- Haraju Cube and Sweet Hug House are two dessert shops located in different geographical locations that will be compared. Haraju Cube is located in Empire Damansara, Kuala Lumpur while Sweet Hug House is located in Kampar, Perak. - Haraju Cube is likely more commercially successful due to its location in Empire Damansara, a new mixed development area in Kuala Lumpur that aims to satisfy both business and lifestyle needs through its accessibility and higher income potential of customers. - The analysis will compare the businesses' strategies, competitors, locations, revenue and other factors to understand how their different geographical positions impact their operations.

1. GROUP MEMBERS: LOH MUN TONG (0323680)
TAN JIA SAN (0322406)
LEONG LI JING (0323628)
CALVIN WONG PING KET (0322481)
KIEW CHEE YUAN (0323297)
KINGSLEY THAM KAI LOON (0323593)
LOW WING CHUN (0323315)
A Comparative Analysis of 2 Businesses of
Similar Industry in Different Geographical
Locations
Dessert Business Shop

2. Key Summary
• Assigned to conduct a comparative research.
• Decided to compare two desserts shops.
-(Haraju Cube & Sweet Hug House)
• Haraju Cube : Empire Damansara , Kuala Lumpur.
• Sweet Hug House : Kampar , Perak.
• Aim: To compare the businesses in terms of business strategies, number of
competitors, geographical location , number of branches, main product ,
revenue and daily number of customers.

3. History of Desserts
• Dessert is a course that is included in a main meal, and the word ‘dessert’
originated from the French word ‘desservir’ which means “to clean the
table”.
• Include mostly sweet food, but may include coffee, cheese, nuts or other savours.
• Sweets were founded to feed for the god in Mesopotamia and India.
• Baked goods have been around the world for thousands of years and the art of
bakery was developed early during the Roman Empire.
• Most goods that were baked by bakeries were pies, bread, cakes and others.
• In this generation, bakery and pastry are separated into dessert and non-dessert
shops

4. HARAJU
CUBE
SWEET HUG HOUSE

5. Haraju Cube, Empire Damansara

6. Location Map

7. Basic Details of Haraju Cube
• Founders : Kent Ong & Daichi Fukuzato
• Business running time: 1 year
• Founded date: December 2014
• Famous dish : Shibuya-style Japanese honey toast
• Address: 103 Level 1, Empire Damansara, Damansara
Perdana, Jalan PJU 8/8, 47820 Petaling Jaya,
Selangor , Malaysia.
• Numbers of employees: 12
• Numbers of Daily customers: > 150 customers
• Types of customer: University student, teenager.
• Annual Revenue: RM216,000

8. Main Products

9. Main competitors of Haraju Cube
• Near Haraju Cube
• Different style of dishes
compared to Haraju Cube
• Price will be cheaper
compared to Haraju Cube
• Close to the elevator so will
get the customer’s attention
first.

10. Metal Box
• Near Haraju Cube
• Main products are western
food and coffee
• They have more choices
compared to Haraju Cube.
• Their decoration has
become an attraction for
teenagers to take pictures
as social media is the
current trend.

11. Seven Cups
• Menu is clear and
simple
• Their products are
more common and
more acceptable to
the customers
• They specialize in
different kind of
coffee as they will
explain the taste of
the coffee.

12. Strategies to overcome the
competitors
• Bring in the new trend of dessert-
Shibuya Honey Toast
• The atmosphere and the design in the
café
• Photogenic and artsy food decoration
and beverages to increase the crowd
of customers
• Every products is made by themselves
and it’s freshly made.
• They used higher quality of ingredients
in order to produce a better product.

13. Recommendation
• Hire more workers to reduce workload
of preparation and increase the
productivity
• Expand their branch to increase the
popularity and gain more customers.
• Therefore, they will not waste their
ingredient due to lack of customers.

14. Sweet Hug House, Kampar

15. Location Map

16. Basic Details of Sweet Hug House
• Founder: Ng Kam Wai and Cheng Phooi Leng
• Business running time: 3 years
• Founded date: November 18th, 2012
• Famous dish: Pandan Lava Cake
• Address: 2236, Jalan Batu Sinar, Taman Bandar Baru
31900 Kampar, Perak, Malaysia.
• Numbers of Daily customers: Around 150 customers
• Types of customers: Mostly family, students.
• Annual Revenue: Around RM100,000

17. Main Products

18. Main Competitors of Sweet Hug House
Super Soya Beancurd
• It’s a famous traditional
dessert that is accepted by
most of the customers.
• Selling other type of dessert
to attract more customers.
• Insert information as the
benefit of having their
dessert.

19. Bread Espresso Dessert
• Selling bread instead
of dessert as much
compare to another
café
• Coffee art and coffee
are prepared by a
self-taught barista.
• Their name is easier
to recognize.

20. JJ Cafe
• Different concepts of
decoration in the café
such as funky bear
and piano to attract
the teenagers to take
photos while dining in..
• Have more variety
compared to other
shops.
• The price is
reasonable for a nice
atmosphere café.

21. Strategies to overcome the
competitors
• Reasonable and affordable price.
• Change decoration frequently according to
festive seasons to attract more customers.
• Come up with unique recipes to be more
outstanding than the other businesses.
• Change the menu every 2 to 3 months to fulfill
customers’ requirement.

22. Recommendation
• Apply advertisement to promote their shop
and gain the popularity to gain more
customer.
• Provide more promotion to the customers
especially students, to keep them coming
back.

23. Obstacles faced by new business who
wish to enter the market
• Do not stand a chance to compete with others
• Business probably would not sustain for a year or even
six months
• Lack of capital.
• The loyalty of the customer to their fixed shop.
• Lack of experience.
• Lack of flexibility when facing financial crisis.

26. • Haraju Cube is more commercially successful.
• There are a few aspects to support this statement :
✓ It is located in Empire Damansara, Kuala Lumpur.
✓ It is a new mixed development which aims to satisfy both
business and lifestyle needs.
✓ The location itself can be accessible from different
directions through many highways.
✓ The aspect of income.
Conclusion

27. Bread Espresso Dessert Café (BED) @ Ipoh (2014, February 2)
Retrieved from http://alwaystravelicious.com/2014/02/02/bread-
espresso-dessert-cafe-bed-ipoh/
JJ Lifestyle Cafe @ Jalan Kampar, Ipoh (2013, August 3) Retrieved
from http://www.j2kfm.com/jj-lifestyle-cafe-jalan-kampar-ipoh/
That Heavenly Slumber @ b.e.d. (Bread Espresso Dessert) (2012,
October 6) Retrieved from http://www.j2kfm.com/bread-espresso-
dessert-b-e-d-medan-istana-ipoh/
Dessert (2016, January 6) Retrieved from
https://en.wikipedia.org/wiki/Dessert
Bibliography

28. References
A brief History of Desserts ( Irtiqa RSS) Retrieved from http://www.irtiqa.co.za/a-brief-history-of-desserts. Accessed on 2 January
2016.
History of Baking and Pastry Cooking (History of Baking and Pastry Cooking)
Retrieved from http://www.pfisterconsulting.com/history.htm. Accessed on 2 January 2016.
Harajuku (Urban Dictionary) Retrieved from
http://www.urbandictionary.com/define.php?term=Harajuku .Accessed on 30 December 2015.
Haraju Cube (Time Out Kuala Lumpur) Retrieved from
http://www.timeout.com/kuala-lumpur/restaurants/haraju-cube . Accessed on 30 December 2015.
Sweet Hug House (Foursquare) Retrieved from
https://foursquare.com/v/sweet-hug-house/50ba1aece4b04656297d6f0d . Accessed on 30 December 2015
10 Spots Not To Be Missed in Empire Damansara | OpenRice Malaysia (OpenRice Malaysia)
Retrieved from http://my.openrice.com/klangvalley/article/10-spots-not-to-be-missed-in-empire-damansara/735 . Accessed on
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Cups & Epique, Empire Damansara, Damansara Perdana (The Garden NOM)
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perdana/. Accessed on 31 December 2015
JJ Cafe @ Ipoh, Malaysia (Always Travelicious)
Retrieved from http://alwaystravelicious.com/2013/11/07/jj-cafe-ipoh/. Accessed on 1 Jan 2016
Bread Espresso Dessert
Retrieved from http://softshellcrabtemaki.blogspot.my/2012/10/life-in-bed-bread-espresso-dessert.html. Accessed on 3 Jan
2016.