Starbucks began in 1971 as a small coffee shop in Seattle, inspired by the romance of the high seas. In the 1980s, Howard Schultz had a vision to bring Italian-style coffeehouses to the US. He purchased Starbucks in 1987 and grew it to over 17,000 stores globally today. Starbucks strives to serve the highest quality coffee through ethical sourcing and by roasting, blending, and packaging their beans with care. Their mission is to inspire people one cup at a time.

1. “Every day, we go to work hoping to do
two things: share great coffee with our friends
and help make the world a little better.”

2. History
It was true when the first Starbucks opened in 1971, and
it’s just as true today. From just a narrow shop front,
Starbucks offered some of the world’s finest fresh-roasted
whole bean coffees. The name, inspired by Moby Dick,
evoked the romance of the high seas and the seafaring
02
tradition of the early coffee traders.
02

3. 03
• In 1981, Howard Schultz
(Starbucks chairman,
president and chief executive
officer) had first walked into a
Starbucks store.
• In 1983 he had a vision to
bring the Italian coffeehouse
tradition back to the United
States.
• He left Starbucks for a short
period of time to start his own
Il Giornale coffeehouses and
returned in August 1987 to
purchase Starbucks with the
help of local investors.

4. 04
From the beginning,
Starbucks set out to be
a different kind of
company.
Their mission to inspire
and nurture the human
spirit – one person,
one cup, and one
neighbourhood at a
time.

5. Today, with more than 17.000 stores in 50 countries,
8,870 Company‐owned 8,139 Licensed stores
Starbucks is the premier roaster and retailer of
specialty coffee in the world.
05

6. 06
They’ve always believed in serving the best coffee
possible. It's their goal for all of our coffee to be
grown under the highest standards of quality, using
ethical sourcing practices.

7. Processes and Equipment 07
• Sorting
• Roasting
• Blending

8. 08
There are three critical steps in processing
the beans: sifting and sorting, roasting, and
blending

9. 09
The first stage of roasting dries the
beans
Roasting:

10. 10
Blending:
The beans are then transported to the blending
machines using pneumatic conveyors. Next,
blending is done to mix the roasted coffee beans
and create distinct coffee favors.

11. 11
Source: ColomboPage News Desk, Sri Lanka.
After blending, the beans are then
Packaging:
pneumatic conveyors. Beans will be which allows the gases to
escape, without the beans being exposed to the damaging air.
Finally, the packaged coffee is placed in boxes that are 4x2x2 ft
and palletized into pallets with dimensions,4x4x4 ft.

12. Other Products 12
• Handcrafted Beverages:
Fresh‐brewed coffee, hot
and iced espresso
beverages, coffee and
non‐coffee blended
beverages.
• Merchandise: Coffee‐ and
tea‐brewing equipment,
mugs and accessories,
packaged goods, music,
books and gift items.
• Fresh Food: Baked
pastries, sandwiches,
salads, oatmeal, yogurt
parfaits and fruit cup
• Starbucks Ice Cream:
Super‐premium coffee and
coffee‐free flavors.

13. Material Handling System Equipment 13
Material handling
systems increase
efficiency of material
flow, reduce material
handling costs, improve
facility utilization,
improve safety and
working conditions,
facilitate manufacturing
process, and increase
productivity.

15. Marketing Strategy 15
The Starbucks Corporation and its successful
marketing strategies are definitely something that
anyone interested in business can learn about.

16. Customer Saticfaction 16

17. Innovation 17

18. BrandMarketing 18