Organization Culture

1. STARBUCKS
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2. • Company HistoryCompany History
• Year 2014 ResultYear 2014 Result
• Experience in StarbucksExperience in Starbucks
• Success inSuccess in 21st Century21st Century
• What is embodies?What is embodies?
• ValueValue
• Norm of StarbucksNorm of Starbucks
• Principale of StarbucksPrincipale of Starbucks
• Starbucks CultureStarbucks Culture
• Material CultureMaterial Culture
• Competing Values FrameworkCompeting Values Framework
AGENDA
Mohammad 5719357 Kanyamas 5649355

3. Company History
HOWARD SCHULTZ – CEO OF STARBUCKS
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4. Fiscal Year 2014 Result
 Consolidated Net Revenues increased 11%
 Global comparable store sales increased 6%
 American sales increased 6%
 EMEA sales increased 5%
 China/Asia Pacific sales increased 7%
 Opened 1,599 new store globally , totally
21,366 stores in 65 countries around the world
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5. What do we experience when we
walk into a Starbucks ?
 Smiling, talkative, helpful baristas.
 They sometimes recognize what customer usually order.
 Warm, relaxing atmosphere
 Really nice smells of Coffee
 Traditional option in furnishing
 Graceful Music
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6. What is the code of their
success in this 21st Century
“Performance in fiscal 2014 was extraordinary by
any metric or comparisons”
“But we cannot be content with the status quo.”
“Because continue to demand more and more
in term of convenience and excellent.”
“Continue to invest in renovation, customer
experience, partners and quality of our coffee”
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7. What is
Embodies?
 Focus to detail
 People Orientation
 Team Orientation
 Self-Confident
 Stability
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8. Our Purpose…
To Provide an uplifting experience
that enriches people ‘s daily lives.
Our Mission…
To inspire and nurture the human spirit
– one person , one cup and one
neighborhood at the time.
“We are not in the coffee business.
We are in the PEOPLE BUSINESS”
Our Promise…
Love it or Let me know
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9. Principale of Starbucks
Understand Culture as at
anthropologists
All staffs and Management are well-
trained.
Employees = Partners
Human Recourse is playing a key role
of building culture.
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10. Material Culture
• Starbucks logo is widely known in the world.
• Starbucks Employees are called Barista with green apron
• Diversity in products and offering for different tastes10Mohammad 5719357 Kanyamas 5649355

11. 1.Passion for everything we do
2.Integrity
3.Entrepreneurial spirit and drive
4.Pride and Success
5.Respect for our partners
Values
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12. 12Mohammad 5719357 Kanyamas 5649355

13. • Be Welcoming: offer everyone a sense of belonging
• Be Genuine: connect, discover, respond
• Be Knowledgeable: love what you do, share with other
• Be Considerate: Take care of yourself, each other and
our environment
• Be Involved: In the store, the company , in your
community
Norms of
Starbucks
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14. Starbucks Culture
To create a third place – a place between
work and home.
Provide a great work environment and
treat each other with respect.
Never compromise the Quality of Coffee
Diversity in employees, location and
Customer
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15. • Relationship criteria include opportunity
• Develop current Partners
• Recruit potential talents
• Engage with communities, grow pipeline of
diverse suppliers and expand brand
How do they
maintain
CULTURE
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16. Mohammad 5719357 Kanyamas 5649355 16
Competing Values Framework
Clan
MarketHierarchy
Adhocracy
35 35
10
20
Flexibility & Individuality

17. STARBUCKS TODAY
THANK
YOU
17Mohammad 5719357 Kanyamas 5649355