Sip ‘n go

IA.HISTORY
* Coffee was first brought to the Philippines by a
Franciscan friar in 1749 and grew into a thriving industry.
The coffee rust disease decimated crops at the end of the
nineteenth century. Toward the end of the era of Spanish
colonization the Philippines was a top coffee exporter but
the coffee trade languished due to lack of support from
the government, urbanization and other factors including
previous global declines in coffee prices.
* The current high worldwide prices for coffee are
helping to incentivize increased coffee production in the
Philippines. In 1989 around 130,000 hectares in the
country were being cultivated in coffee but by 2006 the
acreage was just 75,000 hectares. Today coffee is a very
popular beverage among the Filipino population.

*Cookie-like hard wafers have existed for as
long as baking is documented, in part because
they deal with travel very well, but they were
usually not sweet enough to be considered
cookies by modern standards.
* Cookies appear to have their origins in 7th
century Persia, shortly after the use of sugar
became relatively common in the region. They
spread to Europe through the Muslim conquest
of Spain. By the 14th century, they were
common in all levels of society, throughout
Europe, from royal cuisine to street vendors.

* Cookies came to America in the early
English settlement (the 17th century),
although the name "koekje" arrived with the
Dutch. This became Anglicized to "cookie" or
cooky.
* Among the popular early American cookies
were the macaroon, gingerbread cookies, and
of course jumbles of various types. The most
common modern cookie, given its style by the
creaming of butter and sugar, was not
common until the 18th century.

IB. CURRENT CONDITION
* The production and export of coffee was
once a major industry in the Philippines,
which 200 years ago was the fourth largest
coffee producing nation. Today, however, the
Philippines produce only .012% of the world's
coffee supply. Efforts are being undertaken to
revive the industry however, with the
majority of coffee produced in the mountain
areas of Batangas, Bukidnon, Benguet, Cavite,
Kalinga, Apayao, Davao, and Claveria.

*With longer shelf-lifes and better availability,
they find it more convenient to purchase
packaged/industrial breads, pastries and
cakes. The increase in number of affordable
and healthier alternatives also assisted in
persuading consumers to purchase packaged
products.

CONCEPT
* The proponents would want to offer a product which
in line to the trends in food industry and making
innovation on iced coffee/choco with cookies for it is
abundantly available in the Philippines. Sip N’ Go is an
innovative concept of cookies and iced choco/iced coffee
in one cup outlet that serves delicious variety flavors of
pastries, healthy, crisp, and ready to go. Sip N’ Go offer
cookies with a ginger flavor with chocolate chips and
oatmeal. We also offer variety of cookies’ design to
attract kids that cannot eat ginger. They would want to
satisfy customer’s taste and food preference that are
convenient to carry and a healthy treat for consumers.

*To be the first stall in the Philippines serving
drinks and cookies conveniently.
*To meet the consumer’s demands, wants and
needs in the product that we offer.
*To gain potential buyers and customers in
different areas near our business site.

*To earn profit in a short term of operation
*To maximize our production and customer
satisfaction.

I. Overall Market
“SIP ‘N GO ” is a unique food stall providing
iced coffee and iced choco drinks combined with
cookies in one cup. This concept is like the existing
idea of “Kerrimo” where fries and juice are
combined. With regards to our idea, the innovation
of iced coffee and iced choco drink and cookies
will be served delicious, conveniently and ready to
go. Iced coffee has different flavors that
customers will surely enjoy. Cookies are place on
top of the cup and drinks of different flavors can
be chosen by the customer.

Filipino loves coffee, they have it anywhere. In
Philippines, cities are littered with dozens of
convenient coffee shops and stands. Convenient
coffee is extremely popular and now it is a great
time to have your coffee stand business. With the
right location, prices, products and customer
service, your coffee food stall business can be a
success. With the combination of cookies (ginger
cookies), these will help to attract customers. The
concept of combining these beverages and cookies
will bring convenience to customer.

Keys to Success
The keys to success are:
*Will be the first business of its kind in the
city of Tanauan.
*Business will be located near schools.
*Product quality will include a different flavor
of iced coffees and cookies.
*Business has the potential for expansion into
a wide number of franchising stores.

II. Locations and Facilities
*SIP ‘N GO will be known for providing a different
way to enjoy iced cold coffee/ choco drinks with
varieties of pastries in one cup / cookies.
*SIP ‘N GO will be located in Tanauan City.
*Small space will be needed which will also
include a small sitting area.

III. Products
*Products are iced coffee, chocolate
drinks and cookies. The drinks come
with different flavors with regular size.
Other products such as pastries will also
be in variety.

A. Product Description
*The major products that in the business will
be iced coffee and chocolate drinks.
Different flavors will be sold including the
following:
*Iced Coffee, Cappuccino, Iced Mocha and
Coffee Creamy Latte. Other product will
include cookies which has a flavor of ginger
and oats.

IV. Market Influence
*Sip ‘n Go is situated at Tanauan, City. This
location will serve a great opportunity for the
business to meet more customers and
eventually penetrate the market.
*Sip ‘n Go is an ideal business for Tanauan City
given both potential market segment and
location. Utilizing average price units will be
35 php for iced coffee/choco and cookies and
other products to be sold.

V. Market Segmentation
*SIP N’ GO will target all segments of
school's population: children,
teenagers, and adults

Target Market Segment Strategy
*SIP N’ GO will target the low- to mid-income
consumers who want to have a high quality
drinks and snacks for moderate prices. SIP N’
GO will also meet the taste preference of the
customers.

VI. Industry Analysis
One of the successes food stall business
is Kerrimo. The potential success for selling is
attributed to the following:
*Compared to other food stall products, SIP N’
GO will be a relatively simple business to
operate.
*SIP N’ GO has a low food cost, easy to
prepare, conveniently and ready to go.
*SIP N’ GO is an ideal product for the entire
coffee/choco lover.

VI. Competitive Factors
*The SIP N’ GO business will be new to Tanauan
City,Batangas. Competitors in this type of
business primarily sell iced coffee /choco and
cookies and do not focus on the coffee
market. One major competitor is the Dunkin
Donuts. SIP N’ GO sells iced coffee/choco
through medium size.
*The keys to success will definitely focus on
selling iced coffee/choco and cookies and not
only coffee made with coarse iced and selling
high quality choco flavors. Prices will also be
competitive with those of the competition.

Strengths Weakness
1.The concept of our product is
new because of the innovative
combination of Coffee/Chocolate
drinks and pastries.
2. The product is easy to make and
can be produce at a short period of
time.
3. The packaging is quite simple
yet attractive.
1. It is not convenient to carry
always because it is not totally
sealed so it might spill out.
2. There must be problems to be
encounter in the production process
regarding the pastries if its quality
of taste can be maintain for the
customer satisfaction.

Opportunities Threats
1. There are no existing products that
is a combination of Coffee/Chocolate
drinks and pastries so it will be
attractive to customers.
2. The product will be offer at a less
cost.
3. The place that the product will be
sold is appropriate to earn high revenue
because it is near the school and
outside market people who usually
passed by.
1. The product might not be like by the
children because some of them did not
drink coffee or otherwise might not like
the taste of the pastries.
2. There must be conflict regarding how
the price of the product will be attain
by the customers considering there are
some products that are in less cost like
floats and others.

*Main Competitor
Main competitors are the Dunkin
Donut and Mister Donut.

VII. Marketing Strategy
*Overall marketing strategy will create an image of
offering high quality of iced coffee/choco drinks and
pastries. The business will be located in Tanauan City,
Batangas. One of our marketing strategies is giving fliers.
1. Promotion Strategy
2. Distribution Strategy
3. Positioning Statement
4. Pricing Strategy

1. Promotion Strategy
Sip ‘N Go will promote iced
coffee/choco and pastries in one cup to
customers by:
*Flier distribution to consumers.
*Promoting products for an introductory
price.
*Promoting products through internet.

2. Distribution Strategy
Major marketing will be conducted through
local flier distribution during the first week of
operation.
3. Positioning Statement
Distribution of iced coffee will be through the
business facility only. It is anticipated that our
product could be sold through a large number of
people in Tanauan City, Batangas.
4. Pricing Strategy
Iced coffee/choco drinks with cookies will
be offered with the selling price of 35.00 php.

VIII. Management
*SIP N’ GO will hire an employee to assist
with the business. SIP N’ GO will require
minimum daily supervision after it has been
established since this product is fairly easy
to make.

Sip ‘n go

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