Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
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Adobe Digital Insights -- Podcast & Audiobook Insights 2019Adobe
Podcasting and audio streaming services are a rapidly growing channel for marketers. Adobe Digital Insights surveyed 1,000 U.S. adults between May 30 – Jul 6, 2019, about their podcast and audiobook streaming habits and preferences.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Adobe Digital Insights -- Podcast & Audiobook Insights 2019Adobe
Podcasting and audio streaming services are a rapidly growing channel for marketers. Adobe Digital Insights surveyed 1,000 U.S. adults between May 30 – Jul 6, 2019, about their podcast and audiobook streaming habits and preferences.
We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.
This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:
=Overcoming mobile challenges
=Getting to know your mobile customers’
=Deciding whether apps or website optimization is the way
=Managing your mobile clients, information, services, processes, and team
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Crystal Peterson, Director, Registry Services - Neustar
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab
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The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
SUMMIT Ad Report 2019 -- Digital De-clutteringAdobe
This year Adobe Digital Insights took a deeper dive into consumer behavior around advertising, What channels provide more relevant experiences? How consumers are utilizing new channels like "digital audio" in their lives, and if brands can market effectively through it. How channel performance differs based on demographics, and how brands are becoming more knowledgeable of their customers though the use of 1st party data.
Neustar Report on US research detailing their findings on how mobile phone users are using local searches on their smart phones to find local business's, underlining the importance of ensuring that a web site is set up correctly for local search results if the business provides a local service.
Greenlight's Gaming Sector Report, April 2013, Issue 10Greenlight Digital
A 360˚analysis of the most important search terms, trends and benchmarking data in the Gaming sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Bingo, Casino, Poker, Sports Betting
We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.
This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:
=Overcoming mobile challenges
=Getting to know your mobile customers’
=Deciding whether apps or website optimization is the way
=Managing your mobile clients, information, services, processes, and team
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Crystal Peterson, Director, Registry Services - Neustar
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab
Our headline speaker at the latest TTLPresents was Ashleigh Cochrane, from Microsoft, Bing Ads, who shared some of the new features of the Bing Ads platform.
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
SUMMIT Ad Report 2019 -- Digital De-clutteringAdobe
This year Adobe Digital Insights took a deeper dive into consumer behavior around advertising, What channels provide more relevant experiences? How consumers are utilizing new channels like "digital audio" in their lives, and if brands can market effectively through it. How channel performance differs based on demographics, and how brands are becoming more knowledgeable of their customers though the use of 1st party data.
Neustar Report on US research detailing their findings on how mobile phone users are using local searches on their smart phones to find local business's, underlining the importance of ensuring that a web site is set up correctly for local search results if the business provides a local service.
Greenlight's Gaming Sector Report, April 2013, Issue 10Greenlight Digital
A 360˚analysis of the most important search terms, trends and benchmarking data in the Gaming sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Bingo, Casino, Poker, Sports Betting
The challenge for retailers is no longer how to lure shoppers online, but how to add value for their existing customer base. Examine critical business functions for online commerce success, as well as best-in-class factors — transpromo, crosschannel campaigns and deep-dive personalization. Learn the “four Cs” of staying alive — conversion, clarity of messaging, channel crossings and cooperative communications with third parties. Also, learn several key software and cycle management tools that incorporate analytics and printed literature.
Marketing dental services has changed in the marketplace. Digital marketing and Inbound marketing strategies can help a professional practice get discovered online.
A quick run though on optimizing the marketing message for your local business for Mobile Devices.
St. Petersburg Web Designers and SEO, StudioHOF
http://www.studiohof.com
OPA South Africa Workshops on Online Industry In SA Andrew Lanning - Head of ...Theresa
Adex – what, how why? Why it’s ratecard rather than actual spend. How it works in other industries like print, radio and TV
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Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Far more than simply ecommerce, the digital channel is the growth engine to drive new markets, test merchandise quickly and cost effectively, acquire new customers, retain existing customers and tap them along with brand fans to propagate messages, content and influence purchases across all channels. In this session, you’ll learn why the digital channel is a growth engine for your business and how to realize its full potential. This session will delve into digital, its benefits and opportunities, and examine how the consumer purchase decision is forever altered by the new digital consumer.
nshut.com online marketing E-commerce Directory. For the first in the country has been launched to bring relief to the consumers who make online shopping. The directory Will provide information about online market places and list of e-commerce portals on the basis of categories of products. Details of the related website. Contact addresses, website addresses, feedback of the customers. online chat service besides there will be some special features in the directory, said a press release, the directory has been launched keeping in mind that’s the buyers do not know where they can buy their required items, they take the decision depending on information obtained from different advertisements and individuals.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
27052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Future Of Fintech In India | Evolution Of Fintech In IndiaTheUnitedIndian
Navigating the Future of Fintech in India: Insights into how AI, blockchain, and digital payments are driving unprecedented growth in India's fintech industry, redefining financial services and accessibility.
ys jagan mohan reddy political career, Biography.pdfVoterMood
Yeduguri Sandinti Jagan Mohan Reddy, often referred to as Y.S. Jagan Mohan Reddy, is an Indian politician who currently serves as the Chief Minister of the state of Andhra Pradesh. He was born on December 21, 1972, in Pulivendula, Andhra Pradesh, to Yeduguri Sandinti Rajasekhara Reddy (popularly known as YSR), a former Chief Minister of Andhra Pradesh, and Y.S. Vijayamma.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
Welcome to the new Mizzima Weekly !
Mizzima Media Group is pleased to announce the relaunch of Mizzima Weekly. Mizzima is dedicated to helping our readers and viewers keep up to date on the latest developments in Myanmar and related to Myanmar by offering analysis and insight into the subjects that matter. Our websites and our social media channels provide readers and viewers with up-to-the-minute and up-to-date news, which we don’t necessarily need to replicate in our Mizzima Weekly magazine. But where we see a gap is in providing more analysis, insight and in-depth coverage of Myanmar, that is of particular interest to a range of readers.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
1. How Much is Enough?
International Symposium on Online Journalism
April 8, 2005
2. Online Advertising:
The Good News
• Is increasingly relevant to advertisers of all
types and categories
– Travel
– Business
– Education
– Finance
– Retail
• Provides recognized value in branding, reach,
cost-efficiency
3. Power of Online
in Affecting Consumer Behavior
Last year consumers spent $130 billion at stores on Internet-
influenced purchases American Interactive Consumer Study, “The Dieringer Research Group, Sept.
2003
For every $1 spent online, consumers are influenced by the
web to spend another $6 offline Jupiter Research, 2004
For the full year, total online consumer spending rose by
26%, from $93.2 billion to $117.4 billion in 2004 emarketer, Inc., 2005
69% of consumers use online information to help them select
a specific store and product Jupiter Survey, November 19, 2002
4. 53 52
42 41
37
20 22
38
8 5
10
14
29
23
35
31
13
20
23 24
0
20
40
60
80
100
Where I prefer to find out
about new products
Where I prefer to receive
information about
companies
Have advertising that is
rich in information
Have advertising that
helps me decide what to
buy
Internet TV Radio Magazines Newspapers
Total At Work Media User's Attitudes toward Advertising
At Work Users believe Internet advertising has
unique values …intrinsic branding attributes
Source: Online Publishers Association/MBIQ Media Consumption Study, May 2003
Q. 12: Please give your impressions of advertising you see on each of the following media. For each statement, please select all the different types
of media which you think apply. (Includes Duplication) Base: At Work (1053)
InPercents
5. Internet:
The Preferred Source for Local Merchant
and Store Search
Source: The Kelsey Group and Constat, Inc.,
March 2005; MediaPost, March 2005
70%
62%
70%
73%
75%
60%
Newspapers
Yellowpages
Internet
Feb-05 Oct-03
6. Newspaper Web Site users are
Your Ideal Consumers
• Newspaper Web pages reach more local online users than other
local media sites in 22 of the top 25 U.S. markets.1
• Local advertisers spent $811 million to promote their products on
newspapers' sites in 2003.2
• Newspaper Web site users spend almost twice as much time online
than other Internet users are more likely to have high-speed
connections. 3
• Newspaper Web site readers are younger, better educated and
more ethnically diverse compared with online audiences in general.3
• As a medium, Internet advertising is as likely as television to
influence purchases made by Internet users. 3
1. The Media Audit, April 2004
2. Borrel Associates, “What Local Web Sites Earn,” May 2004
3. @plan 2004
7. Registration:
What Have We Learned?
• Targeting ability has become the norm, not a
premium
– ZIP, age, gender, income
• Trade-offs between “permanent” registration
and “lite” registration
• Still missing key attributes
– Children in the household, interests, education
level
8. Changes in Advertising
• Larger ad units
• More video ads
• Targeting is the norm
• Text ads
• Pay for performance models
• Downward pressure on pricing
• Online evaluated by many in terms of direct
response
9. Paid Content:
What have we learned?
• Calendarlive.com re-launched as paid site on
August 4, 2003.
– $4.95/month or $39.95/year; free to 7-day
newspaper subscribers
– Included discounts coupons/card for entertainment
venues and events around Southern California.
• Goals:
– Test the market for premium content
– Provide additional value to subscribers
– Better monetize our entertainment site
10. The Results
• Calendarlive.com not well-known enough to
establish value.
• Marketing message to print subscribers was
too long for most sales channels.
• Online users generally not enthusiastic about
paying for this type of content.
• BUT… did generate more revenue (between
subscriptions and advertising) than before
(just advertising).
11. Online Revenue
• Interactive revenue up 40%+ YOY
• But still a very small % of total company
revenue
• Does not contribute to newsroom costs
• Does pay allocation for overhead, but
benefits from the company economies
of scale.
12. Where are we now?
• Newspaper circulation still declining
• Newsprint costs increasing
• Employee costs increasing
• Classifieds business moving online
• Display advertising under fire
– Department store consolidation
– Big stores that don’t advertise in newspapers
(Wal-Mart, Kohls, Costco)
– Advertisers looking for “sub-zip” delivery to make
their ads less expensive, more efficient
13. A Fictional Example
• Daily Newspaper
– 300 editorial staff ($20
million)
– 300,000 daily
circulation
– $300 million revenue
– $225 million expenses
– $75 million profit
•Dailynewspaper.com
–30 dot-com staff
($2.4 million)
–$13 million revenue
–$7 million expenses
–$6 million profit
14. How much is enough?
• Online sites are the future for
newspaper companies, and for better or
worse carry the burden of the revenue
growth for the foreseeable future.
Editor's Notes
But online is growing. Growth of shopping online/ YOY increase (though numbers are small… growing quickly as consumer change behavior)
The Internet not only attracts this daytime audience, studies have shown that “at-work” users prefer to receive advertising, marketing and general information from the Internet—ahead of all other media.