Starbucks offers a wide variety of coffee beverages and foods. They are known for their coffee, offering over 30 blends, and seasonal drinks like pumpkin spice lattes. In addition to coffee and food served in stores, Starbucks sells whole bean coffee, bottled frappuccinos, and tea worldwide through grocery stores and hotels. One of their most successful products is the bottled frappuccino, which is convenient and available in many stores.

1. Product
Offers a variety of beverages – not just coffee!
Known for its coffee variety, includes more than 30 blends of
coffee.
Offers seasonal & holiday beverages e.g. “Pumpkin Spice Latte”

2. Products/services offered
• Starbucks locations serve hot and cold beverages, whole-bean
coffee, micro ground instant coffee, full-leaf teas,pastries,
and snacks.
• Most stores also sell pre-packaged food items, hot and cold
sandwiches, and items such as mugs and tumblers.
• Through the Starbucks Entertainment division and Hear
Music brand, the company also markets books, music, and
film.

3. Four P’s Analysis
Products (in store)
• Starbucks sells brewed coffees,
espresso beverages, cold blended
beverages, food items, teas,
branded coffee drinks, a line of
ice creams, and a line of compact
discs through its retail stores
• Also offers pastries, sodas, juices, games, seasonal
novelty items, and coffee-related accessories and
equipment

4. Starbucks Products and Services
 Starbucks produces and sells bottled
Frappuccino coffee drinks.
 A very successful product is the Bottled
frappuccino. It is successful because it
is in most grocery stores as well as
many other stores and the best part is
you don’t have to wait for it to be made.
They are Fresh. You can buy them in
packs and have them at home to drink
whenever you want. They only cost
three bucks per bottle. There are 6
different flavors of this drink to treat your
every mood.

6. 12/14/15
PRODUCTS
Coffee: Decaf/coffee w/ >30 blends and
single-origin premium Arabica coffees
 Coffees/Decaf coffees
 Tea/decaf tea
 Juice/Drinks
 Milk& Chocolate
 Seasonal Favorites
Handcrafted Beverages:
 Fresh-brewed coffee
 Hot and iced espresso beverages
 Frappuccino coffee and non-coffee
blended beverages
 Smoothies
Fresh Food Items:
Baked pastries
Hot/cold Sandwiches
Salads
Oatmeal
Yogurt parfaits
Fruit cups
Muffins
Snacks
Starbucks Ice Cream:
Super-premium coffee
Coffee-free flavors

7. 12/14/15
PRODUCTS
Ready-to-Drink :
 Starbucks bottled Frappuccino
coffee drinks
 Starbucks Discoveries chilled cup
coffees
 Starbucks Doubleshot espresso
drinks
 Starbucks Doubleshot
Energy+Coffee drinks
 Seattle‘s Best Coffee Iced Lattes
 Tazo bottled iced and juiced teas
Merchandise:
 Coffee- and tea-brewing
equipment
 Mugs, tumblers and accessories
 Packaged goods
 Music
 Books
 Gift items
Consumer Products:
Coffee and Tea :
Whole bean and ground coffee/tea
Starbucks VIA Ready Brew
Tazo tea and tea latte concentrates

8. Frappuccino
Frappuccino

13. 13
STARBUCKS Coffee
PRODUCTS
Variety
Quality Design
Features
Brewed coffee
Attractive ,descent, convenientFresh product
cappuccino, Caramel cappuccino, tea
packaging serVices
Attractive, easy to handle Just in time ,ready to drink , fair trade
policy
STARBUCKS Coffee

14. The main products
Iced coffee Latte
Frappuccino Espresso

15. FRAPPUCCINO

16. Basic Details:
• Frappuccino: Coffee/fruit base blended with
ice, resulting in kind of a milkshake-looking
concoction. Normally served without whipped
cream unless it's requested. All coffee/fruit based
Frappuccinos are available in decaffeinated form.

18. Holiday/Seasonal Product
• Another successful
drink are there
holiday/seasonal
products. Currently
there product is The
Pumpkin Spice Latte.
There is a different
drink every holiday!
• These drinks are very
tasty and get
customers in the
holiday spirit.

19. The reason
The way Starbucks produce their products
 Put quality of products above all things
 The highest quality coffee beans

20. Narino Supremo – coffee bean

22. Product – What Starbucks can provide for me?
Tangible Product
Coffee, coffee bean, tea, food, cold drinks
(milk, water, juice), tea, bottle , mug ,
music and seasonal products
Core Product: services provided in store
Coffee, considerable service, relieved
atmosphere, decoration , Wi-Fi connection
Augmented Product: intangible service
Interaction with customers

26. Line Extension Brand Extension
Multi-Brands New Brands
Present New
Product
PresentNew

28. It is successful because it is in most
grocery stores as well as many other
stores and the best part is you don’t have
to wait for it to be made. They are Fresh.
You can buy them in packs and have them
at home to drink whenever you want. They
only cost three bucks per bottle. There are
6 different flavors

29. One of the key moves in attracting Asian
customers
who are not fond of
coffee

31. Brand of bottled water

33. Four P’s Analysis
Products
• Starbucks also engages
in purchasing, roasting,
and selling high-quality
whole bean coffees,
micro ground instant
coffee worldwide to
grocery stores and large
hotels

34. Starbucks also engages in purchasing, roasting,
and selling high-quality whole bean coffees, micro
ground instant coffee.
worldwide to grocery stores and
large hotels

37. Hear Music
 retail music concept and
record label
 began as a catalog company
in Massachusetts in 1990
 purchased by Starbucks in
1999
Current artists: Anjulie, Paul
McCartney, Joni Mitchell, Sia,
James Taylor, Hilary McRae,
Carly Simon, John Mellencamp,
Antigone Rising etc.