Retailing is the process of selling goods and services directly to consumers. Retailing is a growing career option in India with many opportunities. There are various types of retailers including store retailers like department stores and non-store retailers like direct marketing. A career in retail management offers positions like store manager, visual merchandiser, regional sales manager, finance roles, human resources, logistics, and marketing roles. The retail industry in India is expanding rapidly and generating many employment opportunities.

1. Retailing As A
Career
Submitted To:-
Bhupinder Mam
Submitted By:-
Aakash
2365610005
BBA-III SEM-5th

2. Retailing
O Definition: Retailing is a distribution
process, in which all the activities involved
in selling the merchandise directly to the
final consumer (i.e. the one who intends to
use the product) are included. It
encompasses sale of goods and services
from a point of purchase to the end user,
who is going to use that product.

3. Retailing AS A Career
O Retailing is very beautiful as a career
option in India. The number of retail
institutes which provides specialized
education in retail are very less. As
compared to this, there is a huge
opportunity for this sector in retailing as
the number of retailers are growing in our
country.

4. Types of Retailing
O Store Retailing: Department store is the
best form of store retailing, to attract a
number of customers. The other types of
store retailing includes, speciality store,
supermarket, convenience store,
catalogue showroom, drug store, super
store, discount store, extreme value store.
Different competitive and pricing strategy
is adopted by different store retailers.

5. O Non-store Retailing: It is evident from the
name itself, that when the selling of
merchandise takes place outside the
conventional shops or stores, it is termed as
non-store retailing. It is classfied as under
O Direct marketing: In this process, consumer
direct channels are employed by the company
to reach and deliver products to the
customers. It includes direct mail marketing,
catalog marketing, telemarketing, online
shopping etc.

6. O Direct selling:Otherwise called as multilevel
selling and network selling, that involves door to
door selling or at home sales parties. Here, in this
process the sales person of the company visit the
home of the host, who has invited acquaintances,
the sales person demonstrate the products and
take orders.
O Automatic vending: Vending machines are
primarily found in offices, factories, gasoline
stations, large retail stores, restaurants etc. which
offer a variety of products including impulse goods
such as coffee, candy, nnewspaper, soft drinks etc.
.

7. O Buying service: The retail organization
serves a number of clients collectively,
such as employees of an organization,
who are authorized to purchase goods
from specific retailers that have contracted
to give discount, in exchange for
membership

8. O Corporate Retailing: It includes retail
organizations such as corporate chain
store, franchises, retailer and consumer
cooperatives and merchandising
conglomerates. There are a number of
advantages that these organizations can
achieve jointly, such as economies of
scale, better and qualified employees,
wider brand recognition, etc.

9. O It generates huge employment opportunities.
This has changed the face of retailing in India.
As the sector is booming in India, a career in
retail sector is promising a growth potential for
the ambitious youngsters.
O The candidates are trained in supply chain
management, finance management,
marketing information, electronic retailing,
marketing and business communication,
customer relationship etc. With rapidly
expanding departmental stores and huge
shopping malls, plenty of job opportunities are
opening all over India.

10. O Career in retail sector can be developed as
store manager, retail managerss, retail
buyers, retail designers, visual
merchandisers, merchandise planning and
product developers.
O Several institutes in India including Birla
Institute of Management Technology
(BIMTECH) in Greater Noida, RPG Institute of
Retail Management, Indian Retail School offer
various courses associated with retail
management.

11. O Many multinational companies have come forward
in the retailing business. Reliance Group, ITC
Retail, Aditya Birla Group, Tata Group’s Trent &
Westside,and Future Groups Big Bazaar &
Pantaloons, Raymond’s, Lifestyle
O These are some of the top companies. The boom
in retail industry has created many employment
opportunities; people from varied skills and talent
are required in the industry.
O These actions are expected to generate 10-15
million jobs over next few years. As a career, retail
management is a dynamic field. Career in retailing
is becoming one of the highly sought career
options in India.

12. Some of the career options in
retailing are:
O Sales and Related jobs
O Store Manager
O Visual Merchandiser
O Regional Sales Manager
O Finance and Accounting
O Human Resources
O Logistic
O Marketing

13. O Sales and related jobs:
O Sales are the main aspect of retail industry. It is an
important part of store operations. The important duty of
the sales staff is to sell the products to the customers.
Other than sales, the related job involves, sales
associate, cashier for receiving payments by cash,
check, debit card, or credit card and operating cash
registers etc. The retail staff also discharges duties like
preparing displays, making deposits at cash office,
taking inventory etc. depending upon their working
hours. The retail staff should be well equipped with
excellent communication skill. In a very short span of
time retail revolution has taken place The retail staff also
discharges duties like preparing displays, making
deposits at cash office, taking inventory etc. depending
upon their working hours. The retail staff should be well
equipped with excellent communication skill. In a very
short span of time retail revolution has taken place

14. O Store manager:
O A store manager is the person ultimately
responsible for the day- to-day operations or
management of a retail store. All employees
working in the store report to the store
manager. Store manager is responsible for
managing human resource, hiring team,
indulging training and development
programmes, managing profit and loss of the
store, banking, and handling customer
complaints.

15. O Visual merchandiser:
O Visual merchandising is the activity of
promoting the sale of goods. Visual
merchandising is an art intended to increase
sales. It is a tool to achieve sales target. It is
the art of displaying merchandise in such a
manner that appeals to the eyes of the
customer. Visual merchandiser is responsible
for merchandising. Creativity is essential to be
a good visual merchandiser. Visual
merchandising includes window displays,
signs, interior displays etc. A combination of
colour and theme plays an important role in
visual merchandising.

16. O Regional Sales Manager:
O A regional sales manager reports to national sales
manager. A regional sales manager requires
excellent interpersonal and communication skill. A
Retail Sales Manager is responsible for the day-to-
day operations of a retail store. They also must
have computer skills and be patience with both
employees and customer. Retail sales manager
must have obtained a degree in
marketing,business or communication. Regional
managers are responsible for a group of retail
stores. They visit stores to observe performance
and to help solve problems. Regional managers
report store performance to company headquarters
and make important decisions concerning
employees.

17. O Finance and Accounting:
O A retail store requires well run financial
department. A financial manager is
responsible for keeping the records of
accounts of income, paying expenses,
maintaining financial records, cash flow
control, banking etc. The financial
manager must be efficient enough to
handle the risk of debts.

18. O Human resources:
O Human resource is one of the most important
aspects in retail industry. This aspect focus on
recruiting right people for a particular job,
because the success of retail depends upon
right sales force. The HR function includes
recruitment, selection, training and
development programmes, compensation and
benefits etc, proper knowladge is required on
the part of HR manager to understand
qualification and qualities to hire efficient staff.

19. O Logistic:
O The logistic process consists of the process of
integration of several aspect such as material
handling, warehouse information, transportation,
packaging and inventory. The logistics department
is entrusted with the responsibilities of ensuring
that the entire process of logistics is maintained
and developed in accordance with the goals of the
business at an economical cost.

20. O Marketing:
O Marketing .department includes functions
like advertising, sales promotion and
public relation. People with specialised
knowledge, creativity etc are
required.Advertising managers direct a
firm’s advertising and promotional
campaign. Marketing managers work with
advertising and promotion managers to
promote the firm’s products and services