Starbucks slides

1. Starbucks. “The third place between home and work.”

2. Turning a product into a
lifestyle
Starbucks has inspired coffee
drinkers, to give up their regular
routines and make time for a
European-style coffee
experience. It has also convinced
them to pay much more for an
exotic blend when “ordinary” is all
they have known.
Inconsistent cups of coffee
hurriedly downed while getting
dressed at home or topping up
your gas tank on the way to work,
have now turned into a
consistently refreshing experience
patrons look forward to every day.
“What would happen if you took the quality coffee
bean tradition of Starbucks and merged it with
the charm and romance of the European
coffeehouse?”
- Howard Shultz

3. Consistent, customised and
people-centric experiences
Whether you walk into any one of
their 24,000 stores worldwide or
place an order through the mobile
app, Starbucks provides
customers with personalised
experiences tailored to suit their
individual needs by –
 Customising every beverage
order
 Putting people, stories and
human connections at the
centre of the experience
At the same time, they promise
consistency across all locations –
in product and service quality.
“We are not in the coffee business
serving people, but in the people
business serving coffee.”
- Howard Shultz

4. In store, partners are
empowered to make
each visit count. They
are given liberty and
encouraged to, find
ways to create a
human connections
and experiences that
go beyond what
customers could
express in verbal and
non-verbal cues.

5. Even for those
customers who like to
sip their coffee on the
go, Starbucks seeks to
provide the same
tailor-made experience
their baristas provide
in-store
Their mobile app uses
reinforcement learning
technology, to make
customised
recommendations or
re-place regular orders.
A small, but significant
way of showing
customers they are
committed to personal
interactions.

6. With all their signature
ingredients available at
leading departmental
stores and a repository of
detailed recipes to help
people brew their
favourite Starbucks right
at home, the Starbucks
Coffee at Home feature is
yet another example of
customer-centric services
personalised to suit
peoples’ lifestyles.