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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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2. Topic:
Analyses of businesses on
different settings.
Group members:
• Parham Farhadpoor
• Hasan Rubayet
• James Moy Chin Hoong
3.
4. •
•
•
•
Founded by Narelle McMurtrie
October 2011
Contact number: 04-2637299
Main Products
~ Homemade cakes
• Open daily
~ Mon-Fri 0900am-1200am
~ Sat & Sun 0900am-0100am
CHINA HOUSE
5. • To portrait the fusion of heritage & modernity
• Unique for heartening the art culture around Penang
Island
Motive(s) for
starting the
business
6. OTHER products or services
sold in CHINA HOUSE
•
•
•
•
Bar
Vine Store
Fine Dining
Restaurant w/ special signature dish
E.g. Ginger Buds Spaghetti
w/ grilled chicken
7. OTHER products or services
sold in CHINA HOUSE (Con’t)
• Reading space
• Galleries
• Art Space
- Which named as VIC
8. • Upgraded the coffee machine
• Added WI-FI
• Gisela & Marcella Mueller Art &
Photography Exhibition
The recent development in
CHINA HOUSE
9. Number of competitors in their
respective geographical market
•
•
•
•
•
•
•
•
The Twelve Cups
Edelweiss Cafe
Lighthouse Coffee
Kopitan Classic
Rainforest Bakery & Pastry
TRAFFIC
Campbell house
Brix & Baume
10. Top 3 competitors of CHINA HOUSE
• The Twelve Cups
• Founded in 2012
• 10 minutes walking distance away
from CHINA HOUSE
• Main Products
- Crepe Cakes & Coffee
Coffee Affagato
11. Top 3 competitors of CHINA HOUSE
• Lighthouse Coffee
• Founded in 2006
• 10-15 minutes walking distance
away from CHINA HOUSE
• Main products
- Coffee & non-coffee based
beverages
- Cakes
Dilmah Tea
12. Top 3 competitors of CHINA HOUSE
• TRAFFIC
• Kitchen, bar & music
room
• 10 minutes walking
distance away from
CHINA HOUSE
• Main products
- Western Food & beverages
13. Obstacles & challenges
•
•
•
•
Is hard to start up a unique café
Hard to find antique
Renovating without changing original look
Planning of menu
14. Strategies used & specialty
• 5 lounges in 1 café
• Comedy or musical performances during
weekends
• Used paper instead of table clothes
• Maintain the traditions of the building
• Bring in the art cultures and traditional
into the 21st century
15. Weakness
• Private parking space
- Need to park by the road side
• The space in the café is limited
- Too crowded
• Lighting is not good enough
Improvements
• Provide private parking spaces
• Add more tables and chairs
(expansion)
16. •
•
•
•
Founded by Mr. Yousef S. Al Rajhi
1997
Contact number: 800 122-8222 (Available 24/7)
Main Products
~ Coffee & Teas
• Open daily
~ Mon-Sun 0830am-1030pm
~ Friday CLOSED
DR. CAFE COFFEE
17. History of Dr. Café Coffee
•
•
•
•
Exploring the world & visiting coffee houses
Searching for the perfect cup of coffee
Inspired during his journey at Yemen
Focus of interest to meet and socialize with
friends
• Passion for coffee
• Started first coffee shop (kiosk bar) in a small
shopping mall in 1997
18. Motive(s) for starting the business
• Belief & love of the magic beans
(coffee)
• Preserve the classic value of
coffee traditions in a new way
19. OTHER products or services
sold in DR. Café
• Fruits juice & cocktails
• Franilla
• Food
• E.g. Cakes, sandwiches, donuts & etc.
• Coffee and Tea bags
• Merchandise
• E.g. Tumbler & Coffee Brewtech
20. • Focusing primarily on Middle East and Asia Pacific
market
• More than 650 branches
• In 2015
The future development of DR. Café
21. Number of competitors in their
respective geographical market
•
•
•
•
•
Namoo bistro
San Francisco Coffee
The Red Beanbag
O’briens – Irish Sandwich Café
Marmalade Café
22. Top 3 competitors of DR. Café
• San Francisco Coffee
•
•
•
-
Founded in 1997
Right Opposite DR. Café
Main products
Coffee and Snacks
E.g. Cakes & Donuts
23. Top 3 competitors of DR. Café
• The Red Beanbag
•
•
•
-
Founded in 2011
Right upstairs of DR. Café
Main Products
Food & beverages & Coffee
24. Top 3 competitors of DR. Café
• O’briens – Irish Sandwich Café
•
•
•
-
Founded in 1988
Opposite DR. Café
Main products
Sandwiches & Coffee
25. Obstacles & challenges
• Travel around to look for best coffee beans
• Maintain the qualities
• Big challenge to compete with big coffee shops
E.g. Starbucks and Coffee Beans
26. Strategies used & specialty
• Fast and convenient
• Choice of location
- Crowded place
- Easy to get parking spaces
• Cheaper price compared to other
franchising coffee shop
27. Weakness
• Limitation of menu
- Too little choices
• Not maintaining the International
Quality
- The services
Improvements
• Expand the menu
- Add more choices of food and beverages
• Employ skilled waiters
- Good attitudes
29. THE BIO
• Founded in1971 by
Gordon Bowker, Jerry
Baldwin, and Zev Siegl
• Main Products: Coffee
• More than 18,000
branches in 62 countries
• The branch location:
SS15, Subang Jaya,
Selangor
30. History
• Howard Schulz joined
Starbucks in 1982
• 1986 and then this café
started expanding
branches
• Becoming popular during
1990s
• And now the most
popular cafe in the world
31. Motives
• Serving coffee with
the highest possible
quality
• mission is to inspire
and nurture the human
spirit – one person,
one cup and one
neighbourhood at a
time.
32. Products and services
• Coffee with more than 30
blends
• Handcrafted beverages
• Merchandise such as mugs,
books, and gifts
• Fresh foods including baked
pastries, sandwiches, salads
and many more
33. Competitors
Coffee Beans:
• Founded 1963
• The nearest branch is 1 Km
away (same street)
• Products: Coffee, Tea (black
tea, red tea, fruit tea),
Merchandise, Powder
(Chocolate, vanilla powder)
are the main products
34. Flat White:
• 100 meter away
• The main product are
coffee, cakes and
snacks
• Famous for cakes and
Nutella cappuccinos
35. MEEPLES European
Boardgame café :
• founded in 2010 at Subang
Jaya
• 100 meter away
• Providing board games
• Their main products are
Coffee, Milkshake, Booze,
Tea, Snacks & desserts
36. Obstacles
• Keeping the quality
same for all
branches
• Choosing the best
locations
• Having a very tough
competitor such as
Coffee Bean
VS
37. Strategies
• creating the “third place” for
everyone to go to between home
and work
• Always giving costumers good
experience
• Convenience
• Providing the best service
possible to costumers
38. Weaknesses
• Limitation of menu
• Price
• Some costumers think
that Starbucks can be
substitute by other
coffee shops
39. Recommendations
• adding more food into the
menu such as breakfast and
lunch set
• maintain the quality of the
customer service as highest
possible due to expensiveness
of products
40. Dr. Café Coffee
China House
Starbucks Coffee
• Nature of Business
- Oligopoly
- All sell coffee & cakes
The SIMILARITIES
42. •
•
•
•
•
•
•
•
•
•
dr.cafe coffee. (2014). Retrieved from http://www.dr-cafe.com/DCWebsite/Default.aspx
China House Penang. (2012-2013). China house. Retrieved from
http://www.chinahouse.com.my/
Shirley. (2013, December 13). Interview by Parham Farhadpoor []. Brief bio of china house.
Interview by Parham Farhadpoor []. Brief bio of dr. cafe coffee.
Dr. Cafe Coffee. (2009). Art Of Espresso, 6.
coffee.org. (2013). History of starbucks. Retrieved from http://www.coffee.org/history-ofstarbucks
Interview by Parham Farhadpoor []. Brief bio of starbucks coffee.
Starbucks corporation. (1999). Retrieved from
http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html
Learning and development. (2013). Retrieved from http://www.starbucks.com.my/aboutus/career-center/learning-and-development
Cafe menu. (2010). Retrieved from http://www.meeples.com.my/cafe-menu.php
References lists