Retail marketing is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITYBalasri Kamarapu
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITYBalasri Kamarapu
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
India is the country having the most unorganized retail market.
The contribution of retail industry to India’s GDP is more than 13%.
More than 99% retailer’s function in less than 500 square feet of shopping space.
India's retail sector is on its way of modernization. Traditional markets are making way for new formats such as departmental stores, supermarkets and specialty stores.
With the growth in income levels, Indians have started spending more on health and beauty products.
India's retail sector is estimated to touch US$ 833 billion by 2013 and US$ 1.3 trillion by 2018.
View stores through the eyes of online shoppers and create an online experience in-store.
Presentation at IRX: http://www.youtube.com/watch?v=KGPis9mryvA
Oracle approach and solution for the retail industry presented at Retail Summit 2009 conference at Prague on February 4th 2009 by Paul DicksonVice President Retail, Oracle
Marketing: A presentation on the trends observed in the Indian organized retail sector over the years and how it has helped in the economic growth in India.
This presentation is highlight of the Report recently completed on "Organised Indian Retail Sector- Competitive Analysis." This Report is approved by one of Top Five Mangement Institute in India.
An overview on Indian retail industry. Included information like evolution of retail in India, retail formats in India, key players, competitive landscape, key strategies, industry growth, etc.
India is the country having the most unorganized retail market.
The contribution of retail industry to India’s GDP is more than 13%.
More than 99% retailer’s function in less than 500 square feet of shopping space.
India's retail sector is on its way of modernization. Traditional markets are making way for new formats such as departmental stores, supermarkets and specialty stores.
With the growth in income levels, Indians have started spending more on health and beauty products.
India's retail sector is estimated to touch US$ 833 billion by 2013 and US$ 1.3 trillion by 2018.
View stores through the eyes of online shoppers and create an online experience in-store.
Presentation at IRX: http://www.youtube.com/watch?v=KGPis9mryvA
Oracle approach and solution for the retail industry presented at Retail Summit 2009 conference at Prague on February 4th 2009 by Paul DicksonVice President Retail, Oracle
Marketing: A presentation on the trends observed in the Indian organized retail sector over the years and how it has helped in the economic growth in India.
This presentation is highlight of the Report recently completed on "Organised Indian Retail Sector- Competitive Analysis." This Report is approved by one of Top Five Mangement Institute in India.
An overview on Indian retail industry. Included information like evolution of retail in India, retail formats in India, key players, competitive landscape, key strategies, industry growth, etc.
디베이트포올(Debate for All)은 논리, 표현력, 생각하는 힘을 키워주는 전문코치진들의 디베이트 (한국어/영어 대립토론) 교육을 제공하여, 이를 통해 학생들의 '독립적사고'를 키워주는 디베이트 전문 교육 컨설팅 회사입니다. 디베이트 분야 국내 최고 전문가로 이루어진 코치진과 함께 한국 교육 상황에 맞춘 최적화된 커리큘럼으로 최고의 교육을 제공합니다.
Come la reputazione online influisce sulla distribuzione di un hotel sui diversi canali. Consigli su come migliorare la reputazione della tua struttura su trivago.
Beyond. Comic Book Number 10. Old fashioned entertainment from the Golden Age of Comic books. From the folks at Gloucester, Virginia Links and News website. Visit us.
A Docker workshop that occured at Tribal nova in march, to introduce the Docker basic concepts: command line, Dockerfiles, and Vagrant provisioning.
Time to complete: 5 hours
De différents programmes originaux du festival des fleurs de dalat 2013Vietnam Original Travel
Le Festival des fleurs de Dalat est considéré comme un point important de la fin d’année. Il s’agit d’une bonne occasion pour exposer des types de fleurs de la région, des autres régions du pays ainsi que des pays voisins.
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 1
INTRODUCTION TO RETAILING
BY Jayanti R Pande
#JayantiPande_slideshare
DGICM college nagpur
Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
Contact: sdccourses@gmail.com, http://www.socialdevelopment.club
Management consulting in Madurai | investment banker in Maduraiventuresyconsultancy
The retail industry is witnessing seismic shifts internally as well as externally. Retailers are adapting to future-ready business models with the changing winds to become more consumer-centric and operate more efficiently than before. The growth of the internet has powered upheavals in the retail landscape. Presently, most large retailers have morphed into multichannel firms where the same customers visit the retail through different channels. The industry transformed the focus from selling products to engaging and empowering customers. The retail industry currently focuses on customer experience and for which, the retailers intend to attune the business model for the new-age sequence. The retailers have to fundamentally rethink the operations for which business model consulting will help you. Find the ideal way to organize, propel and employ the key success factors.
Management consulting in Madurai | investment banker in Maduraiventuresyconsultancy
The retail industry is witnessing seismic shifts internally as well as externally. Retailers are adapting to future-ready business models with the changing winds to become more consumer-centric and operate more efficiently than before. The growth of the internet has powered upheavals in the retail landscape. Presently, most large retailers have morphed into multichannel firms where the same customers visit the retail through different channels. The industry transformed the focus from selling products to engaging and empowering customers. The retail industry currently focuses on customer experience and for which, the retailers intend to attune the business model for the new-age sequence. The retailers have to fundamentally rethink the operations for which business model consulting will help you. Find the ideal way to organize, propel and employ the key success factors.
New channel distributions unlock retail indiaeTailing India
New retail channels are neutralizing the traditional advantage that distribution offered and are providing opportunities for innovative brands to emerge.
WLC College India sets the stage for the creative souls of their Fashion, Advertising and Graphic Design Course students. WLCI News Coverage in leading Newspapers.
WLCI Students and Staff celebrated Holi on 25th& 26th March 2013 at DSF Campus. Celebration of the various legends associated with Holi reassure the people of the power of the truth as the moral of all these legends is the ultimate victory of good over evil. The legend of Hiranyakashyap and Prahlad also points to the fact that extreme devotion to god pays as god always takes his true devotee in his shelter.
Shopping is a very popular pastime for everyone. A flea market is the right place where sellers come to sell their goods; also the goods are low-priced and range in quality at flea market.
WLCI Fashion Students have dressed in Halloween colourtheme on 18th March 2013. Halloween costumes are traditionally modeled after supernatural figures such as monsters, ghosts, skeletons, witches, and devils. Over time, in the United States the costume selection extended to include popular characters from fiction, celebrities, and generic archetypes such as ninjas and princesses.
More from WLCI College - Reviews and Feedback (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Retail - Overview
•
Retail marketing is comprised of the activities related to selling products directly to
consumers through channels such as stores, malls, kiosks, vending machines or
other fixed locations.
•
Fast growing urbanization, increased footprint of organized retail format stores
and multi activity malls has completely changed the urban landscape and has
made Retail one of the fastest growing and high potential professions for
youngsters.
•
An estimate puts the organized retail business at $635 billion by 2015. The
organized retail sector is now rapidly gaining ground in the vast potential mid &
small towns of India.
•
The module shall also cover Retail Marketing, Supply Chain Management &
Logistics. You will learn the processes required for procurement, merchandising
and CRM. You will also develop skills in analyzing and controlling costs. This
module will also focus on the importance of cost management in retail marketing,
micro financing and retail economics.
3. Impact of Retail Management
Retailing is the timely delivery and availability of products to
consumers at prices that they can afford. In the last few
years, the concept of retailing has changed considerably in
India with the traditional neighborhood “Kirana” stores being
replaced by huge malls and large chain of stores. Nowadays,
the Indian consumer gives more emphasis on quality of
products even if it comes at a price. The Indian retailing
industry is becoming increasingly competitive with big brands
both national and international entering the market. The
retail industry has a tremendous contribution in boosting the
Indian Economy by increasing employment, enhancing
exports and giving small scale industries the opportunity to
sell their products at competitive prices.
4. The boom in the retail industry is mainly due to the following reasons:
•
•
•
•
•
•
Increase in the purchasing power of middle class Indians
Indians becoming more and more quality conscious
Change in taste and living styles
Emergence of big international names in the retail sector
The entry of FDI in the retail sectors
Rapid growth of IT and engineering sectors
Retailing in the recent era stands as an exciting yet complex business sector in
most developing economies. According to recent surveys, the Indian Retail economy is
growing but it needs to pick up more speed. Nevertheless, the contribution of the
retail sector cannot be underestimated and has extensively helped in enriching the
economy of our country. But the Indian retail industry needs to be more organized
since retail management offers huge benefits.
5. Benefits of Modern Retail Management
• Better Quality Products & Services
• Better Lifestyle
• Bridges the gap between consumers and
manufacturers
• Up-gradation of the agricultural sector and other
small-scale industries
• Promotes Tourism
• Increases Employment
• Boost in Exports
6. Scope
The last decade has seen Retail emerging as one
of the fastest growing industry, consequently the
job opportunities in Retail have grown many
fold. WLCI programme will enable you to become
a well rounded Retail Professional. Thus, making
you competent to pursue careers such as Sales
Manager, Store Manager, Department Manager,
Customer Service Manager and Logistics
Manager.
7. Deliverables & Content
Deliverables
Content
Retail trends and its future, retail planning, genesis of targets &
monitoring and reviewing. Retail Forecasting tools and techniques,
Retail tactics, New trends and technologies, E-retailing, Use of
Retail Environment
Information Technology and Electronic Data Interchange (EDI)
Store Management
Store & Sales Force Management methods and their application
Retailing Information Systems, Micro Financing, Auditing and cost
control. Cost analysis and management, Advanced retail economics,
Cost Management
Legal and Statutory framework.
Retail Marketing
Methods of Retail promotions & New business development.
8. Deliverables & Content
Deliverables
Content
Procurement, Supply chain
Pricing and revenue management in the supply chain. Inventory
Management & Logistics
management and receipt & issue management.
Customer Service in retailing & CRM data management, data input,
Customer Relationship
CRM software, Loyalty programmes, Moments of truth in retail,
Management
Consumer Insights & Knowledge. Application of IT to retail marketing.
Development of International retailing, International retail structures,
International retailing
market entry methods.
9. Programme
Professional Program in Business Management
• Eligibility: Graduation
• Duration: 2 years
• More information at: www.wlcibusiness.in
10. Admission
To know about WLCI admission process visit us at
http://www.wlcibusiness.in/admission.html
Or to apply click at :
http://www.wlcibusiness.in/admission.html-0