Starbucks is an American coffee company founded in Seattle in 1971. It grew rapidly in the 1980s and 90s under the leadership of Howard Schultz, who brought Italian cafe culture to the US by selling espresso. Starbucks focuses on quality coffee, customer experience in its stores, and has a global presence through over 30,000 locations worldwide. It differentiates itself from competitors through its coffeehouse atmosphere and customer loyalty programs.

1. TOPIC : STARBUCKS

2. CONTENT
• INTRODUCTION
• HISTORY OF THE COMPANY
• LEADERSHIP
• VISION AND MISSION
• STRATEGY
• S.W.O.T
• 5 “P” OF MARKETING
• CONCLUSION

3. INTRODUCTION
Starbucks is an American coffee
company and coffee house chain. It was
founded in Seattle, Washington in 1971.
Starbucks is known as the most famous
coffee in around the world. It is a successful
company in selling coffee and it has been
attractive many people.

4. HISTORY
 The first Starbucks store opened in Seattle's Pike Place
Market in 1971.
 In 1981,Howard Schultz, recognized a great opportunity
and began working with the founder Jerry Baldwin.
 Schultz wanted to bring the Italian café culture to the
United States. Selling espresso by the cup was the first
test.

5. HISTORY
 Schultz left Baldwin to open his own and raised money
from investors to purchase the Italian Coffee House
Giornale.
 The company experienced rapid growth going public in
1992, and growing tenfold by 1997, with locations around
the United States, Japan and Singapore.
 The company grew to be the largest roaster in Washington
with multiple locations until the early 1980’s.

6. Horward Schultz’s leadership style is transformational
leadership and democratic leadership.
 He uses democratic leadership style to defining as
leadership, which allows the exercise of free opinion and
input of employees to the leader.
 And he uses transformational leadership style to defining
as simply leadership build advancement of higher level of
moral and motivation.
LEADERSHIP

7. LEADERSHIP
 And he uses transformational leadership
style to defining as simply leadership build
advancement of higher level of moral and
motivation.
Horward Schultz styles to motivation and
inspiration his employees.

8. VISION
 Being a premier purveyor means
that Starbucks Coffee wants to
achieve leadership in providing its
products, especially coffee of the
best quality.
 Analysts and critics point out that
coffee from McDonald’s or
Dunkin Donuts may be better
than Starbucks coffee in some
aspects.
 These principles include ethical
conduct and a warm culture.

9. MISSION
 Starbucks Coffee inspires and nurtures the
human spirit starting with its employees.
 At Starbucks, employees’ and customers’
first names are used.
 The one (person cup and neighbor) at a
time component of the mission statement
show that the firm ensures meaningful
impact on every employee and customer.

10. STRATEGY (Business Strategy)
 Starbucks has implemented
a product differentiation
strategy to attract customer
their competitors.
 They know they can count
on genuine service, an
inviting atmosphere and
they pride themselves on
their coffeehouse
atmosphere.

11. STRATEGY (Marketing Strategy)
 Today, due to
implementation the
successful of their market
strategy, they are the leading
competitors within the coffee
and snack-shop industry.
 An area entirely in order
creates convenience for
consumers with shorter lines
and potentially bringing in
more traffic within the area.

12. S.W.O.T
•STRENGTHS
•WEAKNESSES
•OPPORTUNITIES
•THREATS

13.  STRENGTHS
• International knows
• Efficiency and effectiveness
• High quality of product
• Starbucks experience.
• High accessibility
• Strong relationship
• Starbuck Global Responsibility strategy.

14.  WEAKNESSES
•Dependent on relationship
•Health effect
•Natural disasters
•Region or global health

15.  OPPORTUNITITES
•Expansion retail
•Launch new products
•Scope for international
growth
•Using of technology

16.  THREATS
•Supply and price of coffee
•Large number of competitor
•Economic conditions

17. 5 “P” OF MARKETING:
• PRODUCTS
• PRICE
• PLACE
• PROMOTION
• PEOPLE

18. DRINKS
• Espresso
• Starbucks Latte
• Starbucks Mocha
• Starbucks Cappuccino
• Tazo teas
PRODUCTS
FRESH FOODS
• Salad
• Sandwiches
• Yogurt parfaits
• Fruit cups
• Muffins
MERCHANDISE
• Mugs
• Tea-brewing equipment
• Accessories
• Packaged goods
• Gifts
• Books

19. PRICE
 On September 22, 2010
Starbucks announced to
raising the prices.
 Starbucks expects to
maintain or lower the price
of some most popular
beverages.
 Unlike the coffee, tea prices
are not based on the size.

20. PLACES
• The Coffee Holding Company
is located in New York.
• Starbucks has branches in
many country like Singapore,
Canada, Japan, Australia,
Argentina and other.
• Starbucks Coffees and teas
were available in
approximately 39,000 grocery
and warehouse club stores,
33,000 in US and 5,500 in
international markets.
• Coffees and tea branded
products sold worldwide.

21. PROMOTION
• Starbucks started a community
website, the Starbucks idea,
designed to collect suggestions
and feedback from the customers.
• Starbucks reward program allows
members to earn a free drink after
every 15 purchases
• The company has create a
“community atmosphere” among
premium coffee lover.
• In 2001 Starbucks introduced the
Starbucks card.

22. PEOPLE
Customer
 Meet your customers where they want to be met
 Think mobile, mobile, mobile!
 Focus on personalization
Employee
 Free Tuition
 Free Starbucks Stock
 Free coffee

23. CONCLUSION

24. Thank you for pay
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