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An Introduction to the Retail Sector
 Size of Indian retail market ---------
  -----------------------US$ 450 billion

 Employees- --------------40 million


 13 million new jobs will be created
  by 2012




*Retail has created more jobs than
  any other sector over the last five
  years
The Myths: What Retail isn’t…..
 Poor salary prospects
    Graduate salary starts as high ..

 Long, unsociable hours
    Varied hours, giving flexibility to suit
     your lifestyle
 Not creative or stimulating
    Brand specialists and visual
     merchandisers to name just two
     important roles
 Dead end job
    Training programs encourage your
     development and progress
 Anyone can do retail
    Retail apprenticeships are a
     recognized route in; 29% of all the
     graduate join the retail
Careers in Retail: Key Themes
   Variety
   Profit
   Progress
   Flexibility
   Lifestyle

With a huge choice of roles
 and opportunities to move
 around, there’s something
 for virtually everyone.
Variety: breaking it down
 Store operations
 HR and training
 Finance and administration
 Buying
 Customer contact centers
 Marketing
 Logistics
 IT
 Visual Merchandising
Variety: roles for everyone
Some specialized occupations
   Sales assistant
   Brand manager
   Visual merchandiser
   Senior buyer
Some broader occupations
   Director of finance
   HR manager
   Web assistant
   Customer service representative
   Warehouse operator
Progress: Salary and Development
 Earn while you learn
    with an apprenticeship
   Graduate training
    programs starting
    salaries of
   Progression towards
    manager level salaries of
   Great perks and extras in
    all posts
   Continuous professional
    development
Profit from qualifications and
experience
 Retail apprenticeship routes
 Retail diploma
 Popular graduate career path- from virtually all
  degrees disciplines
 Moving from other sectors
 Benefit of work experience
   Summer placement
   Saturday job
   Dealing with customers
 Work experience guides
Flexibility: A break from the norm
Getting away from 9 to 5
Fit your life around your work
Part-time working
Opportunity to move around the
 business
Lifestyle: in your best interest

 People often buy things they’re
  interested in….
 So who better to sell them?
 Sport, music, technology, games……
 Working with goods and services of
  personal interest.
Trends in Retail: the current market
 Retailers need to respond quickly to new fashions and
  new products
 Mobile retailing
 Internet -e-tailing
 Impact on customer interface
   Websites and contact centers
   Home delivery for groceries and many other items
Skills required: what employers
want
Employability skills
 People skills
 Sales skills
 Personal presentation
 The right attitude
 Enthusiasm and reliability
 Numeracy and literacy
 Team working
 Managerial potential
Careers in Retailing
            Sales executive or market executive
Responsibilities

 Explaining to all walk-in customers about the products and providing any additional
  information that would help customers to make the right product choice.

 Taking part in the entire selling process from prospecting to closing the sale.

 Achieving the personal sales targets set by the store manager.

 Managing in-store inventory and cash counter.

 Conducting product demonstrations when necessary.
Store Manager
                              Responsibilities
 Achieving predetermined monthly and annual targets.

 Leading and motivating a team of in-store sales executives.

 Preparing pre-sales reports like- potential client lists and sales progress charts.

 Preparing post-sales reports like- daily and weekly reports.

 Coordinating with logistics to ensure timely deliveries to customers and to maintain optimum
  inventory levels in the branch.

 Developing human resources at the branch level.

 Preparing business plans for the financial quarter.

 Supervising the overall merchandising of the store and designing the look of the store.

 Designing and carrying out promotional schemes within the store.
Desired skill-set required for Sales
              Executive/Store Manager
 Good communication skills (ability to persuade
    customer).
   Patience to deal with all kinds of customers.
   Good product knowledge (in terms of features).
   Knowledge of competitor’s products.
   Good knowledge of store dynamics in terms of hot
    selling products, hot traffic spots (in the store), and
    merchandising requirements.
Ownership Opportunities
 Set up a new business


 Buying an existing business


 A Franchise
Emerging career in Retailing
      Sales and Merchandising Representative (SMR)
Responsibilities

 Earning mind share and shelf-space of the retailer.

 Educating sales teams in stores about the nature and working of the
  product.

 Motivating retailer’s salespersons to promote the manufacturer’s
  products.

 Collecting information on new products and buying patterns of retail
  customers.
Careers in retailing

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Careers in retailing

  • 1.
  • 2. An Introduction to the Retail Sector  Size of Indian retail market --------- -----------------------US$ 450 billion  Employees- --------------40 million  13 million new jobs will be created by 2012 *Retail has created more jobs than any other sector over the last five years
  • 3. The Myths: What Retail isn’t…..  Poor salary prospects  Graduate salary starts as high ..  Long, unsociable hours  Varied hours, giving flexibility to suit your lifestyle  Not creative or stimulating  Brand specialists and visual merchandisers to name just two important roles  Dead end job  Training programs encourage your development and progress  Anyone can do retail  Retail apprenticeships are a recognized route in; 29% of all the graduate join the retail
  • 4. Careers in Retail: Key Themes  Variety  Profit  Progress  Flexibility  Lifestyle With a huge choice of roles and opportunities to move around, there’s something for virtually everyone.
  • 5. Variety: breaking it down  Store operations  HR and training  Finance and administration  Buying  Customer contact centers  Marketing  Logistics  IT  Visual Merchandising
  • 6. Variety: roles for everyone Some specialized occupations  Sales assistant  Brand manager  Visual merchandiser  Senior buyer Some broader occupations  Director of finance  HR manager  Web assistant  Customer service representative  Warehouse operator
  • 7. Progress: Salary and Development  Earn while you learn with an apprenticeship  Graduate training programs starting salaries of  Progression towards manager level salaries of  Great perks and extras in all posts  Continuous professional development
  • 8. Profit from qualifications and experience  Retail apprenticeship routes  Retail diploma  Popular graduate career path- from virtually all degrees disciplines  Moving from other sectors  Benefit of work experience  Summer placement  Saturday job  Dealing with customers  Work experience guides
  • 9. Flexibility: A break from the norm Getting away from 9 to 5 Fit your life around your work Part-time working Opportunity to move around the business
  • 10. Lifestyle: in your best interest  People often buy things they’re interested in….  So who better to sell them?  Sport, music, technology, games……  Working with goods and services of personal interest.
  • 11. Trends in Retail: the current market  Retailers need to respond quickly to new fashions and new products  Mobile retailing  Internet -e-tailing  Impact on customer interface  Websites and contact centers  Home delivery for groceries and many other items
  • 12. Skills required: what employers want Employability skills  People skills  Sales skills  Personal presentation  The right attitude  Enthusiasm and reliability  Numeracy and literacy  Team working  Managerial potential
  • 13. Careers in Retailing Sales executive or market executive Responsibilities  Explaining to all walk-in customers about the products and providing any additional information that would help customers to make the right product choice.  Taking part in the entire selling process from prospecting to closing the sale.  Achieving the personal sales targets set by the store manager.  Managing in-store inventory and cash counter.  Conducting product demonstrations when necessary.
  • 14. Store Manager Responsibilities  Achieving predetermined monthly and annual targets.  Leading and motivating a team of in-store sales executives.  Preparing pre-sales reports like- potential client lists and sales progress charts.  Preparing post-sales reports like- daily and weekly reports.  Coordinating with logistics to ensure timely deliveries to customers and to maintain optimum inventory levels in the branch.  Developing human resources at the branch level.  Preparing business plans for the financial quarter.  Supervising the overall merchandising of the store and designing the look of the store.  Designing and carrying out promotional schemes within the store.
  • 15. Desired skill-set required for Sales Executive/Store Manager  Good communication skills (ability to persuade customer).  Patience to deal with all kinds of customers.  Good product knowledge (in terms of features).  Knowledge of competitor’s products.  Good knowledge of store dynamics in terms of hot selling products, hot traffic spots (in the store), and merchandising requirements.
  • 16. Ownership Opportunities  Set up a new business  Buying an existing business  A Franchise
  • 17. Emerging career in Retailing Sales and Merchandising Representative (SMR) Responsibilities  Earning mind share and shelf-space of the retailer.  Educating sales teams in stores about the nature and working of the product.  Motivating retailer’s salespersons to promote the manufacturer’s products.  Collecting information on new products and buying patterns of retail customers.