IN THIS PRESENTATION, CAREER IN RETAIL SECTOR HAS BEEN DISCUSSED.

2. An Introduction to the Retail Sector
 Size of Indian retail market ---------
-----------------------US$ 450 billion
 Employees- --------------40 million
 13 million new jobs will be created
by 2012
*Retail has created more jobs than
any other sector over the last five
years

3. The Myths: What Retail isn’t…..
 Poor salary prospects
 Graduate salary starts as high ..
 Long, unsociable hours
 Varied hours, giving flexibility to suit
your lifestyle
 Not creative or stimulating
 Brand specialists and visual
merchandisers to name just two
important roles
 Dead end job
 Training programs encourage your
development and progress
 Anyone can do retail
 Retail apprenticeships are a
recognized route in; 29% of all the
graduate join the retail

4. Careers in Retail: Key Themes
 Variety
 Profit
 Progress
 Flexibility
 Lifestyle
With a huge choice of roles
and opportunities to move
around, there’s something
for virtually everyone.

5. Variety: breaking it down
 Store operations
 HR and training
 Finance and administration
 Buying
 Customer contact centers
 Marketing
 Logistics
 IT
 Visual Merchandising

6. Variety: roles for everyone
Some specialized occupations
 Sales assistant
 Brand manager
 Visual merchandiser
 Senior buyer
Some broader occupations
 Director of finance
 HR manager
 Web assistant
 Customer service representative
 Warehouse operator

7. Progress: Salary and Development
 Earn while you learn
with an apprenticeship
 Graduate training
programs starting
salaries of
 Progression towards
manager level salaries of
 Great perks and extras in
all posts
 Continuous professional
development

8. Profit from qualifications and
experience
 Retail apprenticeship routes
 Retail diploma
 Popular graduate career path- from virtually all
degrees disciplines
 Moving from other sectors
 Benefit of work experience
 Summer placement
 Saturday job
 Dealing with customers
 Work experience guides

9. Flexibility: A break from the norm
Getting away from 9 to 5
Fit your life around your work
Part-time working
Opportunity to move around the
business

10. Lifestyle: in your best interest
 People often buy things they’re
interested in….
 So who better to sell them?
 Sport, music, technology, games……
 Working with goods and services of
personal interest.

11. Trends in Retail: the current market
 Retailers need to respond quickly to new fashions and
new products
 Mobile retailing
 Internet -e-tailing
 Impact on customer interface
 Websites and contact centers
 Home delivery for groceries and many other items

12. Skills required: what employers
want
Employability skills
 People skills
 Sales skills
 Personal presentation
 The right attitude
 Enthusiasm and reliability
 Numeracy and literacy
 Team working
 Managerial potential

13. Careers in Retailing
Sales executive or market executive
Responsibilities
 Explaining to all walk-in customers about the products and providing any additional
information that would help customers to make the right product choice.
 Taking part in the entire selling process from prospecting to closing the sale.
 Achieving the personal sales targets set by the store manager.
 Managing in-store inventory and cash counter.
 Conducting product demonstrations when necessary.

14. Store Manager
Responsibilities
 Achieving predetermined monthly and annual targets.
 Leading and motivating a team of in-store sales executives.
 Preparing pre-sales reports like- potential client lists and sales progress charts.
 Preparing post-sales reports like- daily and weekly reports.
 Coordinating with logistics to ensure timely deliveries to customers and to maintain optimum
inventory levels in the branch.
 Developing human resources at the branch level.
 Preparing business plans for the financial quarter.
 Supervising the overall merchandising of the store and designing the look of the store.
 Designing and carrying out promotional schemes within the store.

15. Desired skill-set required for Sales
Executive/Store Manager
 Good communication skills (ability to persuade
customer).
 Patience to deal with all kinds of customers.
 Good product knowledge (in terms of features).
 Knowledge of competitor’s products.
 Good knowledge of store dynamics in terms of hot
selling products, hot traffic spots (in the store), and
merchandising requirements.

16. Ownership Opportunities
 Set up a new business
 Buying an existing business
 A Franchise

17. Emerging career in Retailing
Sales and Merchandising Representative (SMR)
Responsibilities
 Earning mind share and shelf-space of the retailer.
 Educating sales teams in stores about the nature and working of the
product.
 Motivating retailer’s salespersons to promote the manufacturer’s
products.
 Collecting information on new products and buying patterns of retail
customers.