This document provides an overview of LinkedIn and best practices for using the professional networking platform. It discusses why LinkedIn is a useful tool, how it can be used personally, professionally, and for marketing purposes. The presentation outlines LinkedIn features, account types, and concludes with best practices for personal networking, company profiles, job seeking, and marketing/lead generation.
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
Linked in means business - a free downloadable playbookFan Foundry
Learn Social Selling, amp up your Networking, and get updated insights on:
- Career Management
- Content marketing
- Brand journalism
- Profile enrichment
- Group management
- Lead generation
- Company pages
... and more.
Be sure to download it (it's free) so you can make use of the embedded menu, navigation features and resource links. Subscribe to receive quarterly updates!
Kane Partners offers customized company training and presentations on LinkedIn, from the "How To", Building Business, Advanced Settings, Etiquette to purely Informational. Here are a few select slides from a recent presentation with the Philadelphia Business Journal in June 2010. For more detail or for your own presentation please give us a call!
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Profile features, mining and marketing techniques that help you connect with prospects, clients and partners.
We will examine enhancements to LinkedIn that make it indispensable for finding business prospects, closing sales, and building a professional network that supports your brand and feeds your business.
Linked in means business - a free downloadable playbookFan Foundry
Learn Social Selling, amp up your Networking, and get updated insights on:
- Career Management
- Content marketing
- Brand journalism
- Profile enrichment
- Group management
- Lead generation
- Company pages
... and more.
Be sure to download it (it's free) so you can make use of the embedded menu, navigation features and resource links. Subscribe to receive quarterly updates!
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
Online & More: Is Your Digital Footprint in the Digital Age?Denny McCorkle
This is my session presentation for the Radius of Influence Legal Marketing Conference in Denver on May 1, 2015.
In this presentation I talked about the digital do’s and don’ts of defining, monitoring, and improving your digital footprint and brand identity.
This includes the importance of using the social web for search engine optimization, social media optimization, networking convergence, and as a personal learning network.
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
There are approximately 3 billion people in the global workforce. LinkedIn's vision is to create economic opportunity for every one of them. The development of the world's first Economic Graph will lead to making that vision a reality. This, of course, is no easy task. Our vision is grand, but it's not unattainable.
So, here's the challenge: Given the wealth of data that exists within LinkedIn, what research would you propose that has the potential to create greater economic opportunity?
We are launching the LinkedIn Economic Graph Challenge to encourage researchers, academics and data-driven thinkers to solve some of the most challenging economic problems of our times.
Together, we believe we can effectively remove barriers to economic growth and create opportunity for every member of the global workforce.
InsideView success story Knowledge Lake InsideView
http://learnmore.insideview.com/Microsoft.html
“ With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment. “
KnowledgeLake learned about InsideView during a conversation with another CRM vendor. After gathering more information and feedback, KnowledgeLake implemented a proof of concept for Sales to test the solution in a live environment. The feedback was very positive. In fact, the Sales team preferred InsideView over Hoovers which was also being used at the time.
“In addition to everything we needed to add, InsideView gave us what has become one of the most beneficial components of our CRM system—social sales intelligence,” said Barb Potter, Director of Marketing for KnowledgeLake.
“With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment.”
InsideView is now deployed throughout KnowledgeLake’s entire Sales and Marketing departments.
UW-Extension Broadband & E-Commerce Education Center e-commerce workshops July 13-14, Viroqua and Prairie du Chien. Sponsored by PSCW, hosted by UW-Extension and Vernon Communications Cooperative. Wisconsin
This webinar is part 1 of the Digital Webinar Series: Harnessing the Power of LinkedIn. Presented by from Andrea Carlos, Project Manager at LinkedIn, she explored the personal and professional benefits of creating and using your personal LinkedIn profile. Walk away with best practices and tips to boost connections, leverage contacts, highlight content and enhance your profile.
LinkedIn 101 for Nonprofit Professionals & Organizations (01/01/16)LinkedIn for Good
How to use LinkedIn to
1) Build you and your organization's online brand
2) Build your network to benefit your organization
3) Find talent (paid, skilled volunteer and board) on LinkedIn
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on ‘Leveraging Your Network’.
Session Overview
The workshop’s specific focus was on the following aspects:
• Goals and Concepts of Networking
• Fundamentals of Relationship Building
• Tools and Systems of Social Networking
• Maintaining Communication Richness
• Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
Online & More: Is Your Digital Footprint in the Digital Age?Denny McCorkle
This is my session presentation for the Radius of Influence Legal Marketing Conference in Denver on May 1, 2015.
In this presentation I talked about the digital do’s and don’ts of defining, monitoring, and improving your digital footprint and brand identity.
This includes the importance of using the social web for search engine optimization, social media optimization, networking convergence, and as a personal learning network.
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
There are approximately 3 billion people in the global workforce. LinkedIn's vision is to create economic opportunity for every one of them. The development of the world's first Economic Graph will lead to making that vision a reality. This, of course, is no easy task. Our vision is grand, but it's not unattainable.
So, here's the challenge: Given the wealth of data that exists within LinkedIn, what research would you propose that has the potential to create greater economic opportunity?
We are launching the LinkedIn Economic Graph Challenge to encourage researchers, academics and data-driven thinkers to solve some of the most challenging economic problems of our times.
Together, we believe we can effectively remove barriers to economic growth and create opportunity for every member of the global workforce.
InsideView success story Knowledge Lake InsideView
http://learnmore.insideview.com/Microsoft.html
“ With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment. “
KnowledgeLake learned about InsideView during a conversation with another CRM vendor. After gathering more information and feedback, KnowledgeLake implemented a proof of concept for Sales to test the solution in a live environment. The feedback was very positive. In fact, the Sales team preferred InsideView over Hoovers which was also being used at the time.
“In addition to everything we needed to add, InsideView gave us what has become one of the most beneficial components of our CRM system—social sales intelligence,” said Barb Potter, Director of Marketing for KnowledgeLake.
“With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment.”
InsideView is now deployed throughout KnowledgeLake’s entire Sales and Marketing departments.
UW-Extension Broadband & E-Commerce Education Center e-commerce workshops July 13-14, Viroqua and Prairie du Chien. Sponsored by PSCW, hosted by UW-Extension and Vernon Communications Cooperative. Wisconsin
This webinar is part 1 of the Digital Webinar Series: Harnessing the Power of LinkedIn. Presented by from Andrea Carlos, Project Manager at LinkedIn, she explored the personal and professional benefits of creating and using your personal LinkedIn profile. Walk away with best practices and tips to boost connections, leverage contacts, highlight content and enhance your profile.
LinkedIn 101 for Nonprofit Professionals & Organizations (01/01/16)LinkedIn for Good
How to use LinkedIn to
1) Build you and your organization's online brand
2) Build your network to benefit your organization
3) Find talent (paid, skilled volunteer and board) on LinkedIn
Leverage LinkedIn to build brand awareness and generate new leadsYumi Wilson
This is a great overview of LinkedIn's best practices on optimizing your profile, building out your Company Page and engaging through Groups and LinkedIn's newest product, the Publishing Platform. Taught by a member of the Corp Comms team at LinkedIn and professor of journalism.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Branding Yourself Online was a presentation given to the Louisville Wedding Association on February 06, 2012. It spoke to the need to understand how your business is represented online and how you can create and curate to affect your brand using Search Marketing and Social Media.
Christy Belden, VP of Media and Marketing at LeapFrog Interactive, will explain the importance of branding yourself online and the steps you can do today to improve your visibility online.
The Diversification of Digital AdvertisingChristy Belden
Christy Belden, VP of Media + Marketing, presented on digital advertising. Topics covered included digital advertising industry statistics, media buying, ad targeting, ad networks vs. direct publisher, current tends and best practices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
5 Things You Need To Know Before Hiring a Videographer
LinkedIn 101
1. LinkedIn 101 July 28, 2011 Christy Belden, Vice-President Media + Marketing Emily Carroll, Strategic Planning + Consumer Insights Emily Van Winkle, Communications + PR
2. Christy Belden 2 Vice President, Media + Marketing, LeapFrog Interactive Experience: 11 years The Courier-Journal University of Louisville SEMPO Certified Google AdWords Individually Certified Christy knows marketing. PPC, SEO, social media, email, mobile, traditional—she’s been there and done that. She continues to build a deep well of experience and is always in touch with the trends and strategies that provide a solid return on clients’ investments.
3. Emily Carroll Strategic Planning + Consumer Insights 3 Experience: 5 years Executive Communications Bellarmine University SEMPO Certified Google AdWords Certified 2011AdFed “Hot 10” Young Professionals Emily does the legwork that helps clients’ media campaigns reach their target audiences. She makes sure their advertising dollars are invested in the best possible venues, to return optimal results.
4. Emily Carroll Communications + PR 4 Experience: 9 years Eastern Kentucky University Social Media Club of Louisville Public Relations Society of America Emily works with the social and engaging side of interactive marketing, helping our clients connect with their target consumers and develop a rapport with them. With her finger placed firmly on the pulse of the online social sphere, Emily establishes the connections and builds the trust that makes consumers want to become customers.
6. Agenda + Why LinkedIn + Using LinkedIn + Account Types + Personal Usage: Résumé Building Job-Seeking + Professional Usage: Employee Recruitment Company Profiles + Marketing Usage: Advertising Lead Generation Research + Best Practices + Q&A 6
9. Why LinkedIn + Strong world-wide reach + Business to business sales opportunity + Professional audience focus + Highly trusted by Google + Built to be SEO friendly 9 Sources: http://www.imediaconnection.com/content/29335.asp
10. Why LinkedIn 115 million active users world-wide Users 97 times more likely to have college or post-grad degree LinkedIn is the number2 most popular social media network Nearly 2 billion people searches on LinkedIn in 2010 10 Sources: Audience 360 Survey, LinkedIn, May 2010 LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network, July 2011, HubSpot LinkedIn Marketing Solutions, LinkedIn 4.25.11 (US only)
11. Why LinkedIn Of social media users, 61% use LinkedIn for professional networking 11 LinkedIn Members Source: How Are People Really Using LinkedIn? Mashable, July 2011
12. Why LinkedIn 12 LinkedIn Members 67% of LinkedIn users access their profile daily or a few times a week “How Are People Really Using LinkedIn?” Mashable, July 2011
13. Why LinkedIn 13 LinkedIn Members 82% of members are more confident in the professional info received on LinkedIn compared to other social networks Source: Audience 360 Survey, LinkedIn, May 2010
14. Why LinkedIn 14 LinkedIn Members Top-Level Executives 22% use LinkedIn for industry networking 20% use LinkedIn to promote business Source: How Are People Really Using LinkedIn? Mashable, July 2011
15. Why LinkedIn 15 LinkedIn Members Middle Management 24% use LinkedIn for keeping in-touch 20% use LinkedIn for industry networking Source: How Are People Really Using LinkedIn? Mashable, July 2011
16. Why LinkedIn 16 LinkedIn Members Entry-Level 24% use for job search 23% use for co-worker networking Source: How Are People Really Using LinkedIn? Mashable, July 2011
17. Why LinkedIn 17 LinkedIn Members More than 80% of LinkedIn members are company decisions makers Source: Audience 360 Survey, LinkedIn, May 2010
18. Why LinkedIn Professional Audience Focus Medium-sized business professionals: 13 M Small business professionals: 4.4M Financial services professionals: 3.8M Technology professionals: 3.4M VPs and C-level executives: 3.2M Companies with LinkedIn profiles: 1M 18 Sources: LinkedIn Marketing Solutions, LinkedIn 4.25.11 (US only) eConsultancy blog “20+ Mind-blowing social media statistics: One year later, http://econsultancy.com/us/blog/7334-social-media-statistics-one-year-later
19. Why LinkedIn 19 LinkedIn Accounts 61% of LinkedIn users have the basic account 39% of LinkedIn users have a premium account Source: How Are People Really Using LinkedIn? Mashable, July 2011
20. Why LinkedIn 20 Lead Generation 47.8%of B2B sales professionals use LinkedIn more for prospecting/research than a year ago B2B Sales Pros Turn to LinkedIn, April 2010, eMarketer
21. Why LinkedIn 21 Lead Generation 61% of B2B companies acquired a customer using LinkedIn Source: 2011 State of Inbound Marketing, March 2011, HubSpot
22. Why LinkedIn 22 70%of people use LinkedIn for job hunting 80% of people use LinkedIn as a primary recruitment tool 40% of Fortune 100 companies use LinkedIn for recruiting Sources: LinkIn by the Numbers, June 2010, HubSpot 40% of Fortune 100 companies use LinkedIn corporate recruiting solutions, September 2009, talent.linkedin.com/blog
23. Why LinkedIn 23 Job Seeking 44%of LinkedIn users are not actively looking for employment, but open to new opportunity discussion Source: Is this next Adler prediction as far off at his last few, December 2010, LinkedIn Recruiting Solutions, talent.linkedin.com/blog
24. Why LinkedIn Ads on LinkedIn reach 6.1%of Americans online 24 Advertising Source: comScore Ad Metrix, September 2010
25. Why LinkedIn 46% of advertisers have social search marketing top of mind – including LinkedIn 25 Advertising Source: Why Social Media Is Top Priority for Search Marketers, November 2010, eMarketer
27. LinkedIn Features Personal 27 + Job search + Online reputation management + Profile optimization: descriptive, relevant and compelling copy + Professional recommendations + Resume builder + Personalized homepage + LinkedIn Groups Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
28. LinkedIn Features Job Search 28 + Search for connections within your industry, i.e. SEO include specific zip code and job title (manager, director) + Look-up firms and call or request email address to send CV resume + Join groups & interact Paid Profile + LinkedIn inmail – ability to message potential employers & contacts directly Source: Jake Langwith, “How to Find a Job Using LinkedIn,” July 2011 http://www.clickz.com/clickz/column/2076879/job-linkedin
29. LinkedIn Features Company Profiles 29 + Careers – company job openings + Products + services + Customer recommendations + Analytics – interactivity level and value + Syndicate tweets and blog posts + Custom LinkedIn microsite Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
30. LinkedIn Features Ad Solutions – Marketing on LinkedIn 30 + Easy to develop ads + Highly targetable + Straightforward cost structure + Split-testing functionality
31. LinkedIn Features Lead Generation 31 + Search filters + Introduction via mutual connections + Join industry groups and participate in conversations
43. LinkedIn 101 Best Practices – Personal Networking + Create a unique, relevant tagline + Include all relevant past employers, organizations and associations + Ask for recommendations – at least one per job + Include relevant URLs – professional social profiles,current employer, blog + Optimize text associated with links + Post regular updates to stay top of mind with your network 43 Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
44. LinkedIn 101 Best Practices – Company Profile + Upload logo, create a keyword optimized description + Include open company positions + Build module for all relevant products & services + Incorporate the “recommend” API link + Encourage customer recommendations + Incorporate company Twitter & blog feeds 44 Source: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia Connection, June 2011, http://www.imediaconnection.com/content/29335.asp
45. LinkedIn 101 Best Practices – Job Seeking + Connect with people you know, especially those in your industry + Conduct a targeted people search to locate contacts related to your industry or specialty – connect with them + Include relevant keywords in your tagline, experience and specialties, addskills “tags” – this will help you be found in searches + Request invitations to relevant groups and engage regularly + Incorporate your LinkedIn profile into your resume - number of connectionsand recommendations are valuable to potential employers 45 Sources: Advanced LinkedIn strategies for marketers, Kent Lewis, iMedia Connection, June 2011, http://www.imediaconnection.com/content/29335.asp How to Find a Job Using LinkedIn, Jake Langwith, ClickZ, July 2011, http://www.clickz.com/clickz/column/2076879/job-linkedin
46. LinkedIn 101 Best Practices – Marketing + Lead Generation + Keep ads direct and concise + Optimize campaign to best performing ad(s) + Don’t bombard users with information overload + Use LinkedIn as a research tool + Find connections, explore opportunities 46