This document discusses business communication and writing skills. It defines writing as a way to convey ideas and organize knowledge. Good writing skills allow clear communication to a wide audience. The document outlines four types of writing: informative, descriptive, persuasive, and narrative. It also discusses considering audience and format, developing an outline, avoiding errors, and proofreading. Good writing skills are important for tasks like reports, applications, sharing views, emails, resumes, and more. Developing writing skills requires thinking of readers, rules of grammar, regular practice, structure, and feedback.

1. WRITING SKILLS
Business Communication
PRESENTED BY:-
ROHLUPUII RALTE (B03)
CHARU SANCHETI (B04)
APEE SINGH (B09)
HIMANSHI DUA (B10)
ZISHAN ALI (B27)
FACULTY’S NAME:-
DR. SHWETA AWASTHI

2. Introduction
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What is writing?
Writing is a form of communication that
allows us to put our feelings and ideas on
paper, to organize our knowledge and beliefs
into convincing arguments, and to convey
meaning through well-constructed text.

3. 3
• Writing skills are an important part of
communication.
• Good writing skills allow you to communicate
your message with clarity and ease.
• The communication takes place to a far larger
audience than through face-to-face or
telephone conversations.

4. Why Writing?
• Creates a permanent record.
• Allows you to store information for future
reference.
• Easily distributed.
• All recipients receive the same information.
• Necessary for legal and binding
documentation.
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5. Questions a Writer Asks
• How do I begin?
• What is my purpose?
• How do I make my point clear?
• How do I create a logical flow?
• How do I avoid grammatical errors?
• How can I make my message brief?
• How can I create a visual effect?
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6. Types of Writing
A writer’s style is a reflection of his/her
personality, unique voice, and way of
approaching the audience and readers.
There are four general purposes that lead
someone to write a piece, and these are
known as the four styles, or types, of writing.
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7. 1. Informative
 Informative writing explains or informs. It talks about a
subject without giving opinions.
 Usually explains something in a process.
 Is often equipped with facts and figures.
 Is usually in a logical order and sequence.
USES: -
• Textbook writing
• How-to articles
• Recipes
• News stories
• Business or technicalwriting.
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8. 2. Descriptive
 Descriptive writing focuses on communicating the details of a
character, event, or place.
 It is often poetic in nature
 It describes places, people, events, situations, or locations in a
highly-detailed manner.
 The author visualizes what he/she sees, hears, tastes, smells, and
feels.
USES:-
• Poetry
• Journal or diary writing
• Nature writing
• Descriptive passages in fiction
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9. 3. Persuasive
 Persuasive writing tries to bring other people around to your
point of view.
 Equipped with reasons, arguments, and justifications.
 Author takes a stand and asks you to agree with his point of view.
 Asks for readers to do something about the situation (this is called a
call-to-action).
USES:-
• Opinion and editorial newspaper pieces.
• Advertisements.
• Reviews (of books, music, movie etc.)
• Letter of recommendation.
• Letter of complaint.
• Cover letters
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10. 4. Narrative
 A narrative tells a story. There will usually be characters and
dialogue.
 A person tells a story or event.
 Has characters and dialogue.
 Has definite and logical beginnings, intervals, and endings.
 Often has situations like actions, motivational events, and disputes
or conflicts with their eventual solutions.
USES:-
• Novels
• Short stories
• Novellas
• Poetry
• Autobiographies or biographies 10

11. Audience and Format
• The first step to writing is choosing the
appropriate format.
• The format, as well as the audience, defines
the writing voice i.e., how formal or relaxed
the tone should be.
• With everything one writes, the readers/
recipients, should be able to define the tone
as well as aspects of the content.
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12. Composition and Style
• Start with your audience- The reader should
be introduced with the subject.
• Create an outline- Outlines help to identify
which steps to take in which order.
• Use AIDA- Follow the AIDA formula. These
steps can help in the writing
process.
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13. • Try some empathy- One should remember the
audience's needs at all times.
• Use the rhetorical triangle- One should make
sure that one communicates why people
should listen , the message should engage the
audience.
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14. Structure
• The document should be as reader friendly as
possible
• Use headings, subheadings, bullet points, and
numbering whenever possible to break up the
text.
• Adding graphs and charts is also a smart way
to break up your text.
• Using questions is a good idea, questions help
keep the reader engaged and curious.
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15. Grammatical Errors
• It's essential to learn grammar properly, and to
avoid common mistakes that the spell checker
won't find (ex; “affect” instead of “effect”).
• Everything that one writes should be of a
quality that every reader will find acceptable.
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16. Proofing
• Proof your headers and sub headers – People
often skip these and focus on the text alone.
Just because headers are big and bold doesn't
mean they're error free!
• Read the document out loud –This way one is
more likely to catch mistakes.
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17. • Use your finger to follow text as you read –
This is another trick that helps slow down.
• Start at the end of your document – Proofread
from the end to the beginning. This helps
focusing on errors, not on content.
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18. Uses of Writing Skills
Write a report.
Plan or strategy at work.
Write a grant application.
Share experiences/views online.
Communicating through E-mails.
Preparing a well written CV or résumé.
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19. Developing Writing Skills
Think About Your Readers' Needs.
Remember Basic Rules for Good Written
English.
Write Regularly to Develop Confidence and
Quality.
Have a Structure for Drafting and Re-Drafting.
Get Feedback on Your Writing and Use It.
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20. Conclusion
• It's important to know how to communicate a
point quickly and professionally.
• Many people spend a lot of time writing and
reading, so the better writer one is, the more
successful he is likely to be.
• Identify the audience before even starting to
create the document.
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21. • If one feels that there's too much information
to include, an outline should be created to
outline the thoughts.
• Learning grammatical and stylistic techniques
will also help in writing more clearly.
• Lastly, one should be sure to proof read the
document before sending it.
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22. THANKYOU
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