Unlocking Community
Conversation
Cantors Assembly 2014
Connections that change our lives
The changing definition of
community
The “Power of Personal”
Unlocking the community
conversation
wdydwyd?*
*why do you do what you do?
(Tweet your answer using #cantorsconvention)
@askdebra
http://www.flickr.com/photos/40351092@N00
/3844938856
The Science of Connecting
http://www.nytimes.com/2014/04/26/opinion/sunday/hello-stranger.html?
http://www.touchingstrangers.org/
The Changing Definition of
Community
*From Who Moved My Cheese?
http://en.wikipedia.org/wiki/Who_Moved_My_Cheese%3F
It’s a Pivot
Well-placed time spent, not 24/6
Let go of control…but still retain control
No one is a stranger, everyone is a
potential community member
The technical piece is the easy part
Community = Connecting
Data: Power of Personal
What makes Temple Israel a
kehila? (a community)
Community Is Personal
Unlocking the Conversation
diagram
courtesy of
Darim Online
Org Stakehol
ders
It’s Not Really What You Want
to Talk About…
http://www.flickr.com/photos/47390431@N08/5549926350/
It’s What They Want To Talk About
http://www.flickr.com/photos/32454422@N00/4074805374/
Figuring this out is
a commitment
Stronger
community
It’s a process that
takes time
You Do This Already
Create the Opportunity
Cultivate a Community Space
Knowing the Conversation:
Temple Emunah
diagram
courtesy of
Darim Online
Living
Jewishly in
Lexington,
MA
Finding a
Jewish
community
What is the intersection here?
https://www.youtube.com/watch?v=b64K-t_VXrA
Meets mission
Fulfills what congregants want to talk about
Offers opportunity to be heard
Is valued
Conversation
Offline Online
• It’s one way, it’s two-way
• It’s virtual and real
• Your online conversation supports the offline
conversation, and vice-versa
whwtic?*
*what happens when there is
conversation?
The Mussar Institute’s Generosity
Week
What Does Your Community Want to
Talk About?
Use #cantorsconvention
http://www.flickr.com/photos/88133570@N00/2945003307
Reflections…
Religious life is inherently personal: How have we
let it become broadcast?
Let’s take back the personal elements of what
makes a synagogue a kehila.
No one is a stranger, and strangers like
connecting.
The definition of “community” has changed, and
everyone wants one.
…and a Prescription
 Commit to “finding the conversation”’
 Think about what you want to learn from the
congregation over the next two weeks
 Talk about this with staff and board leadership
 Spread the work: Make it a community-wide
endeavor
 Hold a “lunch and learn” one Shabbat
p.s. Don’t be surprised if your social strategy begins to reveal
itself!
What Is The Potential?
THANK YOU!!
Debra Askanase
Digital Engagement Strategist
http://communityorganizer20.com
Twitter: @askdebra
Slideshare: http://slideshare.net/debask
(617) 682-2977
debra@communityorganizer20.com

Unlocking Community Conversation

Editor's Notes

  • #8 We’ve come to care about these HONY, even though they are strangers to us. We comment on them, and their stories are compelling because we want to know them: they are part of our community (geo NYC) and our community (virtually).
  • #9 KEY POINT: Changing conceit of the word “community” from a place you live on the ground, to a group of folks with shared interests, activities, values, etc. Traditionally, community was the place you lived. Geraldine Blake, chief executive of Community Links, defines her community as "a group of people that I share values, activities, hopes and dreams with". "They are traditionally defined as a place, but they can be a community of interest," she adds. An alternative meaning is of a collection of people with something in common. "People are networked into different groups," she says. "If you sit and map an individual and compare five or six individuals you would find that each one has lots of different connections. http://www.theguardian.com/voluntary-sector-network/2013/may/03/community-spurs-fans
  • #10 http://en.wikipedia.org/wiki/Who_Moved_My_Cheese%3F Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life, published on September 8, 1998 Stop trying to find the old community. New community is not in a place, but in the connection.
  • #36 Report-backs
  • #38 Generosity Week is an annual project of The Mussar Institute (TMI) intended to foster personal spiritual development through guided practice of generosity. The purpose of this group is to have a place where those who are really interested in trying Generosity Week are supported by others.
  • #40 Generosity Week is an annual project of The Mussar Institute (TMI) intended to foster personal spiritual development through guided practice of generosity. The purpose of this group is to have a place where those who are really interested in trying Generosity Week are supported by others.