This document discusses different types of retail institutions based on ownership, including independents, chains, franchises, leased departments, and vertical marketing systems. Independents make up 70% of retailers but only 3% of sales due to lack of scale and bargaining power. Chains account for 65% of US retail sales through centralized purchasing and advertising. Franchising involves contractual agreements where franchisees pay fees to use an established brand. Leased departments occupy space in stores and pay rent as a percentage of sales. Vertical marketing systems integrate independently owned businesses along the distribution channel.
Channel Information Systems
Purpose
Information - Advantages
Classification of Information
Information Process
Developing a Channel MIS
Use of Information
Sources of Data
Competition Tracking
Elements of a Channel Information System
Channel Performance Evaluation
IT System for Channels
Intensive Distribution
Channel Information Systems
Purpose
Information - Advantages
Classification of Information
Information Process
Developing a Channel MIS
Use of Information
Sources of Data
Competition Tracking
Elements of a Channel Information System
Channel Performance Evaluation
IT System for Channels
Intensive Distribution
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Franchise Growth Partners values building a community of Entrepreneurs of new and emerging franchise companies who share and learn through peer to peer interaction. We currently provide Consulting, Strategic & Operational Business Planning, Franchise Marketing and Lead Generation, Franchise Sales Training Certification, Legal Document Preparation (FDD), Franchisee Operations Manual, and essential support services to companies throughout the United States. Our support services include: Commercial Leasing, Franchisee Funding and a Cloud-based Franchise Operation System.
Mesut Yavas | Begrijp bedrijfseigenschappen en bedrijfsactiviteitenMesut Yavas
Mesut Yavas Begrijp bedrijfseigenschappen en bedrijfsactiviteiten. Mesut Yavas is een erkend financieel specialist in België. Hij is zo getalenteerd om een bedrijf op te bouwen.
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.
This slide discusses about FRANCHISE on following topics:
Introduction
History
Responsibilities of franchisor and franchisee
Merits
Demerits
McDonald Franchising
Franchising in Nepal
How to Franchise Your Business Franchise Connect Consulting RagersvilleIndia
The History of Franchising
What Makes a Good Franchisor
Turning Your Business into a Franchise
Why Use Franchise Connect / Signature Franchising
The Process
Questions and Answers
Franchising is a hot topic right now because it’s a great opportunity to expand your business. On May 1st, our experts – Ned Levitt and Kathy Steffan – ignited in a battle of lawyer vs. accountant to hold a 60-minute webinar on understanding the pros, cons & alternative options of Franchising your business.
To listen to this webinar and more from Welch LLP, visit our website at:
http://www.welchllp.com/resource-centre/videos/webinars/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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3. Repurpose across all platforms
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- What digital shelf space is and how your content strategy needs to pivot.
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Retail Institutions by Ownership
• Independents
• Chain
• Franchise
• Lease Department
• Vertical Marketing System
• Consumer Cooperative
3. Independents
• An independent retailer owns one retail unit
• Seventy percent of independents are run by owners and their families
• Just 3% of U.S. retail sales
• Ease of entry
• Low capital requirement
• No or simple licensing provisions
4. Independents
• Intense competition and high failure rate
• One-third of retailers do not survive the first year
• Two-thirds do not continue beyond the third year
• Most failures involve independents
5. Independents
• Flexibility: formats, location, strategies
• Investment Costs Down: fixture, worker, merchandise
• Specialists: niche of particular goods/service catgory
• Strong Control: strategy, decision making, operation
• Image: personable retailer with a comfortable atmosphere
• Consistency: only one store is operated
• Independence: no directors meeting, labour unrest etc.
• Entrepreneurial Drive: if you want to get ahead, own a small business
6. Independents
• Lack of Power: No bargaining power because of small quantity
• No Economies of Scale
• Labor Intensive: less efficient than computerization
• Limited Access to Advertising
• Over-dependence on Owner
• Limited Resources for Long-run Planning
7. Chain Store
• Operates multiple outlets under common ownership
• Centralized purchasing and decision making.
• Larger operation
• Chains account for 65% of U. S. retail sales and employment
8. Chain Store
• Bargaining Power
• Cost Efficiencies
• Operating Efficiencies
• Technical Abilities
• Advertising Availability
• Defined Management Philosophies
9. Chain Store
• Time and Resources Spent on Long-run Planning
• Limited Flexibility
• Investments High
• Managerial Control Difficult
• Limited Independence for Personnel
10. Franchising
• Franchising involves a contractual arrangement between a franchisor and
a retail franchisee
• Franchisor allows the franchisee to conduct the business under and
established name and according to a given pattern of business
• The franchisee pays an initial fee and monthly percentage of gross sales
11. Franchising
• Product or trade mark franchising: Franchisee acquires the identity of a
franchisor, freedom for time, location, format etc.
• Business format franchising: location, quality control, display, layout,
cooperative advertising etc.
12. Franchisee benefits
• Small Capital Investment
• Brand Awareness
• Operation Procedures and Management Skills
• Cooperative Marketing
• Exclusive Selling Rights
• Purchasing Costs
13. Franchisee problems
• Oversaturation: too many franchise in one area
• Franchisor Overselling: overzealous selling by some franchisors
• Contract Provisions:
• Cancellation Clauses
• Short Duration
• Gross Sales Based Royalties
14. Franchisor Benefits
• National or Global Presence
• Ownership Qualifications Set
• Money Obtained on Delivery
• Stringent Rules for Franchisees
• Franchisee Work Incentive
• Royalties Continue
15. Franchisor Problems
• Damaged Reputation
• Loss of Customer Loyalty
• Intra-franchise Competition
• Reduced Resale Value
• Injured Profitability
• Franchisee Desire for Independence
16. Leased Department
• It is a department in a retail store
• Normally pays a percentage of sales as rent
• The store sets operating restrictions for the leased department to ensure
overall consistency and coordination
• It broadens its offerings
• Most common for instore beauty salons, watch/mobile repair, studio,
restaurants etc.
17. Leased Department: store perspective (merits)
• Fills Merchandise and Expertise Gaps
• Enlarged Market
• Reduces Store Costs
• Lessee Assumes Administration Rol
• Percent of Revenues
18. Leased Department: store perspective
(demerits)
• Conflicts in Operating Procedures
• Damaged Image
• Customer Blame
19. Leased Department: leasee perspective
(merits)
• Well Know Store
• Reduced Costs
• Economies of Scale
20. Leased Department: leasee perspective
(demerits)
• Inflexibility in Hours
• Product Line Restrictions
• Raised Rent
• Sales Expectations Not Met
21. Vertical Marketing System
• It consists of all the levels of independently owned businesses along a
channel of distribution
• Types:
• Independent vertical marketing channel
• Partially integrated system
• Fully integrated system