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Investigation of a Hospitality-Related Career: Event Planner
John Amazing
TDM225/McWilliams
10/12/16
SECTION 1: SECONDARY RESEARCH
Part A: Overview of Career Position and Job Duties
Event planning is a fast-paced job that requires time
management and communication
skills. This career can specialize in many different types of
events such as weddings,
conventions, galas, fundraisers, festivals, etc. which provides
lots of variety in the industry. It is
a career that is interactive and hands on, requiring teamwork
and fast thinking, along with lots of
planning and organization (Lungsod, n.d.).
Event planning requires contact between the event planner, the
client, vendors, staff and
also the guests. It is important to remain on good terms with all
of these contacts, as they will be
helping out with the event, supplying goods, or paying the event
planner. It is also very
imperative to maintain a good relationship with the vendors
because they may give discounted
items in return for advertising. The clients and guests are also
vital, as the event planner is
putting on an event for them and they are paying him or her to
do so. As the coordinator of the
event, it is important to express each and every aspect of the
event should be implemented so
every person working the event is clear on what to do (Brown,
2016).
The main duties of an event planner is to coordinate the
itinerary and all aspects of an
event so detail will be ready the day of, and adhere to both
budget and deadline (America’s Job
Exchange, 2012). Just like any manager, an event
planner/manager is in charge of managing
staff, hiring, calculating budgets, working with guests and
clients, analyzing performance,
finding venues for the event, contacting vendors, and so on
(America’s Job Exchange, 2012).
Event planners may go by multiple job titles depending on what
kind of business the
meeting planner works for. In hotels, this person might be
called an conference planner, a
conference services manager, and event producer, a special
event director, or a meeting
professional (Lungsod, n.d.).
Planning an event is not something that happens easily, it can
take months or even years
in advance to plan. A planner has to keep in mind that events
can require permits, which take
time to get, and rentals and venue should be booked ahead of
time in case something falls
through. Depending on the size and type of event it can range
anywhere from a month in
advance, to a whole year. A general timeframe goes like this:
200-400 guests requires 6-8 weeks
ahead, 400-800 guests requires 3-4 months ahead, and 800
guests and up can take 6 months-1
year (Eventbrite, 2016).
Part B: Skills, Education, and Experience Requirements &
Earning Potential
Skills
Being a professional event planner requires many skills, number
one being
communication skills. The event planner has to communicate
with the clients, with the vendors
and with the staff to get everything done on time and make the
event exactly what the client
wants. Another critical skill is delegation, which is the ability
to assign responsibilities to staff
rather than the event planner trying to do everything
themselves. If an event planner is short on
staff it is important for them to be able to work well under
pressure and use time management
skills (National Careers Service, n.d.). This job is really about
teamwork and the ability to
communicate with that team, and if those skills do not exist, the
sure result is an unsuccessful
event. Organization is the most important for someone who
wants to be an event planner. Most
people outside of the industry have no idea the number of
details that are included in a single
event (Brown, 2016).
Education
A person does not always have to have a degree or certificate in
event management to
pursue the career, but it certainly does help during the
application process. There are many
different paths a person can take, the most ideal being some
kind of college degree related to
management (National Careers Service, n.d.). This can be
tourism management, event
management/planning, parks and rec, non-profit, and so on.
There are also certificate programs
that can be taken for specific types of events and do not require
someone to go to college.
Internships also help in providing someone with personal
experience along with a mentor that
can teach someone with hands-on training. There are many
different paths that can be taken for
someone to become an event planner (Bureau of Labor
Statistics, 2016).
Experience
Another great aspect to have as an event planner, or before
becoming an event planner, is
experience. Some people break into the industry by volunteering
as much as possible, especially
for different types of events (i.e. fundraisers, auctions,
weddings, galas). With a wider range of
experience, an event planner will have higher demand from
clients of all different event genres.
Experience can also tie into knowledge, the more experience
someone has, and the more
knowledge they will gain about events (Brown, 2016).
Pay Range/Salary/Bonuses/Commissions
The pay range for someone in this job field can usually range
between $28,511-$73,824,
this includes bonuses, profit, regular salary and commission.
The median salary tends to be
$44,447 a year (Payscale, 2016). An event planner can
eventually move up to an event manager,
director of events, special events director, etc. which can
increase the average salary. Along with
this, experience can affect the rate of pay a person receives; an
entry level job can receive
$39,000, 5-10 years can receive $50,000, 10-20 years $54,000,
and over 20 years can be $56,000
and up (Payscale, 2016). Location also has an affect on pay
where places such as San Francisco,
Silicon Valley, New York, Los Angeles, and Boston top the
charts in pay. This is related to the
fact that they are more populated and have a higher demand for
events. Another factor that can
affect salary are certain skills such as: contract negotiation,
budget management, project
management and event management (Payscale, 2016). There are
many factors that go into salary,
which is why the range of pay can vary so much. Overall, event
planning is a job that requires
experience in order to receive a bigger salary. Some planners
also earn commission that they
charge for subcontracting vendors for their event (Gentile,
2016). According to the Bureau of
Labor Statistics (2016), meeting planners are projected to grow
at a rate of 10% between 2014
and 2024.
SECTION 2: PRIMARY RESEARCH
Interview of an Industry Professional In the Position
Donna Brown, Event Coordinator,
Events Elegance, Ltd.,
(123) 456-7890, [email protected]
How I Found This Professional Person:
I found Donna through an Online search. I emailed her through
her website and we scheduled a
FaceTime Conference.
Did I Know This Person Prior to This Project?
No. I have seen her storefront in my hometown in Temecula,
California, but I have never met
her.
Mode of Interview:
[] Live (Best)
[X] FaceTime or Phone (Second Best)
[] Email (Least Favorable)
Date/Time/Duration of Interview:
We did our FaceTime Interview on Friday October 4, 2016 from
9-10:05am. See screenshot in
Appendix.
Questions and Answers:
Q: What path did the event planner take to get to this career?
(i.e. Degree program,
certificates, college attended, internships, etc.)
A: I took a few side routes on my path. I completed my BA
(undergrad) in Communications at
ABC University, worked in tourism for 2+ years and then
decided to go back to school to
complete my Post Grad in Event Management at LaLa College.
My Post-Grad was a one year
program that included an internship. I completed my internship
while I was in school on a part-
time basis. I also volunteered while completing my Post-Grad,
which assisted me in finding my
current position as an Event Coordinator.
Q: What are some pros and cons of event management?
A: Pros: There is a lot of excitement when it comes to planning
events and it keeps the event
planner busy. There are so many different types of events,
whether it be a wedding, conference,
gala, festival or a run, that the event planner will never be
bored. It’s very team oriented and the
event planner work with a huge variety of individuals that assist
in the overall event
execution. It is exciting to produce something fun and
entertaining for guests, especially ones
that contribute to causes in the case with fundraising events.
Cons: There are a lot of challenges and there are often lots of
last minute items that arise, despite
the event planner planning and preparation! It can be very
overwhelming at time with all the
small details that go into the overall event execution. The event
planner will also have
challenges working with others as some are easier to work with
and more team oriented than
others.
Q: How do the event planner go about interacting with
vendors/staff/guests?
A: Vendors: It is important to always be professional with
vendors and to find a way to create a
mutually beneficial working relationship. I currently do a lot of
fundraising events, so it is great
finding and working with suppliers who can provide charitable
rates, will benefit from exposure
such as ad space, brand recognition and/or social media
mentions. Some of the vendors I work
with, the company has already established a rapport and due to
the positive relationship it has
been easy for me to step in and continue to maintain that
working relationships. Some of the
new vendors require a bit more maintenance to establish that
working relationship, how each
party operates, the ideal point of contact, and more.
Staff: Staff such as staff at a venue, it is important to know who
the main point of contacts
are. The event planner want to know the catering manager, head
of security, the chef and some of
the main decision makers that will assist with the event planner
production schedule, floor plans,
managing venue restrictions, and who will assist with
coordinating staff for pre-event and during
event execution, etc. The event planner want to establish clear
expectations with all parties to
ensure everyone is on the same page and working towards a
common goal. It is important to
create positive working relationships with any and all staff
members so they are more inclined to
work with the event planner, rather than against the event
planner.
Guests: The event planner sometimes has to think of guests as
an extension of the event planner
client. They are similar is scope and the event planner need to
aid in providing the ultimate
event experience.
Q: What advice would the event planner give to someone
wanting to pursue a career in
event management?
A: Volunteer and gain as much event experience as possible.
Volunteering for different types of
events widens the event planner perspective and allows the
event planner to be more cognisant of
varying event elements such as lighting, volunteer management,
registration processes and
additional logistical and décor elements that will be very
beneficial when executing the event
planner own event. In addition, volunteering aids in
determining the type of events the event
planner would like to work in whether it is fundraising, fairs
and festivals, weddings,
conferences, etc. In addition, don’t allow entry-level jobs to
deter the event planner from pursing
the event planner dream and ideal career – take the position,
learn, grow and continue to strive
for more.
Q: What is the event planner favorite type of event to plan?
A: My favorite type of event, as cheesy as this may sound, is an
event where guests are leaving
happy and satisfied. It’s a great feeling to know that the event
planner “nailed it” and had a
successful event. The tough part is taking a moment to take the
event in, because time flies
during event execution! I am still learning the specific type of
event I prefer, but am very much
enjoying fundraising events at this time – we work on a variety
of galas, golf tournaments and
celebrity appearances.
Q: Do the event planner always have a back up plan in case
something goes wrong during
an event?
A: Yes and no. There are some major back up plans, such as
venue or rain date for inclement
weather, ways to revise the schedule for late entertainment, etc.
However, there are a lot things
that may go sideways that require timely problem solving skills,
especially some of the smaller
yet equally crucial elements that bring the whole event together.
Q: How far ahead in advance do the event planner start
coordinating an event?
A: To be honest, it depends on the event and the client. The
celebrity events we do are often
very late and last minute planning because dates are not able to
be solidified early enough in
advance. Some of the celebrity events we do are planned 3-4
months in advance. Some of our
larger gala fundraisers, especially annual ones, are planned 8-12
months in advance.
Q: Do the event planner have any memorable guest stories or
mishaps?
A: We had a fundraising gala and the Foundation we were
raising funds for had their board
members in attendance who assisted with the Live Auction.
One of the board members had his
brother in attendance who looks exactly like him! I went to the
brother instead of the board
member to discuss some Live Auction details and had to be
directed to the actual board
member. It was embarrassing but also funny, and it allowed me
to joke around with the guest
thereafter, hopefully creating a fun little memory. There are
sometimes little hiccups and
mishaps, and depending on the scale, the event planner need to
brush it off and learn from it, or
in my example it created a fun little story.
Q: Did the event planner have any mentors that helped the event
planner along the way?
A: Absolutely. I was fortunate to build a friendly and
supportive relationship with one of my
teachers during my Post-Grad. She was very honest and
assisted greatly as I continue on my
path in the events industry. It is great to have a mentor that
currently works in the industry and
has a plethora of experience to provide relevant insight and
support.
Q: What would the event planner say is the best part about
planning an event?
A: When that first guests arrives and the event planner are
arguably more excited than them
because everything the event planner have worked so hard for
has come to fruition and everyone
will have an opportunity to enjoy the event planner event and
creative ideas
Analysis of Fit
After further researching event planning I have decided I am fit
for the job because I love
using my creative skills and planning events for others. I get
pure joy out of seeing people’s
reactions and doing all of the prep work beforehand. I also have
great time management skills
and am well organized, which are key traits to have in this
career. I recently volunteered at a
charity event sponsored by the foundation of an NFL player and
learned from the planner’s calm
nature that one must keep his or her cool no matter what
unpredictable things happen at the
event. Along with this, I planned a big surprise party for my
mom’s 50th for over 100 people, and
put together all the details. I realized that this is something I
enjoy doing, and was really happy to
see how much fun everyone had with the special touches I had
created. This, along with
Donna’s insights from my interview, really convinced me this is
the career I want.
Currently, I am working on a degree in Tourism Development
and Management and also
volunteering for events to gain experience. In a of couple years
I will be going off to an
internship in event planning of some kind and hopefully
working my way to my own event
planning company.
Works Cited
Bureau of Labor Statistics/U.S. Department of Labor.
Occupational Outlook Handbook (2016-
2017 ed.). Meeting, Convention, and Event Planners. Retrieved
from
http://www.bls.gov/ooh/business-and-financial/meeting-
convention-and-event-
planners.htm
Event Manager Job Description. (n.d.). Retrieved from
http://www.americasjobexchange.com/event-manager-job-
description
Event Planner Salary (United States). (2016, January 12).
Retrieved from
http://www.payscale.com/research/US/Job=Event_Planner/Salar
y
Event Planning Livestreaming: Best Practices From the Experts
- Eventbrite US Blog. (2016,
June 29). Retrieved from
https://www.eventbrite.com/blog/event-planning-livestreaming-
best-practices-from-the-experts-ds00/
Events Manager Job Information | National Careers Service.
(2014). Retrieved October 04, 2016,
https://nationalcareersservice.direct.gov.uk/advice/planning/job
profiles/Pages/
Gentile, M. (2016). What is the average commission charged by
an event planner? WorkChron.
Retrieved from: http://work.chron.com/average-commission-
charged-event-planner-
21037.htmlLungsod, P. (n.d.). Chapter 2: The Event Manager
and Its Duties and
Responsibilities. SlideShare. Retrieved from:
http://pt.slideshare.net/rowenadeleon9693/chapter-2-
43805604?smtNoRedir=1
Appendix/Proof of Contact
Our FaceTime Conversation on 10/4/16
Use this sample to check your final product against. You may
NOT use any of the data contained in the sample paper.
Do your APA in-text citations look like the one's in the paper?
Do you have enough APA in-text citations to indicate where you
got your data?
Are your sections formatted in the same way?
Are new paragraphs indented?
Did you underline the skills needed?
Is your APA works cited in alphabetical order with a hanging
indent like this one?
Did you avoid using the 'you', 'we' and 'I/me' tenses in the first
two sections?
Does each new section start at the top of a new page?
An interview with Valerie Culkin from Phoenix Airport Marriott
1- Where did the interest of the field came from?
I started in journalism after college as a television broadcasting
and decide to try hospitality for a while because I love
interacting with the public. In college, I was the production
director for the radio station and we planned functions and
benefits. I was conveniently offered a position at a small
independently owned boutique hotel as an event coordinator. It
was a startup business and it did really well, so I stayed of total
of 5 years and learned as much as I could. Developed
relationships with third party vendors and event planners. Then
I moved to Arizona and wanted experience in corporate
hospitality which landed me a job at Marriot.
2- Is there a way to share the training experience and how was
the start of the position was processed?
Training mostly involves hands on experience and a lot of hours
and dedication. Each hotel has a slightly different way of doing
things internally, but in general learning how to do your best in
hospitality takes time. training on software varies from hotel
brand to hotel brand. For instance, Marriot uses different
software’s from Hilton.
3- How was the easiness and the difficulty of the job since the
entrance, could an explanation given?
Hospitality is something that you need to learn hands on. It can
be difficult at first when you still learning, but having a good
leader to help you along the way is very important. Also, doing
as much research online as possible. For instance, looking at
hotels and event venues to become familiar with their pricing,
event space, etc.
4- What are the needed attitudes and characters for the job
success?
Patience, teamwork, compassion, detail oriented, always
anticipate and react quickly.
5- Could an explanation be given for the best and the worst
parts of the job?
The best part of the job is making the guest happy, nothing best
than seeing the guest walking out with a mile on the face.
Forming relationships with new or returning guest, it makes
them feel like they’re coming home. I love the fast paced
environment which you have to love in the field of hospitality.
Working well with your team is very important, it creates bonds
of trust between your co-workers and I love that. For the worst
part, it can be challenging when you have an upset guest, each
situation is different and needs to be handled uniquely.
Sometimes you can resolve the problem and sometimes you
can’t but in those situation you cannot be hard on yourself.
Think of it as a learning experience and do better next time.
6- What are the needed strength to satisfy the job?
You have to be strong in your opinion when it comes to what
you think it would be best for the guest, your confidence will
make them feel at ease with their event. Learning as musch as
you can to set up a good event will help you. Having confidence
in your job is one of the most important qualities.
7- For the giving tasks, any advices are given for the workers
and volunteers in order to reach the satisfaction?
Always have the guest in mind, guest comes first. Work hard,
help your team, and learn as much as you can.
8- What is the average salary range?
For the entry level will be 30-40k. 5+ years would be 40k+ per
year.
9- Any given advices for the employees and volunteers? Any
awareness?
Always anticipate.
10- For new people coming to the field? Anything could be
provided for the help?
Getting a job in a hotel, if you are interested getting into event
planning, I would suggest starting out in banquets. That way,
you get experience on the operations side of the event. It also
helps moving around into different departments of the hotel.
You can also work as a part time in a catering company.
11- What is your typical day like?
Coming to work, check emails, check the voice messages,
evaluate what are the most important thing to tackle today,
prioritize based on how close the event is and how important it
is to close the business, then I spend the majority of my day
detailing programs, following up with customers to get
questions answered, menus in from customers and answering
numerous phone calls. We have meeting every day at 2 o’clock
to go over the events for the week. On days, I am scheduled to
leave at 4 ‘clock and I sometimes stay till 6, be prepared to stay
late.
Investigation of a Hospitality-Related Career: Insert Career
Title Selected
Name
TDM225/McWilliams
Date
SECTION 1: SECONDARY RESEARCH
Part A: Overview of Career Position and Job Duties
For the career (skilled or professional, NOT line level positions
you could qualify for now and no one that you already know), in
this section provide a general overview of the career position,
as well as specific duties and responsibilities. Searching for
sample job descriptions for the career position and using your
interview of the industry professional as [one] source [but not
your only source] can help make this section comprehensive.
You may need to discuss how the type of property/establishment
could change the nature of the position and duties. You must
use APA in-text parenthetical citations to cite your sources. See
sources at the end of this template for resources on APA. An
example of an APA in-text citation looks like this: As the
coordinator of the event, it is important to communicate each
and every phase and detail of the event is implemented so all
person working the event is clear on what to do (Brown, 2016).
Section A should be one-page minimum. DELETE THESE
INSTRUCTIONS.
Part B: Skills, Education, and Experience Requirements &
Earning Potential
Skills
Make sure this section starts at the top of a new page. Insert
information about skills here. Do not forget to use in-text
citations. Underline each skill you include. Example: This job is
really about teamwork and the ability to communicate with that
team, and if those skills do not exist, the sure result is an
unsuccessful event. Organization is the most important for
someone who wants to be an event planner. Most people outside
of the industry have no idea the number of details that are
included in a single event (Brown, 2016). DELETE THIS.
Education
Insert information about formal education/training/certification
requirements here. Do not forget to use in-text citations.
Example: A person does not always have to have a degree or
certificate in event management to pursue the career, but it
certainly does help during the application process. There are
many different paths a person can take, the most ideal being
some kind of college degree related to management (National
Careers Service, n.d.). DELETE THIS.
Experience
Insert information about experience here. Do not forget to use
in-text citations. Example: Experience can also tie into
knowledge, the more experience someone has, and the more
knowledge they will gain about events (Brown, 2016). DELETE
THIS.
Pay Range/Salary/Bonuses/Commissions
Insert information about salary/bonuses/commissions here. Do
not forget to use in-text citations. Also include earning potential
and how earnings could vary based on property/establishment
type and geographic location or business size. Example: The
pay range for someone in this job field can usually range
between $28,511-$73,824, this includes bonuses, profit, regular
salary and commission. The median salary tends to be $44,447 a
year (Payscale, 2016). DELETE THIS. Section B should be two
pages minimum.
SECTION 2: PRIMARY RESEARCH
Interview of an Industry Professional In the Position
Name of Person, Title
Company
Phone Number, Email Address
How I Found This Professional Person:
Make sure this section starts at the top of a new page. Insert
here how you found this person, who must be at the
skilled/managerial level, NOT a line-level staff member in a job
you could work today. Did you get a referral from someone you
know? Look him or her up Online? Did you meet them at a
networking event? You are NOT to interview anyone you
already know. Ask people you already know for a REFERRAL!
You will never expand your network if you do not seek to meet
new people. You will be docked points heavily for failing to
comply with this. DELETE THIS.
Did I Know This Person Prior to This Project?
Answer this question. Note that you MAY NOT interview
anyone you already know, and I will verify this by phone or
email. IF SOMEONE IN YOUR LIFE IS ALREADY DOING A
CAREER YOU ARE INTERESTED IN, ASK FOR A
REFERRAL. You will be docked points heavily for failing to
following this instruction. DELETE THIS.
Mode of Interview: (X the [] that applies)
[] Live (Best) A+ Possible on this Project
[] FaceTime or Phone (Second Best) A-B Possible on
this Project
[] Email (Least Favorable) B-C Possible on this
Project
Date/Time/Duration of Interview:
State the date/time/location of your interview. See Appendix.
Questions and Answers:
Include ten questions and ten answers based on an in person or
technology medium (FaceTime, email, phone) about his or
career and career path. See list of sample questions for ideas.
NEVER ask how much they make, instead ask about salary
ranges/commission/bonus structures for careers such as theirs.
Develop your questions in advance and include the vital data
provided by the career professional you selected. Later, you
will attach the ‘proof’ in form of an artifact of your interaction
(email communication printout, screen shot, of phone records,
‘selfie’ of visit together or online chat). Question in bold,
answer not bold. TWO PAGES BOTH QUESTIONS AND
ANSWERS. DELETE THIS.
Q1: Question?
A: Answer
Q2: Question?
A: Answer
Q3: Question?
A: Answer
Q4: Question?
A: Answer
Q5: Question?
A: Answer
Q6: Question?
A: Answer
Q7: Question?
A: Answer
Q8: Question?
A: Answer
Q9: Question?
A: Answer
Q10: Question?
A: Answer
Feel free to add more questions and answers if you like.
DELETE THIS.
Analysis of Fit
This section should start at the top of a new page. In this
section, discuss whether or not this career you have researched
is a fit for you and why. What was appealing? What was
unappealing? Did this person have any personality traits or
strengths similar to your own? If you are more interested in this
career as a result of your research, what are your next steps in
pursuing it? If not, what positions will you examine next?
MINIMUM OF 1/2 PAGE. DELETE THIS.
Works Cited
Include all sources used in the paper, including any
pictures/graphics you choose to embed (wrap text/tight and
caption them). Make sure sources are legitimate and high
quality and use at least 5 of them. Your works cited should be
in alphabetical order and have a hanging indent. Look at the
sample below and then delete it. Use APA format. Go to
http://www.citationmachine.net/apa/cite-a-book to find out how
to use APA citations correctly. APA citation cheat sheet:
http://www.library.kent.edu/files/APACheatSheet.pdf. APA
made easy:
https://awc.ashford.edu/PDFHandouts/APA_Made_Easy.pdf.
DELETE THIS.
Bureau of Labor Statistics/U.S. Department of Labor (2016).
Occupational Outlook Handbook: Meeting, Convention, and
Event Planners. Retrieved from
http://www.bls.gov/ooh/business-and-financial/meeting-
convention-and-event-planners.htm
Event Manager Job Description (n.d.). Retrieved from
http://www.americasjobexchange.com/event-manager-job-
description
Appendix/Proof of Contact
This section should appear at the top of a new page. Attach
artifacts/proof of interaction with an industry professional. The
more, the better. This could include screen shots/photos of
correspondence via email, call logs, FaceTime conferences,
selfies of you and your host having a live meet up.
The topic of the paper will be about the event planning and why
is it important in the hospitality field. Make sure to include at
least 8 pages that are double spaced with 1 margins and includes
5 sources as an APA format in the 6th edition. I included the
interview that I did when I went to the catering services person
who is in charge for the events at the hotel. See the interview
completion document where the questions are included and
answered and paste it to the paper in the questions section, it is
included within the 8 page range.

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  • 1. Investigation of a Hospitality-Related Career: Event Planner John Amazing TDM225/McWilliams 10/12/16 SECTION 1: SECONDARY RESEARCH Part A: Overview of Career Position and Job Duties Event planning is a fast-paced job that requires time management and communication skills. This career can specialize in many different types of events such as weddings, conventions, galas, fundraisers, festivals, etc. which provides lots of variety in the industry. It is a career that is interactive and hands on, requiring teamwork and fast thinking, along with lots of planning and organization (Lungsod, n.d.). Event planning requires contact between the event planner, the client, vendors, staff and
  • 2. also the guests. It is important to remain on good terms with all of these contacts, as they will be helping out with the event, supplying goods, or paying the event planner. It is also very imperative to maintain a good relationship with the vendors because they may give discounted items in return for advertising. The clients and guests are also vital, as the event planner is putting on an event for them and they are paying him or her to do so. As the coordinator of the event, it is important to express each and every aspect of the event should be implemented so every person working the event is clear on what to do (Brown, 2016). The main duties of an event planner is to coordinate the itinerary and all aspects of an event so detail will be ready the day of, and adhere to both budget and deadline (America’s Job Exchange, 2012). Just like any manager, an event planner/manager is in charge of managing staff, hiring, calculating budgets, working with guests and clients, analyzing performance, finding venues for the event, contacting vendors, and so on (America’s Job Exchange, 2012).
  • 3. Event planners may go by multiple job titles depending on what kind of business the meeting planner works for. In hotels, this person might be called an conference planner, a conference services manager, and event producer, a special event director, or a meeting professional (Lungsod, n.d.). Planning an event is not something that happens easily, it can take months or even years in advance to plan. A planner has to keep in mind that events can require permits, which take time to get, and rentals and venue should be booked ahead of time in case something falls through. Depending on the size and type of event it can range anywhere from a month in advance, to a whole year. A general timeframe goes like this: 200-400 guests requires 6-8 weeks ahead, 400-800 guests requires 3-4 months ahead, and 800 guests and up can take 6 months-1 year (Eventbrite, 2016). Part B: Skills, Education, and Experience Requirements & Earning Potential
  • 4. Skills Being a professional event planner requires many skills, number one being communication skills. The event planner has to communicate with the clients, with the vendors and with the staff to get everything done on time and make the event exactly what the client wants. Another critical skill is delegation, which is the ability to assign responsibilities to staff rather than the event planner trying to do everything themselves. If an event planner is short on staff it is important for them to be able to work well under pressure and use time management skills (National Careers Service, n.d.). This job is really about teamwork and the ability to communicate with that team, and if those skills do not exist, the sure result is an unsuccessful event. Organization is the most important for someone who wants to be an event planner. Most people outside of the industry have no idea the number of details that are included in a single event (Brown, 2016). Education
  • 5. A person does not always have to have a degree or certificate in event management to pursue the career, but it certainly does help during the application process. There are many different paths a person can take, the most ideal being some kind of college degree related to management (National Careers Service, n.d.). This can be tourism management, event management/planning, parks and rec, non-profit, and so on. There are also certificate programs that can be taken for specific types of events and do not require someone to go to college. Internships also help in providing someone with personal experience along with a mentor that can teach someone with hands-on training. There are many different paths that can be taken for someone to become an event planner (Bureau of Labor Statistics, 2016). Experience Another great aspect to have as an event planner, or before becoming an event planner, is experience. Some people break into the industry by volunteering
  • 6. as much as possible, especially for different types of events (i.e. fundraisers, auctions, weddings, galas). With a wider range of experience, an event planner will have higher demand from clients of all different event genres. Experience can also tie into knowledge, the more experience someone has, and the more knowledge they will gain about events (Brown, 2016). Pay Range/Salary/Bonuses/Commissions The pay range for someone in this job field can usually range between $28,511-$73,824, this includes bonuses, profit, regular salary and commission. The median salary tends to be $44,447 a year (Payscale, 2016). An event planner can eventually move up to an event manager, director of events, special events director, etc. which can increase the average salary. Along with this, experience can affect the rate of pay a person receives; an entry level job can receive $39,000, 5-10 years can receive $50,000, 10-20 years $54,000, and over 20 years can be $56,000 and up (Payscale, 2016). Location also has an affect on pay
  • 7. where places such as San Francisco, Silicon Valley, New York, Los Angeles, and Boston top the charts in pay. This is related to the fact that they are more populated and have a higher demand for events. Another factor that can affect salary are certain skills such as: contract negotiation, budget management, project management and event management (Payscale, 2016). There are many factors that go into salary, which is why the range of pay can vary so much. Overall, event planning is a job that requires experience in order to receive a bigger salary. Some planners also earn commission that they charge for subcontracting vendors for their event (Gentile, 2016). According to the Bureau of Labor Statistics (2016), meeting planners are projected to grow at a rate of 10% between 2014 and 2024.
  • 8. SECTION 2: PRIMARY RESEARCH Interview of an Industry Professional In the Position Donna Brown, Event Coordinator, Events Elegance, Ltd., (123) 456-7890, [email protected] How I Found This Professional Person: I found Donna through an Online search. I emailed her through her website and we scheduled a FaceTime Conference. Did I Know This Person Prior to This Project? No. I have seen her storefront in my hometown in Temecula, California, but I have never met her. Mode of Interview: [] Live (Best) [X] FaceTime or Phone (Second Best)
  • 9. [] Email (Least Favorable) Date/Time/Duration of Interview: We did our FaceTime Interview on Friday October 4, 2016 from 9-10:05am. See screenshot in Appendix. Questions and Answers: Q: What path did the event planner take to get to this career? (i.e. Degree program, certificates, college attended, internships, etc.) A: I took a few side routes on my path. I completed my BA (undergrad) in Communications at ABC University, worked in tourism for 2+ years and then decided to go back to school to complete my Post Grad in Event Management at LaLa College. My Post-Grad was a one year program that included an internship. I completed my internship while I was in school on a part- time basis. I also volunteered while completing my Post-Grad, which assisted me in finding my current position as an Event Coordinator. Q: What are some pros and cons of event management? A: Pros: There is a lot of excitement when it comes to planning events and it keeps the event planner busy. There are so many different types of events, whether it be a wedding, conference, gala, festival or a run, that the event planner will never be
  • 10. bored. It’s very team oriented and the event planner work with a huge variety of individuals that assist in the overall event execution. It is exciting to produce something fun and entertaining for guests, especially ones that contribute to causes in the case with fundraising events. Cons: There are a lot of challenges and there are often lots of last minute items that arise, despite the event planner planning and preparation! It can be very overwhelming at time with all the small details that go into the overall event execution. The event planner will also have challenges working with others as some are easier to work with and more team oriented than others. Q: How do the event planner go about interacting with vendors/staff/guests? A: Vendors: It is important to always be professional with vendors and to find a way to create a mutually beneficial working relationship. I currently do a lot of fundraising events, so it is great finding and working with suppliers who can provide charitable rates, will benefit from exposure such as ad space, brand recognition and/or social media mentions. Some of the vendors I work with, the company has already established a rapport and due to the positive relationship it has been easy for me to step in and continue to maintain that working relationships. Some of the new vendors require a bit more maintenance to establish that working relationship, how each party operates, the ideal point of contact, and more. Staff: Staff such as staff at a venue, it is important to know who the main point of contacts are. The event planner want to know the catering manager, head
  • 11. of security, the chef and some of the main decision makers that will assist with the event planner production schedule, floor plans, managing venue restrictions, and who will assist with coordinating staff for pre-event and during event execution, etc. The event planner want to establish clear expectations with all parties to ensure everyone is on the same page and working towards a common goal. It is important to create positive working relationships with any and all staff members so they are more inclined to work with the event planner, rather than against the event planner. Guests: The event planner sometimes has to think of guests as an extension of the event planner client. They are similar is scope and the event planner need to aid in providing the ultimate event experience. Q: What advice would the event planner give to someone wanting to pursue a career in event management? A: Volunteer and gain as much event experience as possible. Volunteering for different types of events widens the event planner perspective and allows the event planner to be more cognisant of varying event elements such as lighting, volunteer management, registration processes and additional logistical and décor elements that will be very beneficial when executing the event planner own event. In addition, volunteering aids in determining the type of events the event planner would like to work in whether it is fundraising, fairs and festivals, weddings, conferences, etc. In addition, don’t allow entry-level jobs to deter the event planner from pursing
  • 12. the event planner dream and ideal career – take the position, learn, grow and continue to strive for more. Q: What is the event planner favorite type of event to plan? A: My favorite type of event, as cheesy as this may sound, is an event where guests are leaving happy and satisfied. It’s a great feeling to know that the event planner “nailed it” and had a successful event. The tough part is taking a moment to take the event in, because time flies during event execution! I am still learning the specific type of event I prefer, but am very much enjoying fundraising events at this time – we work on a variety of galas, golf tournaments and celebrity appearances. Q: Do the event planner always have a back up plan in case something goes wrong during an event? A: Yes and no. There are some major back up plans, such as venue or rain date for inclement weather, ways to revise the schedule for late entertainment, etc. However, there are a lot things that may go sideways that require timely problem solving skills, especially some of the smaller yet equally crucial elements that bring the whole event together. Q: How far ahead in advance do the event planner start coordinating an event? A: To be honest, it depends on the event and the client. The celebrity events we do are often very late and last minute planning because dates are not able to
  • 13. be solidified early enough in advance. Some of the celebrity events we do are planned 3-4 months in advance. Some of our larger gala fundraisers, especially annual ones, are planned 8-12 months in advance. Q: Do the event planner have any memorable guest stories or mishaps? A: We had a fundraising gala and the Foundation we were raising funds for had their board members in attendance who assisted with the Live Auction. One of the board members had his brother in attendance who looks exactly like him! I went to the brother instead of the board member to discuss some Live Auction details and had to be directed to the actual board member. It was embarrassing but also funny, and it allowed me to joke around with the guest thereafter, hopefully creating a fun little memory. There are sometimes little hiccups and mishaps, and depending on the scale, the event planner need to brush it off and learn from it, or in my example it created a fun little story. Q: Did the event planner have any mentors that helped the event planner along the way? A: Absolutely. I was fortunate to build a friendly and supportive relationship with one of my teachers during my Post-Grad. She was very honest and assisted greatly as I continue on my path in the events industry. It is great to have a mentor that currently works in the industry and has a plethora of experience to provide relevant insight and support. Q: What would the event planner say is the best part about
  • 14. planning an event? A: When that first guests arrives and the event planner are arguably more excited than them because everything the event planner have worked so hard for has come to fruition and everyone will have an opportunity to enjoy the event planner event and creative ideas Analysis of Fit After further researching event planning I have decided I am fit for the job because I love using my creative skills and planning events for others. I get pure joy out of seeing people’s reactions and doing all of the prep work beforehand. I also have great time management skills and am well organized, which are key traits to have in this career. I recently volunteered at a charity event sponsored by the foundation of an NFL player and learned from the planner’s calm nature that one must keep his or her cool no matter what unpredictable things happen at the event. Along with this, I planned a big surprise party for my mom’s 50th for over 100 people, and
  • 15. put together all the details. I realized that this is something I enjoy doing, and was really happy to see how much fun everyone had with the special touches I had created. This, along with Donna’s insights from my interview, really convinced me this is the career I want. Currently, I am working on a degree in Tourism Development and Management and also volunteering for events to gain experience. In a of couple years I will be going off to an internship in event planning of some kind and hopefully working my way to my own event planning company. Works Cited Bureau of Labor Statistics/U.S. Department of Labor. Occupational Outlook Handbook (2016-
  • 16. 2017 ed.). Meeting, Convention, and Event Planners. Retrieved from http://www.bls.gov/ooh/business-and-financial/meeting- convention-and-event- planners.htm Event Manager Job Description. (n.d.). Retrieved from http://www.americasjobexchange.com/event-manager-job- description Event Planner Salary (United States). (2016, January 12). Retrieved from http://www.payscale.com/research/US/Job=Event_Planner/Salar y Event Planning Livestreaming: Best Practices From the Experts - Eventbrite US Blog. (2016, June 29). Retrieved from https://www.eventbrite.com/blog/event-planning-livestreaming- best-practices-from-the-experts-ds00/ Events Manager Job Information | National Careers Service. (2014). Retrieved October 04, 2016, https://nationalcareersservice.direct.gov.uk/advice/planning/job profiles/Pages/ Gentile, M. (2016). What is the average commission charged by an event planner? WorkChron.
  • 17. Retrieved from: http://work.chron.com/average-commission- charged-event-planner- 21037.htmlLungsod, P. (n.d.). Chapter 2: The Event Manager and Its Duties and Responsibilities. SlideShare. Retrieved from: http://pt.slideshare.net/rowenadeleon9693/chapter-2- 43805604?smtNoRedir=1 Appendix/Proof of Contact Our FaceTime Conversation on 10/4/16 Use this sample to check your final product against. You may NOT use any of the data contained in the sample paper. Do your APA in-text citations look like the one's in the paper? Do you have enough APA in-text citations to indicate where you got your data?
  • 18. Are your sections formatted in the same way? Are new paragraphs indented? Did you underline the skills needed? Is your APA works cited in alphabetical order with a hanging indent like this one? Did you avoid using the 'you', 'we' and 'I/me' tenses in the first two sections? Does each new section start at the top of a new page? An interview with Valerie Culkin from Phoenix Airport Marriott 1- Where did the interest of the field came from? I started in journalism after college as a television broadcasting and decide to try hospitality for a while because I love interacting with the public. In college, I was the production director for the radio station and we planned functions and benefits. I was conveniently offered a position at a small independently owned boutique hotel as an event coordinator. It was a startup business and it did really well, so I stayed of total of 5 years and learned as much as I could. Developed relationships with third party vendors and event planners. Then I moved to Arizona and wanted experience in corporate hospitality which landed me a job at Marriot. 2- Is there a way to share the training experience and how was the start of the position was processed? Training mostly involves hands on experience and a lot of hours and dedication. Each hotel has a slightly different way of doing things internally, but in general learning how to do your best in hospitality takes time. training on software varies from hotel brand to hotel brand. For instance, Marriot uses different software’s from Hilton. 3- How was the easiness and the difficulty of the job since the
  • 19. entrance, could an explanation given? Hospitality is something that you need to learn hands on. It can be difficult at first when you still learning, but having a good leader to help you along the way is very important. Also, doing as much research online as possible. For instance, looking at hotels and event venues to become familiar with their pricing, event space, etc. 4- What are the needed attitudes and characters for the job success? Patience, teamwork, compassion, detail oriented, always anticipate and react quickly. 5- Could an explanation be given for the best and the worst parts of the job? The best part of the job is making the guest happy, nothing best than seeing the guest walking out with a mile on the face. Forming relationships with new or returning guest, it makes them feel like they’re coming home. I love the fast paced environment which you have to love in the field of hospitality. Working well with your team is very important, it creates bonds of trust between your co-workers and I love that. For the worst part, it can be challenging when you have an upset guest, each situation is different and needs to be handled uniquely. Sometimes you can resolve the problem and sometimes you can’t but in those situation you cannot be hard on yourself. Think of it as a learning experience and do better next time. 6- What are the needed strength to satisfy the job? You have to be strong in your opinion when it comes to what you think it would be best for the guest, your confidence will make them feel at ease with their event. Learning as musch as you can to set up a good event will help you. Having confidence in your job is one of the most important qualities. 7- For the giving tasks, any advices are given for the workers and volunteers in order to reach the satisfaction? Always have the guest in mind, guest comes first. Work hard, help your team, and learn as much as you can. 8- What is the average salary range?
  • 20. For the entry level will be 30-40k. 5+ years would be 40k+ per year. 9- Any given advices for the employees and volunteers? Any awareness? Always anticipate. 10- For new people coming to the field? Anything could be provided for the help? Getting a job in a hotel, if you are interested getting into event planning, I would suggest starting out in banquets. That way, you get experience on the operations side of the event. It also helps moving around into different departments of the hotel. You can also work as a part time in a catering company. 11- What is your typical day like? Coming to work, check emails, check the voice messages, evaluate what are the most important thing to tackle today, prioritize based on how close the event is and how important it is to close the business, then I spend the majority of my day detailing programs, following up with customers to get questions answered, menus in from customers and answering numerous phone calls. We have meeting every day at 2 o’clock to go over the events for the week. On days, I am scheduled to leave at 4 ‘clock and I sometimes stay till 6, be prepared to stay late. Investigation of a Hospitality-Related Career: Insert Career Title Selected Name
  • 22. Part A: Overview of Career Position and Job Duties For the career (skilled or professional, NOT line level positions you could qualify for now and no one that you already know), in this section provide a general overview of the career position, as well as specific duties and responsibilities. Searching for sample job descriptions for the career position and using your interview of the industry professional as [one] source [but not your only source] can help make this section comprehensive. You may need to discuss how the type of property/establishment could change the nature of the position and duties. You must use APA in-text parenthetical citations to cite your sources. See sources at the end of this template for resources on APA. An example of an APA in-text citation looks like this: As the coordinator of the event, it is important to communicate each and every phase and detail of the event is implemented so all person working the event is clear on what to do (Brown, 2016). Section A should be one-page minimum. DELETE THESE INSTRUCTIONS. Part B: Skills, Education, and Experience Requirements & Earning Potential Skills Make sure this section starts at the top of a new page. Insert information about skills here. Do not forget to use in-text citations. Underline each skill you include. Example: This job is really about teamwork and the ability to communicate with that team, and if those skills do not exist, the sure result is an
  • 23. unsuccessful event. Organization is the most important for someone who wants to be an event planner. Most people outside of the industry have no idea the number of details that are included in a single event (Brown, 2016). DELETE THIS. Education Insert information about formal education/training/certification requirements here. Do not forget to use in-text citations. Example: A person does not always have to have a degree or certificate in event management to pursue the career, but it certainly does help during the application process. There are many different paths a person can take, the most ideal being some kind of college degree related to management (National Careers Service, n.d.). DELETE THIS. Experience Insert information about experience here. Do not forget to use in-text citations. Example: Experience can also tie into knowledge, the more experience someone has, and the more knowledge they will gain about events (Brown, 2016). DELETE THIS. Pay Range/Salary/Bonuses/Commissions Insert information about salary/bonuses/commissions here. Do not forget to use in-text citations. Also include earning potential and how earnings could vary based on property/establishment type and geographic location or business size. Example: The pay range for someone in this job field can usually range between $28,511-$73,824, this includes bonuses, profit, regular salary and commission. The median salary tends to be $44,447 a year (Payscale, 2016). DELETE THIS. Section B should be two pages minimum.
  • 24. SECTION 2: PRIMARY RESEARCH Interview of an Industry Professional In the Position Name of Person, Title Company Phone Number, Email Address How I Found This Professional Person: Make sure this section starts at the top of a new page. Insert here how you found this person, who must be at the skilled/managerial level, NOT a line-level staff member in a job you could work today. Did you get a referral from someone you know? Look him or her up Online? Did you meet them at a networking event? You are NOT to interview anyone you already know. Ask people you already know for a REFERRAL! You will never expand your network if you do not seek to meet new people. You will be docked points heavily for failing to comply with this. DELETE THIS. Did I Know This Person Prior to This Project? Answer this question. Note that you MAY NOT interview anyone you already know, and I will verify this by phone or email. IF SOMEONE IN YOUR LIFE IS ALREADY DOING A CAREER YOU ARE INTERESTED IN, ASK FOR A REFERRAL. You will be docked points heavily for failing to
  • 25. following this instruction. DELETE THIS. Mode of Interview: (X the [] that applies) [] Live (Best) A+ Possible on this Project [] FaceTime or Phone (Second Best) A-B Possible on this Project [] Email (Least Favorable) B-C Possible on this Project Date/Time/Duration of Interview: State the date/time/location of your interview. See Appendix. Questions and Answers: Include ten questions and ten answers based on an in person or technology medium (FaceTime, email, phone) about his or career and career path. See list of sample questions for ideas. NEVER ask how much they make, instead ask about salary ranges/commission/bonus structures for careers such as theirs. Develop your questions in advance and include the vital data provided by the career professional you selected. Later, you will attach the ‘proof’ in form of an artifact of your interaction (email communication printout, screen shot, of phone records, ‘selfie’ of visit together or online chat). Question in bold, answer not bold. TWO PAGES BOTH QUESTIONS AND ANSWERS. DELETE THIS. Q1: Question? A: Answer Q2: Question? A: Answer Q3: Question? A: Answer Q4: Question? A: Answer Q5: Question? A: Answer Q6: Question? A: Answer Q7: Question? A: Answer
  • 26. Q8: Question? A: Answer Q9: Question? A: Answer Q10: Question? A: Answer Feel free to add more questions and answers if you like. DELETE THIS. Analysis of Fit This section should start at the top of a new page. In this section, discuss whether or not this career you have researched is a fit for you and why. What was appealing? What was unappealing? Did this person have any personality traits or strengths similar to your own? If you are more interested in this career as a result of your research, what are your next steps in pursuing it? If not, what positions will you examine next? MINIMUM OF 1/2 PAGE. DELETE THIS.
  • 27. Works Cited Include all sources used in the paper, including any pictures/graphics you choose to embed (wrap text/tight and caption them). Make sure sources are legitimate and high quality and use at least 5 of them. Your works cited should be in alphabetical order and have a hanging indent. Look at the sample below and then delete it. Use APA format. Go to http://www.citationmachine.net/apa/cite-a-book to find out how to use APA citations correctly. APA citation cheat sheet: http://www.library.kent.edu/files/APACheatSheet.pdf. APA made easy: https://awc.ashford.edu/PDFHandouts/APA_Made_Easy.pdf. DELETE THIS. Bureau of Labor Statistics/U.S. Department of Labor (2016). Occupational Outlook Handbook: Meeting, Convention, and Event Planners. Retrieved from http://www.bls.gov/ooh/business-and-financial/meeting- convention-and-event-planners.htm Event Manager Job Description (n.d.). Retrieved from http://www.americasjobexchange.com/event-manager-job- description
  • 28. Appendix/Proof of Contact This section should appear at the top of a new page. Attach artifacts/proof of interaction with an industry professional. The more, the better. This could include screen shots/photos of correspondence via email, call logs, FaceTime conferences, selfies of you and your host having a live meet up. The topic of the paper will be about the event planning and why is it important in the hospitality field. Make sure to include at least 8 pages that are double spaced with 1 margins and includes 5 sources as an APA format in the 6th edition. I included the interview that I did when I went to the catering services person who is in charge for the events at the hotel. See the interview completion document where the questions are included and answered and paste it to the paper in the questions section, it is included within the 8 page range.