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1.Chew Yu Jing 
2.Lynette Law Yong Yi 
3.Gary Yeow Jinn Sheng 
4.Adam Tan Yen Sheng 
5.Hariish Kumar 
6.Hyun Minh Nhat Dinh Dong Ta 
7.Ng Kheng Soon
Café 
•Social atmosphere 
•Café vs coffeehouse 
•Focus on coffee and snacks
Café vs Coffeehouse
Bitter Sweet Café – Red indicator 
Coffee Ink – Blue indicator
Bitter Sweet 
Café 
Coffee Ink
Background 
Established : June 2014 
Owner: Ashton Ang 
Atmosphere : Simple 
and heart warming interior with 
handmade designs on the walls. 
Location : Armenian Street, 
Georgetown, Penang. 
Customers : Mainly focused on 
tourists as it’s situated at a tourist spot. 
Survival : Good teamwork 
among staffs and owner 
- to overcome obstacles + expand 
business 
-Promote through social media
Background 
Established: OCTOBER 2013 
Owner : Zabedee Chiang 
Atmosphere : slightly dim with minimal basking of 
natural light from blinded windows 
Location : No 19-1, Jalan Remia 3, 
Bandar Botanic, 
41200 Klang, 
Customer : Youngsters that come here 
for tea / study 
Survival : 
Creating a more interesting atmosphere through 
his drawings and also the food served 
-still in developing stage
ANALYSIS
CHALLENGES
BEING NEW IN THE CAFÉ CIRCLE 
COMPETITOR : China House, Cozy in the Rocket. 
More appealing and famous among the crowd. 
Using social media to promote themselves 
by using the “take photo before eating” culture.
INFLATION 
The increase of price makes the trouble in their pricing. But, they can’t 
simply rise up the price of the food, because customers will reject and end 
up they lose the business.
LOCATION 
For the cyclist, it doesn’t become any issue for them to park their vehicles. 
Even though their target is for tourist (normally they rent bikes), but they 
still have to focus on those Penangnites who drive to their outlet.
CHALLENGES
COMPETITORS 
My Coffee House, Cozzy House, Café Coffea was the “threats” to them since 
they were in a same nature. Other than that, they were more famously 
recognized than Coffee Ink.
Human resources 
It’s been quite hard to get a worker who willing to dedicate themselves for 
the Cafe. Nowadays, most of the youngsters expect for a high salary.
Nature of Business
• Previously an old residential place 
• Modified into the modern café it is today 
• Organized and comfortable environment
• Since their Café concept was “Childhood memories”, they 
were creatively used strings to make paper plane on the wall 
• To match their motive “Not just eat and go, but stay with 
the memories.” 
• In order to save 
budget, they were 
more intend to DIY 
their interior 
decoration
• Western style dessert such as Belgium Waffle, 
and other coffees. 
• Famously known for its Earl Grey Caramel Waffle. 
Crispy on the outside, fluffy on the inside. 
Served with homemade Vanilla Ice Cream. 
• In order to attract more customers, more special 
desserts were created such as CHEESECAKE IN A 
BOWL. 
• Rare sea-salt flavoured waffles 
• Reasonable price
Nature of Business
Serves simple western main course Serves premium coffee, chocolate and tea. 
• Being the trend setter of concept café in Klang
Distinctive concept of inking 
to decorate interior. 
• Vintage themed furniture to provide cozy 
atmosphere. 
• Has a segregated smoking area outside the cafe.
• Import high quality 
ingredients. 
• Friendly and efficient customer 
service.
BEVERAGE PRICING 
CHOCOLATE 
HOT CHOC RM9 
THE BELGIAN RM 12 
TEA 
ENGLISH BREAKFAST RM5 
CAMAMILE RM5 
EARL GREY RM5 
GREEN TEA RM5 
LEMON & GINGER RM6 
PEPPERMINT RM6 
VANILLA TEA RM6 
CHAI LATTE RM8 
COFFEE 
ESPRESSO RM4 
LONG BLACK RM6 
FLAT WHITE RM7 
CAPPUCINO RM7 
CAFFE LATTE RM7 
MOCHA RM8 
ESPRESSO RM8 
DIRTY CHAI RM8
Strategies
• Focus more on taste 
•By using the power of social media 
•Keep on trying a new things
Cafe presentation
Strategies
• Strategic location ( in front of biggest 
shopping mall in Klang ) 
• Special interior design by “inking” on wall 
• The only café that sells coffee art in Klang
Cafe presentation
RECOMMENDATION
Bitter Sweet Café 
TOURIST MAGNET 
• Use advantage by creating more 
catering service to tourists 
• Promote them through word of 
mouth 
• Efficient & friendly service 
EXPANSION OF MENU 
• Increase range of products 
• More to tourist liking
Coffee Ink 
EXPANDING BRANCHES ADVERTISING 
• Quite well known in Klang 
• More recognition 
• More successful 
• Visual advertising of F&B + interior design 
through online social media. 
• Friendly service and good food

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Cafe presentation

  • 1. 1.Chew Yu Jing 2.Lynette Law Yong Yi 3.Gary Yeow Jinn Sheng 4.Adam Tan Yen Sheng 5.Hariish Kumar 6.Hyun Minh Nhat Dinh Dong Ta 7.Ng Kheng Soon
  • 2. Café •Social atmosphere •Café vs coffeehouse •Focus on coffee and snacks
  • 4. Bitter Sweet Café – Red indicator Coffee Ink – Blue indicator
  • 5. Bitter Sweet Café Coffee Ink
  • 6. Background Established : June 2014 Owner: Ashton Ang Atmosphere : Simple and heart warming interior with handmade designs on the walls. Location : Armenian Street, Georgetown, Penang. Customers : Mainly focused on tourists as it’s situated at a tourist spot. Survival : Good teamwork among staffs and owner - to overcome obstacles + expand business -Promote through social media
  • 7. Background Established: OCTOBER 2013 Owner : Zabedee Chiang Atmosphere : slightly dim with minimal basking of natural light from blinded windows Location : No 19-1, Jalan Remia 3, Bandar Botanic, 41200 Klang, Customer : Youngsters that come here for tea / study Survival : Creating a more interesting atmosphere through his drawings and also the food served -still in developing stage
  • 10. BEING NEW IN THE CAFÉ CIRCLE COMPETITOR : China House, Cozy in the Rocket. More appealing and famous among the crowd. Using social media to promote themselves by using the “take photo before eating” culture.
  • 11. INFLATION The increase of price makes the trouble in their pricing. But, they can’t simply rise up the price of the food, because customers will reject and end up they lose the business.
  • 12. LOCATION For the cyclist, it doesn’t become any issue for them to park their vehicles. Even though their target is for tourist (normally they rent bikes), but they still have to focus on those Penangnites who drive to their outlet.
  • 14. COMPETITORS My Coffee House, Cozzy House, Café Coffea was the “threats” to them since they were in a same nature. Other than that, they were more famously recognized than Coffee Ink.
  • 15. Human resources It’s been quite hard to get a worker who willing to dedicate themselves for the Cafe. Nowadays, most of the youngsters expect for a high salary.
  • 17. • Previously an old residential place • Modified into the modern café it is today • Organized and comfortable environment
  • 18. • Since their Café concept was “Childhood memories”, they were creatively used strings to make paper plane on the wall • To match their motive “Not just eat and go, but stay with the memories.” • In order to save budget, they were more intend to DIY their interior decoration
  • 19. • Western style dessert such as Belgium Waffle, and other coffees. • Famously known for its Earl Grey Caramel Waffle. Crispy on the outside, fluffy on the inside. Served with homemade Vanilla Ice Cream. • In order to attract more customers, more special desserts were created such as CHEESECAKE IN A BOWL. • Rare sea-salt flavoured waffles • Reasonable price
  • 21. Serves simple western main course Serves premium coffee, chocolate and tea. • Being the trend setter of concept café in Klang
  • 22. Distinctive concept of inking to decorate interior. • Vintage themed furniture to provide cozy atmosphere. • Has a segregated smoking area outside the cafe.
  • 23. • Import high quality ingredients. • Friendly and efficient customer service.
  • 24. BEVERAGE PRICING CHOCOLATE HOT CHOC RM9 THE BELGIAN RM 12 TEA ENGLISH BREAKFAST RM5 CAMAMILE RM5 EARL GREY RM5 GREEN TEA RM5 LEMON & GINGER RM6 PEPPERMINT RM6 VANILLA TEA RM6 CHAI LATTE RM8 COFFEE ESPRESSO RM4 LONG BLACK RM6 FLAT WHITE RM7 CAPPUCINO RM7 CAFFE LATTE RM7 MOCHA RM8 ESPRESSO RM8 DIRTY CHAI RM8
  • 26. • Focus more on taste •By using the power of social media •Keep on trying a new things
  • 29. • Strategic location ( in front of biggest shopping mall in Klang ) • Special interior design by “inking” on wall • The only café that sells coffee art in Klang
  • 32. Bitter Sweet Café TOURIST MAGNET • Use advantage by creating more catering service to tourists • Promote them through word of mouth • Efficient & friendly service EXPANSION OF MENU • Increase range of products • More to tourist liking
  • 33. Coffee Ink EXPANDING BRANCHES ADVERTISING • Quite well known in Klang • More recognition • More successful • Visual advertising of F&B + interior design through online social media. • Friendly service and good food