Presented to grantees of the Governor's office (Spring 2013), this three-hour training helped attendees navigate the intersection of marketing, social media and fundraising.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
This document discusses how to add value through social media for non-profits. It outlines that trust in institutions is low but trust in non-profits is higher. Content curation and authentic engagement on social media can help raise money and build trust. Measuring success includes both online metrics like views and engagement as well as offline metrics like retention and giving. The homework assignment suggests following nonprofit CEOs on social media to learn from their examples.
Fundraising using social media involves much more than texting Red Cross 90999.
With social media, you are building relationships with people who care about your cause, not casting your message to the wind in the hope that someone picks it up. The return on your investment can be huge.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
The document discusses the impact of social media and constant connectivity on relationships and well-being. It explores how social media has become integrated into everyday life and event planning. While social media allows people to connect worldwide, overreliance on social networks for validation and interaction can negatively impact offline relationships. The constant need to curate an online image and compare to others can make people feel alienated from their peers. The document questions whether prioritizing online communication over in-person interaction is worth the cost to real relationships and experiences.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
This document discusses how to add value through social media for non-profits. It outlines that trust in institutions is low but trust in non-profits is higher. Content curation and authentic engagement on social media can help raise money and build trust. Measuring success includes both online metrics like views and engagement as well as offline metrics like retention and giving. The homework assignment suggests following nonprofit CEOs on social media to learn from their examples.
Fundraising using social media involves much more than texting Red Cross 90999.
With social media, you are building relationships with people who care about your cause, not casting your message to the wind in the hope that someone picks it up. The return on your investment can be huge.
Social Media Strategies and Tactics for Fundraisingfrank barry
Learn the key to raising money online using social media, the tools and techniques you need to successfully execute social fundraising campaigns, and how to focus on long term donor cultivation - Social CRM.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
The document discusses the impact of social media and constant connectivity on relationships and well-being. It explores how social media has become integrated into everyday life and event planning. While social media allows people to connect worldwide, overreliance on social networks for validation and interaction can negatively impact offline relationships. The constant need to curate an online image and compare to others can make people feel alienated from their peers. The document questions whether prioritizing online communication over in-person interaction is worth the cost to real relationships and experiences.
The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy.
Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin
GlobalGiving - NNNGO Workshop - Lagos August 2 2011GlobalGiving
This document summarizes a GlobalGiving workshop held in Lagos, Nigeria on August 2, 2011. The workshop included introductions and networking, an overview of GlobalGiving and its mission, an interactive networking game, a fundraising simulation game, and information on how to join GlobalGiving and utilize its online fundraising tools. The workshop provided non-profit organizations information on utilizing social media and online tools to expand their networks and conduct online fundraising.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
This presentation is based on a talk by Brian Reich in the Beacon Lounge at the 2014 SXSW Interactive Festival (March 8, 2014). The focus was 'Five Good Questions' designed to challenge people to think differently about how we address serious issues and try to find solutions to our most complex problems.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
Nashville 2009 E Technology On A Shoestringjayblove
The document discusses how non-profits can use technology like rentable applications and free or low-cost web services to leverage their resources and compete effectively with larger non-profits that spend millions on technology. It provides examples of technologies and services that non-profits can use at little to no cost, including email marketing services, social media, and free or low-cost databases to track donors and volunteers.
The Power of Clicktivism: Using Social Media for Social GoodLeora Owsiany
Social media has the potential to raise awareness for important causes and non-profits by reaching millions of people at very low cost. Clicktivism, or online activism through social media, can have disproportionate positive effects through networking and virality. Research shows that people who engage in clicktivism are more likely to volunteer and participate in real-world actions. Non-profits have successfully used social media campaigns like the ALS Ice Bucket Challenge and Kony 2012 to raise funds and awareness. Building "ladders of engagement" can help turn online supporters into long-term volunteers and donors.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
This document summarizes a presentation about creating enduring online success. It discusses how the digital agency Blue State Digital helped power President Obama's successful 2008 campaign through building relationships online. Specifically, it emphasizes how action, stories, authenticity, and ownership can be used to build relationships and engage supporters. Key metrics from Obama's 2008 campaign are provided as an example of their successful digital strategy.
Presentation from Nexus Mexico Social Boot Camp (February 25, 2014 in Mexico City).
Presentation by Jonah Halper, Founder Altruicity, fundraising expert and author of "Date your donor", and Brian Reich, managing director of little m media and author of "Shift and Reset "
We addressed strategy, tactics and tools to raise funds, position organizations, engage with audiences, what works and doesn't, some case studies, and how to use digital and social media to help advance your social projects.
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)Calvin C. Yu
YouTube: http://bit.ly/mQQWre
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)
Communications presentation to South Carolina Synod Retired Rostered LeadersNeal F. Fischer
This is a presentation I made to the ELCA South Carolina Synod Retired Rostered Leaders. We took a look at communications, strategy, technology, mobile and social media for the Church.
Social Media and School Public RelationsEvan Abbey
Presented to Iowa School Public Relations Association on 04/16/09 with Brenda Gustafson. Overviews how schools can use blogging, Facebook, and Twitter for public relations.
This presentation explains a bit about what enterprise social is and is not, and then spends the bulk of the time showing two key use-cases that drive value for business.
Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)Calvin C. Yu
1. The document discusses myths and facts regarding social media and social networking, arguing that it is not just for youth and can be embraced even without dedicated resources.
2. Key points made include that the audience for social media is wider than imagined, it enables active sharing versus just information distribution, and viral effects can make organizations more resourceful.
3. The document provides tips for developing a social media strategy focused on strengthening trusted connections, participation, and sustainability through simplicity and adherence to the 20/80 rule.
Alex Abelin, Community Affairs Manager, Google
Twitter Handle: @alexabelin
For the very first time, Google is officially presenting on how nonprofits can leverage Google+. Learn how this cutting edge, powerful platform can help you achieve your 2012 fundraising and awareness goals. The early bird catches the (digital) worm.
Google+ for Nonprofits
Alex Abelin, Community Affairs Manager, Google
Twitter Handle: @alexabelin
For the very first time, Google is officially presenting on how nonprofits can leverage Google+. Learn how this cutting edge, powerful platform can help you achieve your 2012 fundraising and awareness goals. The early bird catches the (digital) worm.
SalesValueAdvantages (SVA) has created business development programs tailored to give your chamber members the competitive advantage needed to win today.
Services for Small & Medium Business, Attraction for New Members, Retention, Growth opportunities and revenue stream for the chamber.
Present progressive and present simple pp presentationBlueWicha
This document provides an overview of the present simple and present progressive tenses in English. It explains that the present simple is used to describe repeated or usual actions like habits or routines, and is formed using the basic verb form. The present progressive describes actions happening now, and is formed using the verb "to be" plus the present participle verb ending in "-ing". Examples of each tense are provided to illustrate their proper usage.
Predavanje Lazara Boškovića na seminaru "Internet marketing" u organizaciji Instituta ekonomskih nauka - maj 2000.
Verzija 2.0, ažurirana 2006.
Sadržaj predavanja:
• Šta je uspešna internet prezentacija?
• Faktori uspeha internet prezentacije
• Faze kreiranja uspešne internet prezentacije
• Razlozi neuspeha internet prezentacije
The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy.
Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin
GlobalGiving - NNNGO Workshop - Lagos August 2 2011GlobalGiving
This document summarizes a GlobalGiving workshop held in Lagos, Nigeria on August 2, 2011. The workshop included introductions and networking, an overview of GlobalGiving and its mission, an interactive networking game, a fundraising simulation game, and information on how to join GlobalGiving and utilize its online fundraising tools. The workshop provided non-profit organizations information on utilizing social media and online tools to expand their networks and conduct online fundraising.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
This presentation is based on a talk by Brian Reich in the Beacon Lounge at the 2014 SXSW Interactive Festival (March 8, 2014). The focus was 'Five Good Questions' designed to challenge people to think differently about how we address serious issues and try to find solutions to our most complex problems.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
Nashville 2009 E Technology On A Shoestringjayblove
The document discusses how non-profits can use technology like rentable applications and free or low-cost web services to leverage their resources and compete effectively with larger non-profits that spend millions on technology. It provides examples of technologies and services that non-profits can use at little to no cost, including email marketing services, social media, and free or low-cost databases to track donors and volunteers.
The Power of Clicktivism: Using Social Media for Social GoodLeora Owsiany
Social media has the potential to raise awareness for important causes and non-profits by reaching millions of people at very low cost. Clicktivism, or online activism through social media, can have disproportionate positive effects through networking and virality. Research shows that people who engage in clicktivism are more likely to volunteer and participate in real-world actions. Non-profits have successfully used social media campaigns like the ALS Ice Bucket Challenge and Kony 2012 to raise funds and awareness. Building "ladders of engagement" can help turn online supporters into long-term volunteers and donors.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
This document summarizes a presentation about creating enduring online success. It discusses how the digital agency Blue State Digital helped power President Obama's successful 2008 campaign through building relationships online. Specifically, it emphasizes how action, stories, authenticity, and ownership can be used to build relationships and engage supporters. Key metrics from Obama's 2008 campaign are provided as an example of their successful digital strategy.
Presentation from Nexus Mexico Social Boot Camp (February 25, 2014 in Mexico City).
Presentation by Jonah Halper, Founder Altruicity, fundraising expert and author of "Date your donor", and Brian Reich, managing director of little m media and author of "Shift and Reset "
We addressed strategy, tactics and tools to raise funds, position organizations, engage with audiences, what works and doesn't, some case studies, and how to use digital and social media to help advance your social projects.
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)Calvin C. Yu
YouTube: http://bit.ly/mQQWre
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)
Communications presentation to South Carolina Synod Retired Rostered LeadersNeal F. Fischer
This is a presentation I made to the ELCA South Carolina Synod Retired Rostered Leaders. We took a look at communications, strategy, technology, mobile and social media for the Church.
Social Media and School Public RelationsEvan Abbey
Presented to Iowa School Public Relations Association on 04/16/09 with Brenda Gustafson. Overviews how schools can use blogging, Facebook, and Twitter for public relations.
This presentation explains a bit about what enterprise social is and is not, and then spends the bulk of the time showing two key use-cases that drive value for business.
Social Media Strategy 社交媒體策略 (2010.08.25 @ GNCI 真証傳播)Calvin C. Yu
1. The document discusses myths and facts regarding social media and social networking, arguing that it is not just for youth and can be embraced even without dedicated resources.
2. Key points made include that the audience for social media is wider than imagined, it enables active sharing versus just information distribution, and viral effects can make organizations more resourceful.
3. The document provides tips for developing a social media strategy focused on strengthening trusted connections, participation, and sustainability through simplicity and adherence to the 20/80 rule.
Alex Abelin, Community Affairs Manager, Google
Twitter Handle: @alexabelin
For the very first time, Google is officially presenting on how nonprofits can leverage Google+. Learn how this cutting edge, powerful platform can help you achieve your 2012 fundraising and awareness goals. The early bird catches the (digital) worm.
Google+ for Nonprofits
Alex Abelin, Community Affairs Manager, Google
Twitter Handle: @alexabelin
For the very first time, Google is officially presenting on how nonprofits can leverage Google+. Learn how this cutting edge, powerful platform can help you achieve your 2012 fundraising and awareness goals. The early bird catches the (digital) worm.
SalesValueAdvantages (SVA) has created business development programs tailored to give your chamber members the competitive advantage needed to win today.
Services for Small & Medium Business, Attraction for New Members, Retention, Growth opportunities and revenue stream for the chamber.
Present progressive and present simple pp presentationBlueWicha
This document provides an overview of the present simple and present progressive tenses in English. It explains that the present simple is used to describe repeated or usual actions like habits or routines, and is formed using the basic verb form. The present progressive describes actions happening now, and is formed using the verb "to be" plus the present participle verb ending in "-ing". Examples of each tense are provided to illustrate their proper usage.
Predavanje Lazara Boškovića na seminaru "Internet marketing" u organizaciji Instituta ekonomskih nauka - maj 2000.
Verzija 2.0, ažurirana 2006.
Sadržaj predavanja:
• Šta je uspešna internet prezentacija?
• Faktori uspeha internet prezentacije
• Faze kreiranja uspešne internet prezentacije
• Razlozi neuspeha internet prezentacije
Multimedijalni projekat "Teslina vizija Interneta", autora Lazara Boškovića, realizovan je u saradnji RNIDS-a, Galerije "O3one" i Muzeja Nikole Tesle, a dizajn izložbe delo je Dušana Vojnova, iz Orange studija. Putujuća izložba i internet sajt www.teslinavizijainterneta.rs pokazuju da je čovečanstvo još početkom 20. veka moglo da dobije preteču današnjih informaciono-komunikacionih tehnologija, samo da su investitori hteli da ulože sredstva u Tesline vizionarske zamisli.
Nikola Tesla je još 1900. u svom projektu "Svetski sistem", govoreći ondašnjim tehničkim rečnikom, opisao u 12 tačaka ono što se danas zove bežični Internet, mobilna telefonija i GPS. Potom je 1909. izneo predviđanje budućnosti komunikacija, koje je preneo časopis "Popular Mechanics" u članku "Wireless of the future", u kome kaže: "Uskoro će biti moguće, na primer, da poslovni čovek u Nјujorku diktira uputstva koja će se istog trena otkucana pojaviti u Londonu ili negde drugde… Moći će da se sluša ili šalјe govor ili pesma u najudalјenije krajeve sveta. Na isti način bilo koja vrsta slike, crteža ili štampane stvari moći će da bude transferovana sa jednog na drugo mesto.".
Integrisana srpsko-engleska verzija izložbe "Teslina vizija Interneta" postoji pripremlјena kao roll-up postavka, na 15 panoa veličine 120x200 cm, tako da je idealna kao putujuća izložba.
Multimedia project "Tesla's Vision of the Internet" by Lazar Bošković, organized by RNIDS, Gallery "Ozone" and the Nikola Tesla Museum (Belgrade, Serbia), designed by Dušan Vojnov, Orange studio.
The mobile exhibition and web site www.teslinavizijainterneta.rs presents Tesla’s work "World System" from the year 1900, when he presented a 12-point vision of what is today called the wireless Internet, mobile telephony and GPS. In a 1909 statement for the New York Times, quoted by Popular Mechanics magazine in an article titled "Wireless of the future", Nikola Tesla said this, among other things: "It will soon be possible, for instance, for a business man in New York to dictate instructions and have them appear instantly in type in London or elsewhere. He will be able to call up from his desk and talk with any telephone subscriber in the world. It will only be necessary to carry an inexpensive instrument not bigger than a watch, which will enable its bearer to hear anywhere on sea or land for distances of thousands of miles. One may listen or transmit speech or song to the uttermost parts of the world. In the same way any kind of picture, drawing, or print can be transferred from one place to another. It will be possible to operate millions of such instruments from a single station. Thus it will be a simple matter to keep the uttermost parts of the world in instant touch with each other. The song of a great singer, the speech of a political leader, the sermon of a great divine, the lecture of a man of science may thus be delivered to an audience scattered all over the world."
Predavanje Lazara Boškovića na E-PR seminaru "Pogled iz virtuelnog sveta", u organizaciji McCann Erickson PR - novembar 2008.
Sadržaj predavanja:
• Od čega se sastoji dobar web sajt?
• Faze izrade web sajta
• Kreiranje sadržaja
• PR sadržaji na sajtu
• Najčešće greške
El documento discute los atributos de calidad esenciales para el desarrollo de aplicaciones educativas, incluyendo la planificación, usabilidad, accesibilidad y arquitectura de la información. Explica que el diseño centrado en el usuario, el cual toma en cuenta las necesidades, características y objetivos del usuario, es importante para mantener estos atributos. También describe el proceso de diseño centrado en el usuario propuesto por Norman y Draper en 1986.
The document summarizes an online fundraising workshop hosted by GlobalGiving. It outlines the agenda which includes introductions to GlobalGiving, online social media fundraising, the process for joining GlobalGiving, hearing from partner organizations, and demonstrations of tools like Trello and the Storytelling Project for project management and monitoring & evaluation. The workshop also provides an overview of GlobalGiving's work in connecting donors with organizations around the world and examples of results organizations have achieved through GlobalGiving's platform.
Canadian Business and Community Partnership Forum June 8, 2011LiveWorkPlay
Keenan Wellar gave a presentation on using social media for social change. He emphasized keeping social media mission-oriented by sharing real stories of change. He stressed saying thank you publicly, being fast, and having a plan. Social media builds social capital through reciprocity and trust over time. Partnerships require giving value to funders who have many causes to support. Wellar's contact information and slides were available the following day.
Getting Social: One Human Service Organization's Success Using Social MediaFred Hobbs
Imagine! PR Director Fred Hobbs presents on Imagine!’s use of Social Media at the Pennsylvania Community Providers Association 2011 Technology Conference.
The document discusses social media and its potential uses for organizations. It defines social media as internet-based tools used to share information, learn, and connect with others. Examples include blogs, Facebook, LinkedIn, YouTube, and Twitter. The document notes that most internet users now participate in some form of social media. It advises organizations to assess their constituents, goals, and resources before developing a social media strategy to determine if it is an appropriate engagement tool for them. It provides tips for getting started with social media monitoring and profile creation.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
This document discusses how non-profit organizations can use social media effectively. It begins with an overview and statistics on popular social media platforms. It then outlines 5 ways social media aligns well with non-profits by allowing authentic, frequent updates at low cost while humanizing the organization. The document provides tips on planning a social media strategy, including investigation, participation, implementation and intelligence gathering. It concludes with quick tips for non-profits to use social media, such as recording interviews and sharing successes.
Social media has become pervasive in society, with over 2.6 million Facebook users in Singapore alone. While social media allows for widespread sharing of ideas and connection of online communities, it also enables issues like loss of self-identity and privacy issues from oversharing. Further, social media content can have serious legal and career consequences, such as termination from criticizing employers or content used as evidence in court. Given both the magnitude of social media's influence in modern communication and the real risks it poses, action must be taken today through education and training to ensure its proper and secure use.
An introduction to the value of social media in the world of aquatics programming. This presentation and information will be useful for people starting in social media for work - the information is high level and provides a start for further exploration.
The document summarizes a presentation about social networking and social media. It discusses that social media is no longer a fad but is now mainstream, with over 500 million Facebook users and billions of pieces of content shared monthly. It also notes that social media influences people's opinions and decisions more than traditional advertising. However, companies fear social media because conversations are less controlled and personal information about individuals can be found. The presentation provides tips on how companies can leverage social media by understanding their audiences and dedicating proper resources to engage in conversations.
This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
The document provides guidance on developing an effective social media plan in 9 steps: 1) Listen to yourself and your current channels; 2) Listen to others by researching online conversations; 3) Create personas of your target audiences; 4) Map your available assets like staff time; 5) Define goals and metrics; 6) Clarify your core message; 7) Select appropriate social media channels; 8) Join conversations while following best practices; and 9) Continuously listen and re-evaluate your strategy based on what works best. The key is to authentically engage your targets through transparent, conversational interactions.
Putting the Social in Social Media: How to Use the Social Web to Network and ...Jacki Halas
The document provides tips for using social media to network and boost business. It emphasizes being social and open on social media to build trust and influence among peers. Some key points include leveraging employee social networks, hosting in-person events, engaging in conversations to move discussions forward, and mixing traditional and new media to spread stories. The overall message is that businesses should get involved in social media conversations to build their brand and gain customer referrals through word-of-mouth recommendations.
Social media is about building relationships and fostering communities through online conversations. The document discusses why social media is relevant for organizations, providing statistics on its widespread use. It then covers how to develop a social media plan, including understanding objectives and audience, choosing appropriate platforms to match goals, and maintaining an online presence through regular updates. The key is focusing on people over tools and using social media as a way to tell your story and have two-way discussions.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
The document discusses how social media is changing communications for organizations and provides guidance on effective social media strategies. It outlines key elements of a social media strategy including presence, delivery of content, and engagement. Examples are given of how non-profits can use platforms like Facebook and Twitter to connect with supporters, promote events, and fundraise.
This document discusses using social media and new media tools for organizations. It provides an overview of social media options like websites, blogs, Facebook, Twitter, YouTube and LinkedIn. It encourages organizations to think about their communications goals, audiences, and strategy before engaging with these tools. The document provides tips on getting started with social media, including listening first on Twitter, taking and sharing photos/videos, and building an online presence through a website and fan base on Facebook. It emphasizes the importance of being strategic and finding the right tools to fit an organization's goals.
Social Media 2011: Fairfield Chamber of CommerceOhio University
The document discusses the growth and impact of social media platforms like Facebook, Twitter, and LinkedIn. It notes that Facebook has over 500 million active users who interact daily, while Twitter sees over 300,000 new users per day. LinkedIn has over 75 million members and sees a new member join every second. The document also discusses how organizations can benefit from social media by using it as a communication platform, marketing tool, and way to engage customers. It emphasizes that social media should be part of an overall marketing strategy and recommends developing a content publication schedule.
Advanced Organizing institute - Influence & Social MediaAaron Coleman
A talk to the Long Beach Advanced Organizing Institute (@OrgInst) about how social media can be used in campaigns and has been used to great influence / change. Meant for an interactive discussion / audience participation.
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Ten consumer trends relevant to marketing and communication pros along with five key actions to take, this presentation is grounded in research and insights from established and credible sources. Sharing examples of each consumer trend, the presentation includes a limited number of technologies and tools that enable those trends and alter the consumer's behavior. From the accelerated curve of consumer expectations to demanding status updates, from virtual reality to artificial intelligence, trends are introduced to the audience in an easy-to-understand style.
Sources include: Springwise, PSFK, Accenture Digital, Trendwatching, MIT Media Lab, Georgia Tech Research Institute, and more.
The document contains statistics about volunteering rates in the US and Georgia. It also includes data on employee engagement and the benefits of corporate citizenship programs over 4 years. Generational differences in volunteering and work preferences are outlined. The document concludes with information on how volunteers find organizations and contact information.
Emerging trends, tools, technologies that are influencing our behaviors and influencing how we market brands. With information and data from multiple sources, the trends offer a topline review of 9 1/2 trends emerging now.
This document provides guidance on developing a PR-driven content strategy. It emphasizes creating useful content focused on what audiences want to discuss. Content should be mapped to specific destinations or landing pages and the impact should be measured. Different types of content like visual, video, audio or text are best suited to different topics. Content should be shared across multiple social networks at optimal times. An effective strategy involves setting goals, planning with marketing, knowing destinations, mapping all content pieces, and measuring key metrics.
This document provides information about different generations including Civics, Baby Boomers, Gen X, and Millennials. For each generation, it gives demographic details like current age ranges and numbers, as well as psychographic insights into their outlook, work ethic, attitudes towards authority, and differences. The document emphasizes going beyond numbers to understand audiences at a personal level in order to have a competitive advantage when targeting them.
A Talk for the Ages - Shifts and Trends in Audiences, Content, Channels and T...Jenny-Rebecca Schmitt
A rapid review of the key shifts that communicators in marketing and PR need to understand and apply. Key shifts in audiences, content, channels (including mobile and social media), and timing. Key insights include psychographics along with best times to post on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Google+ and more.
Presented to PRSA Alabama, January 2014.
Presented at FPRA's Annual Conference (Aug 2013) this presentation highlights 5 key consumer trends with examples and adds another 7 to consider. Created to help PR pros better understand consumer behaviors, the slides present research-based data along with examples.
Presented at FPRA's Annual Conference (Aug 2013), this presentation to PR pros shared the understanding of who the generations are, what motivates them, and how to market them and work together.
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The document discusses characteristics and behaviors of millennials (born between 1980-2000). It notes that millennials are the most diverse, educated, and medicated generation. They are heavily connected through technology and social media, with over 90% using the internet and over half having Twitter accounts. However, technology also brings challenges like blurred work-life boundaries and fear of missing out. Millennials exhibit slashitude by having multiple jobs and careers over time. They seek structure, guidance and opportunity in the workplace. The document also provides examples of new companies and technologies embraced by millennials.
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An extended presentation on generational diversity at work (also called multi-generational work teams). The goals were to provide an understanding of the generations with special emphasis on their work paths and styles. The four generations include Civics (also called Traditionalists, The Greatest Generation), Baby Boomers, Generation X (Gen Xers) and Millennial (also called Gen Y, Generation Next).
Building a faith home for multiple generations. A look at what each generation - Civics, Boomers, Gen Xers and Millennials - wants from their faith experience. Citing research from Pew, the Univesrsity of Michigan and more. Presented Fall 2012.
The top trends emerging in consumer behavior based on tools and technologies we use today. Supported by research from multiple companies, this brief presentation offers an introduction to help companies understand and move ahead of the trend. Presented at Internet Summit, Fall 2012.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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12. 45%+ U.S. households own
a DVR
Source: Leichtman Research Group, Nov. 2012
12
13. 67% of adult internet users now
say they use a social
networking site like
Twitter, Facebook or
LinkedIn, up from 61% two
years ago
Source: Pew Internet, Dec. 2012
13
55. If you’re always talking, you don’t give
people the opportunity to engage
56.
57.
58.
59. • 900 million
– Yes Georgia, your donors are on it
• 50%+ spend more than an hour a day
• Ever-evolving
• You don’t own it
60. • 100M
• Short stories (as in 140
characters-short)
• Create a donor list
• Promote others in your
cause space
• Participate in chats
– #smnpchat
– #blogchat
– #fundchat
61. • 200M
• Create an
organizational page
• Share the business
case
• Follow your donors
• Join Groups
83. 70% of donors only give once
Most donors never give
again, because they’re never asked
84.
85.
86. • The person is more important than the
gift, always
• Build relationships that can grow
• You versus the cause – rejection is part of
asking, it’s not personal
Right now. Conversation on real-time, it’s nuances, expectations and potential for the private practice.
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
You can categorize your value, financial, mental, physical, spatial, what else? Write down the value you bring, it can be in bullet points. But get the words onto paper.
Create 3 or 4 bullet points that convey the essence of your value/serviceWhat are the main points you want your specific audience to know about your services or the value?
How smartphone users describe their phones – the active consumer goes mobile. Trend data.
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
The Fab 5 – push through stats, users, response rate. On blogging – combine Blogger and WP, pull in push to content driver – only if GM updates before the conf. If not skip, go to blogging stats. You’ll be responding mostly through 1 of these most-used channels. Mention Google+ as a way to create peer circles, user groups.
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Right now. Conversation on real-time, it’s nuances, expectations and potential for the private practice.
Right now. Conversation on real-time, it’s nuances, expectations and potential for the private practice.
Right now. Conversation on real-time, it’s nuances, expectations and potential for the private practice.
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Focus on peopleBenefitsPersonalPositiveNon-technicalActive verbs15-word maximum, less is betterSingle thought
Explain the 30-60-90 day efforts, then repeat the 3s