. It identifies several types of competitive advantages for differentiation, including product, service, channel, people, and image. The document provides advice for choosing the right competitive advantage based on criteria like importance, superiority, and affordability. It outlines positioning strategies such as "more for more" and "more for less" and provides an example positioning statement.
DiBella Coffee vs Starbucks - Consumer behavior, segmentation, positioning an...MarcusHEikeland
This document provides an analysis comparing Di Bella Coffee and Starbucks. It includes sections on consumer behavior, market segmentation, positioning, and recommendations. Di Bella focuses on specialty coffee and the customer experience while Starbucks has expanded globally but diluted their brand. The document recommends Di Bella expand domestically and internationally to establish market leadership while continuing to innovate and build their brand.
Oreo‘s Advertising & Communications Strategy: Is it effective? Alexandra Ashton
Oreo celebrated its 100th birthday in 2012 with a global advertising campaign called "Celebrate the Kid Inside". The campaign used a mix of advertising, promotions, public relations, personal selling and direct marketing to communicate the brand's value and build customer relationships. Oreo appeals to both rational reasons and emotions through its advertising. Its 2012 UK TV ad explained the ritual of twisting, licking and dunking Oreo cookies to a curious child, invoking nostalgia and playfulness. Oreo uses both involvement-oriented messages resonating with lifestyles and persuasive sequential processes in its campaigns.
Coca-Cola and Pepsi are the two largest beverage companies in the world that compete for market share. Both companies target the mass market globally using similar segmentation strategies including geographical, demographic, and psychographic segmentation. They utilize brand ambassadors and localized branding and advertising campaigns. While Coca-Cola is preferred by some for its stronger carbonation, Pepsi has a sweeter taste and appeals more to youth; however, consumer preference ultimately comes down to personal taste.
This document discusses differentiation and positioning strategies for online marketing. It defines differentiation as adding meaningful differences to distinguish a product from competitors. Companies can differentiate along dimensions like product, services, personnel, channel, and image. Specific internet differentiation strategies include site environment, making intangibles tangible, building trust, efficient order processing, pricing, and customer relationship management. Positioning involves creating a desired image in the public's mind based on relevant attributes, benefits, user categories, competitors, or an integrator role. The document provides examples of how companies have implemented various differentiation and positioning strategies online.
Starbucks was founded in 1971 as a coffee, tea, and spice store named after the first mate in Moby Dick. In the 1980s, Howard Schultz joined as head of marketing and later became CEO after acquiring the company. Under Schultz's leadership, Starbucks grew rapidly and introduced new products like coffee ice cream, bottled Frappuccinos, and lighter coffee options. By the 2000s, Starbucks had extended its brand into grocery stores and offered in-store CD burning services to customers.
This document contains information about Starbucks, including its history and mission statements over time. It started in 1971 as a small coffee shop in Seattle and has grown to be a global brand with over 16,000 stores. The document outlines Starbucks' strengths as a leading coffee brand, as well as weaknesses, opportunities, and threats. It also discusses competitors and provides recommendations to enhance Starbucks' business.
The document discusses Pepsi's marketing mix, including its products, pricing, placement, and promotion strategies. It provides background on Pepsi being founded in 1890s. For products, it mentions PepsiCo's variety of carbonated and non-carbonated beverages. For pricing, it notes Pepsi aims to provide quality products at lowest price. For placement, it is ubiquitous in stores. For promotion, Pepsi uses various advertising methods and focuses on market positioning and maintaining its brand name globally.
Principles of Marketing - Pricing Strategies- Ch-11Sadril ASif
This document provides an overview of various pricing strategies. It discusses market-skimming pricing and market-penetration pricing, which set high and low initial prices respectively. It also covers product mix pricing like optional and two-part pricing. Additional strategies include segmented pricing based on customers, locations, or time periods. Promotional pricing uses tactics like discounts, rebates, or bundles to temporarily lower prices. The document outlines risks and considerations for international, geographical, and dynamic pricing as well. It concludes with a discussion of public policy, ethical issues, and compliance relating to pricing practices.
This is a project where analysis of quality management has been done.. It has an overview, organization structure,analysis and conclusion. I hope you find it helpful.
Starbucks was founded in 1971 in Seattle, Washington to sell high quality imported coffee beans. It aimed to bring back the Italian coffee house tradition to the United States with stores reflecting elegance and informality. After expanding quickly within North America in the 1980s and 1990s, Starbucks now has over 16,700 stores globally. In addition to offering comprehensive healthcare benefits to employees, Starbucks funds literacy programs for children and ensures ethical sourcing and environmentally responsible practices in its coffee farming. The company also engages in community volunteering and partnerships to support causes like fighting HIV in Africa. Starbucks plans to continue innovating new high quality products while maintaining its brand identity and values.
Starbucks Corporation was founded in 1971 in Seattle, Washington. It began as a small coffee bean roaster and seller but grew significantly after CEO Howard Schultz was inspired by Italian coffee bars. Starbucks now operates over 28,000 stores globally and has become the largest coffeehouse company in the world. The company focuses on high-quality coffee and customer experience. Starbucks bases its strategy on environmental sustainability and social responsibility. It aims to inspire communities one customer at a time.
Starbucks' corporate social responsibility strategy focuses on three pillars: commitment to communities through the Starbucks Foundation, commitment to ethical sourcing of coffee and other materials, and commitment to the environment through reducing waste and building greener stores. Starbucks works with farmers to ensure coffee is sourced responsibly and pays above market price for fair-trade coffee. It also partners with local non-profits through community stores and invests in employee and community welfare.
Starbucks provides a brief history of the company starting in 1971 and highlights its growth over the decades. The document outlines Starbucks' values of providing a great work environment, embracing diversity, applying high standards of excellence, developing satisfied customers, contributing positively to communities and the environment, and recognizing profitability. It also discusses Starbucks' brand essence and focus on coffee, people, and experience. The summary highlights Starbucks' commitment to social responsibility through initiatives like fair trade, organic, and shade grown coffee as well as support for coffee farmers and local communities.
Starbucks was founded in 1971 in Seattle, Washington to sell high quality imported coffee beans. It aimed to bring the Italian coffee house tradition to the United States. Starbucks has since expanded globally with over 16,700 stores in 43 countries. Starbucks provides comprehensive health care benefits to employees and funds literacy programs through its foundation. It also partners with conservation efforts and ensures ethical sourcing of coffee beans to be environmentally and socially responsible. Starbucks faces increased competition from fast food chains entering the coffee market but aims to continue offering high quality coffee and expanding its product range for long term success.
Starbucks has grown from a single store in 1971 to over 20,000 stores worldwide. However, the global recession in 2007 and McDonald's entry into the coffee market with $1 coffee has challenged Starbucks. They closed 600 underperforming U.S. stores in 2008 and slowed new store openings to 200 in 2009. McDonald's attacks Starbucks with cheap coffee, claiming $4 coffee is "dumb." Starbucks needs a strategy to offset these attacks on pricing while maintaining their brand positioning and quality.
This document provides an overview of Starbucks and Old Town White Coffee, two leading coffee companies. It discusses Starbucks' history and founding in 1971 in Seattle, Washington. It also outlines Old Town White Coffee's history of becoming the first company to mass produce and market white coffee from Ipoh, Malaysia on a commercial scale. The rest of the document analyzes Starbucks' logo, vision, mission, strategies around operations, competition, and SWOT analysis. It details how Starbucks focuses on product quality, community, brand marketing, and innovation as competitive strategies.
Starbucks is an American global coffee company founded in 1971 in Seattle. It is now the largest coffeehouse company in the world with over 20,000 stores. Starbucks emphasizes ethical sourcing of coffee, environmental stewardship through sustainability initiatives, and community involvement. By 2015, it aims for all coffee to be ethically sourced, all cups reusable or recyclable, and employees to contribute over 1 million volunteer hours annually. Starbucks also became the largest purchaser of Certified Fair Trade coffee. It strives for diversity and inclusion in its workforce and culture.
Starbucks began as a small coffee shop in 1971 and grew rapidly throughout the 1980s and 1990s, opening many new stores across North America and beyond. However, slowing sales growth in the 2000s led the company to close many underperforming stores in 2008-2009 as the economy declined. Under the renewed leadership of Howard Schultz as CEO, Starbucks refocused on its coffee culture and customer experience. Changes like simplifying food options and rewarding loyalty helped sales rebound. Record revenues and profits in recent years show that Starbucks' customer-centric reforms have put the company back on track after a period of philosophical and financial transition.
Starbucks is an international coffee and coffeehouse chain based in Seattle, Washington. It is the largest coffeehouse company in the world with over 18,000 stores globally. Starbucks sells coffee, tea, baked goods and other products. The company ensures product differentiation through direct sourcing of high quality coffee beans, careful roasting and brewing processes, extensive employee training, and socially responsible practices like fair trade. Starbucks has experienced rapid growth but is now focusing on international expansion and new product lines to drive future growth.
Starbucks is an American coffee company founded in 1971 in Seattle, Washington. It operates over 23,000 locations worldwide. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and customer service. In 2011, Starbucks entered a joint venture with Tata Global Beverages to open locations in India. Starbucks opened its first two Indian stores in Mumbai and Delhi in 2012. It has since expanded to other Indian cities like Hyderabad. Starbucks emphasizes its core values of warmth, courage, respect, accountability, and performance through a human lens. It offers coffee, food, and merchandise both in stores and online globally.
Starbucks has been committed to social responsibility since its founding in 1971. It ensures ethical sourcing of over 95% of its coffee beans and focuses on environmental conservation. Starbucks also spends on employee health insurance, donates millions to charitable causes, and aims for fully recyclable cups. Today, Starbucks has over 3 billion customers annually visiting its 20,000 stores across 65 countries, generating $14.9 billion in revenue in 2013. Consumers believe Starbucks is socially responsible due to its ethical practices and community support.
1) The document discusses the history and global expansion of Starbucks, including its entry into India through a joint venture with Tata Global Beverages in 2012.
2) It describes how Starbucks' success is attributed not just to its coffee products but to the unique "Starbucks experience" it provides customers through consistent quality, customization and friendly service.
3) It also outlines Starbucks' commitments to environmental sustainability and social responsibility through initiatives like ethically sourced coffee, renewable energy goals, and community investment programs.
Starbucks is an American global coffee company founded in 1971 in Seattle. It is now the largest coffeehouse company in the world with over 20,000 stores. Howard Schultz is the current CEO who was inspired to expand Starbucks after visiting Italian coffee bars. Starbucks focuses on ethical sourcing and environmental stewardship. It aims to inspire people through high-quality coffee and community involvement.
Starbucks is one of the largest coffee chains worldwide with over 24,000 outlets generating $17 billion in annual revenue. In addition to offering high quality coffee, Starbucks is committed to social responsibility through comprehensive employee benefits, supporting local communities, charitable donations, ethical sourcing, and green initiatives. However, Starbucks faced criticism over red holiday cups that did not reference Christmas, damaging its brand image. Overall, Starbucks' social programs have helped increase sales and attract loyal customers who feel connected to the brand.
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington.
Stock price: SBUX (NASDAQ)US$ 79.50-1.05 (-1.30%)
4 Dec 4:00 pm EST - Disclaimer
Founded: March 30, 1971, Pike Place Market, Seattle, Washington, United States
Headquarters: Seattle, WA, United States of America
CEO: Howard Schultz
Founders: Gordon Bowker, Jerry Baldwin, Zev Siegl
External and Internal Analysis 8Extern.docxgitagrimston
External and Internal Analysis 8
External and Internal Environmental Analysis
STR/581
Professor Alfonso Rodriguez
July 30, 2014
Sheila Medina
Introduction
Coffee has become an integral part of the lives of numerous people. In 1971, Starbucks coffee opened its first coffee shop in the Pike Place Market in Seattle, Washington. Now, according to research “Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 6,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim” (www.investor.starbucks.com). Starbucks aims to be the consumer’s favorite coffee shop and to achieve this the company focused on customer satisfaction as well as company advancement. Therefore, it is important to act based on what is written in Starbucks mission, value and vision statement, “To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (www.starbucks.com).
A review of Starbucks financial reports has identified an increase in revenue over the past few years. However, this increase in revenue doesn’t account for the increase in profits. The profit increase is not as high as it could be due to external factors such as other coffee shops and the increase in amount of competition. This report aims to identify the different internal and external environment factors attributing to the changes in Starbucks external environment by utilizing several different analyses.
SWOT Analysis
Strengths
Starbucks possesses several main strengths including their high visibility being located in high traffic areas, quality of service and products and their established brand loyalty. Starbucks remains an established leader being the number one known coffee house in the world while possessing a competent workforce, providing quality service, and continuing financial soundness. They also are known for their strong internal and external relationships with their suppliers.
Weakness
Weaknesses that Starbucks must address include: Product affordability and pricing, coffee beans price is the major influence over the firms profits, maintaining the positive public opinion of their products, avoiding any negative publicity, and remaining connected to their customers. Starbucks must also consider the fact they have expanded domestically and internationally resulting in saturation of the markets. They are also a non-smoking facility alienating some customers from purchasing coffee or other products from their store.
Opportunities
Opportunities include the ability for Starbucks to enter into different and new markets,
partnership opportunities with businesses, growing acceptance and customer satisfaction, and increase different product offerings. Starbucks must strive to continue expanding their products and food service to remain competitive and reach other consumers. Another option would be for Starbucks to allow consumers to order t ...
Starbucks faces the strategic problem of continuing to provide exceptional employee benefits while pursuing global expansion. The company began in 1971 and has grown significantly, going public in 1992. It aims to be the leading retailer and brand of high-quality coffee through superior customer service. While financial performance has been strong, Starbucks must determine how to maintain benefits as it expands globally in a sustainable manner.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
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Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
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In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
1. Starbucks
Natalie Waskel
Patrick Hogan
Demi DiCristofano
Kristyn Looper
2. Brand Mission
To inspire and nurture the human spirit – one cup
and one neighborhood at at time.
Coffee has always been about quality.
It’s all about the human connection.
Starbucks is about the enjoyment at the speed of
life – sometimes slow and savored, sometimes
faster.
Every store is part of a community, they take
responsibility to be good neighbors seriously.
3. Brief Company History
1970s
• Starbucks opens first store in 1971 in Seattle Washington.
• Named after Herman Melville’s classic novel Moby Dick.
1980s
• Howard Schultz joins Starbucks.
• While on trip to Milan, Italy Schultz becomes so infatuated with the ideas of Milan’s
espresso bars and coffee houses that he decides to bring them back to Seattle.
1990s
• Starbucks begins to expand to the rest of the United States and then globally.
• Becomes first company to offer stock option to their part time employees.
• First Starbucks opens in the Middle East in 1999.
2000s
• Has more than 16,000 stores in 48 countries.
• Begins to offer more drinks besides coffee, such as: Tazo Tea and Frappuccinos.
4. Howard Schultz joins Starbucks
and travels to Italy, where he
comes up with the coffee house Opens 1st roasting Opens stores in
idea for Starbucks. Total of 55 plant in Kent, Japan and
stores. Washington. Singapore.
1971 1982-1984 1985- 1989 1991 1993 1995 1996
1987
II Giornale acquires Starbucks 1st privately owned U.S. company Begins serving
and opens stores in Chicago to offer stock option. Opens 1st frappuccinos, introduces
Starbucks opens 1st
and Vancouver, Canada. airport store at Seattle Starbucks ice cream. Total
store.
International Airport. stores: 677.
Acquires Launches Starbucks VIA
Acquires Tazo Tea Introduces Ethical Seattle Coffee Eliminates all ready Brew Coffee.
Co. Extends brand Coffee Sourcing Company. trans fats and Becomes the world’s largest
into Grocery Stores. guidelines and Opens stores in makes 2% buyer of Fair Trade Coffee.
Launches introduces StarbucksTurkey , Chile milk the new Partners with Red and
Starbucks.com Card. and Peru. standard. launches iPhone apps. Total
Stores: 16,635.
1997 1998 1999-2000 2001 2002 2003 2006 2007 2008 2009
Establishes the Has over 3,500 Establishes Launches 1st Announces
Starbucks Foundation. stores including Starbucks paper cup Starbucks
Open stores in the stores in: Qatar, Coffee saving 750,000 Shared Planet.
Philippines. Hong Kong, Trading trees each year. Opens stores in
Kuwait, and Saudi company. Argentina,
Arabia. Total Stores: Bulgaria. Czech
5,886. Republic, and
Portugal.
Starbucks Brief Company History Time Line
6. CSR
Starbucks Youth Action Grants
Supports young people and helps them to identify problems in their
neighborhoods.
Starbucks Foundation
Starbucks China Education Project – supports education in China
C.O.A.S.T. – aids in recovery and revitalization of the Gulf Coast
Develop projects for the communities who produce Starbucks coffee,
tea, and cocoa. Such as: education and agricultural training,
improving biodiversity conservation and nutrition and water
sanitation.
Ethos Water – Which provides people in developing countries
access to fresh water.
(STARBUCKS) RED
Every time a customer uses a Starbucks RED gift card a portion of
the cost goes to people living with AIDS/HIV in Africa.
7. CSR continued…
Create Jobs for the USA
Starbucks plans to create over 2,000 jobs in the next fiscal year.
Starbucks Community Stores
Located in Los Angeles and New York along with 2 other nonprofit
organizations. Starbucks helps to improve community education,
employment, health, housing and safety.
Starbucks Shared Planet
Purchase ethically sourced and responsibly grown coffee to reduce
environmental footprint and fight climate change.
Partners with:
Conservation International, Fair Trade, African Wildlife Foundation, Business
for Social Responsibility, Earthwatch Institute, Ceres, United States Green
Building Council, Save the Children, Sustainable Food Lab, Mercy Corps,
International Youth Foundation, and Ashoka Youth Ventures.
8. CSR continued…
Environment
Develop comprehensive recycling solutions for paper and plastic by 2012
Recycling bins in front of every store by 2015
Serve 25% of beverages in reusable cups by 2015
Reduce water consumption by 25% in company-owned stores by 2015
Community
Have employees, partners and costumers contribute 1 million hours of
community service by 2015
Coffee purchasing and farmer support
By 2015 100% of coffee should be ethically sourced
Invest in farmers and their communities by increasing farmer loans to $20
million by 2015
Improve farmers’ access to carbon markets, helping them generate additional
income while protecting the environment.
14. Survey
102 people surveyed
71 female
31 male
44% said they were between the ages of 21-23
59% said their highest level of education is
Bachelors degree
15. Consumer Research
What brands come to mind when you think of When you think of Starbucks, what
coffee? comes to mind?
Coffee
Pure Vida
Logo
Folgers
Chain Stores
Maxwell House
Certain smell
Common Grounds
The color green
Dunkin Donuts
Expensive
Seattle’s Best
High quality
Starbucks
Seattle
16. Consumer Research
Rank Starbucks in terms of their
environment involvement and social
awareness?
Excellent 17 17%
Terrible
Poor Good 69 68%
Average
Average 13 13%
Good
Excellent Poor 2 2%
0 10 20 30 40 50 60 70
Terrible 1 1%
17. Consumer Research
Does the way Starbucks treat their
employees or their green initiatives Yes 42 41%
influence your buying decisions?
13
No 24 24%
42 Yes
24 No Not
Not Sure 35 34%
Sure
18. Consumer Research
Do you feel that Starbucks is a socially
responsible company? Yes 37 36%
No 12 12%
12
37 Maybe 40 39%
Yes
No I don't
40
Maybe know
12 I don't know what that means
what 12 12%
that
means
19. Consumer Research
Do you feel that Starbucks gives back
to the community on local and global
levels?
30
Yes
56
No
15 Not Sure
Yes 30 29%
No 15 15%
Not Sure 56 55%
21. Competitive Research
The main competitors of Starbucks
include; Pura Vida, Seattle’s
Best, Folgers, Maxwell House, Dunkin
Donuts, Common Grounds, Panera.
Research has indicated that Starbuck’s
has unreasonable prices. This information
was gathered from a survey that was
handed out to 102 people through social
media. Although most people believe that
the prices were unreasonable, there were
some respondents who felt that Starbuck’s
has somewhat reasonable prices.
Regarding the competitors, respondents
believe that they possess reasonable
prices.
22. Competitive Research
Starbuck’s is perceived as a high quality company. Although the
prices seem to be unreasonable, the physical location of the
stores seems to be a strong advantage of the company. Due to
the prices and the experience, Starbucks is perceived to be a
high quality company that focuses on a relaxing environment.
When ranking Starbucks in terms of their environmental
involvement and social awareness, majority of participants felt
that the company is very involved.
When ranking the competitors position regarding their
environmental involvement and social awareness, most
participants felt as though they weren’t as involved with social
responsibility as much as Starbucks.
23. Competitive Research
With response to advertising, Starbuck’s and its
main competitors share the same types of media.
These include; television, radio and print
advertisements. Being that all of these company’s
advertise through the same medium, there aren’t
unique techniques in which Starbuck’s utilizes to
promote its’ company.
In addition to the main competitors of
Starbucks, other competitors would include other
socially oriented establishments where you can
share a beverage and one’s company.
24. Competitive Matrix
Brand Starbucks Folgers Maxwell Dunkin Common Panera Pura Vida Seattle’s
House Donuts Grounds Best
Focus on quality, Focus on Flavorful, quality Focus on quality, Focus on service, Focus on Non-profit Emphasize the
Philosophy employees, heritage, driven coffee with availability and products and tradition, quality, company that source of coffee
customers and richness, and multiple types. reliability. environment. service and advocates as the most
the environment. quality. environment. corporate social important part of
responsibility the company.
Inviting Multiple types of Multiple blends of Multiple types of Warm social Warm rich colors Beautifully Multiple blended
Design environment, coffee with bright coffee sold in products, environment, fostered in a designed products, light
warm colors, packaging large packages, packaged in quality products warm packaging with colored bagged
quality products, light colors. white cups with with good service environment light colors packaging
and excellent bright coloring along with great
service. service.
Men and women Men and women Men and women Men and women Men and women Men and women Men and women Men and women
Target ages 18 and older. ages 24 and older ages 24 and older. ages 18-35. ages 18-23. ages 18 and older. ages 18 and older ages 21-35
Audience
Prices of cups of Package of Package of Prices of cups of Prices of cups of Prices range from Packages of coffee Prices of cups of
Price coffee to bags of roasted coffee ground coffee coffee to bags of coffee range from $2.49-$8.99. range from $12- coffee to bags of
roasted beans (34.5 oz) $9. (34.5 oz.) $9.99. coffee range from $2.95-$4.25. $14 coffee range from
range from $1.50- $2-$9. $1.50-$8.
$16.
Founded in Founded in San Introduced in Founded in Founded in 2005. Founded in 1999, Founded in 1997 First introduced
History Seattle, WA in Francisco, CA in 1892. Quincy, MA in previously known in 1982 by the
1971. 1850. 1950. as Saint Louis Stewart Brothers.
Bread Company.
Individual cups of Multiple types of Ground coffee, Individual cups of Individual cups of Individual cups of Natural and Individual cups of
Products coffee, packages coffee ranging flavored coffee, coffee, packages coffee with coffee, organic coffee in coffee and
of coffee, and from classic roast instant coffee. of coffee, pastry’s multiple blends sandwiches, packages. packages of coffee
other café foods. to dark roast. and bagels. along with other soups, salads, and with multiple
café products. other bakery blends.
items.
27. Place
Starbucks has more than 15,000 stores in more
than 50 countries, including over 11,000 in the
US, over 1,000 in Canada, over 700 in the United
Kingdom, and over 150 in Turkey. Starbucks is also
located in convenient stores such as;
Krogers, Walmart and Schnucks Starbucks strives
to bring both heritage and an outstanding
experience to life when a customer enters any
location.
28. Promotion
Facebook Seasonal and holiday
limited drinks
Twitter
Commercials
Website
Ads
Hour of the day
discount specials Starbucks card
Starbucks reward stars Gift cards
29. Price
Starbucks prices vary depending on the size.
Starbucks sizes range from tall (small), grande
(medium) and venti (large) and trenta ( X-large) . A
regular coffee starts at $1.50 plus tax. Any special
coffee such as;
frappuccinos, espressos, cappuccinos, lattes and
mochas start at $3.00 plus tax. Food prices such as;
chicken sandwiches, egg salad sandwiches, and
chipotle foods start at $ 3.99. Fresh fruit cups start
at $2.99.
31. Branding
Starbucks brand focuses on
three components:
coffee, people and stores.
Starbucks has direct control over
the quality and processing of the
beans used to assure the
highest possible quality of the
coffee. The store
design, atmosphere and aroma
all influence to the “ Starbucks
experience”. A large reason for
Starbucks’ success is the fact
the company is dedicated to
keeping customers satisfied.
There is not one strategy in
which the corporation main focus
is not directed at satisfying
consumers.
32. Packaging Analysis
The packaging of Starbucks
comes in many different
colors, styles and shapes.
Most colors used for
Starbucks packaging are dark,
soothing earth tone colors
such as; dark green, dark and
light brown, dark orange, dark
red and white. Green and
brown symbolizes the natural
products used , red and
orange are used to catch the
attention of the consumer and
white is a classic color
symbolizing the high quality of
the brand.
33. Store Ambience
Starbucks store design was inspired by
viewing each store as a billboard for the
company. Each component was created to
emphasize the mood and atmosphere of the
store, to make sure everything indicated "best
of class" and that it reflected the voice of the
community and the neighborhood. Starbucks
worked hard to make sure the store
appliances, the merchandise displays, the
colors, the paintings, banners, the music, and
the aromas all came together to create an
alluring, positive environment that displayed
the love of coffee. Starbucks banned smoking
and asked employees/ baristas to abstain
from wearing perfumes or colognes.
Prepared foods were to be covered at all
times so customers would smell the aroma of
coffee only. Colorful banners and creative
posters were used to living up the look of
Starbucks stores and maintain a fresh
environment. Promoting seasons and
holidays is a way to show the customers we
care.
34. Logo Analysis
The company logo, modeled after a 15th
century Norse woodcut, is a
mixoparthenos, or "twin-tailed mermaid, or
siren known in Greek mythology.
However, there were some controversy with
the logo that resulted in the logo change.
The original logo, the Starbucks siren was
topless and had a fully-visible double fish
tail. This logo raised controversy because of
the bare chest, but the logo continues to
appear on some of the products like the
Starbucks Anniversary Blend 1 lb. coffee
bags. In the second version, her chest was
covered by her flowing hair, but her navel
was still visible, and the fish tail was cropped
slightly. In the current version, her navel and
chest are not visible at all, and only vestiges
remain of the fish tails. They also removed
the name of the company "Starbucks
Coffee". The company’s intentions behind
this, is to expand the brand beyond just
coffee. They also removed the circle around
the Siren and the logo now features just the
Siren.
36. SWOT Analysis
Strengths
Successful and well known company.
High brand recognition
Multiple social responsible groups and programs.
Focus on community, environmental, ethical sourcing and wellness.
Community – Community Service, Youth, (Starbucks)RED, Starbucks
Foundation, Ethos Water Fund
Environment – Recycling, Energy, Water, Green Building, Climate
Change
Ethical Sourcing – Coffee, Farmer Support, Tea, Cocoa, Store
Products
Wellness – Improving the health in communities by providing
balanced food and beverage options to consumers.
37. SWOT Analysis
Weaknesses
Starbuck’s products appear to be relatively expensive.
Low awareness of social responsibility and environmental awareness.
Large amount of socially responsibility competitors
Opportunities
- Low awareness of social responsibility encourages more awareness among consumers.
- Popularity continues to grow.
- Low frequency and exposure among advertising channels.
Threats
- Multiple competitors.
- Lower exposure in stores.
- Economic downfall.
39. Objectives
Sales Objectives
We hope to increase the sales of Starbucks by at
least 20% in the next fiscal year. As well as raising
the awareness of Starbucks’ social responsibility by
at least 20%. We will compare our increase in sales
and social responsibility to our competitors such as
Panera Bread and Folgers.
40. Advertising Analysis
Starbucks has come a long
way with advertising their
brand name. Starbucks started
off from having no ads,
commercials, billboards and
posters to having very creative
commercials, billboards and
ads. Starbucks also has a
facebook page, twitter account
and website. These social
networks allow the consumers
to stay updated on the
company as well as
promotions.
41. Advertising Objectives
The target audience is 18-25
year olds both male and female.
The target audience is college
educated. When purchasing
coffee they are mostly
concerned with price and quality
of their coffee.
The overall message will be to
raise awareness of Starbuck’s
involvement with social
responsibility with raising the
companies revenue as well.
42. Media Objectives
We aim to target our bulk advertisements to primary
and secondary audiences.
Primary: Females 18-25
Secondary: Males 18-25
We aim to increase social responsibility awareness
by 20% in the Chicagoland area. By involving
multiple media outlets we hope to gain more
attention and increase sales through events around
Chicago using guerilla marketing, social
networking, the auto show, taste of Chicago, various
sports events and lollapalooza.