1. BREAKAWAY
CAFÉ
FEEL THE TASTE WITH THE
BEST
SUBMITTED BY
MONICA MISHRA
ARUN KUMAR RAY
SK.KAMIL
AVINASH SINGH

2. OBJECTIVES
To attract coffee lovers and teenagers
spending time over coffee
To attract cooperate meetings over
coffee
To encourage coco service

3. CAPITAL
Total start up cost to open-
15,00,000

4. START UP INVESTMENT
Security amount- 4,00,000
First month rent- 60,000
Modernize cost- 2,00,000
Furniture fee- 2,80,000
Equipment fee- 3,00,000
Supplies cost- 50,000
Water and electricity fee- 10,000
Advertising fee - 1 ,25,000

5. OPERATING COST
Rs 15,000 for utilities per month
included fuel ,water and electricity charges
Rent of Rs 60,000/- each month
Salary for Rs 57,000 per month
A supply cost of Rs 1,50,000 each month
included coffee, snacks, cups, napkins, raw
materials(pastry & cookies)

6. Contd………………
 advertising cost Rs 2,00,00/- per year
Insurance of Rs 1,00,000/- per year
An estimate of Rs 2,82,000/- per month for
total operating costs

7. PRICE STRATERGY
Coffee: Rs 50/- onwards
Pastry : Rs 60/- onwards
Cookie Rs 50/- onwards
Cola shooters - Rs 75/ onwards
Smoothies - Rs 80/- onwards
Tea(varieties available) Rs 20/onwards

8. REVENUE
Monthly revenue
20,370* 30=
Rs6,11,100/-

9. GOVERNMENT TAXES
Sales tax-
5% * 6,11,100=30,555
City planning tax
1.5% * 6,11,100=9167
Total taxes= 39722

10. MONTHLY PROFIT
Monthly profit=
TR-TC-Taxes=
6,11,100-2,82,000-39722=2,89,378

11. FUNDS BORROWED
 Rs 13,00,000 from state bank of India
2 years
Interest rate is Rs 20%
Monthly payment Rs =260000/-

12. HUMAN
RESOURCES

13. manager
Human
accountant
resource

14. Man power
3 Waiter & 3waitress & 1casher & 2
coffee maker & supporting staff 4
1 Mangers
1 Accountant

15. SOFT SKILL TRAINING
Smile
Manners
Good posture for long time
Balance
Talking skill
Operation of the coffee machine

16. BUSINESS SKILL
TRAINING
Familiar with our product
Coffee culture
Proper reaction
Inner decoration
Never judge a person by his appearance
Cooperation and leadership

17. MARKETING

18. SEGMENTATION
youth, coffee lovers

19. TARGETING
professionals
college students
working couples

20. POSITIONING
Establishing in a Multiplex

21. STATERGY
Changing Ambience According To The
Season
Discounts In Initial Stage
Vouchers

22. ADVERTISMENT
STRATEGY
Mobitisement
Pamphlets
Glass Panels
Hoarding
Revolving Windows
Flags

23. CONCLUSION

24. THANK YOU