This document discusses how search and social media are colliding. It notes that search engines are now incorporating social media content and signals like links and opinions into their search rankings. Billions of links and tweets are shared every week on social media, influencing trends and opinions. The document provides strategies for companies to develop a social media presence, including listening to conversations, responding to mentions, engaging with customers and influencers, and developing owned content for search and social platforms. It emphasizes the importance of search and social strategies going forward as these areas continue to converge.
Anvil Media pdxMindShare Personal Branding Online for Clark CollegeAnvil Media, Inc.
This presentation outlines how college students (or anyone for that matter) can create a compelling personal brand online via social media on 15 minutes or less a day.
A presentation covering:
A whirlwind history of SEO; the effect of Twitter, Facebook, and Google+ sharing on search; how to adapt content for social platforms such as YouTube and Slideshare
NATDA Webinar: 11 Marketing Predictions & Trends That May Transform Your Busi...Anvil Media, Inc.
What does 2014 hold for the marketers in the trailer world? Kent Lewis from Anvil Media will bring out its crystal ball and peer into the future to share marketing trends and techniques that will take root in 2014 and beyond. This webinar will cover emerging and maturing strategies and tactics across integrated, search engine, and social media marketing as well as measurement. From this presentation, you will be able to assess which tools and trends may be useful in growing your business in 2014 and beyond.
Marketingcharts Social Media Data Stacks PptDainaz Illava
View this brand new presentation by Hubspot: 45 Amazing Social Media Charts & Graphs. It will give the latest data and insights into the incredible reach and influence of social media. Pl share.
Anvil Media pdxMindShare Personal Branding Online for Clark CollegeAnvil Media, Inc.
This presentation outlines how college students (or anyone for that matter) can create a compelling personal brand online via social media on 15 minutes or less a day.
A presentation covering:
A whirlwind history of SEO; the effect of Twitter, Facebook, and Google+ sharing on search; how to adapt content for social platforms such as YouTube and Slideshare
NATDA Webinar: 11 Marketing Predictions & Trends That May Transform Your Busi...Anvil Media, Inc.
What does 2014 hold for the marketers in the trailer world? Kent Lewis from Anvil Media will bring out its crystal ball and peer into the future to share marketing trends and techniques that will take root in 2014 and beyond. This webinar will cover emerging and maturing strategies and tactics across integrated, search engine, and social media marketing as well as measurement. From this presentation, you will be able to assess which tools and trends may be useful in growing your business in 2014 and beyond.
Marketingcharts Social Media Data Stacks PptDainaz Illava
View this brand new presentation by Hubspot: 45 Amazing Social Media Charts & Graphs. It will give the latest data and insights into the incredible reach and influence of social media. Pl share.
Social Media & Inbound Marketing - The Future of Business & Personal PromotionKuno Creative
Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of Business & Personal Promotion during CHIP's Annual Hispanic Leadership Conference in Lorain Ohio.
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Communitech Community Management P2P Presentation: Building Influencer Relati...PostRank Inc.
Presentation on Building Influencer Relationships from Communitech's Community Management Peer 2 Peer Group get together, April 18, 2011.
Notes: http://www.slideshare.net/postrank/communitech-community-management-p2p-presentation-influencers-notes
A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.
Presentation for the American Marketing Association and Aquent in Summer 2011 about how content from social networks is surging into search engines like Google and deeply influencing how search performs. In turn, search engines are pulling people deeper into social networks by posting very engaging posts in search engine result pages. Please contact me with any questions or comments at rohnjay <at>< native-instinct <dot> com.
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
If Content Marketing Is King, Mobile Marketing Is A Notch Above!Patricia Ogilvie
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/
Social Media & Inbound Marketing - The Future of Business & Personal PromotionKuno Creative
Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of Business & Personal Promotion during CHIP's Annual Hispanic Leadership Conference in Lorain Ohio.
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Communitech Community Management P2P Presentation: Building Influencer Relati...PostRank Inc.
Presentation on Building Influencer Relationships from Communitech's Community Management Peer 2 Peer Group get together, April 18, 2011.
Notes: http://www.slideshare.net/postrank/communitech-community-management-p2p-presentation-influencers-notes
A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.
Presentation for the American Marketing Association and Aquent in Summer 2011 about how content from social networks is surging into search engines like Google and deeply influencing how search performs. In turn, search engines are pulling people deeper into social networks by posting very engaging posts in search engine result pages. Please contact me with any questions or comments at rohnjay <at>< native-instinct <dot> com.
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
If Content Marketing Is King, Mobile Marketing Is A Notch Above!Patricia Ogilvie
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
Presented by Jenny Heyns of Growing Technologies and Dan Herbert of Vectec for SWaMFest VII. For more information see http://www.growingtechnologies.com/ and http://www.vectec.org/
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
3. Elevator pitch: “You know The Flip camera? Well, we were their agency. We did their online media, social media, and e-commerce site. 2 Million cameras in 2 years.”
7. THERE ARE 500 MILLION SEARCH ENGINE QUERIES EVERY DAY IN THE US ALONE
8. How do we search? Google rules Bing is growing Yahoo! Is losing All others are static
9. 2. Search Spider dives into source code + looks for descriptions 1. Search Spider finds a Website page + takes an updated snapshot for its cache Google counts in-bound links, Notes outbound links
10. 3. Search spider returns to the Index and fills in tags and data. Spiders rank some data more important.
11. 4. Search engine uses spider data to generate most meaningful search results
13. How much gets searched? Social Network Traffic Web pages 33% MORE CONTENT
14. But it’s not just content, friends: Opinions--what’s discussed? Links – what’s being shared? Real-time – what matters right now? Friends – what do they think?
42. IT ALL DEPENDS IS YOUR MARKET EFFECTED BY SEARCH? DO YOUR CUSTOMER ENGAGE ON SOCIAL NETWORKS? ARE YOU ENGAGED IN CONTENT + SOCIAL MARKETING ALREADY? EVEN IF THE ANSWER IS NO…. …SOCIAL STILL MATTERS TO SEARCH
43. FIVE QUESTIONS HOW WILL YOUR DECISION MAKERS USE SOCIAL IN THE FUTURE? HOW WILL SEARCH + SOCIAL NETWORKS PROVIDE DIRECTION AND CONTENT? ARE YOUR INFLUENCERS ACTIVE IN SOCIAL NETWORKS? WILL YOUR MARKET BE OVERTAKEN BY A SOCIAL-DRIVEN DISRUPTION? HOW CAN YOU INFLUENCE + LEAD?
46. SOCIAL NETWORK STRATEGY LISTEN – Learn about customers, competitors, issues, trends RESPOND – People are talking about you anyway, so join the conversation
48. SOCIAL NETWORK STRATEGY LISTEN – Learn about customers, competitors, issues, trends RESPOND – People are talking about you anyway, so join the conversation ENGAGE – Reliably help customers + prospects to earn trust
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51. SOCIAL NETWORK STRATEGY LISTEN – Learn about customers, competitors, issues, trends RESPOND – People are talking about you anyway, so join the conversation ENGAGE – Reliably help customers + prospects to earn trust PROGRAM – Develop a content strategy for your owned media, especially landing pages
53. SEARCH + SOCIAL STRATEGY KEYWORDS – What are your keywords people use in social networks + search? BALANCE – Content strategy + SEO are two different strategies that need balance INFLUENCE – Identify, listen, acknowledge + support key social influencers SEM – Search engine marketing, especially in 2-3 word searches, for your best content COMMIT + TEST – Constantly improve
54. IN THE FUTURE INEVITABLE ACCIDENTAL DEAL-MAKING
56. THANK YOU ROHNJAY@NATIVE-INSTINCT.COM @ROHNJAYMILLER +1 (612) 749-0803 350 Brannan St., #350 San Francisco, CA 94107
Editor's Notes
We’ll talk about three ideas today. The first is to understand how search works and why it’s critical to your business. I know many of you are familiar with at least the basics of search, but I want to point out what in particular search engines look for and value. Then we’ll look at what I’m calling “the social collision,” how this world of social networks and their content grew exponentially and in that process, crashed into the world of search engines like Google. Finally, we’ll look at what we as marketers can and should do to take advantage of the changes caused in search by content from social media such as blogs, forums, and social networks.
Why should you care?
I could harrange you with statistics, but I think it’s clear to most of us that this little white box has extraordinary power for all of us. That means when customers and prospects are moving into the consideration process, search often is their partner. So the question I guess is, “do you feel lucky?” We’ll see that luck has very little to do with success.
460,000 new accounts are added each day, which every month totals more than the number of people in the state of Illinois. In the next 12 months Twitter will likely add 180 million accounts, which is the same as the population of the United Kingdom, France and Italy combined.
Google has confirmed that it uses Twitter and Facebook postings to influence Does Google take some people’s opinions more into account than others?
As we noted, the daily growth rate is still accellerating just short of 500,000 new accounts each day.
A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees. The questions examined how the Internet, social media, marketplaces, the generational shift and other trends are reshaping the way SMBs buy products and solutions and the implications on B2B vendors in these markets. When asked 'Whose advice do you seek for guidance when evaluating software and service technology solutions for your business?' the responses yielded these results.
15% OF ALL SEARCH TODAY IS MOBILE. AND GOOGLE CONTROLS 97% OF ALL MOBILE SEARCH.
Some of you may have heard about the musician whose Taylor guitar was smashed when he was travelling on United Airlines. He wrote a song and recorded a video called “United Breaks Guitars,” that was seen by more than 10 million people. Bad day for United.
Bob Taylor is the CEO of Taylor guitars. When he heard about Dave Carroll’s accident he recorded this simple video on the factory floor. Taylor is a guitar player himself, and he told people the best way to bring your guitar on an airline, including how to deal with TSA security. He wasn’t selling, he was providing advice like a friend.
Now the world of customer engagement is roughly divided into three parts:Owned media, Earned media and Paid media.Paid media is advertising. Earned media is PR, and now with social media it’s what reputation we earn from others talking about us.Owned media a few years ago was our websites. Now its not just a lot of other new channels, but it’s becoming more and more the authentic voice of our company. It us speaking directly to customers and prospects. The more we try to get scale in our messaging the more we give up control of when, where and how that message is received. We lose control of the “context.” Context is the new “reach and frequency.”