This document provides an overview of business communication. It defines communication as the sharing and exchanging of ideas, feelings, information and experiences between two or more people. Business communication specifically refers to any communication that occurs within a business for its commercial benefit. The document then discusses the basic functions of a manager that require communication, such as motivation, instruction, direction and socialization. It outlines the core components of the communication process - the sender, message, receiver, dissemination and feedback. Effective communication is key to achieving business goals and influencing thinking, learning, and development.

1. IBA | MBA64
Lecture 01
Zeeshan Kingshuk Huq
zeeshan.huq@gmail.com

2. DEFINING
‘COMMUNICATION’
English word, coming from the Latin ‘Communicare’ – to impart or
participate or transmit.
Communication is
The activity or process of sharing / exchanging ideas, feelings, information, experience between two or more
persons
An act or instance of transmitting
The information actually communicated by some means
It’s an ongoing process
Even when you’re no speaking, you are communicating

3. -Wikipedia:
-Business Communication is the sharing of information
between people within an organisation that is performed for
the commercial benefit of the organisation.
-To us:
-Business Communication is any and every communication
that happens in business
‘BUSINESS AND MANAGERIAL
COMMUNICATION’

4. THE BASIC FUNCTION OF A MANAGER CANNOT BE DONE UNLESS THERE IS NO COMMUNICATION
MOTIVATION | INSTRUCTIONS | DIRECTIONS | SOCIALISATION | MAKING THINGS HAPPEN

5. - WHO: The Sender
- Expresses idea / feelings / thoughts / opinions
- Directing the recipient / participants to do something
- Important: what is the objective?
- WHAT: The Message
- Message gets encoded
- Can be verbal, can also be non-verbal
- Can be visual, can be audio-based, can be intangible
- Travels through the medium / channel
WHO, WHOM, WHAT, WHEN

6. - WHOM: The Receiver
- The person for whom the message is conveyed to / for
- Can be singular, can also be plural!
- Your audience is your key!
- WHEN: Dissemination and Feedback
- Receiver decodes the message
- Receiver provides feedback
- Verbal or non-verbal
- Visual or audio or kinetic
WHO, WHOM, WHAT, WHEN

7. HOW: COMMUNICATION PROCESS
Sender has an
idea
Sender encodes
idea into a
message
Message travels
over channel
Receiver
decodes
message
Feedback travels to
sender
Possible Additional
Feedback to
Receiver
NOISE
NOISE
NOISE
NOISE

8. WHY?
Why Business Communication is important?
“ A man is as alive as he can
communicate.”
A usual business executive spends 75% ~ 90% of his work-time to communicate – either writing, speaking, or
listening
Effective communication is key in achieving the goals
Efficient communication is a direct prerequisite for productivity

9. WHY?
Communication influences your thinking about yourself and others
Communication influences how you learn, and thus, develop
yourself
Communication represents you, as well as your employer

10. - Think of five words that express what you want to do and where you want to be five
years from now.
- Share your five words with your classmates and listen to their responses (you can
nominate who you want the response from)
- What patterns do you observe in the responses?
- Write a paragraph that addresses at least one observation.
CLASS WORK