DJDJDJ

1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
AUGUST INTAKE 2014
Semester 2
SOCIAL PSYCHOLOGY (PSYC0103)
AHMAD ASHRAF [ ]
AGNES YEO SHU YUAN [ 0318668 ]
KONG XHIANG LYNN [ 0317730 ]
NG WAI KHONG [ 0317980 ]
LYNETTE LAW [ ]

2. INTRODUCTION
 Social Experiment in Taylor’s University
 This experiment is about a few of us crossing an imaginary
line
 To test their responses

3. METHOD
(PARTICIPANTS)
 Participants who took part in this social experiment are
from Taylor’s University Lakeside Campus.
 They do not acknowledge the presence of this experiment
in the beginning.
 To prove the concepts through their natural reaction.
 Participants will then be interviewed.

4. METHOD
(APPARATUS/MATERIALS)
 Actors and actresses- Ahmad Ashraf, Ng Wai Khong, Agnes
Yeo and Kong Xhiang Lynn.
 Pretend to cross an imaginary line.
 Recording- Lynette Law
 To film the reactions of the participants.
 Another camera is also set up to film the whole process.

5. 5 CONCEPTS
 Conformity
 Selective Attention
 Schema
 Situational Attribution
 Pluralistic Ignorance

6. FIRST CONCEPT:
CONFORMITY
A type of social influence involving a change in
belief or behaviour to fi in with a group

7. CONCEPT 2: SELECTIVE ATTENTION
One pays attention only to messages that address a need or
interest which is consistent with the individual’s attitudes,
opinions and beliefs.

8. CONCEPT 3: SCHEMA
Cognitive framework or concept that helps organize and
interpreting information

9. CONCEPT 4: SITUATIONAL ATTRIBUTION
People infer that a persons’ behavior is due to situational or
external factors.

10. CONCEPT 5: PLURALISTIC IGNORANCE
A situation in which a majority of group members privately reject a
norm, but incorrectly assume that most other accept it and they
will go along with it.