Presentation slides

1. GROUP MEMBERS: LOH MUN TONG (0323680)
TAN JIA SAN (0322406)
LEONG LI JING (0323628)
CALVIN WONG PING KET (0322481)
KIEW CHEE YUAN (0323297)
KINGSLEY THAM KAI LOON (0323593)
LOW WING CHUN (0323315)
A Comparative Analysis of 2 Businesses of
Similar Industry in Different Geographical
Locations
Dessert Business Shop

2. Key Summary
• Assigned to conduct a comparative research.
• Decided to compare two desserts shops.
-(Haraju Cube & Sweet Hug House)
• Haraju Cube : Empire Damansara , Kuala Lumpur.
• Sweet Hug House : Kampar , Perak.
• Aim: To compare the businesses in terms of business strategies, number of
competitors, geographical location , number of branches, main product ,
revenue and daily number of customers.

3. History of Desserts
• Dessert is a course that is included in a main meal, and the word ‘dessert’
originated from the French word ‘desservir’ which means “to clean the
table”.
• Include mostly sweet food, but may include coffee, cheese, nuts or other savours.
• Sweets were founded to feed for the god in Mesopotamia and India.
• Baked goods have been around the world for thousands of years and the art of
bakery was developed early during the Roman Empire.
• Most goods that were baked by bakeries were pies, bread, cakes and others.
• In this generation, bakery and pastry are separated into dessert and non-dessert
shops

4. HARAJU
CUBE
SWEET HUG HOUSE

5. Haraju Cube, Empire Damansara

6. Location Map

7. Basic Details of Haraju Cube
• Founders : Kent Ong & Daichi Fukuzato
• Business running time: 1 year
• Founded date: December 2014
• Famous dish : Shibuya-style Japanese honey toast
• Address: 103 Level 1, Empire Damansara, Damansara
Perdana, Jalan PJU 8/8, 47820 Petaling Jaya,
Selangor , Malaysia.
• Numbers of employees: 12
• Numbers of Daily customers: > 150 customers
• Types of customer: University student, teenager.
• Annual Revenue: RM216,000

8. Main Products

9. Main competitors of Haraju Cube
• Near Haraju Cube
• Different style of dishes
compared to Haraju Cube
• Price will be cheaper
compared to Haraju Cube
• Close to the elevator so will
get the customer’s attention
first.

10. Metal Box
• Near Haraju Cube
• Main products are western
food and coffee
• They have more choices
compared to Haraju Cube.
• Their decoration has
become an attraction for
teenagers to take pictures
as social media is the
current trend.

11. Seven Cups
• Menu is clear and
simple
• Their products are
more common and
more acceptable to
the customers
• They specialize in
different kind of
coffee as they will
explain the taste of
the coffee.

12. Strategies to overcome the
competitors
• Bring in the new trend of dessert-
Shibuya Honey Toast
• The atmosphere and the design in the
café
• Photogenic and artsy food decoration
and beverages to increase the crowd
of customers
• Every products is made by themselves
and it’s freshly made.
• They used higher quality of ingredients
in order to produce a better product.

13. Recommendation
• Hire more workers to reduce workload
of preparation and increase the
productivity
• Expand their branch to increase the
popularity and gain more customers.
• Therefore, they will not waste their
ingredient due to lack of customers.

14. Sweet Hug House, Kampar

15. Location Map

16. Basic Details of Sweet Hug House
• Founder: Ng Kam Wai and Cheng Phooi Leng
• Business running time: 3 years
• Founded date: November 18th, 2012
• Famous dish: Pandan Lava Cake
• Address: 2236, Jalan Batu Sinar, Taman Bandar Baru
31900 Kampar, Perak, Malaysia.
• Numbers of Daily customers: Around 150 customers
• Types of customers: Mostly family, students.
• Annual Revenue: Around RM100,000

17. Main Products

18. Main Competitors of Sweet Hug House
Super Soya Beancurd
• It’s a famous traditional
dessert that is accepted by
most of the customers.
• Selling other type of dessert
to attract more customers.
• Insert information as the
benefit of having their
dessert.

19. Bread Espresso Dessert
• Selling bread instead
of dessert as much
compare to another
café
• Coffee art and coffee
are prepared by a
self-taught barista.
• Their name is easier
to recognize.

20. JJ Cafe
• Different concepts of
decoration in the café
such as funky bear
and piano to attract
the teenagers to take
photos while dining in..
• Have more variety
compared to other
shops.
• The price is
reasonable for a nice
atmosphere café.

21. Strategies to overcome the
competitors
• Reasonable and affordable price.
• Change decoration frequently according to
festive seasons to attract more customers.
• Come up with unique recipes to be more
outstanding than the other businesses.
• Change the menu every 2 to 3 months to fulfill
customers’ requirement.

22. Recommendation
• Apply advertisement to promote their shop
and gain the popularity to gain more
customer.
• Provide more promotion to the customers
especially students, to keep them coming
back.

23. Obstacles faced by new business who
wish to enter the market
• Do not stand a chance to compete with others
• Business probably would not sustain for a year or even
six months
• Lack of capital.
• The loyalty of the customer to their fixed shop.
• Lack of experience.
• Lack of flexibility when facing financial crisis.

26. • Haraju Cube is more commercially successful.
• There are a few aspects to support this statement :
✓ It is located in Empire Damansara, Kuala Lumpur.
✓ It is a new mixed development which aims to satisfy both
business and lifestyle needs.
✓ The location itself can be accessible from different
directions through many highways.
✓ The aspect of income.
Conclusion

27. Bread Espresso Dessert Café (BED) @ Ipoh (2014, February 2)
Retrieved from http://alwaystravelicious.com/2014/02/02/bread-
espresso-dessert-cafe-bed-ipoh/
JJ Lifestyle Cafe @ Jalan Kampar, Ipoh (2013, August 3) Retrieved
from http://www.j2kfm.com/jj-lifestyle-cafe-jalan-kampar-ipoh/
That Heavenly Slumber @ b.e.d. (Bread Espresso Dessert) (2012,
October 6) Retrieved from http://www.j2kfm.com/bread-espresso-
dessert-b-e-d-medan-istana-ipoh/
Dessert (2016, January 6) Retrieved from
https://en.wikipedia.org/wiki/Dessert
Bibliography

28. References
A brief History of Desserts ( Irtiqa RSS) Retrieved from http://www.irtiqa.co.za/a-brief-history-of-desserts. Accessed on 2 January
2016.
History of Baking and Pastry Cooking (History of Baking and Pastry Cooking)
Retrieved from http://www.pfisterconsulting.com/history.htm. Accessed on 2 January 2016.
Harajuku (Urban Dictionary) Retrieved from
http://www.urbandictionary.com/define.php?term=Harajuku .Accessed on 30 December 2015.
Haraju Cube (Time Out Kuala Lumpur) Retrieved from
http://www.timeout.com/kuala-lumpur/restaurants/haraju-cube . Accessed on 30 December 2015.
Sweet Hug House (Foursquare) Retrieved from
https://foursquare.com/v/sweet-hug-house/50ba1aece4b04656297d6f0d . Accessed on 30 December 2015
10 Spots Not To Be Missed in Empire Damansara | OpenRice Malaysia (OpenRice Malaysia)
Retrieved from http://my.openrice.com/klangvalley/article/10-spots-not-to-be-missed-in-empire-damansara/735 . Accessed on
31 December 2015 Seven
Cups & Epique, Empire Damansara, Damansara Perdana (The Garden NOM)
Retrieved from https://thegardennom.wordpress.com/2015/02/26/seven-cups-epique-empire-damansara-damansara-
perdana/. Accessed on 31 December 2015
JJ Cafe @ Ipoh, Malaysia (Always Travelicious)
Retrieved from http://alwaystravelicious.com/2013/11/07/jj-cafe-ipoh/. Accessed on 1 Jan 2016
Bread Espresso Dessert
Retrieved from http://softshellcrabtemaki.blogspot.my/2012/10/life-in-bed-bread-espresso-dessert.html. Accessed on 3 Jan
2016.