5. •
•
•
•
Founded by Narelle McMurtrie
October 2011
Contact number: 04-2637299
Main Products
~ Homemade cakes
• Open daily
~ Mon-Fri 0900am-1200am
~ Sat & Sun 0900am-0100am
CHINA HOUSE
6. • To portrait the fusion of heritage & modernity
• Unique for heartening the art culture around Penang
Island
Motive(s) for
starting the
business
7. OTHER products or services
sold in CHINA HOUSE
•
•
•
•
Bar
Vine Store
Fine Dining
Restaurant w/ special signature dish
E.g. Ginger Buds Spaghetti
w/ grilled chicken
8. OTHER products or services
sold in CHINA HOUSE (Con’t)
• Reading space
• Galleries
• Art Space
- Which named as VIC
9. • Upgraded the coffee machine
• Added WI-FI
• Gisela & Marcella Mueller Art &
Photography Exhibition
The recent development in
CHINA HOUSE
10. Number of competitors in their
respective geographical market
•
•
•
•
•
•
•
•
The Twelve Cups
Edelweiss Cafe
Lighthouse Coffee
Kopitan Classic
Rainforest Bakery & Pastry
TRAFFIC
Campbell house
Brix & Baume
11. Top 3 competitors of CHINA HOUSE
• The Twelve Cups
• Founded in 2012
• 10 minutes walking distance away
from CHINA HOUSE
• Main Products
- Crepe Cakes & Coffee
Coffee Affagato
12. Top 3 competitors of CHINA HOUSE
• Lighthouse Coffee
• Founded in 2006
• 10 minutes walking distance away
from CHINA HOUSE
• Main products
- Coffee & non-coffee based
beverages
- Cakes
Dilmah Tea
13. Top 3 competitors of CHINA HOUSE
• TRAFFIC
• Kitchen, bar & music
room
• 10 minutes walking
distance away from
CHINA HOUSE
• Main products
- Western Food & beverages
14. Obstacles & challenges
•
•
•
•
Is hard to start up a unique café
Hard to find antique
Renovating without changing original look
Planning of menu
15. Strategies used & specialty
• 5 lounges in 1 café
• Comedy or musical performances during
weekends
• Used paper instead of table clothes
• Maintain the traditions of the building
• Bring in the art cultures and traditional
into the 21st century
16. Weakness
• Private parking space
- Need to park by the road side
• The space in the café is limited
- Too crowded
• Lighting is not good enough
Improvements
• Provide private parking spaces
• Add more tables and chairs
(expansion)
17. •
•
•
•
Founded by Mr. Yousef S. Al Rajhi
1997
Contact number: 800 122-8222 (Available 24/7)
Main Products
~ Coffee & Teas
• Open daily
~ Mon-Sun 0830am-1030pm
~ Friday CLOSED
DR. CAFE COFFEE
18. History of Dr. Café Coffee
•
•
•
•
Exploring the world & visiting coffee houses
Searching for the perfect cup of coffee
Inspired during his journey at Yemen
Focus of interest to meet and socialize with
friends
• Passion for coffee
• Started first coffee shop (kiosk bar) in a small
shopping mall in 1997
19. Motive(s) for starting the business
• Belief & love of the magic beans
(coffee)
• Preserve the classic value of
coffee traditions in a new way
20. OTHER products or services
sold in DR. Café
• Fruits juice & cocktails
• Franilla
• Food
• E.g. Cakes, sandwiches, donuts & etc.
• Coffee and Tea bags
• Merchandise
• E.g. Tumbler & Coffee Brewtech
21. • Focusing primarily on Middle East and Asia Pacific
market
• More than 650 branches
• In 2015
The future development of DR. Café
22. Number of competitors in their
respective geographical market
•
•
•
•
•
Namoo bistro
San Francisco Coffee
The Red Beanbag
O’briens – Irish Sandwich Café
Marmalade Café
23. Top 3 competitors of DR. Café
• San Francisco Coffee
•
•
•
-
Founded in 1997
Right Opposite DR. Café
Main products
Coffee and Snacks
E.g. Cakes & Donuts
24. Top 3 competitors of DR. Café
• The Red Beanbag
•
•
•
-
Founded in 2011
Right upstairs of DR. Café
Main Products
Food & beverages & Coffee
25. Top 3 competitors of DR. Café
• O’briens – Irish Sandwich Café
•
•
•
-
Founded in 1988
Opposite DR. Café
Main products
Sandwiches & Coffee
26. Obstacles & challenges
• Travel around to look for best coffee beans
• Maintain the qualities
• Big challenge to compete with big coffee shops
E.g. Starbucks and Coffee Beans
27. Strategies used & specialty
• Fast and convenient
• Choice of location
- Crowded place
- Easy to get parking spaces
• Cheaper price compared to other
franchising coffee shop
28. Weakness
• Limitation of menu
- Too little choices
• Not maintaining the International
Quality
- The services
Improvements
• Expand the menu
- Add more choices of food and beverages
• Employ skilled waiters
- Good attitudes
29. China House
Dr. Café Coffee
• Nature of Business
- Oligopoly
• Both sell coffee & cakes
The SIMILARITIES
