Café Coffee Day aims to be the leading café chain in India by offering high quality coffee experiences at affordable prices. It currently has over 1400 cafés across 200 cities with an average of 200 customers per café daily. Café Coffee Day's target audience is mainly youth aged 20-30 years old. It focuses on expanding into smaller tier 2 and 3 cities while launching new café formats in metro areas. Café Coffee Day has strong brand recognition but also faces competition from chains like Barista and Starbucks that are gaining market share. The marketing strategy discusses promoting through media partnerships, advertising, sales promotions and maintaining affordable prices to continue leading the growing coffee market in India.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Cafe Coffee Day is a popular brand in India. I have been its customer for years. As part of an Online Project on Brand Identity & Strategy, I investigated the Customer & Category Insights of chain to understand the specifics about Brand positioning & Brand personality & Identities shaped
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
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The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Cafe Coffee Day is a popular brand in India. I have been its customer for years. As part of an Online Project on Brand Identity & Strategy, I investigated the Customer & Category Insights of chain to understand the specifics about Brand positioning & Brand personality & Identities shaped
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
Starbucks India Communication Strategy- Has the details of the starbucks market worldwide and in India as of Dec 2014, the story of starbucks, the product price map, the product adoption life cycle, a swot analysis for starbucks , the positioning of starbucks , the value chain of starbucks, competitors of starbucks and the future aspects of starbucks in india
COFFEE FARM FOR SALE / FINCA DE CAFE EN VENTA - SANTA ANA - EL SALVADORhrginmobiliaria
COFFEE FARM FOR SALE / FINCA DE CAFE EN VENTA - SANTA ANA, EL SALVADOR. 87 MANZANAS - 150.51 ACRES. ONE ACRE EQUALS ONE AMERICAN FOOTBALL FIELD. ASKING PRICE $6,500 PER MANZANA. NEGOTIABLE
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Marketing plan for healthy coffee. This coffee is made of wheat and contain no harmful effects of caffeine. Discusses the USP, segmentation, Positioning, Targeting 4Ps, Financial outlook and Risks.
Business Valuation Principles for EntrepreneursBen Wann
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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LEARNING OBJECTIVES
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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1. MARKETING
PLAN OF
Presented by:Shahbaaz Ahmed (PGFB1345)
Shravan Kumar (PGFB1347)
Sundram Sinha (PGFB1352)
Saloni Mishra (PGFB1343)
Swati Sharma (PGFB1353)
Rajni Vasisht (PGFB1336)
2. •India's largest coffee
conglomerate, Amalgamated Bean
Coffee Trading Company Ltd.
• Pioneer of the café culture and
the first to launch the ‘coffee bar’
concept in India.
Executive Summary
• Network strength: Over 1400
cafés in 200 cities/towns across
India and growing.
• Average Footfalls: 200 per café
per day.
3. Mission
“To be the best cafe chain by
offering a world class coffee
experience at affordable
prices.”
4. Current Market Situation
• Coffee – a sunrise industry
• Growing young population and
promotion of coffee culture
• Coffee Segmentation:
Filter coffee and instant coffee
43% share of filter coffee
Pure and blended coffee
Cheaper products like chicory, vanilla, mocha
Robusta and Arabica Beans
Different growth culture
5. Café Coffee Day Network
of 1450 cafes across India
185 cafes
64 cafes
172 cafes
191 cafes
6. • Major chunk of CCD customers falls within the age
group of 20 to 30 which accounts for 57% of the
overall percentage.
Target
Audience
• The group comprises of mainly college going
students and young working professionals
7. • There is a definite skew towards singles: 66%
singles, 27% married & 7% others.
Target
Audience
7%
27%
66%
Married
Single
others
8. S-T-P-D
SEGMENTATION
Café Coffee Day has its main
consumer base in the age group
of 16-30 years.
TARGETING
•Middle class and upper middle class
youth
•CCD seeks to target not just the
youth but anyone who is “young at
heart”.
•Medium Price Brand
POSITIONING
•“Third
DIFFERENTIATION
Place" away from the
home and college or workplace
for the young and the young at
heart.
•1481 outlets in 200 cities
•Fun Place
Corporate Campuses.
•Cafe in locations where some
business can be generated.
•Educational institutions and
9. DISTRIBUTION STARATEGY
• Network strength of over 1450 cafes in 200 cities
and towns with average footfalls of 200 per café per
day
• Distribution Strategy:
Growth Target
Tier I
• Single unit at Chikmagalur with capacity of
70,000 tonnes per annum
Tier II
Tier III
10%
50
• Packaging industry:
• Serving hot coffee 210ml and cold coffee 350ml
• CCD merchandises
• Regional Distribution:
• Targeting expansion in smaller towns
• New café formats in metros –
• Lounge
• Square
30%
150
60%
300
10.
11. STRENGTHS
•
•
•
•
•
•
WEAKNESS
First-mover advantage
Excellent brand name and visibility
ISO 9002 certified company
Quality, service and taste
Youth oriented brand
Reduction in cost
• Lack of individual attention to loyal customers
• Unavailability of fresh food
• Market penetration of coffee bars is 5%
SWOT
OPPORTUNITY
•
•
•
•
•
THREAT
Fastest growing industries in Asia
Merchandising
Tie ups with other companies for promotion
Tapping smaller market
Cheaper varieties of coffee
• Competition with Barista, Mochas, Gloria
Jeans, Costa Coffee & Starbucks
• Presence of other ‘Hangout’ locations
• Unorganized market
• Dependent on government commodity rates
12. Objectives & Issues:Threat of new entrants - Medium
• Presence of several established brands/hangout places/fast food joints
• High Investments for Expansion.
• Government policies promoting FDI .
Buyer’s Power - High
• Low switching cost
• Variety of products
• Variety of services
Profitability - High
• Increase Market Size and Brand Awareness by Vending Machines and Kiosks
in public places.
• To Increase the use of Technology Portfolio.
14. Marketing Strategy: Marketing Mix
Product
• Wide range
Price
• Range from Rs45 to
Rs100
• Frappe – Summer
• Cappuccino - Winter
• Merchandizing
• Over the years only
minor changes in
pricing policy
Place
• All locations
• Strategically located
outlets
• Coffee machines in
college canteens
Promotion
• Channel [V]’s “Get
Gorgeous” Contest
• Tie up with youth
brands
• Khakee and Main Hun
Na
• Kiosks in offices
• Sales Promotion
15. • As a reaction to the launch of
Starbucks in India, CCD debuted
with TV Ad – Sit down-ism
Action
Programs:Advertising
• Gives customer a purpose for
hanging out
• Word of mouth
• Subtle advertising in movies and TV
serials
• Print and social media
• Sponsoring college events and giving
out discount coupons
• Tie up with different corporates
• Presence of outlets in all areas
16. Alternate Advertising Mediums…
Media Partner
Advertising Medium
Pan India presence
Teli Brahma
Wi-Fi / Bluetooth Downloads
405
Café Chronicle
Café Newspaper
721
DSN screens
Television Screens
168
Radiowalla
Café Radio
334
17. Coffee Day Xpress branding options
Leaflets
Counter top Tent Card
Danglers
Standee
Cup Branding
Vouchers / Scratch Cards / Discount Coupons
18. BUDGET
• Organised Coffee Market is around 67$ Million ( Rs. 300 crore)
growing at a rate of 40%.
• Or
• CCD Contributes a third of the Group’s Combined Revenue of
nearly 2,000 crore.
• Revenue Model is measured by Market Potential for Business
(Price *Volume).
• Cost Structure includes Allocation of Costs in Key Assets, Direct
Costs, Indirect Costs etc.
• Owns Plantation, Cold chain, Logistics for Economy of Scale and
Effective Supply chain.
• Satisfactory Margins and Inventory Turnover for the Growth.
• 3 % of Company’s Revenue Spent on Training the Staff in Major
cities.