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This document discusses the evolution of search engine optimization (SEO) and how it has expanded to include social media optimization (SMO) and a new concept called SEE. SEO used to focus on quality content, keywords, and external links but now social media plays a large role through SMO. SMO aims to increase engagement on social networks like Facebook and Twitter to boost website traffic and search rankings. The document introduces SEE as the next stage, moving beyond just optimization to focus on building relationships and experiences. SEE emphasizes seeing people and their journeys over isolated marketing tactics.
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The document provides a 5-step process for using LinkedIn authentically and successfully for business development: 1) Complete your profile clearly stating what value you provide and proof of past success; 2) Determine your goals for employment, career moves, sales, or partnerships; 3) Allocate a minimum of 20 minutes daily for engagement; 4) Connect with others by asking to connect and finding common connections; 5) Interact daily by providing value through meaningful conversations and participation in groups.
LinkedIn 101
This document provides an overview of LinkedIn and best practices for using the professional networking platform. It discusses why LinkedIn is a useful tool, how it can be used personally, professionally, and for marketing purposes. The presentation outlines LinkedIn features, account types, and concludes with best practices for personal networking, company profiles, job seeking, and marketing/lead generation.
SEO and Social Media: Why You Need Both to Move the Needle
Think SEO isn’t sexy? Think again. Arguably, there is nothing more seductive than successfully reaching your intended audience and advancing your mission. Good SEO can do that for you. Search Engine Optimization (SEO) doesn’t often get as much attention as social media does when it comes to talking about your communication strategy. After all, it's more fun to talk about filters for Snapchat than thinking about keyword research. But SEO should inform your content development. Why? Because search engines are responsible for 85% of all website traffic. Understanding what your target audience's needs are and what they are looking for when they need you most is a critical piece of the puzzle. This webinar will tell you what you need to know to better understand SEO and how to use it to move the needle for your organization. What could be sexier than that?
[Presented at PestWorld 2017, Baltimore, MD – OCT 2017 – http://www.pestworld2017.org/]
Social Media for Business
This was a presentation I delivered at North East Expo 2010 to educate attendees on the power that social media can have for their business. It is an overview of how to use social media and how this new technology has changed the way we operate in our daily lives.
B2B Social Media Marketing for Success - Moscow 2013
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
How Social Media Management Can Help Businesses
www.buzzmouth.com
What is social media management and how can it help businesses? Social Media enables people to advocate for your business through compelling content. Through social media channels such as a blog, Facebook, Twitter and other outlets, businesses can listen to what people are saying and then being able to respond which gives businesses a tremendous amount of credibility and loyalty with customers.
Social media management helps businesses grow their traffic by distributing content, growing links to a company’s website, manage a business’s reputation and branding, acquire email addresses and increase their fan base just to name a few. Social media creates opportunities for lead generation and ultimately grows a company’s revenue.
buz0z1
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
Social media the great debate
This document discusses the importance of social media for non-profits and fundraising. It notes that 92% of top 50 non-profits have a social media presence and lists some statistics on popular non-profit accounts. It emphasizes the growth of social media users and advertising exposure. The document recommends creating a social media strategy with goals, channels, reach, sustainability and metrics. It provides examples of measuring engagement, donations, and other metrics from social media and analyzing the return on investment.
Connecting With More Leads via Inbound & Outbound
The document discusses optimizing content marketing through integration of search, social media, and inbound tactics. It recommends developing a content marketing strategy aligned with customer goals and business objectives. An effective framework involves discovering buyer preferences, consuming optimized content across channels, and enabling customers to take action. The key is creating content that attracts, engages, and optimizes the customer experience at each stage of the buyer journey.
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B2B Social Media Marketing for Success - Moscow 2013
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- 2. …does it make a sound?" "If a tree falls in a forest and no one is around to hear it…
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- 4. SEO? It all depends… who you ask
- 6. 100 0: 0 1 second 2 new users signed up in LinkedIn 11 Twitter accounts were created 2,200 tweets are published 3,500 photos uploaded on Flickr 8,000 comments in Facebook Almost 15,000 searches
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- 10. • SEO specialist • Community manager responsible for Social Media and community outreach. • Social Media goals • Social Media Guidelines • 70 current regular community contributors. 600 total.
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