The document is a business development plan presentation for Occasions Event Planners. It includes an introduction to the company and its vision/mission. A SWOT analysis is presented, along with the organizational structure and marketing strategy. Financial highlights indicate an initial investment of $370,000 with sales projected to increase over 10% annually. Key financial ratios show the business is attractive and viable. Contingency and exit plans are proposed.

1. A Presentation on Business
Development Plan
4/27/2019 Occasions Event Planners

2. OCCASSIONS event planners
4/27/2019 Occasions Event Planners

3. Presentation Overview
• Introduction
– Company overview
– Capital Structure
• Situation Analysis
– SWOT
• Organizational Structure
• Marketing Strategy
– Marketing Plan
– Key Marketing Strategies
• Financial Highlights
4/27/2019 Occasions Event Planners

4. Introduction
Occasions Event Planners Pvt. Ltd”, brings to the community of
Kathmandu new breath of air in the event planning market
Nature of Business: sole proprietorship.
Vision: Be one of the top three event planning specialists in the city.
Mission: Occasions strives to be the best choice of clients by helping to
ease their event planning burden,
Location: Kathmandu New Baneshwor
• Capital Structure
– Total Capital Employed 3700000
– Equity: 1125000 lacs (30 percent)
– Debt: 2575000 lacs (70 percent)
4/27/2019 Occasions Event Planners

5. Objectives
• Occasions is a small business aimed at the big
time.
• The vision manifests itself in two ways:
– Be one of the top three event planning
specialists in the city.
– Produce the same quality results, every time.
4/27/2019 Occasions Event Planners

6. SWOT ANALYSIS
STRENGHTS
•Convenient
•Wide product variety, affordable
ranges.
•Stress and hassle free
WEAKNESSES
•Could be perceived as expensive.
•No brand recognition
OPPORTUNITY
•Changing fashion trends.
•Busy lifestyle.
•Increasing demand
THREAT
•Competition
•Saturated market
•Unavailability of raw
materials
4/27/2019 Occasions Event Planners
STRENGHTS
•Convenient
•Wide product variety, affordable
ranges.
•Stress and hassle free
WEAKNESSES
•Could be perceived as expensive.
•No brand recognition
OPPORTUNITY
•Changing fashion trends.
•Busy lifestyle.
•Increasing demand
THREAT
•Competition
•Saturated market
•Unavailability of raw
materials

7. Organization Structure
Finance
Manager
Design
Manager
Human Res.
Manager
Assistance Assistance Assistance Assistance Assistance Assistance
CEO
Marketing
Manager
4/27/2019 Occasions Event Planners

8. Marketing Strategy
• Marketing Plan
• Products
– Party Pack
– Step-by-Step Guides
– Resources Manual
• Services
– Meetings, Seminars, Trainings, and Retreats.
– Conferences and Workshops.
– Birthdays, Anniversaries, Graduations.
– Weddings, Receptions, and Showers.
– Company picnics, banquets, and award ceremonies.
4/27/2019 Occasions Event Planners

9. Price
• Depending on the size and scale of event, an
event management fee will be charged on each
item we supply.
Promotion
• Advertisement
• Events
• Pamphlets
• Door to Door Campaign
• On line information through our official website
4/27/2019 Occasions Event Planners

10. Place
• New Baneshwor, Kathmandu is the current home.
• Most meeting with clients are conducted in social setting in the
provided location.
People
• highly trained and friendly staff.
• Well experienced staff.
Physical Evidence
• Friendly environment.
• Relaxing furniture.
4/27/2019 Occasions Event Planners

11. Segmentation and Target market
• Market segmentation
o Private Organizations and Businesses
o Public Organizations
o Age Breakdowns
• Target Market
o middle class and higher class people.
o Individual and organizations
4/27/2019 Occasions Event Planners

12. Positioning Strategy
• “we do the planning you do the
celebrations”.
• Occasions are, in part, the answer to
demands of the social world, on the
working family, heavily-burdened office,
out-of-town business, or special occasion
in need of special recognition
4/27/2019 Occasions Event Planners

13. Key Marketing Strategies
Competition
• Hotels and Conference Centers
• Other Event Planners
• Employees or Persons wishing to do it themselves
Sales Strategy
• Public/private Organization
• Individuals
4/27/2019 Occasions Event Planners

14. Financial Highlights
Initial investment of
Rs. 3700000
70% of which will
be borrowed as of
bank loan
Repayment of loan
in 5 years schedule
with quarterly
payment of Rs.
164,435
The Pay Back
Period for the
company is 0.96
years
The Net present
value of the project
is Rs. 8,087,211
Beginning sales of
Rs. 3,600,000 and
which is estimated
to increase by more
than 10% per year
The internal rate of
return of this project
is 94%
4/27/2019 Occasions Event Planners

15. Key Financial Indicators (Balance sheet)
Particular 0 year 1st year 2nd year 3rd year 4th year 5th year
Capital 1,190,595 1,995,188.96 2,870,962.74
3,761,445.14
4,755,335.87 5,852,049.38
Long Term
Loan
2,625,000 2,189,068.33 1,712,558.69
1,191,693.96
622,345.41
Short Term
Loan
153,054.76
Other
Liabilities
34,520.55 37,972.60
41,769.86
45,946.85 50,082.07
Total 3,815,595.00 4,371,832.59 4,621,494.04
4,994,908.97
5,423,628.13 5,902,131.44
Fixed
Assets
3,750,000.00 2,975,500.00 2,428,225.00
1,982,238.75
1,615,350.56 1,310,463.85
Current
Assets
65,595.00 1,396,332.59 2,193,269.04 3,012,670.22 3,808,277.57 4,591,667.60
Other
Assets - - - - - -
Total 3,815,595.00 4,371,832.59 4,621,494.04 4,994,908.97 5,423,628.13 5,902,131.44
4/27/2019 Occasions Event Planners

16. Financial Highlights
• Key Financial Indicators (Income Statement)
Particulars 1st Year 2nd Year 3rd Year 4th Year 5th Year
Sales Turnover
3,600,000 3,960,000 4,356,000 4,573,800 4,802,490
COGS
420,000 462,000 508,200 559,020 609,331.80
Gross Profit
3,180,000 3,498,000 3,847,800 4,014,780 4,193,158.20
GP Margin (%)
88% 88% 88% 88% 87%
Net Profit
1,005,742.45 1,459,622.97
1,780,964.8
1 1,987,781.46 2,193,427.01
NP Margin (%)
28% 37% 41% 43% 46%
4/27/2019 Occasions Event Planners

17. Financial Highlights
• Key Ratios
Particulars 1st Year 2nd Year 3rd Year 4th Year 5th Year
Current Ratio
7.44
57.76 72.13 82.88 91.68
Debt Equity Ratio 110% 60% 32% 13% 0%
Total Assets to Turnover Ratio
0.82 0.86 0.87 0.84 0.81
Fixed asset to Turnover Ratio 1.21 1.63 2.20 2.83 3.66
Return on Assets (ROA) 26% 33% 39% 40% 40%
Return on Equity (ROE) 50% 40% 33% 27% 23%
Debt Service Coverage Ratio
(DSCR) 5.247 5.537 5.582 5.36691 3.675
Total Assets to Total Liabilities
Ratio 1.84 2.64 4.05 8.12
117.85
4/27/2019 Occasions Event Planners

18. Conclusion
The business seems to be very much attractive and viable through
market as well as financial analysis.
Contingency Plan
• Offer variety of services.
• Offering at reasonable price on demand.
• Widening services in the other parts of the country.
Exit Strategy
• Enter into the new similar kind of business such as wedding
planners.
• Sell its entire business to the interested party.
• Merge with other growing and successful company to serve
the market with a renewed brand name and goodwill.
4/27/2019 Occasions Event Planners

19. 4/27/2019 Occasions Event Planners