This document provides tips for effective business writing. It discusses 1) knowing your reader by understanding their demographics, knowledge level, and interests, 2) having a clear purpose and writing from the reader's perspective, and 3) using techniques like active voice, visuals, white space and strong openings and conclusions to engage the reader. The overall message is that business writing should be clear, concise, and focus on benefits to the reader in order to inform, persuade and compel action.

1. Wright “Or Is That Right”
Everytime…

2. Who are you writing to??…
1. Know your Reader
 The more you know , the more you can customize your message
 Age , Education, Income, Gender, Race, Nationality, Religion, attitude, Beliefs &
Values
2. What if you don’t know your reader
 Layperson, Expert, Executive, User, Complex
3. Check the reliability
 Readers Knowledge Level & their interest
4. Writing From the Reader’s Perspective
 Focus on benefits of readers, Put yourself in readers shoes
5. Build Reader Rapport
 Establish Common ground, Put problems in place, use short paragraph to
hold interest, Reinforce empathy &Future contact, conclude with an action
statement
6. Comes to Terms with Gender
 Refer Men & Women in same way, avoid genders modifiers or gender
specific words

3. From Purpose Through Process
 Know your single purpose
 Inform ,Persuade,Instruct,Record/ Document
 Writing in Four Stages
 Plan ,Write ,Revise,Edit
 Five Step Revision & Edit
 Overall purpose,content &structure
 Paragraph, Sentences
 Your Personal Errors
 Help Your Grammar
 Track your grammatical problems, attentive to the
problems

4. The Power of Words To Express & Not
To Impress
 Make it Clear, Economical, Straightforward
 Avoid Trite Phrases, Cliches & Jargon
 Accentuate The Positive
 Use Active Voice
 Avoid Noun & Adjective Stacks
 Choices & Consideration
 Set off Lists with Bullets
 Avoid Topographical Excess

5. Structure Your Writing to
Research your Reader
 Techniques to Engage Readers
 Entrance & Exit Ramps
 Subject Line & Postscripts
 Traditional Letter Form
 Block Format & Modified Block format
 Memo Or Email Form
 Purpose & Content
 Keep your message short
 Use short Paragraph
 Use subject line
 Don’t use capital letters
 Tips For Writing Effectively
 Simple & short Sentence
 Address your readers with you
 Clear Message , Informative
 Active Words

6. Nine Steps for better Sales Letter
 Know what you want to say
 Use Graphic Devise to grab People
 Avoid Passive Voice
 Be Brief, Be Clear
 Get Attention immediately
 Appeal to their intrest
 Create Desire
 Urge them to act Now
 Add a Postscript

7. The Power of Visual , White Space, &
Headings
 Visuals:Into the head through the eyes
 When, Where & how to use visuals
 Whit Space: Making the Most of Nothing
 Use of Margins, listing quotes, space b/w
paragraphs
 Headings: Signposts & Signals
 Major , Minor & Sub heading, Paragraph Headings

8. How to Start & Stop
 Gaining Attention
 Start Strong-finish Strong, Degrees of attention,
 Effective Opening
 Context, Purpose , organization(Attractive)
 Holding Your Readers
 Ending Strong
 Briefly Summarize, Repeat your major
points, stress on the importance of topic, Provide
Recommendations.

9. Zero Based Writing
 Move From Assumptions to Perspective
 Avoid unnecessary technical terms,
 Master Process Writing
 Description & instruction-discuss description
first then instruction
 Write Clear, Practical Descriptions
 Where to start from, what to be included, what
should be , what is the appropriate point.
 Write Simple Instructions
 Complete , Precise, Simple, Direct, Organized,
Layout

10. Dealing With Tough Situations
 Breaking Bad News
 Be positive, Give Reason
 Strategy for Delivering Bad News
 Establish good news, present negative
message with reason & Explain the positive
aspect
 Reacting to Predicament
 State your reason, recognize readers
objection, be assertive, Avoid offending, be
respectful & sensitive to your positions.

11. Persuading Your Readers
 How to Persuade in Three Difficult Steps
 Establish common Ground, State the problem &
Solution, End with Strong Action Close,
 Ten Rules of Persuasion
 Know your readers
 Know what u can accomplish
 Anticipate objection,
 Stress Rewards
 Be Familiar
 Be Clear
 Ask for what you want
 Control the tone
 Clinch your argument & give them something to
remember

12.  Use a Problem/ Solution Format
 Offer Several Solutions-Helps to hook the readers
 Write Powerful Proposals
 Use memorable title, highlights the need, problem
or opportunity, support statements by fact &
quotes, keep proposal concise,
 Conclusion
 Conclude with power: what do u expect from them
& give them something to remember

13. Reports, Reports, Reports
 Types of Report
 Occasional Report, Activity Report, Status Report
or Progress Report, Formal Report
 Basics for all Report
 Objectives, Readers, Scope of
Coverage, Information Equation-drawing & building
interest in your report
 Evaluating your Report
 Before Submitting read it from the perspective of
the recipients
 Reports: The Bottom Line
 Your purpose is to inform persuade , connect with
readers & compel them to read & understand

14. Top Ten Tips For Writing Well in
Business
 Know your Readers
 Feature the “you attitude” stress benefit for the
readers
 Know your single communication objective
 Be Clear , Economical & Straightforward
 Use subject lines, short paragraph & postscripts
 Strong introduction & conclusion
 Use headings, white space & visuals
 Write actively rather than Passively
 Avoid Negative Writing
 Use Power of persuasion to influence readers

15. Regardless of what you write, Consider
the Rhetorical Triangle . . .
Writer Audience
(your ethics, morals, (the passions, interests, or
skill set characteristics of the ones
you’re trying to persuade
and Plans to use
and their characteristics)
Your characteristics
to meet your purpose)
Subject
(the logic you will present
-- your topic or message)

16. Before you Leave…………
Never Give Something to disagree with,
never give anything to think about