Business Writing Basics
Communication: 2  A giving or exchanging of information, signals, or messages as by talk, gestures, or writing 5  The art of expressing ideas, especially in speech and writing Webster’s New World Dictionary, 3 rd  ed.
Communication: Communication influences thoughts, feelings, and actions. Information merely informs Use the 80/20 Rule
80% Communication
20%
Clear Clarify what it is you intend before writing
Clear Clearly state your intent in the lead
Clear One topic per communication
Clear Provide supporting detail
Edit! Less is more, in many cases
Strong thesis If everything else is cut, will your message still be clear?
Make points briefly Don’t get hung on an issue
Correct Check the facts
Correct Do not rely on spell check
Correct Do not rush
Correct Dictionaries and thesauruses are the writer’s friends

Business Writing Basics