Uploaded bySmartdog digital
Social Media for Business
The document discusses the significance of social media in the UK economy and how it accounts for a substantial portion of online activity, with a focus on its role as a communication channel. It emphasizes the necessity for businesses to actively engage in social media, set clear goals, and measure performance through key performance indicators. Finally, it highlights the shift from traditional media to social media for news and marketing, underscoring the importance of quality over quantity in building online presence.
More Related Content
Similar to Social Media for Business
Social Media for Business
- 1. SOCIAL MEDIA FOR BUSINESS IlliyaVjestica Managing Director | Smartdog digital NorthEastExpo, November 2010 © Copyright Smartdog Digital Ltd. 2010
- 2.
- 3. The UK interneteconomy is worth £100 billion. This is 7.2% of UK gross domestic product. Boston Consulting Group, October 2010
- 4.
- 5. Still a very youngmedium Photo Credit Flickr User: by peasap Paul Sapiano
- 6. Not a platform PhotoCredit Flickr User: By Ewan-M Ewan Munro
- 7.
- 8. We are social animalsafter all
- 9. We are social animalsafter all Just sent you a Facebook message!!
- 10. We are social animalsafter all Just sent you a Facebook message!! Oh really sweet, I’ll check it out!
- 11. Social networking now accountsfor nearly a quarter (23%) of all time spent online Ofcom, August 2010 Flickr Username Image Credit: By Bennett 4 Senate Bennet
- 12. The Social Web PhotoCopyright © Stephen Lilley
- 13. Embraced into our wayof life
- 14.
- 15. of Social Mediaisword of mouth 80%
- 16. Huge networking opportunities withcomplimentary professional businesses
- 17. Google No.1 for searchUK but who’s 2nd?
- 18.
- 19. Social Media isovertaking search engines
- 20. INFORMATION IS NOLONGERHARD TO FIND
- 21. Breaks news fasterthanTrad. Media
- 22. Which messaging servicedid you hear about Michael Jackson's death on?" (Facebook, Twitter etc.)
- 23. Which messaging servicedid you hear about Michael Jackson's death on?" (Facebook, Twitter etc.)
- 24. Which messaging servicedid you hear about Michael Jackson's death on?" (Facebook, Twitter etc.)
- 25. Which messaging servicedid you hear about Michael Jackson's death on?" (Facebook, Twitter etc.)
- 26. Even Local Newsis being broke through social media?
- 27. Even Local Newsis being broke through social media?
- 28. Even Local Newsis being broke through social media?
- 29. Even Local Newsis being broke through social media?
- 30. EVERYONE HAS AVOICE,MORE POWERFUL THAN ANY BRAND
- 31.
- 32. There are noSocial Media Guru’s
- 33. “If you don’tlike what’s being said, change the conversation” Don Draper - Mad Men
- 34. It’s OK you’re goingto make mistakes !
- 35.
- 36.
- 37. Will it blend?Let people seeyour products! Website traffic up 650%. Blendtec has seen a 500% increase in online sales.
- 38. Flickr Username ImageCredit: stefan.erschwendner
- 40. 1Identify Your Goalsand Priorities
- 41.
- 42.
- 43. Key Performance Indicators (KPIs) •Corporatereputation •Conversations
- 44. Key Performance Indicators (KPIs) •Corporatereputation •Conversations •Site conversions
- 45. Key Performance Indicators (KPIs) •Corporatereputation •Conversations •Site conversions •Customer relationships
- 46. Key Performance Indicators (KPIs) •Corporatereputation •Conversations •Site conversions •Customer relationships •Inbound links
- 47. Key Performance Indicators (KPIs) •Corporatereputation •Conversations •Site conversions •Customer relationships •Inbound links •Website traffic
- 48. 2Target a FewSpecific Social Media Sites
- 49. Go to whereyour audience is...
- 50.
- 51. TO BLOG OR NOTTOO BLOG?
- 52. 3Find the RightTools to Help You
- 53.
- 54. Free Tools Tweetdeck (Windows &Mac) Tweetie (Mac)
- 55.
- 56.
- 57. 4Set Time inYour Schedule for Social Media
- 59.
- 60.
- 61. Someone has toown it, monitor it, track it & analyse it...
- 62. Someone has toown it, monitor it, track it & analyse it... Don’t pass it off to your execs or junior staff members
- 63. PUT YOUR MAESTROIN CHARGE! Flickr Username Image Credit: By .ygorYgor Oliveira
- 64. MOVE QUICKLY, BE FIRSTOR BE LAST
- 65. 5Focus on Quality OverQuantity
- 67.
- 68. Build Relevance •Follow authoritiesin your industry
- 69. Build Relevance •Follow authoritiesin your industry •It’s not a popularity contest
- 70. Build Relevance •Follow authoritiesin your industry •It’s not a popularity contest •Build loyal fans and followers
- 71. Build Relevance •Follow authoritiesin your industry •It’s not a popularity contest •Build loyal fans and followers •Focus on build relationships
- 72.
- 73.
- 74.
- 75. MEASUREMENT Flickr Username ImageCredit: CarbonNYC
- 76. ANALYSE YOUR SOCIALTRAFFIC
- 77.
- 78.
- 79.
- 80.
- 81.
- 82.
- 83. “Over 70% ofbrands withsocial media presence fail to publicise this on their website” Dotcommerce report 2010
- 84.
- 85. “Dell made $3million (£1,822,716) on Twitter in 18 months”
- 86.
- 88. Multichannel accounts for 43%of Argos sales.
- 89.
- 90. 7.1 million Britsnow access the internet through their mobile phones Internet Monitor Survey, Kantar Media, September 2010 Flickr Username Image Credit: By By osde8info clive darr
- 91.
- 92.
- 93.
- 94.
- 96. 1.Social Media isa communication tool
- 97. 1.Social Media isa communication tool 2.It can be measured and tracked
- 98. 1.Social Media isa communication tool 2.It can be measured and tracked 3.Overtaking search engines
- 99. 1.Social Media isa communication tool 2.It can be measured and tracked 3.Overtaking search engines 4.Quality over quantity
- 100. 1.Social Media isa communication tool 2.It can be measured and tracked 3.Overtaking search engines 4.Quality over quantity 5.Everyone should be doing Social Media.
- 101.