1. GROUP MEMBERS: LOH MUN TONG (0323680)
TAN JIA SAN (0322406)
LEONG LI JING (0323628)
CALVIN WONG PING KET (0322481)
KIEW CHEE YUAN (0323297)
KINGSLEY THAM KAI LOON (0323593)
LOW WING CHUN (0323315)
A Comparative Analysis of 2 Businesses of
Similar Industry in Different Geographical
Locations
Dessert Business Shop
2. Key Summary
• Assigned to conduct a comparative research.
• Decided to compare two desserts shops.
-(Haraju Cube & Sweet Hug House)
• Haraju Cube : Empire Damansara , Kuala Lumpur.
• Sweet Hug House : Kampar , Perak.
• Aim: To compare the businesses in terms of business strategies, number of
competitors, geographical location , number of branches, main product ,
revenue and daily number of customers.
3. History of Desserts
• Dessert is a course that is included in a main meal, and the word ‘dessert’ is
originated from French word ‘desservir’ which mean of “to clean the table”.
• Include mostly sweet food, but may include coffee, cheese, nuts of other savours.
• Sweets were founded to feed for the god in Mesopotamia and India.
• Baked goods have been around the world for thousands of years and the art of
bakery was developed early during the Roman Empire.
• Most goods that were baked by bakeries were pies, bread, cakes and others.
• In this generation, bakery and pastry are separated into dessert and non-dessert
shops
7. Basic Details of Haraju Cube
• Founder: Kent Ong & Daichi Fukuzato
• Business running time: 1 year
• Founded date: December 2014
• Famous dishes as Shibuya-style Japanese honey toast
• Address: 103 Level 1, Empire Damansara, Damansara
Perdana, Jalan PJU 8/8, 47820 Petaling Jaya, Selangor ,
Malaysia.
• Quantity of employee: 12
• Quantity of Daily customer: Around 150 customers
• Type of customer: University student, teenager.
• Annual Revenue: RM216K
9. Main competitors of Haraju Cube
• Near to Haraju Cube
• Different style of dishes
compare to Haraju Cube
• Price will be cheaper compare
to Haraju Cube
• Near to the elevator so will
get the customer’s attention
first then Haraju Cube.
10. Metal Box
• Near to Haraju Cube
• Main products are western
food and coffee
• They have more variety
choices compare to Haraju
Cube.
• Their decoration is more
attractive for the teenager
to capture photo as that’s a
trend nowadays.
11. Seven Cups
• Menu is clear and
simple
• Their products is
more common and
more acceptable to
the customers
• They are specializing
in different kind of
coffee as they will
explain the taste of
the coffee.
12. Strategies to overcome the
competitors
• Bring in the new trend of dessert-
Shibuya Honey Toast
• The atmosphere of the design in the
café
• Photogenic and artsy food decoration
and beverages to increase the crowd
of customers
• Every products is made by themselves
and it’s freshly out.
• The ingredient they use is high quality
to have an high quality of food
outcome.
13. Recommendation
• Hire more worker to reduce workload
of preparation and increase the
productivity
• Expand their branch to increase the
popularity and gain more customer.
• Therefore, the ingredient won’t be
wasted due to the lack of customers.
16. Basic Details of Sweet Hug House
• Founder: Ng Kam Wai and Cheng Phooi Leng
• Business running time: 3 years
• Founded date: November 18th, 2012
• Famous dishes are cheesecake and chicken chop as it
sold western food and dessert and it’s all by their own
recipe
• Address: 2236, Jalan Batu Sinar, Taman Bandar Baru
31900 Kampar, Perak, Malaysia.
• Quantity of Daily customer: Around 150 customers
• Type of customers: Mostly are family, and included
students.
• Annual Revenue: Around RM100K
18. Main Competitors of Sweet Hug House
Super Soya Beancurd
• It’s a famous traditional
dessert that accepted by
most of the customers.
• Selling other type of dessert
so can attract more
customers.
• Insert information as the
benefit of having their dessert
19. Bread Espresso Dessert
• Selling bread instead
of dessert as much
compare to another
café
• Got a self-taught
barista making coffee
at there and make
coffee art on it.
• Their name is easier
to recognize as
“B.E.D”
20. JJ Cafe
• Different concepts of
decoration in the café
such as funky bear and
piano to attract the
teenager to capture
the photo while dining
in.
• Have more variety
compare to other
shops.
• Their food’s price is
reasonable as a nice
atmosphere café.
21. Strategies to overcome the
competitors
• Reasonable and affordable food and
beverage price
• Change decoration frequently due to the
festival season to attract the attention of
customer and to blend into their culture.
• Unique recipe that create by owner
themselves so will be outstanding from the
other business.
• Change the menu every 2 to 3 months to
fulfils customers’ requires.
22. Recommendation
• Apply advertisement to promote their shop
and gain the popularity to gain more
customer.
• Provide more promotion to the customers
especially students to let them can be afford
the price of food.
23. Obstacles face by new business who
wish to enter the market
• Do not stand a chance to compete with others
• Business probably would not sustain for a year or even
six months
• Lack of capital.
• The loyalty of the customer to their fixed shop.
• Lack of experience.
• Lack of flexibility when facing financial crisis.
24.
25.
26. • Haraju Cube is more commercially successful.
• There are a few aspects to support this statement :
It is located in Empire Damansara, Kuala Lumpur.
It is a new mixed development which aims to satisfy both
business and lifestyle needs.
The location itself can be assessable from different other
directions through many highways.
The aspect of income.
Conclusion
27. Bread Espresso Dessert Café (BED) @ Ipoh (2014, February 2)
Retrieved from http://alwaystravelicious.com/2014/02/02/bread-
espresso-dessert-cafe-bed-ipoh/
JJ Lifestyle Cafe @ Jalan Kampar, Ipoh (2013, August 3) Retrieved
from http://www.j2kfm.com/jj-lifestyle-cafe-jalan-kampar-ipoh/
That Heavenly Slumber @ b.e.d. (Bread Espresso Dessert) (2012,
October 6) Retrieved from http://www.j2kfm.com/bread-espresso-
dessert-b-e-d-medan-istana-ipoh/
Dessert (2016, January 6) Retrieved from
https://en.wikipedia.org/wiki/Dessert
Bibliography
28. References
A brief History of Desserts ( Irtiqa RSS) Retrieved from http://www.irtiqa.co.za/a-brief-history-of-desserts. Accessed on 2 January
2016.
History of Baking and Pastry Cooking (History of Baking and Pastry Cooking)
Retrieved from http://www.pfisterconsulting.com/history.htm. Accessed on 2 January 2016.
Harajuku (Urban Dictionary) Retrieved from
http://www.urbandictionary.com/define.php?term=Harajuku .Accessed on 30 December 2015.
Haraju Cube (Time Out Kuala Lumpur) Retrieved from
http://www.timeout.com/kuala-lumpur/restaurants/haraju-cube . Accessed on 30 December 2015.
Sweet Hug House (Foursquare) Retrieved from
https://foursquare.com/v/sweet-hug-house/50ba1aece4b04656297d6f0d . Accessed on 30 December 2015
10 Spots Not To Be Missed in Empire Damansara | OpenRice Malaysia (OpenRice Malaysia)
Retrieved from http://my.openrice.com/klangvalley/article/10-spots-not-to-be-missed-in-empire-damansara/735 . Accessed on 31
December 2015 Seven
Cups & Epique, Empire Damansara, Damansara Perdana (The Garden NOM)
Retrieved from https://thegardennom.wordpress.com/2015/02/26/seven-cups-epique-empire-damansara-damansara-perdana/.
Accessed on 31 December 2015
JJ Cafe @ Ipoh, Malaysia (Always Travelicious)
Retrieved from http://alwaystravelicious.com/2013/11/07/jj-cafe-ipoh/. Accessed on 1 Jan 2016
Bread Espresso Dessert
Retrieved from http://softshellcrabtemaki.blogspot.my/2012/10/life-in-bed-bread-espresso-dessert.html. Accessed on 3 Jan 2016.
