Event Management & Planning

1. Event Management & Planning

2. Event management is the
application of the management
practice of project management to
the creation and development of
festivals and events.

3. What it Involves
 Studying the intricacies of the brand.
 Identifying the target audience.
 Devising the event concept
 Panning the logistics and coordinating the
technical aspects

4. Type of Events
 corporate events (product launches, press
conferences, corporate meetings and
conferences),
 marketing programs (road shows, grand
opening events)
 special events like concerts, award ceremonies,
film premieres, launch/release parties, fashion
shows, commercial events,
 private (personal) events such as weddings and
bar mitzvahs.

5. Planning
 Vauge Idea
 Basic Framework
 Prepare marketing Plan
 Hunt for Sponsors
 Work on logistics
 Contact Vendors
 Performers, prints/mails invitation cards,
creates menus,

6. What is an Event
 Events are large-scale activities put on by any club or
organization, It requires much larger-than-usual
amounts of planning and money.
 Event can be described as a public assembly for the
purpose of celebration, education, marketing or reunion.
 Events can be classified on the basis of their size, type
and context. An event can be: Social / life – cycle event
like Birthday party, engagement, wedding, funeral etc;
Education and career event like education fair, job fair,
workshop, seminar, debate, contest, competition etc

7. What is Event Management?
 Process of
 Analyzing
 Planning
 Marketing
 Producing
 Evaluating
 It is a different way of promoting a
product,service or idea.

8. Examples of Event
 Hosting a free public lecture with an expert speaker
 Showing a free video or movie and inviting people to come
 Hosting an "Intelligent Design Workshop" where interested
members of the faculty or student body can come learn and ask
questions about intelligent design
 Host a public debate
 Doing some sort of a promotional event
 Corporate events
 The sky's the limit--dream up your idea
here!

9. Get Started Planning Your Event!
 What is the vision and purpose behind the
event.
 What are some ways you can accomplish your
goal?
 When is the best time to hold this event?
 How many people do you want to have attend?
 Where can you accommodate the number of
people at the time you want to hold the event?
 How much money will the event cost? How
much money is available, and from where will it
come?