This document outlines a business plan for a proposed cafe called Breakaway Cafe. The plan details an initial capital investment of Rs. 15 lakh with objectives to attract coffee lovers, teenagers, and cooperate meetings. Operating costs are estimated at Rs. 2.82 lakh per month with anticipated monthly revenue of Rs. 6.11 lakh and profit of Rs. 2.89 lakh. The marketing strategy involves targeting youth, professionals, and students near multiplexes through discounts, vouchers, and advertisements. The plan also covers pricing, taxes, staffing, training, and financial projections.

1. BREAKAWAY
CAFÉ
FEEL THE TASTE WITH THE
BEST
SUBMITTED BY
MONICA MISHRA
ARUN KUMAR RAY
SK.KAMIL
AVINASH SINGH

2. OBJECTIVES
To attract coffee lovers and teenagers
spending time over coffee
To attract cooperate meetings over
coffee
To encourage coco service

3. CAPITAL
Total start up cost to open-
15,00,000

4. START UP INVESTMENT
Security amount- 4,00,000
First month rent- 60,000
Modernize cost- 2,00,000
Furniture fee- 2,80,000
Equipment fee- 3,00,000
Supplies cost- 50,000
Water and electricity fee- 10,000
Advertising fee - 1 ,25,000

5. OPERATING COST
Rs 15,000 for utilities per month
included fuel ,water and electricity charges
Rent of Rs 60,000/- each month
Salary for Rs 57,000 per month
A supply cost of Rs 1,50,000 each month
included coffee, snacks, cups, napkins, raw
materials(pastry & cookies)

6. Contd………………
 advertising cost Rs 2,00,00/- per year
Insurance of Rs 1,00,000/- per year
An estimate of Rs 2,82,000/- per month for
total operating costs

7. PRICE STRATERGY
Coffee: Rs 50/- onwards
Pastry : Rs 60/- onwards
Cookie Rs 50/- onwards
Cola shooters - Rs 75/ onwards
Smoothies - Rs 80/- onwards
Tea(varieties available) Rs 20/onwards

8. REVENUE
Monthly revenue
20,370* 30=
Rs6,11,100/-

9. GOVERNMENT TAXES
Sales tax-
5% * 6,11,100=30,555
City planning tax
1.5% * 6,11,100=9167
Total taxes= 39722

10. MONTHLY PROFIT
Monthly profit=
TR-TC-Taxes=
6,11,100-2,82,000-39722=2,89,378

11. FUNDS BORROWED
 Rs 13,00,000 from state bank of India
2 years
Interest rate is Rs 20%
Monthly payment Rs =260000/-

12. HUMAN
RESOURCES

13. manager
Human
accountant
resource

14. Man power
3 Waiter & 3waitress & 1casher & 2
coffee maker & supporting staff 4
1 Mangers
1 Accountant

15. SOFT SKILL TRAINING
Smile
Manners
Good posture for long time
Balance
Talking skill
Operation of the coffee machine

16. BUSINESS SKILL
TRAINING
Familiar with our product
Coffee culture
Proper reaction
Inner decoration
Never judge a person by his appearance
Cooperation and leadership

17. MARKETING

18. SEGMENTATION
youth, coffee lovers

19. TARGETING
professionals
college students
working couples

20. POSITIONING
Establishing in a Multiplex

21. STATERGY
Changing Ambience According To The
Season
Discounts In Initial Stage
Vouchers

22. ADVERTISMENT
STRATEGY
Mobitisement
Pamphlets
Glass Panels
Hoarding
Revolving Windows
Flags

23. CONCLUSION

24. THANK YOU