Bitter Sweet Café and Coffee Ink are cafés located in Penang and Klang, respectively. Bitter Sweet Café focuses on tourists in Georgetown with a simple interior and handmade wall designs. Coffee Ink attracts young students in Klang with a minimal natural light atmosphere and owner's drawings. Both cafés face challenges as new businesses but strive to improve through strategic promotions, unique concepts, and high quality food and drinks.

1. 1.Chew Yu Jing
2.Lynette Law Yong Yi
3.Gary Yeow Jinn Sheng
4.Adam Tan Yen Sheng
5.Hariish Kumar
6.Hyun Minh Nhat Dinh Dong Ta
7.Ng Kheng Soon

2. Café
•Social atmosphere
•Café vs coffeehouse
•Focus on coffee and snacks

3. Café vs Coffeehouse

4. Bitter Sweet Café – Red indicator
Coffee Ink – Blue indicator

5. Bitter Sweet
Café
Coffee Ink

6. Background
Established : June 2014
Owner: Ashton Ang
Atmosphere : Simple
and heart warming interior with
handmade designs on the walls.
Location : Armenian Street,
Georgetown, Penang.
Customers : Mainly focused on
tourists as it’s situated at a tourist spot.
Survival : Good teamwork
among staffs and owner
- to overcome obstacles + expand
business
-Promote through social media

7. Background
Established: OCTOBER 2013
Owner : Zabedee Chiang
Atmosphere : slightly dim with minimal basking of
natural light from blinded windows
Location : No 19-1, Jalan Remia 3,
Bandar Botanic,
41200 Klang,
Customer : Youngsters that come here
for tea / study
Survival :
Creating a more interesting atmosphere through
his drawings and also the food served
-still in developing stage

8. ANALYSIS

9. CHALLENGES

10. BEING NEW IN THE CAFÉ CIRCLE
COMPETITOR : China House, Cozy in the Rocket.
More appealing and famous among the crowd.
Using social media to promote themselves
by using the “take photo before eating” culture.

11. INFLATION
The increase of price makes the trouble in their pricing. But, they can’t
simply rise up the price of the food, because customers will reject and end
up they lose the business.

12. LOCATION
For the cyclist, it doesn’t become any issue for them to park their vehicles.
Even though their target is for tourist (normally they rent bikes), but they
still have to focus on those Penangnites who drive to their outlet.

13. CHALLENGES

14. COMPETITORS
My Coffee House, Cozzy House, Café Coffea was the “threats” to them since
they were in a same nature. Other than that, they were more famously
recognized than Coffee Ink.

15. Human resources
It’s been quite hard to get a worker who willing to dedicate themselves for
the Cafe. Nowadays, most of the youngsters expect for a high salary.

16. Nature of Business

17. • Previously an old residential place
• Modified into the modern café it is today
• Organized and comfortable environment

18. • Since their Café concept was “Childhood memories”, they
were creatively used strings to make paper plane on the wall
• To match their motive “Not just eat and go, but stay with
the memories.”
• In order to save
budget, they were
more intend to DIY
their interior
decoration

19. • Western style dessert such as Belgium Waffle,
and other coffees.
• Famously known for its Earl Grey Caramel Waffle.
Crispy on the outside, fluffy on the inside.
Served with homemade Vanilla Ice Cream.
• In order to attract more customers, more special
desserts were created such as CHEESECAKE IN A
BOWL.
• Rare sea-salt flavoured waffles
• Reasonable price

20. Nature of Business

21. Serves simple western main course Serves premium coffee, chocolate and tea.
• Being the trend setter of concept café in Klang

22. Distinctive concept of inking
to decorate interior.
• Vintage themed furniture to provide cozy
atmosphere.
• Has a segregated smoking area outside the cafe.

23. • Import high quality
ingredients.
• Friendly and efficient customer
service.

24. BEVERAGE PRICING
CHOCOLATE
HOT CHOC RM9
THE BELGIAN RM 12
TEA
ENGLISH BREAKFAST RM5
CAMAMILE RM5
EARL GREY RM5
GREEN TEA RM5
LEMON & GINGER RM6
PEPPERMINT RM6
VANILLA TEA RM6
CHAI LATTE RM8
COFFEE
ESPRESSO RM4
LONG BLACK RM6
FLAT WHITE RM7
CAPPUCINO RM7
CAFFE LATTE RM7
MOCHA RM8
ESPRESSO RM8
DIRTY CHAI RM8

25. Strategies

26. • Focus more on taste
•By using the power of social media
•Keep on trying a new things

28. Strategies

29. • Strategic location ( in front of biggest
shopping mall in Klang )
• Special interior design by “inking” on wall
• The only café that sells coffee art in Klang

31. RECOMMENDATION

32. Bitter Sweet Café
TOURIST MAGNET
• Use advantage by creating more
catering service to tourists
• Promote them through word of
mouth
• Efficient & friendly service
EXPANSION OF MENU
• Increase range of products
• More to tourist liking

33. Coffee Ink
EXPANDING BRANCHES ADVERTISING
• Quite well known in Klang
• More recognition
• More successful
• Visual advertising of F&B + interior design
through online social media.
• Friendly service and good food