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Social Media for Professionals Fall 2013

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Joseph Martinelli
Joseph Martinelli

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Joseph Martinelli, Ed.D. Associate Dean for Academic Affairs College of Education & Human Services
“Social Media is nothing without Creativity”
» Facebook » Twitter » Linkedin » Google+ » Youtube » Foursquare » Tumblr » Instagram » Pinterest » Flicker
» a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. » active role in the evolution of social software and Web 2.0 » Salad Bar vs Melting Pot
• Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts • Headlines, ENGAGEMENT, sales, issue solving, insight Blog Tumblr Pinterest LinkedIn • Engagement, networking and recruiting Twitter Google+ Facebook Instagram Foursquare Youtube • Social, Recruiting, Community building and linking, blog, video, building friendships and Engagement
Twitter LinkedIn Flickr FaceBook Viral Marketing SlideShare Tumblr YouTube
» Goals and Focus ˃ Financial – Revenue, Expenses, Leads » Customers or End Users ˃ Satisfaction, Support, Community Building » Brand ˃ Awareness, Thought Leadership, Innovation » Design a Program Specific to Your Goals
» Industry Trends » Key words and search terms » Influencers to follow » Competitors
» Build the Relationships Audience and Business » Take Advantage of Online Channels What is being said about you » Engage…Engage…Engage
» Monitoring Tool ˃Listening & Measurement + + + + + Google Alerts Addict-o-Matic SocialMention HootSuite BoardReader
» Social Media Audit and Case Study http://www.fiveguys.com/
Tool Monitoring Tool Word Press Blog Twitter Facebook LinkedIn Youtube Pinterest Purpose & Strategy Priority (1-5) Key Focus on 1 & 2
Goals Social Media Application Tools to Measure Better insight & information Shared Conversation monitoring and feedback Monitoring Tool Social Mention Awareness # of people reached Site Visitors Twitter Followers Blog Comments Quicker Sales # of interactions Leads, Deals, Revenue Customer Support and Satisfaction # issues addressed and solutions found Tools such as Salesforce Twitter Continuous Innovation # of ideas implemented Monthly Assessment
Goals Social Media Application
Creating Your Word Press Account 1. Know what password and URL to use 2. Think about what you should post Text, Photo, Quote, Link, Chat, Audio, Video Remember: posting shorter multimedia-rich content can give you more exposure 3. Promote your account to you other social media outlets 4. Word Press is FREE! 5. Be Creative
» reach out to a younger, trendier market easy for content to be shared through re-blogs » founded in 2007 currently has over 53 million different blogs » 50 percent of Tumblr users are age 25 or younger
» » » » » » Rule #1: Be Yourself Rule #2: Be Transparent Rule #3: Play By The Rules Rule #4: Listen Frequently Rule #5: Engage! Rule #6: Be Respectful
» WordPress Blog » Your Fist Post – About my Blog » Create your first page. This page would be a good spot to outline a little about yourself and your social media goals. » Please email links to your completed accounts to Mary Zedeck by November 6, 2013 » mary.zedeck@shu.edu
» Google Alerts http://www.google.com/alerts » Addict-o-Matic ˃ http://addictomatic.com/ » Trendistic ˃ http://trendistic.com/ » SocialMention ˃ http://ww.socialmention.com/ » BoardReader ˃ http://boardreader.com/ » CRM ˃ Customer Relationship Management » ROI ˃ Return on Investment » Monitoring Tool ˃ Measures how much buzz you are getting on the internet

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Social Media for Professionals Fall 2013

  • 1. Joseph Martinelli, Ed.D. Associate Dean for Academic Affairs College of Education & Human Services
  • 2. “Social Media is nothing without Creativity”
  • 3.
  • 4.
  • 5. » Facebook » Twitter » Linkedin » Google+ » Youtube » Foursquare » Tumblr » Instagram » Pinterest » Flicker
  • 6. » a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. » active role in the evolution of social software and Web 2.0 » Salad Bar vs Melting Pot
  • 7. • Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts • Headlines, ENGAGEMENT, sales, issue solving, insight Blog Tumblr Pinterest LinkedIn • Engagement, networking and recruiting Twitter Google+ Facebook Instagram Foursquare Youtube • Social, Recruiting, Community building and linking, blog, video, building friendships and Engagement
  • 9. » Goals and Focus ˃ Financial – Revenue, Expenses, Leads » Customers or End Users ˃ Satisfaction, Support, Community Building » Brand ˃ Awareness, Thought Leadership, Innovation » Design a Program Specific to Your Goals
  • 10. » Industry Trends » Key words and search terms » Influencers to follow » Competitors
  • 11. » Build the Relationships Audience and Business » Take Advantage of Online Channels What is being said about you » Engage…Engage…Engage
  • 12. » Monitoring Tool ˃Listening & Measurement + + + + + Google Alerts Addict-o-Matic SocialMention HootSuite BoardReader
  • 13. » Social Media Audit and Case Study http://www.fiveguys.com/
  • 14. Tool Monitoring Tool Word Press Blog Twitter Facebook LinkedIn Youtube Pinterest Purpose & Strategy Priority (1-5) Key Focus on 1 & 2
  • 15. Goals Social Media Application Tools to Measure Better insight & information Shared Conversation monitoring and feedback Monitoring Tool Social Mention Awareness # of people reached Site Visitors Twitter Followers Blog Comments Quicker Sales # of interactions Leads, Deals, Revenue Customer Support and Satisfaction # issues addressed and solutions found Tools such as Salesforce Twitter Continuous Innovation # of ideas implemented Monthly Assessment
  • 17. Creating Your Word Press Account 1. Know what password and URL to use 2. Think about what you should post Text, Photo, Quote, Link, Chat, Audio, Video Remember: posting shorter multimedia-rich content can give you more exposure 3. Promote your account to you other social media outlets 4. Word Press is FREE! 5. Be Creative
  • 18. » reach out to a younger, trendier market easy for content to be shared through re-blogs » founded in 2007 currently has over 53 million different blogs » 50 percent of Tumblr users are age 25 or younger
  • 19. » » » » » » Rule #1: Be Yourself Rule #2: Be Transparent Rule #3: Play By The Rules Rule #4: Listen Frequently Rule #5: Engage! Rule #6: Be Respectful
  • 20. » WordPress Blog » Your Fist Post – About my Blog » Create your first page. This page would be a good spot to outline a little about yourself and your social media goals. » Please email links to your completed accounts to Mary Zedeck by November 6, 2013 » mary.zedeck@shu.edu
  • 21. » Google Alerts http://www.google.com/alerts » Addict-o-Matic ˃ http://addictomatic.com/ » Trendistic ˃ http://trendistic.com/ » SocialMention ˃ http://ww.socialmention.com/ » BoardReader ˃ http://boardreader.com/ » CRM ˃ Customer Relationship Management » ROI ˃ Return on Investment » Monitoring Tool ˃ Measures how much buzz you are getting on the internet

Editor's Notes

  1. Tumblrhttp://learn.hootsuite.com/student.php?ctg=content&view_unit=93Show video