GROUP MEMBERS: LOH MUN TONG (0323680)
TAN JIA SAN (0322406)
LEONG LI JING (0323628)
CALVIN WONG PING KET (0322481)
KIEW CHEE YUAN (0323297)
KINGSLEY THAM KAI LOON (0323593)
LOW WING CHUN (0323315)
A Comparative Analysis of 2 Businesses of
Similar Industry in Different Geographical
Locations
Dessert Business Shop
Key Summary
• Assigned to conduct a comparative research.
• Decided to compare two desserts shops.
-(Haraju Cube & Sweet Hug House)
• Haraju Cube : Empire Damansara , Kuala Lumpur.
• Sweet Hug House : Kampar , Perak.
• Aim: To compare the businesses in terms of business strategies, number of
competitors, geographical location , number of branches, main product ,
revenue and daily number of customers.
History of Desserts
• Dessert is a course that is included in a main meal, and the word ‘dessert’
originated from the French word ‘desservir’ which means “to clean the
table”.
• Include mostly sweet food, but may include coffee, cheese, nuts or other savours.
• Sweets were founded to feed for the god in Mesopotamia and India.
• Baked goods have been around the world for thousands of years and the art of
bakery was developed early during the Roman Empire.
• Most goods that were baked by bakeries were pies, bread, cakes and others.
• In this generation, bakery and pastry are separated into dessert and non-dessert
shops
HARAJU
CUBE
SWEET HUG HOUSE
Haraju Cube, Empire Damansara
Location Map
Basic Details of Haraju Cube
• Founders : Kent Ong & Daichi Fukuzato
• Business running time: 1 year
• Founded date: December 2014
• Famous dish : Shibuya-style Japanese honey toast
• Address: 103 Level 1, Empire Damansara, Damansara
Perdana, Jalan PJU 8/8, 47820 Petaling Jaya,
Selangor , Malaysia.
• Numbers of employees: 12
• Numbers of Daily customers: > 150 customers
• Types of customer: University student, teenager.
• Annual Revenue: RM216,000
Main Products
Main competitors of Haraju Cube
• Near Haraju Cube
• Different style of dishes
compared to Haraju Cube
• Price will be cheaper
compared to Haraju Cube
• Close to the elevator so will
get the customer’s attention
first.
Metal Box
• Near Haraju Cube
• Main products are western
food and coffee
• They have more choices
compared to Haraju Cube.
• Their decoration has
become an attraction for
teenagers to take pictures
as social media is the
current trend.
Seven Cups
• Menu is clear and
simple
• Their products are
more common and
more acceptable to
the customers
• They specialize in
different kind of
coffee as they will
explain the taste of
the coffee.
Strategies to overcome the
competitors
• Bring in the new trend of dessert-
Shibuya Honey Toast
• The atmosphere and the design in the
café
• Photogenic and artsy food decoration
and beverages to increase the crowd
of customers
• Every products is made by themselves
and it’s freshly made.
• They used higher quality of ingredients
in order to produce a better product.
Recommendation
• Hire more workers to reduce workload
of preparation and increase the
productivity
• Expand their branch to increase the
popularity and gain more customers.
• Therefore, they will not waste their
ingredient due to lack of customers.
Sweet Hug House, Kampar
Location Map
Basic Details of Sweet Hug House
• Founder: Ng Kam Wai and Cheng Phooi Leng
• Business running time: 3 years
• Founded date: November 18th, 2012
• Famous dish: Pandan Lava Cake
• Address: 2236, Jalan Batu Sinar, Taman Bandar Baru
31900 Kampar, Perak, Malaysia.
• Numbers of Daily customers: Around 150 customers
• Types of customers: Mostly family, students.
• Annual Revenue: Around RM100,000
Main Products
Main Competitors of Sweet Hug House
Super Soya Beancurd
• It’s a famous traditional
dessert that is accepted by
most of the customers.
• Selling other type of dessert
to attract more customers.
• Insert information as the
benefit of having their
dessert.
Bread Espresso Dessert
• Selling bread instead
of dessert as much
compare to another
café
• Coffee art and coffee
are prepared by a
self-taught barista.
• Their name is easier
to recognize.
JJ Cafe
• Different concepts of
decoration in the café
such as funky bear
and piano to attract
the teenagers to take
photos while dining in..
• Have more variety
compared to other
shops.
• The price is
reasonable for a nice
atmosphere café.
Strategies to overcome the
competitors
• Reasonable and affordable price.
• Change decoration frequently according to
festive seasons to attract more customers.
• Come up with unique recipes to be more
outstanding than the other businesses.
• Change the menu every 2 to 3 months to fulfill
customers’ requirement.
Recommendation
• Apply advertisement to promote their shop
and gain the popularity to gain more
customer.
• Provide more promotion to the customers
especially students, to keep them coming
back.
Obstacles faced by new business who
wish to enter the market
• Do not stand a chance to compete with others
• Business probably would not sustain for a year or even
six months
• Lack of capital.
• The loyalty of the customer to their fixed shop.
• Lack of experience.
• Lack of flexibility when facing financial crisis.
• Haraju Cube is more commercially successful.
• There are a few aspects to support this statement :
✓ It is located in Empire Damansara, Kuala Lumpur.
✓ It is a new mixed development which aims to satisfy both
business and lifestyle needs.
✓ The location itself can be accessible from different
directions through many highways.
✓ The aspect of income.
Conclusion
Bread Espresso Dessert Café (BED) @ Ipoh (2014, February 2)
Retrieved from http://alwaystravelicious.com/2014/02/02/bread-
espresso-dessert-cafe-bed-ipoh/
JJ Lifestyle Cafe @ Jalan Kampar, Ipoh (2013, August 3) Retrieved
from http://www.j2kfm.com/jj-lifestyle-cafe-jalan-kampar-ipoh/
That Heavenly Slumber @ b.e.d. (Bread Espresso Dessert) (2012,
October 6) Retrieved from http://www.j2kfm.com/bread-espresso-
dessert-b-e-d-medan-istana-ipoh/
Dessert (2016, January 6) Retrieved from
https://en.wikipedia.org/wiki/Dessert
Bibliography
References
A brief History of Desserts ( Irtiqa RSS) Retrieved from http://www.irtiqa.co.za/a-brief-history-of-desserts. Accessed on 2 January
2016.
History of Baking and Pastry Cooking (History of Baking and Pastry Cooking)
Retrieved from http://www.pfisterconsulting.com/history.htm. Accessed on 2 January 2016.
Harajuku (Urban Dictionary) Retrieved from
http://www.urbandictionary.com/define.php?term=Harajuku .Accessed on 30 December 2015.
Haraju Cube (Time Out Kuala Lumpur) Retrieved from
http://www.timeout.com/kuala-lumpur/restaurants/haraju-cube . Accessed on 30 December 2015.
Sweet Hug House (Foursquare) Retrieved from
https://foursquare.com/v/sweet-hug-house/50ba1aece4b04656297d6f0d . Accessed on 30 December 2015
10 Spots Not To Be Missed in Empire Damansara | OpenRice Malaysia (OpenRice Malaysia)
Retrieved from http://my.openrice.com/klangvalley/article/10-spots-not-to-be-missed-in-empire-damansara/735 . Accessed on
31 December 2015 Seven
Cups & Epique, Empire Damansara, Damansara Perdana (The Garden NOM)
Retrieved from https://thegardennom.wordpress.com/2015/02/26/seven-cups-epique-empire-damansara-damansara-
perdana/. Accessed on 31 December 2015
JJ Cafe @ Ipoh, Malaysia (Always Travelicious)
Retrieved from http://alwaystravelicious.com/2013/11/07/jj-cafe-ipoh/. Accessed on 1 Jan 2016
Bread Espresso Dessert
Retrieved from http://softshellcrabtemaki.blogspot.my/2012/10/life-in-bed-bread-espresso-dessert.html. Accessed on 3 Jan
2016.

Group 11 (elg ppt).pptx

  • 1.
    GROUP MEMBERS: LOHMUN TONG (0323680) TAN JIA SAN (0322406) LEONG LI JING (0323628) CALVIN WONG PING KET (0322481) KIEW CHEE YUAN (0323297) KINGSLEY THAM KAI LOON (0323593) LOW WING CHUN (0323315) A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical Locations Dessert Business Shop
  • 2.
    Key Summary • Assignedto conduct a comparative research. • Decided to compare two desserts shops. -(Haraju Cube & Sweet Hug House) • Haraju Cube : Empire Damansara , Kuala Lumpur. • Sweet Hug House : Kampar , Perak. • Aim: To compare the businesses in terms of business strategies, number of competitors, geographical location , number of branches, main product , revenue and daily number of customers.
  • 3.
    History of Desserts •Dessert is a course that is included in a main meal, and the word ‘dessert’ originated from the French word ‘desservir’ which means “to clean the table”. • Include mostly sweet food, but may include coffee, cheese, nuts or other savours. • Sweets were founded to feed for the god in Mesopotamia and India. • Baked goods have been around the world for thousands of years and the art of bakery was developed early during the Roman Empire. • Most goods that were baked by bakeries were pies, bread, cakes and others. • In this generation, bakery and pastry are separated into dessert and non-dessert shops
  • 4.
  • 5.
  • 6.
  • 7.
    Basic Details ofHaraju Cube • Founders : Kent Ong & Daichi Fukuzato • Business running time: 1 year • Founded date: December 2014 • Famous dish : Shibuya-style Japanese honey toast • Address: 103 Level 1, Empire Damansara, Damansara Perdana, Jalan PJU 8/8, 47820 Petaling Jaya, Selangor , Malaysia. • Numbers of employees: 12 • Numbers of Daily customers: > 150 customers • Types of customer: University student, teenager. • Annual Revenue: RM216,000
  • 8.
  • 9.
    Main competitors ofHaraju Cube • Near Haraju Cube • Different style of dishes compared to Haraju Cube • Price will be cheaper compared to Haraju Cube • Close to the elevator so will get the customer’s attention first.
  • 10.
    Metal Box • NearHaraju Cube • Main products are western food and coffee • They have more choices compared to Haraju Cube. • Their decoration has become an attraction for teenagers to take pictures as social media is the current trend.
  • 11.
    Seven Cups • Menuis clear and simple • Their products are more common and more acceptable to the customers • They specialize in different kind of coffee as they will explain the taste of the coffee.
  • 12.
    Strategies to overcomethe competitors • Bring in the new trend of dessert- Shibuya Honey Toast • The atmosphere and the design in the café • Photogenic and artsy food decoration and beverages to increase the crowd of customers • Every products is made by themselves and it’s freshly made. • They used higher quality of ingredients in order to produce a better product.
  • 13.
    Recommendation • Hire moreworkers to reduce workload of preparation and increase the productivity • Expand their branch to increase the popularity and gain more customers. • Therefore, they will not waste their ingredient due to lack of customers.
  • 14.
  • 15.
  • 16.
    Basic Details ofSweet Hug House • Founder: Ng Kam Wai and Cheng Phooi Leng • Business running time: 3 years • Founded date: November 18th, 2012 • Famous dish: Pandan Lava Cake • Address: 2236, Jalan Batu Sinar, Taman Bandar Baru 31900 Kampar, Perak, Malaysia. • Numbers of Daily customers: Around 150 customers • Types of customers: Mostly family, students. • Annual Revenue: Around RM100,000
  • 17.
  • 18.
    Main Competitors ofSweet Hug House Super Soya Beancurd • It’s a famous traditional dessert that is accepted by most of the customers. • Selling other type of dessert to attract more customers. • Insert information as the benefit of having their dessert.
  • 19.
    Bread Espresso Dessert •Selling bread instead of dessert as much compare to another café • Coffee art and coffee are prepared by a self-taught barista. • Their name is easier to recognize.
  • 20.
    JJ Cafe • Differentconcepts of decoration in the café such as funky bear and piano to attract the teenagers to take photos while dining in.. • Have more variety compared to other shops. • The price is reasonable for a nice atmosphere café.
  • 21.
    Strategies to overcomethe competitors • Reasonable and affordable price. • Change decoration frequently according to festive seasons to attract more customers. • Come up with unique recipes to be more outstanding than the other businesses. • Change the menu every 2 to 3 months to fulfill customers’ requirement.
  • 22.
    Recommendation • Apply advertisementto promote their shop and gain the popularity to gain more customer. • Provide more promotion to the customers especially students, to keep them coming back.
  • 23.
    Obstacles faced bynew business who wish to enter the market • Do not stand a chance to compete with others • Business probably would not sustain for a year or even six months • Lack of capital. • The loyalty of the customer to their fixed shop. • Lack of experience. • Lack of flexibility when facing financial crisis.
  • 26.
    • Haraju Cubeis more commercially successful. • There are a few aspects to support this statement : ✓ It is located in Empire Damansara, Kuala Lumpur. ✓ It is a new mixed development which aims to satisfy both business and lifestyle needs. ✓ The location itself can be accessible from different directions through many highways. ✓ The aspect of income. Conclusion
  • 27.
    Bread Espresso DessertCafé (BED) @ Ipoh (2014, February 2) Retrieved from http://alwaystravelicious.com/2014/02/02/bread- espresso-dessert-cafe-bed-ipoh/ JJ Lifestyle Cafe @ Jalan Kampar, Ipoh (2013, August 3) Retrieved from http://www.j2kfm.com/jj-lifestyle-cafe-jalan-kampar-ipoh/ That Heavenly Slumber @ b.e.d. (Bread Espresso Dessert) (2012, October 6) Retrieved from http://www.j2kfm.com/bread-espresso- dessert-b-e-d-medan-istana-ipoh/ Dessert (2016, January 6) Retrieved from https://en.wikipedia.org/wiki/Dessert Bibliography
  • 28.
    References A brief Historyof Desserts ( Irtiqa RSS) Retrieved from http://www.irtiqa.co.za/a-brief-history-of-desserts. Accessed on 2 January 2016. History of Baking and Pastry Cooking (History of Baking and Pastry Cooking) Retrieved from http://www.pfisterconsulting.com/history.htm. Accessed on 2 January 2016. Harajuku (Urban Dictionary) Retrieved from http://www.urbandictionary.com/define.php?term=Harajuku .Accessed on 30 December 2015. Haraju Cube (Time Out Kuala Lumpur) Retrieved from http://www.timeout.com/kuala-lumpur/restaurants/haraju-cube . Accessed on 30 December 2015. Sweet Hug House (Foursquare) Retrieved from https://foursquare.com/v/sweet-hug-house/50ba1aece4b04656297d6f0d . Accessed on 30 December 2015 10 Spots Not To Be Missed in Empire Damansara | OpenRice Malaysia (OpenRice Malaysia) Retrieved from http://my.openrice.com/klangvalley/article/10-spots-not-to-be-missed-in-empire-damansara/735 . Accessed on 31 December 2015 Seven Cups & Epique, Empire Damansara, Damansara Perdana (The Garden NOM) Retrieved from https://thegardennom.wordpress.com/2015/02/26/seven-cups-epique-empire-damansara-damansara- perdana/. Accessed on 31 December 2015 JJ Cafe @ Ipoh, Malaysia (Always Travelicious) Retrieved from http://alwaystravelicious.com/2013/11/07/jj-cafe-ipoh/. Accessed on 1 Jan 2016 Bread Espresso Dessert Retrieved from http://softshellcrabtemaki.blogspot.my/2012/10/life-in-bed-bread-espresso-dessert.html. Accessed on 3 Jan 2016.