This document summarizes the crowdfunding campaign of the Spanish news organization El Español. It details how the organization raised over $3.1 million from 5,500 people between January and March 2015, setting a world record for journalism. The document outlines El Español's social media strategy and how they used platforms like Twitter, Facebook, and Instagram to engage supporters and recruit new backers during their campaign.

1. #nohacefaltapapel
It all began here: Austin, April 2014
ideas on media innovation
by @mariaramirezny and @eduardosuarez

2. elespañol
We were born on January 10th 2015.

3. Crowdfunding campaign
• January 10th - March 1st
• $3.1m. 5,500 people
• World record for journalism

4. A European trend
• ‘De Correspondent’. Netherlands, 2013: $1.4m, 18,000 people
• ‘Krautreporter’. Germany, 2014: $1.1m, 17,000 people
• ‘Direkt 36’. Hungary, 2015: $30,000, 900 people

5. Our model
• Equity crowdfunding
• Anyone could invest between $106 and $10,600
• A small platform from Barcelona

6. How the money came in

7. Our fundraising
day by day
A strong beginning
and a final sprint

8. Our fundraising by the hour

9. Our fundraising by region

10. Our fundraising by country

11. How did we do it?
1. Social media: no barriers
2. A blog: a taste of what we would like to do
3. A powerful message: press freedom
4. A favorable context: Spanish discontent
5. A popular (and fired) editor: a journalist against power
6. A promise of something really new: a different newspaper
7. A newsletter: a personal touch

12. 100k followers in 100 days
Our Twitter welcome

13. Facebook recruitment

14. Our newsroom on Instagram
Sharing how we build our project from scratch

15. Our soundtrack on Spotify

16. Why did we do it?
1. Raise money
2. Strengthen our independence
3. Engage our community
4. Find early subscribers
5. Build an open news organization

17. Thank you
You can follow us here
elespanol.com
@elespanolcom