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Reformatting the Business
Model
International Symposium on Online Journalism
Who are we?
• Five years old
• Non-profit
• Nonpartisan
• Covers ONLY
state politics,
policy, and
government
• Digitally
focused
• News, data,
events
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
Corporate
Events
Foundations
Individual gifts
Consumer revenue
Other
“The poster child for revenue diversity.” - Nieman Journalism Lab
Why is revenue diversity important?
1. Protects against market forces
Why is revenue diversity important?
2. Keeps organization focused on
innovation/entrepreneurship
“Earned”
revenue
Philanthropi
c support
$$
2010 2011 2012 2013 2014
Individual gifts Foundations
Corporate Events
Consumer revenue Other
Why is revenue diversity important?
3. Protects against undue influence from funders
Thanks!
Tim Griggs
@TTGriggs

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Griggs