SlideShare a Scribd company logo
By Aaron Bare
Social Media is Local and Global
90 Trillion
The number
of emails sent on
the Internet in 2009.
Source: Jess3
500 Million Active Facebook Users
Source: Tech HeraldPhoto Credit: Oversocialized
126 MillionThe number of blogs on the Internet.
Source: Jess3
10 Billion+ Tweets Sent on Twitter
Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
2 Billion Videos Are Streamed
Each Day On YouTubePhoto Credit: jonsson Source: Techcrunch
What Is a Social
Media Strategy?
“Social Media: Enables Others to Advocate for Your
Business Through Compelling Content”
Image credit: Ian Sane
“Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files
Listen and Respond
“Links are the Currency of
the Social Web”
Publish and Broadcast
“Social Media Monitoring Collects Online
Mentions for Measurement and Response”
Image Credit: Suchitra Prints
Connect
“Company Blogs are Digital Publications
that Allow Public Responses”
Photo Credit kevindooley
Create viral loops
“Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
Photo Credit: Marvin Kuo
Facebook Fan Pages Let Businesses
Interact with Customers and Prospects
Facebook Social Applets
drive results and traffic
“Twitter is like a Text Message with a
BCC: To The World”Photo Credit: ydhsu
Businesses Use Twitter to Converse with Prospects,
Provide Customer Service and Drive Website Traffic.
Mobile Marketing
Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de
Microsites & Landing Page convert
Social Media
Traffic Growth
Content Distribution
Reputation Management
Email Acquisition
Lead Generation
Online Branding
Revenue Growth
1,344 Friends
233 Followers
533 Friends
2,345 Connections
15,768 Views
334 bookmarks
22 digg’s
12 top keywords
244 top keywords
24 top keywords 998 email subscribers
42 feeds
998 forwards
83 blog post
19,998 monthly website traffic
23 photos
April 2010 Social Empire Monthly Report
$232,567 online revenue
145 brand mentions, pr weight $45,300
Results focused
Our Digital Media Offerings
• Campaign Management – manage online projects
• Content Management – observe, contribute, publish and manage
content
• Link Management – grow links
• Reputation/Brand Management – manage your brand
• Influencer Management – connect with key influencers/advocates
and create common purpose
• Conversation Management – from listen to engage to lead the
conversation
• Network Management – manage your networks (brand outpost)
• Fan/Follower Management – manage networks
• Policy Management – manage company interactions
• Digital Applications –iPhone, Facebook and other applications.
• Interactive – websites, micro-sites and landing pages.
Any Questions?
Overview
WE MANAGE BRANDS
WE MANAGE TRAFFIC, LEADS, REVENUE FOR PEOPLE, EVENTS, CAUSES & COMPANIES.

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How Social Media Management Can Help Businesses

Editor's Notes

  1. Entrepreneur-in-Residence, Thunderbird 35 under 35 Entrepreneurs, Arizona $80 Million in Venture Capital Sold 6 Businesses MBA, Thunderbird & MA, Indiana Board, National Association of Sales Professionals Advisor and Investor to dozen companies
  2. Listen to what people are saying about your brand, products and company.
  3. Broadcast your message and develop instant traffic from your fans, followers and people that connect with your brand, products and company.
  4. Connect your brand, products and company to as many places as possible.
  5. Finally, we have analytics to share with you the value we are adding growing your entire online presence.
  6. Any questions?