This document summarizes a presentation about using social media for real estate agents. It discusses defining personal brands and buyer personas, setting goals for social media use, establishing profiles on key networks, listening to learn industry trends, creating valuable content, and measuring results. Case studies show how other agents have integrated social media into their businesses. The presentation aims to help agents overcome fears about social media and provide steps to get started engaging audiences and building their careers.
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Social Media Marketing for Real Estate Professionals v2.2Ryan Shaughnessy
Women's Council of REALTORS - Metropolitan St. Louis Chapter - January 2011 Business Resource Meeting - The Art of Marketing You - Presented by Craig Kaminer / Twist (St. Louis, MO)
View the slides from our latest Logic Classroom where we discuss the importance of Personal Branding and Search Engine Marketing, including utilizing social media sites!
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Social Media Marketing for Real Estate Professionals v2.2Ryan Shaughnessy
Women's Council of REALTORS - Metropolitan St. Louis Chapter - January 2011 Business Resource Meeting - The Art of Marketing You - Presented by Craig Kaminer / Twist (St. Louis, MO)
View the slides from our latest Logic Classroom where we discuss the importance of Personal Branding and Search Engine Marketing, including utilizing social media sites!
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
2009 Bowling Green State University Marketing Symposium: How to Influence Viral Marketing and Word of Mouth Communications. Today, right now, customers are talking about your company and your products, and much of that conversation is taking place online. WOM (Word Of Mouth) communications carry more credibility, are delivered faster, and are more likely to influence buyers than official company messages. Bill Balderaz will discuss current viral trends, how companies can influence internet communications, and ways to create positive buzz.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
In 2006,I had the honor of presenting the first interactive -- call it social media today -- presentation at the Fancy Food Show. The presentation is how blogs can grow your business and highlighted a case study from one of our first food clients Gourmet Station. Interesting of how much that I develped is still relevant today. Enjoy this throwback blog presentation!
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.
Real Estate Marketing Summit 2010 - Developing A Digital Strategy - Saul ColtGeorge O'Neill
The 2nd Annual Real Estate Marketing Summit was held in Toronto on November 29, 2010. This presentation is about Creating Your Internet and Digital Marketing Strategy by Saul Colt.
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
2009 Bowling Green State University Marketing Symposium: How to Influence Viral Marketing and Word of Mouth Communications. Today, right now, customers are talking about your company and your products, and much of that conversation is taking place online. WOM (Word Of Mouth) communications carry more credibility, are delivered faster, and are more likely to influence buyers than official company messages. Bill Balderaz will discuss current viral trends, how companies can influence internet communications, and ways to create positive buzz.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
In 2006,I had the honor of presenting the first interactive -- call it social media today -- presentation at the Fancy Food Show. The presentation is how blogs can grow your business and highlighted a case study from one of our first food clients Gourmet Station. Interesting of how much that I develped is still relevant today. Enjoy this throwback blog presentation!
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Facebook for Schools: 5 Strategies for Successfrank barry
Facebook for Schools - Learn tips and strategies to make your Facebook page one of the most effective tools for engaging families, students, alumni and faculty. From Setting up your page for success, to promoting posts, to measuring your success this presentation has what you need.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) provides keynote presentations on Visual Social Media Marketing for organizations of all sizes.
This presentation covers the psychology of how our brands process visuals and images. Next, it dives into the importance of visuals in social media marketing. Having strong visuals on your website is required in the age of visual marketing. This means pinnable images on all of your web pages.
Finally the presentation includes Pinterest, Instagram and Infographics and shares actionable strategies and tips that you can implement to take your social media marketing to the next level.
This presentation is based on the bestselling book Visual Social Media Marketing (www.VisualSocialMediaMarketing) by Krista Neher.
Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.
Real Estate Marketing Summit 2010 - Developing A Digital Strategy - Saul ColtGeorge O'Neill
The 2nd Annual Real Estate Marketing Summit was held in Toronto on November 29, 2010. This presentation is about Creating Your Internet and Digital Marketing Strategy by Saul Colt.
ABR Accredited Buyer's Representative Instructor Development Workshop Nationa...Doug Devitre
Doug Devitre presents the ABR Accredited Buyer's Representative Instructor Development Workshop at the National Association of REALTORS 2009 Convention. We discussed innovative ways to fill seats in the classroom for both real estate schools and course providers.
The ultimate guide to Google tools for Realtors. Check out this presentation to learn the tools you need to maximize your exposure on Google for real estate agents.
All technology is recruiting technology for real estate. But here are tools and tech that brokers can use to retain their best agents and bring new ones onboard.
Top 40 Resources For Information & EducationBrad Andersohn
Top 40 Resources and Online sites for Information, Education, and Learning all about the Real Estate Industry, News, Technology, SEO, Social Media, Networking, and Marketing.
National Association of REALTORS REALTOR Magazine Webinar Using Social MediaDoug Devitre
Doug Devitre is presenting on the National Association of REALTORS REALTOR Magazine Webinar Using Social Media. We will discuss overall strategy and how to use the right content, tools, and how they get distributed using no money and limited time.
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
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Content Marketing World 2016 Presentation:
This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent.
KEY TAKEAWAYS
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The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Social Media for Real Estate Agents
1. Social Media for Real Estate Agents
Presented by Paul Roetzer, PR 20/20
October 27, 2010
A Continuing Education course sponsored by
First Federal of Lakewood
2. Don’t Be Afraid . . .
• Unknown marketing tactics
• Personal vs. professional use
• Loss of privacy
• Doing it wrong
• Time commitment
• Measuring effectiveness
• Disclosing too much information to competitors
3. Agenda
1) What is Social Media?
2) Why Does it Matter?
3) What Can You Do To Get Started?
4. About PR 20/20
• Brand marketing
• Website development
• Search marketing
• Social media
• Content marketing
• Public relations
Inbound marketing agency & PR firm
6. What is Social Media?
• Consumer-generated content. We are all the media, the
publishers.
• People trusting the opinions of their peers and
collaborating online to help and support each other.
• Consumers choosing when and where to interact with
brands. Tuning out of traditional, outbound marketing.
7. What is Social Media?
• Listening, learning and building relationships.
• Building authentic and personal connections.
• Creating value.
10. Social Media by the Numbers
16+ billion core searches conducted in
August 2010
Source: comScore, Inc
11. Social Media by the Numbers
1.9 billion online videos are streamed each month on
Google Sites (mostly YouTube)
Source: comScore, Inc
12. Social Media by the Numbers
There are more than 75 million Twitter users
13. Social Media by the Numbers
LinkedIn has more than 75 million members in 200+
countries and territories around the world
Source: LinkedIn
14. Social Media by the Numbers
More than 30 billion pieces of content (web links,
news stories, blog posts, notes, photo albums, etc.)
shared each month on Facebook
Source: Facebook.com
15. Social Media by the Numbers
• More than 500 million members on Facebook.
• The average user is connected to 80 community pages,
groups and events.
• People spend more than 700 billion minutes per month
on Facebook.
• 50% of active users log on to Facebook at least once
each day.
Source: Facebook.com
16. Social Media by the Numbers
• Social networking use among internet users ages 50 and
older nearly doubled—from 22% in April 2009 to 42% in
May 2010.
• Between April 2009 and May 2010, social networking use
among internet users ages 50-64 grew by 88%—from 25%
to 47%.
• During the same period, use among those ages 65 and
older grew 100%—from 13% to 26%.
Source: Pew Internet & American Life Project
17. Social Media by the Numbers
• 194,000+ real estate professionals are on ActiveRain, the
world’s largest real estate online network.
• 1,575+ LinkedIn Groups relating to “Realtors.”
• Among respondents to the National Association of Realtors’
2009 REALTOR® Technology Survey, the majority have
an account with Facebook (78%) and/or with LinkedIn
(58%).
• 84% of the realtors who took the NAR survey indicated they
use social media to some extent.
Sources: ActiveRain, LinkedIn, National Association of Realtors
18. Social Media by the Numbers
Source: NAR Center for REALTOR Technology
19. Social Media by the Numbers
Source: NAR Center for REALTOR Technology
20. Social Media by the Numbers
Source: NAR Center for REALTOR Technology
21. Social Media by the Numbers
Source: NAR Center for REALTOR Technology
22. Section Summary
• Social media is about creating value and building
relationships, not selling.
• Millions of people are using Twitter, Facebook, LinkedIn,
YouTube and search engines to create content,
communicate, collaborate, gather information and
share.
• Real estate professionals are becoming increasingly active
in social media to build their careers and grow their
businesses.
25. “I skate to where the puck is going, not
to where it has been.” — Wayne Gretzky
26. The Facts
Social media should be an essential component of every
organization’s integrated marketing strategy, and every
professional’s career and business development plans.
27. The Facts
It’s irrelevant if you personally use or believe in the
value. It’s what matters to your current and future clients,
prospects, peers, colleagues and partners.
29. The Facts
Social media presents an opportunity for real estate pros to
differentiate themselves and build strong personal brands
that directly impact their success.
32. How Do You Measure Success?
It is NOT a direct ROI.
33. How Do You Measure Success?
But it is measurable
34. • Reach (followers, friends, fans)
• Referrals
• New clients
• Repeat purchases (i.e. loyalty)
• Engagement
• Website traffic
How Do You Measure Success?
35. • Social media gives professionals the ability to generate
leads and build loyalty.
• Social media is essential to connect with audiences and
build personal brands.
• It’s not about the ROI, but it is measurable.
Section Summary
36. 7 Steps to Get Started
1. Define and differentiate your brand.
2. Profile your buyer personas.
3. Know your goals (and theirs).
4. Establish or enhance your presence.
5. Listen and learn.
6. Create value.
7. Measure and evolve.
38. What is a brand?
Brand = experiences + perceptions
39. Defining your personal brand
• What’s important to you.
• What do you value.
• Where are you going.
• What are you doing.
• Whom are you with.
• What do you buy.
• What do you think.
• What are you passionate about.
41. Defining your buyer personas
• What are their goals and aspirations?
• What motivates and inspires them?
• What are their problems/pains/obstacles?
• How do they consume information (online and offline)?
• What/whom influences their buying decisions?
• What's important to them?
42. Other buyer-persona criteria
• Geography
• Demographics
• Career
• Preferred communications
• Buying cycle
• Home style and features
• Budget
• DIYer
• Lifestage
• Technographics (social media activity)
43.
44. How do you research personas?
• Draw on your experience.
• Analyze customer database.
• Monitor/participate in social networks.
• Ask them.
45. • Budget: $175,000
• Age: 25-30
• Current Status: Renter
• Property Type: Single, townhome
• Current Community: Lakewood, Rocky
River, Westlake
• Interests: Golf, nightlife, parks/rec
• DIYer: No
• Desired Location: West side
• Timing: Next 3 months
• Influencers: Parents, girlfriend, friends (not
in that order)
• Technographics: Creator
“Single Steve ”
46. “Newly Wed Wendy”
• Budget: $300,000
• Age: 28-35
• Current Status: Owner
• Property Type: Single
• Current Community: Medina, Strongsville,
Brunswick
• Interests: Schools, shopping, dining,
community center, parks, safety
• DIYer: Yes
• Desired Location: Southern suburbs
• Timing: Now
• Influencers: Spouse, friends, family
• Technographics: Critic, Conversationalist
48. Your goals
• Create connections and build stronger relationships.
• Build your personal brand and profile within the industry.
• Stay on top of industry news and trends.
• Learn from your peers.
• Nurture referral sources.
• Expand your business development network.
• Monitor and engage with industry influentials/thought leaders.
51. Building powerful profiles
• Secure your name on major networks.
• Build your profiles to be found.
• Consider your personal brand and your buyer personas.
• Include photos.
• Pick your applications for monitoring and participation.
52. What NOT to do
• Pay for followers.
• Send auto-DMs on Twitter.
• Be too self-promotional (you want to balance between
networking, self-promotional and property promotion).
• Be too general (you want to stick to your local market and
niche audience).
53. Resources
• Twitter Strategy: The Incomplete Guide for Beginners —
Paul Roetzer, PR 20/20
• 6-Step Corporate LinkedIn Strategy — Tracy DiMarino,
PR 20/20
• Foursquare, and the Mobilization of Social Media — Todd
Carpenter, National Association of Realtors
• 3 Tips for Building Your Facebook Network — Laurel
Miltner, PR 20/20
• Facebook for Business Marketing Hub — HubSpot
• Twitter Marketing Hub — HubSpot
55. Monitor connections and communities
• Set up Google Alerts.
• Subscribe to top blogs via emails and RSS feeds.
• Install phone and desktop applications.
• Join groups, “Like” pages and create “lists”.
• Follow influentials.
57. Participate and publish
• Share articles and ideas.
• Post updates.
• Provide tips and insight.
• Support communities and local businesses.
• Feature peers and competitors.
• Engage with audiences.
• Leave comments.
• Answer questions.
59. RECAP: 7 Steps to Get Started
1. Define and differentiate your brand.
2. Profile your buyer personas.
3. Know your goals (and theirs).
4. Establish or enhance your presence.
5. Listen and learn.
6. Create value.
7. Measure and evolve.
61. Case Study #1: Carole Cohen
Source: http://www.clevelandrealestatenews.com/
62. Case Study #2: Jay Thompson
Source: http://www.phoenixrealestateguy.com/
63. Case Study #3: Teresa Boardman
Source: http://www.stpaulrealestateblog.com/
64. Resources
• National Association of Realtors - The NATIONAL ASSOCIATION OF
REALTORS®, “The Voice for Real Estate”.
• REALTOR Magazine – the official magazine of the National Association of
Realtors that offers real estate agent tips, trends, data and more.
• Speaking of Real Estate – Realtor Magazine’s blog that offers timely
insights and observations from the editors of REALTOR Magazine.
• American Trust Escrow Blog – Technology Tip Tuesday – Tips for
Realtors on technology, social media and internet marketing.
• RIS Media – The Leader in Real Estate Information Systems that is home
to real estate publications, current news, preferred providers, events and
RealTown’s social networking platform.
• Cyberhomeblog.com – Blog that covers real estate technology, ideas and
professional insight.
• PR 20/20 Inbound Marketing Blog – The PR 20/20 public relations and
marketing blog features trends, news, resources and technologies for
underdogs and innovators.
65. • Put their needs and goals ahead of yours.
• Be patient. Don’t give up!
• Be yourself.
• Build relationships and goodwill.
• Create value and elevate the industry.
• Have a plan.
Closing Thoughts
66. • What are your concerns and fears?
• How do you think social media will impact your careers?
• What else do you need to know to get started?
Questions & Open Discussion