This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Cyber Diplomacy: Defining the Opportunities for Cybersecurity and Risks from Artificial Intelligence, IoT, Blockchains, and Quantum Computing
-- One of the main benefits of cyber intelligence sharing is the access to shared threat intelligence
Sharing threat intelligence on time allows for a faster and more effective reaction to cyber incidents, limiting the potential impact and minimising damage
Cyber threat intelligence sharing encourages a collaborative approach to cybersecurity, boosting collective defence efforts among organisations and nations
Sharing threat intelligence allows organisations to learn from each other's experiences, resulting in skill growth and enhanced knowledge in cybersecurity
Sharing cyber threat intelligence supports public-private cooperation, combining the skills and resources of both sectors to effectively tackle cyber threats
-- Cyber threat intelligence frequently originates in a variety of formats and patterns, making it challenging to consolidate and analyse data across several organisations efficiently.
-- CISCP is a United States government effort that promotes information sharing between federal agencies and private-sector organisations in order to improve cybersecurity
One ongoing academic effort is the Global Cyber Security Capacity Centre at the University of Oxford
GCSCC is a cybersecurity capacity-building centre, advocating an increase in the global scale, pace, quality, and impact of cybersecurity capacity-building activities.
-- Overcoming geopolitical tensions in cyber discussions is a difficult and delicate endeavour, but it is critical for developing international collaboration and effectively combating cyber threats
-- Diplomatic efforts should be directed towards identifying common ground and areas of mutual interest in cybersecurity
-- Creating avenues for regular communication and discussion can help nations create trust and understanding
-- Cyber diplomacy needs to be focused on encouraging joint research initiatives, cyber threat information exchange, and collaborative efforts to strengthen cybersecurity capabilities to build bridges and foster collaboration
Nations can collaborate to develop rules that improve cybersecurity while discouraging malevolent behaviour.
-- Several future developments are anticipated to affect the landscape of cyber diplomacy as the field of cybersecurity evolves
These developments will have a substantial impact on international cooperation, policy, and responses to growing cyber threats
One of the anticipated future trends is the emergence of international cyber norms
The creation of internationally recognised cyber norms will gain traction
Nations will work more closely together to develop common principles and standards guiding responsible state behaviour in cyberspace
Nations will need to address concerns such as AI ethics, the possible threats of autonomous cyber systems, and the development of rules for the appropriate use of AI in cyber operations.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
10 ways to manage employee conflict and improve office communication .the workplace environment and team productivity disputes between employees are inevitable. But if left unresolved, they can disrupt your department’s productivity, sap morale and even cause some
good employees to quit.That’s why Business Management Daily has prepared this “workplace survival”
special report for managers, employees and HR professionals: Workplace
Conflict Resolution: 10 ways to manage employee conflict and improve office communication, the workplace environment and team productivity. Learn how to resolve workplace conflict on everything from refereeing staff
rivalries to dealing with a boss who’s throwing more than just a temper tantrum to managing co-worker resentment when you get a promotion.
This is a case study prepared by Christina Lerouge for IBM Watson Health Data Movement for 2019. In this study, she covers four main points about IBM Watson: Dynamic Cancer-Care Solutions, Big Data Powerhouse, Data Into Reality: Oncology Landscape Video Review and Future Steps for IBM Watson.
Cyber Diplomacy: Defining the Opportunities for Cybersecurity and Risks from Artificial Intelligence, IoT, Blockchains, and Quantum Computing
-- One of the main benefits of cyber intelligence sharing is the access to shared threat intelligence
Sharing threat intelligence on time allows for a faster and more effective reaction to cyber incidents, limiting the potential impact and minimising damage
Cyber threat intelligence sharing encourages a collaborative approach to cybersecurity, boosting collective defence efforts among organisations and nations
Sharing threat intelligence allows organisations to learn from each other's experiences, resulting in skill growth and enhanced knowledge in cybersecurity
Sharing cyber threat intelligence supports public-private cooperation, combining the skills and resources of both sectors to effectively tackle cyber threats
-- Cyber threat intelligence frequently originates in a variety of formats and patterns, making it challenging to consolidate and analyse data across several organisations efficiently.
-- CISCP is a United States government effort that promotes information sharing between federal agencies and private-sector organisations in order to improve cybersecurity
One ongoing academic effort is the Global Cyber Security Capacity Centre at the University of Oxford
GCSCC is a cybersecurity capacity-building centre, advocating an increase in the global scale, pace, quality, and impact of cybersecurity capacity-building activities.
-- Overcoming geopolitical tensions in cyber discussions is a difficult and delicate endeavour, but it is critical for developing international collaboration and effectively combating cyber threats
-- Diplomatic efforts should be directed towards identifying common ground and areas of mutual interest in cybersecurity
-- Creating avenues for regular communication and discussion can help nations create trust and understanding
-- Cyber diplomacy needs to be focused on encouraging joint research initiatives, cyber threat information exchange, and collaborative efforts to strengthen cybersecurity capabilities to build bridges and foster collaboration
Nations can collaborate to develop rules that improve cybersecurity while discouraging malevolent behaviour.
-- Several future developments are anticipated to affect the landscape of cyber diplomacy as the field of cybersecurity evolves
These developments will have a substantial impact on international cooperation, policy, and responses to growing cyber threats
One of the anticipated future trends is the emergence of international cyber norms
The creation of internationally recognised cyber norms will gain traction
Nations will work more closely together to develop common principles and standards guiding responsible state behaviour in cyberspace
Nations will need to address concerns such as AI ethics, the possible threats of autonomous cyber systems, and the development of rules for the appropriate use of AI in cyber operations.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
10 ways to manage employee conflict and improve office communication .the workplace environment and team productivity disputes between employees are inevitable. But if left unresolved, they can disrupt your department’s productivity, sap morale and even cause some
good employees to quit.That’s why Business Management Daily has prepared this “workplace survival”
special report for managers, employees and HR professionals: Workplace
Conflict Resolution: 10 ways to manage employee conflict and improve office communication, the workplace environment and team productivity. Learn how to resolve workplace conflict on everything from refereeing staff
rivalries to dealing with a boss who’s throwing more than just a temper tantrum to managing co-worker resentment when you get a promotion.
This is a case study prepared by Christina Lerouge for IBM Watson Health Data Movement for 2019. In this study, she covers four main points about IBM Watson: Dynamic Cancer-Care Solutions, Big Data Powerhouse, Data Into Reality: Oncology Landscape Video Review and Future Steps for IBM Watson.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
Turning Traditional Donors into Online EvangelistsDebra Askanase
Nonprofit organizations are challenged translating the value of social and digital platforms to their base of traditional donors. "Traditionalists" don’t use social media to support causes online, if they use social media at all. "Mainstreeters" are hesitant to use it to support their causes. This presentation covers: who is a Traditionalist and Mainstreeter, how do they hear about your organization, what are they looking for from you, and a strategy to empower these donors with the knowledge, tools, and resources to use social and digital platforms for your organization.
Redefining Community Leadership for an Online WorldDebra Askanase
In the age of social media, developing your own social media community is a given, but what does it mean to develop community leadership? Is it possible to share leadership with your online community? This presentation explores how organizations, and particularly schools, can foster online community leaders within social media spaces, and to what mutual benefit. The presentation includes: how to identify online leaders, what value an online leader brings to a school, how to work with online leaders, and what a strong social media community might brings to your school. The presentation also offers a basic strategy for developing and working with their online leaders, and for what purpose.
Nonprofits that excel in social media communication and engagement also understand that internal social media capacity affects external activities. This presentation covers the four internal assets needed to fully optimize social media as an organization: social media staffing, an internal social culture, budgeting, and a social media policy.
Takeaways:
• Importance of social media policies, and key questions to address
• Social media staffing structure configurations
• Internal social culture self-assessment and key stepping stones to becoming a social organization
• How much does social media really cost?
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Streamlining Nonprofit Organizations: It's All About the CloudDebra Askanase
This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
Introducing Data Driven Tech Leadership: Social media, Google Analytics, and ...Debra Askanase
Data-Driven Technology Leadership focuses on key questions and recommended metrics to help you provide direction to your organization on effective contact and donor management, social media and web content management.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
This presentation walks you through what you need to understand to develop a comprehensive social media strategy. The presentation includes assessing current marketing and personnel assets, developing the environmental scan and competitive analysis, understanding engagement theory, social media measurement and the strategy itself.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
How does one navigate personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency” translate into “leadership?” This presentation was prepared for for professional educators and lay leaders at the North American Jewish Day School Conference. The presentation reviews how nonprofit and educational executives are using social media, considers uses and strategy for an executive social media presence, and offers a "playbook" for using your own social media voice as an educator.
This session is for professional and lay leaders who have recently engaged in social media, or are considering how to personally use social media in a professional context.
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
Turning Traditional Donors into Online EvangelistsDebra Askanase
Nonprofit organizations are challenged translating the value of social and digital platforms to their base of traditional donors. "Traditionalists" don’t use social media to support causes online, if they use social media at all. "Mainstreeters" are hesitant to use it to support their causes. This presentation covers: who is a Traditionalist and Mainstreeter, how do they hear about your organization, what are they looking for from you, and a strategy to empower these donors with the knowledge, tools, and resources to use social and digital platforms for your organization.
Redefining Community Leadership for an Online WorldDebra Askanase
In the age of social media, developing your own social media community is a given, but what does it mean to develop community leadership? Is it possible to share leadership with your online community? This presentation explores how organizations, and particularly schools, can foster online community leaders within social media spaces, and to what mutual benefit. The presentation includes: how to identify online leaders, what value an online leader brings to a school, how to work with online leaders, and what a strong social media community might brings to your school. The presentation also offers a basic strategy for developing and working with their online leaders, and for what purpose.
Nonprofits that excel in social media communication and engagement also understand that internal social media capacity affects external activities. This presentation covers the four internal assets needed to fully optimize social media as an organization: social media staffing, an internal social culture, budgeting, and a social media policy.
Takeaways:
• Importance of social media policies, and key questions to address
• Social media staffing structure configurations
• Internal social culture self-assessment and key stepping stones to becoming a social organization
• How much does social media really cost?
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Streamlining Nonprofit Organizations: It's All About the CloudDebra Askanase
This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
Introducing Data Driven Tech Leadership: Social media, Google Analytics, and ...Debra Askanase
Data-Driven Technology Leadership focuses on key questions and recommended metrics to help you provide direction to your organization on effective contact and donor management, social media and web content management.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
This presentation walks you through what you need to understand to develop a comprehensive social media strategy. The presentation includes assessing current marketing and personnel assets, developing the environmental scan and competitive analysis, understanding engagement theory, social media measurement and the strategy itself.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
How does one navigate personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency” translate into “leadership?” This presentation was prepared for for professional educators and lay leaders at the North American Jewish Day School Conference. The presentation reviews how nonprofit and educational executives are using social media, considers uses and strategy for an executive social media presence, and offers a "playbook" for using your own social media voice as an educator.
This session is for professional and lay leaders who have recently engaged in social media, or are considering how to personally use social media in a professional context.
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
What can we do now, to prepare for the best GivingTuesday yet? In this presentation, given at the AFP of Mahoning-Shenango County, I highlight what's hot in online giving, the digital giving and mobile trends, and how they inform GivingTuesday. The slide deck includes a successful GivingTuesday case study, and offers a framework for designing your own winning GivingTuesday fundraising or engagement campaign. The deck also includes a framework, campaign ideas, and a path for developing your own GivingTuesday campaign that will move your stakeholders to action.
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
Why does your organization use social media, and is it helping you to accomplishing your goals? This slide deck was used in a presentation with Vermont Arts organizations, and explores the fundamentals of what it takes to meaningfully engage in social media as a nonprofit organization, and use it to move stakeholders to action. It will cover the concepts of Matterness, understanding the online conversation that your stakeholders want to have with you, the importance of personal social media use, how to unleash the hidden capital within your online community by using social media for engagement, ladders of engagement, and critical practices for social media success.
Secrets of Effective Social Storytelling. Debra Askanase
Stories give context to data and facts. Significantly, stories create emotional connections between you and your audience that can last well beyond the initial contact. Learn how to uncover the stories you already have on hand, look at ways that storytelling can power a fundraising campaign or appeal, review social media tools to tell your story, understand how to make visuals work for your story, and understand the elements of great storytelling.
Online Giving: Trends, Tactics, and Getting Them To The DoorDebra Askanase
New to online giving, or just want an overview? In this presentation, we cover the most recent online giving stats, trends, online donation page and button optimization techniques, and engagement tactics to bring donors to the door. The presentation includes stats on generational giving preferences, mobile giving, crowdfunding, and giving by sector.
Test online stakeholder interest, loyalty and relationships with an online engagement campaign. Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. This presentation is geared for nonprofit organizations, but appropriate for all. It was presented as a workshop at the 2015 Nonprofit Technology Conference in Austin, Texas with Demetrio Cardona-Maguigad of LimeRed Studio.
This presentation breaks down the essential ingredients of preparation, design, execution and measurement of any online engagement campaign. It also includes a DIY checklist and worksheet for crafting your own online campaign.
Takeaways:
1. Tips for understanding when you are organizationally ready to launch an engagement campaign.
2. Organizational resources and assets needed to develop an engagement campaign.
3. Critical elements of successful online engagement campaigns.
4. A roadmap for developing your own engagement campaign.
71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Finding The Social In Fundraising: AFP Northern New England Keynote AddressDebra Askanase
Millennials are cultural and technological influencers, and their adoption of technology has fueled the social web, along with everything we do with it, including fundraising. In this keynote presentation, I look at what the development of tech platforms, coupled with the rise of social citizens, tells us about how donors, fundraisers and other stakeholders want to utilize social communication for fundraising. The presentation looks carefully at people, media, and expectations of nonprofit behavior, and how what we do today as nonprofits must be social. Lastly, I consider: what does an organization need to do now, to support social media fundraising as new communications media matures?
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
The key elements to look for in any social media analytics, an overview of social media analytics, and specifically Google analytics, Facebook Insights, Facebook ad analytics, and YouTube Insights. Includes examples, and analtyics screenshots.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Evaluating Your Social Media Efforts for OptimizationDebra Askanase
How do you know if your social media systems are working for your organization, or just getting in its way? Or if your social media channels are effective? This presentation offers a methodology for evaluating the success of your social media efforts within each channel as well as how optimized your social media systems are for success. The presentation includes two case studies plus a sample systems self-assessment matrix, a sample online fundraising self-assessment matrix, and a sample social media channel assessment matrix.
Knowing what data matters, and what doesn't, is critical to creating your own social media metrics tracking system. This presentation reviews the basics of Google Analytics, Facebook Insights, and YouTube Insights, and the data you need to track in order to know what your online community wants, develop engaging content, support the community, and meet your goals. The presentation also includes references to several DIY social media metrics dashboards you can use in your business.
Knowing what social media data to track is critical to transforming data into content your community wants, and ultimately building a stronger online community. The presentation looks at the one metric you want to measure, what content to optimize to build community, the data metrics that tell you what you need to know about your community and the content it wants, and how to build a social media community of content contributors and curators. Practical examples support this presentation.
Key Takeaways:
a.) How to use social media metrics to better understand your online and social media communities.
b.) The top cross-channel metrics you need to track for developing and optimizing content for the community.
c.) The right content to engage and deepen online relationships within your social media spaces.
Transforming Data into Engaging Content to Build CommunityDebra Askanase
Knowing what social media data to track is critical to transforming raw data into content your community wants. The presentation focuses on the key data metrics that tell you what you need to know about the content your community wants, how to optimize it, and and how to build an engaged community around your content. Bonus content: Information on how to create personalized data dashboards using Google Analytics and Facebook Insights.
Learn more about this presentation in the related blog post: http://www.communityorganizer20.com/2012/07/19/content-alchemy-building-community-from-content-data/
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Harness the power of Location Based Marketing and Geosocialand mobile appsDebra Askanase
What does it mean if people “check into” your business online? It means they love you! Location-Based Marketing (LBM) with Geosocial apps is the term for marketing your business using mobile location apps such as Foursquare, SVNGR, Yelp, and Foodspotting. In this workshop, we’ll review the major geosocial mobile applications, smartphone purchase decisions, usage and trends, and and how businesses are harnessing the power of users that love you enough to share it to their social networks.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
JMeter webinar - integration with InfluxDB and Grafana
Developing Your Social Media Voice and Online Leadership
1. Developing Your Social Media
Voice
Taking Leadership Online
Presented by
Debra Askanase
Community Organizer 2.0 March 20, 2013
2. About the presenter
Master text styles
Second level
• Third level
– Fourth level
» Fifth level
2
Community Organizer 2.0
Former executive director,
organizer, business
consultant
Mom, entrepreneur,
lifelong fan of mission-
based orgs. Has lived in
Houston, Atlanta,
Nicaragua, Israel, & Boston
debra@communityorganizer20.com
Digital Engagement
Strategist
4. Our goals today
• The social business climate
• Understand what makes online leader
• Why leaders should be online
• Advantages of a personal social media voice
• Translate traditional leadership into online
leadership
• Develop your personal social media online
playbook
4
6. Poll: who’s in the room?
Q1: What position do you hold in your
organization?
6
Q2: Are you personally currently actively engaging
with your organization’s fans on at least one social
media channel?
8. “They Love You, They Hate You”
A select group of your organization’s clients (or students, or
members) have created a Twitter account called
“@myorgproblems” and the hashtag #orgprobs to identify
tweets about problems at the organization.
You don’t know who it is, but the account has 122 Twitter
followers before you find out about it.
You have a Twitter account, an extremely private, personal
Facebook Page, and the organization has a blog and
Linkedin company page.
How will you respond?
8
16. Culture shift:
Social CEOs create trust
“82% of people are more likelyto trust a company whose CEO and
leadership team engage with social media.”
and
“86% of people rated CEO social media engagement assomewhat
important, very important or mission critical.”
- BRANDfog CEOSocial Media Leadership Survey
http://www.text100.com/hypertext/2012/12/how-ftse-100-ceos-are-using-social-media/
16
23. 23
Reasons to be online: what you
need from them
• Recruitment
• Develop community partnerships
• Develop the organization’s online => reach
• Communicate directly with people
• Share your vision and direction
• Create relationships with peers
• Be aware of conversations you need to know about
• React quicklyto potential trouble
26. Organizational leadership qualities
• Establishes a clear vision
• Shares vision
• Provides the knowledge/info to achieve the
vision
• Balances interests to achieve vision
• Leads in times of crisis
26
27. Characteristics of online leaders
Community Organizer 2.0 27
Network Weaver Knowledge Hub
Critical success qualities
29. Network weaver qualities
29
• Reaches out to any and all who are interested,
primarily online
• Considers themselves part of a larger network of
individuals, organizations, and communities
• Is a collaborator at heart
• Fluency with social media tools and culture
• Embraces transparency (even when failing)
• Gives control over to the group easily
• Give more credit than they take
• Most interested in others’ ideas than their own
30. Network weaver – brass tacks
30
• With whom do you want to connect?
• Think about what networks make sense to connect
with: what sectors are you in? Where is your
audience?
• Find the conversations that exist: Twitter chats,
Twitter search, Facebook Groups, Yahoo Groups,
Pinterest boards, etc.
• Connect in a real way! Ask questions of them,
introduce people, start conversations, learn, find out
about new ideas.
• Invite people in using front and back channels: tag
people, email them, send direct messages and ask
them to become part of conversations
• Share, share, and give credit some more
33. Community Organizer 2.0
33
The Knowledge Hub
Curator of quality content
Thoughtful opinions
Consistent content producer
80:20 rule content rule
34. Knowledge Hub – brass tacks
34
• Think about what you want to talk about (2 topics of
interest)
• Think about what networks make sense to learn
from, and find the best sources.
• Source your content: set up RSS feeds, Twitter
searches, your “go to blogs,” Scoop.it topics, etc.
• Curate openly for others to see: a Scoop.it topic, a
blog roundup of the best of the web, social
bookmarks on Evernote/Delicious, etc.
• Share others’ content more than you share your
own.
37. (Re)Defining Online Leadership
37
Definition of Leadership Online translation
Establishing a vision Talk about your vision and POV,
connect with others who share similar
visions
Sharing a vision Connect with stakeholders,
influencers, like-minded others
Providing knowledge Produce your own content, share
others’ related to your POV
Balancing interests Transparency, generosity,
trustworthiness, sharing vision
Stepping up in times of crisis Build an engaged following who will
listen and share when needed
38. 38
*Based on Humanize, by Maddie Grant andJamieNotter
Transparent
Trustworthy
Generative
Conversational
Willingness to be YOU
Critical success qualities*
49. Know who you want to connect
with most, and why
49
• Members, clients, students
• Alumni, past participants
• Volunteers
• Donors
• Other similar organizations
• Your learning community
• Your peers
51. 51
Listening tips
• Set up Google alerts for your name, your organization’s name, your
staff, your programs, and your industry
• Create Twitter listsand groups of those who are sharing good content
• Create RSS feeds for content
• Have an ongoing search your Twitter app for keywords
52. Resource: Writing your playbook
1. Name three things that you are passionate
about related to your school.
2. What will your conversations online be about?
3. Name three audiences with whom it is
important to connect regularly
4. In which channels will you want to invest your
leadership online this year? For how many
hours a week?
52
CommunityOrganizer2.0
53. Is that all there is??
53
Well….yes!
Plus a willingness to experiment,
give yourself time to learn, try, and
try again.
And don’t forget:
Have fun!
55. Your organization has a milestone anniversary in 2014,
and you intend to celebrate it creatively.
You are looking for alumni and donors who have
become influential professionals to interview (and ask
for donations).
55
“Calling All Alumni”
How will you find them?
What do you need to have in place to
connect with them?