SlideShare a Scribd company logo
Business Writing Mastery
13th September 2017
What do I want the reader to:
1. think and feel?
2. know?
3. DO?
How to ensure they’ll do
what I want?
1. tone
2. structure
3. contents
planning
reader
purpose
strategy
What should we think about when
we’re planning to write?
1. who am I writing for?
2. what does he care
about?
3. what’s his reading
preference / ability?
What are the main considerations in
drafting?
drafting
tone
structure
contents
1. formality
2. technicality
3. immediacy
1. sequence
2. flow
3. sections
1. completeness
2. relevance
3. presentation
What are the main aspects of finalising
our work?
1. Planning
2. Drafting
Four big questions…
1. Is it as clear as I can make it?
2. Is it as short as it can be without sacrifice?
3. Am I making the right impression?
4. Is the reader likely to do what I want him to?
✓ When you can say Yes to these four questions,
you’re ready to send
Importance of the subject line
The average manager receives over 100 emails
a day.
The subject line must compete for attention.
• Make it short
• Keep it clear
• Be relevant to the reader – “why should I care?”
➢Which email would you be more likely to read?
➢Punctual time reporting
➢How to make sure you get paid the right amount
Tone
The tone of emails should be somewhere in
between the informality of everyday speech
and the formality of written reports.
The tone should be consistent throughout.
➢If you begin with “hi” you should not end with
“yours sincerely”
➢Beware of conventional formula-phrases like
“please find attached” and “if you have any
questions, please do not hesitate to contact us”
and “well noted”
Language for making suggestions
Five levels of formality in English
– Colloquial / slang
– Informal / idiomatic
– Neutral
– Formal / professional
– Stiff / super-formal
The zone of everyday
speech
The zone of professional
writing
Our recommendations are as follows:
How about…? May I suggest that…
If I was in your shoes, I’d…Just a thought, but…
Have you thought about…?
Why don’t you…?
Have you considered…?
Planning to write: key take-away
➢Does the planning process differ if we’re sending an
email instead of writing a report? NO!
Whether it’s an email, a report, or anything else…
1. Draft conclusion first
2. Put yourself in the reader’s shoes and ask “Why
should I care about that?”
3. Now you’re ready to write your subject line or title
REPORT WRITING
Purpose and Reader
Experienced writers always allow plenty of time for these - the first
two stages in report writing, even when they are working against the
clock. They know that once these are clear in their minds, they'll save themselves hours
of work and worry later on.
1 Defining the purpose
First: the purpose, the major aim, the reason why you are writing the report at all. This
will determine what kind of report you write.
a) Factual report
For example, it may be to inform - when, say, there's been an accident, or a new
programme of work. What's needed here is a factual report - a straightforward
statement of the facts - to give people an accurate record.
b) Instructional report
Or, it may be to explain - for example, when some change is introduced, like a revised
appraisal system, or a new job evaluation scheme. Here you write an instructional
report - a step-by-step description - to tell people about the new procedures.
c) Leading report
Lastly, it may be to persuade - when you are trying to sell your ideas. This kind is
usually called a 'leading' report, because you are leading the reader towards making a
decision - the one you want him or her to make.
Once the major aim has been defined in this way, subsidiary aims will fall into place -
thus, we inform in order to explain, and inform and explain in order to persuade. And
usually the result will be a leading report - which is often the most difficult to write,
because it has to motivate the reader to do something at the end.
2 Identifying the reader
But who is the reader? What do we really know about them?
Often, they are just a dim and shadowy figure in the mind, but
we can usually get a clearer picture by asking three questions:
a) What does the reader know?
Two common mistakes in report writing are to overestimate a reader's knowledge-and
blind them with science, or to underestimate it - and bore them to tears. We must
always try to discover how much the reader knows already, so that we can
communicate at their level of knowledge.
b) What are the reader's attitudes?
However good our ideas, they may get thrown out if we don't take account of these, the
reader's special interests, likes, and dislikes. The truth has many faces, and it is only
sensible to feature the one most likely to appeal to them.
c) What does the reader really want?
The reader is rarely a passive recipient of our report, to be swayed this way and that by
our arguments. We'll need to find out just what their hopes and expectations are. Then
we shall know what we're up against, and can prepare our case accordingly.
Sometimes, it is difficult to answer these questions, especially when writing for a varied
readership. In such cases, aim for the important reader - that is, the most important to
you - but without offending others. Some are probably only on the distribution list
anyway for reasons of prestige or courtesy, or because no-one remembered to cross
them off. They will probably be quite happy just to read the opening summary.
3 Setting the objective
Matching the purpose to the reader, we are now
ready to set our objective. In other words, what do
we want the reader to think and do after reading
our report? Here is an example:
*To persuade the managing director to authorize a
proposed system of flexible working hours.
Notice the words 'to persuade' and 'to authorize'. They show that we must produce a
logical and consistent case: one that will spur our reader to positive action. Also, once
we have set the objective, we can usually anticipate the likely problems in meeting it,
e.g.:
a) Knowledge
The managing director is a busy man, and has never heard of flexible working hours.
We'll need to give him ample background information, and define any technical terms
as we go along.
b) Attitudes
He is a stickler for discipline and good timekeeping. We'll have to convince him that the
scheme won't be a license for lateness, but that, on the contrary, timekeeping might
actually improve.
c) Wants
According to the grapevine, he is worried just now about rising costs. So we'll need to
stress how flexible working hours would actually save him money, even if this means
playing down other benefits.
Arriving at an objective like this is the most important step in writing any report.
Sometimes the process will even show that a report is not necessary at all, and that the
objective can best be met in some other way - in which case, you will have saved
yourself a great deal of time and trouble.
Introduction
Writing an effective business report is a necessary skill for communicating
ideas in the business environment. Reports usually address a specific issue or
problem, and are often commissioned when a decision needs to be made.
They present the author’s findings in relation to the issue or problem and then
recommend a course of action for the organisation to take. The key to a good
report is in-depth analysis. Good writers will show their reader how they have
interpreted their findings. The reader will understand the basis on which the
conclusions are drawn as well as the rationale for the recommendations.
Report writing uses some of the writing skills you have already acquired. You
will structure your paragraphs and reference your ideas just as you have been
doing in your essays and other assignments within your Commerce degree.
Report writing sometimes differs in structure and style. This handbook will help
you plan, structure, and write a basic report. Remember, though, that reports
will vary according to their purpose and the needs of their reader/s.
Throughout your university career, different courses and/or different lecturers
may have slightly different requirements for reports. Please always check the
requirements for each assignment.
1 Planning your business report
As in all writing, planning is vitally important. The key questions to ask yourself
when planning a business report are:
what is the purpose of this report
who are the readers of this report
what are the report’s main messages
how will the report be structured?
1.1 What is the purpose of this report?
Keep in mind that the purpose of a business report is generally to assist in
decision making. Be sure you are clear on what decision is to be made and
the role the report plays in this decision. It might be useful to consider the
purpose in this way: As a result of this report, my reader/s will …
For example:
As a result of this report, my reader/s will know:
- how well our recycling programme is doing
- how to increase participation in it.
1.2 Who are the readers of this report?
Consider the main reader/s, but also secondary readers. The main reader for
the recycling report alluded to above is the director of the recycling
programme. Secondary readers might be the facilities management team on
campus, the finance team, etc.
Try to understand what the readers already know, what they need to know,
and how they will use this report. You will need to give enough information to
satisfy all these potential readers. You will need to use headings carefully so
that different readers can use the report in different ways.
1.3 What are the report’s main messages?
Taking into account the information above, think carefully about the
main message/s you need to convey, and therefore what information is
required. Ask yourself: What are the required pieces of information I
need to include?
What are the additional pieces of information I need to include?
1.4 How will the messages be structured?
It should be noted, however, that there is sometimes a place for the indirect
(inductive) approach. This approach leads the reader through the discussion
first and reveals the conclusions and recommendations at the end of the
report. This approach might be used if the recommendations are likely to be
controversial or unpopular (Emerson, 1995).
The next step is to construct an outline, or structure, for your report. Check
for a logical flow, and check your outline against your purpose, your reader/s,
and the report’s relevant information requirements.
The modern business approach is direct (or deductive, to use a more
sophisticated term). This approach presents the conclusions or
recommendations near the beginning of the report, and the report provides
justification for these recommendations.
2 Structuring your business report
A business report may contain:
a covering letter or memorandum
a title page
an executive summary
a table of contents
an introduction
conclusions
recommendations
findings and discussion
a list of references
appendices.
2.1 Covering letter/memorandum
Often a letter is attached to a report to officially introduce the report to the
recipient. If the recipient is outside the organisation, a letter format is
appropriate; if the recipient is inside the organisation, a memorandum/memo
is appropriate.
The covering letter or memorandum should:
remind the reader of their request for the report
state the purpose of the report
acknowledge any assistance
indicate future actions to be taken.
2.2 Title Page
The title page should be brief but descriptive of the project. It should also
include the date of completion/submission of the report, the author/s, and their
association/organisation.
2.3 Executive Summary
The executive summary follows the title page, and should make sense on its
own. The executive summary helps the reader quickly grasp the report’s
purpose, conclusions, and key recommendations. You may think of this as
something the busy executive might read to get a feel for your report and its
final conclusions. The executive summary should be no longer than one page.
The executive summary differs from an abstract in that it provides the key
recommendations and conclusions, rather than a summary of the document.
2.4 Table of Contents
The table of contents follows the executive summary on a new page. It states
the pages for various sections. The reader receives a clear orientation to the
report as the table of contents lists all the headings and sub-headings in the
report. These headings and sub-headings should be descriptive of the content
they relate to (see section 3 of this handbook).
2.5 Introduction
The introduction sets the stage for the reader. It gives the context for the
report and generates the reader’s interest. It orients the reader to the purpose
of the report and gives them a clear indication of what they can expect.
The introduction should:
briefly describe the context
identify the general subject matter
describe the issue or problem to be reported on
state the specific questions the report answers
outline the scope of the report (extent of investigation)
preview the report structure
comment on the limitations of the report and any
assumptions made.
(Adapted from Emerson, 1995, p. 35)
2.6 Conclusions/recommendations
A business report usually needs both conclusions and recommendations. The
difference between conclusions and recommendations in a report lies in the
orientation to time. Conclusions typically relate to the present or past
situation.
When writing conclusions:
interpret and summarise the findings; say what they mean
relate the conclusions to the report issue/problem
limit the conclusions to the data presented; do not introduce
new material
number the conclusions and present them in parallel form
be objective: avoid exaggerating or manipulating the data.
(Guffey, Rhodes & Rogin, 2001, p. 391)
Recommendations are oriented to the future: what changes are
recommended, or what actions are recommended for the future? They are
specific, action-oriented suggestions to solve the report problem.
When writing recommendations:
make specific suggestions for actions to solve the report problem
avoid conditional words such as maybe and perhaps
present each suggestion separately and begin with a verb
number the recommendations
describe how the recommendations may be implemented (if you were
requested to do this)
arrange the recommendations in an announced order, such as most
important to least important.
(Guffey, et al. 2001, p. 392)
Although the conclusions and recommendations are presented before the
discussion, they need to logically flow from the discussion. Taking a deductive
approach allows the reader insight into your conclusions/recommendations
early on. When your reader reads the discussion afterwards, they will follow it
more easily. Here are some examples of conclusions and recommendations:
Conclusions Recommendations
Home and family responsibilities directly
affect job attendance and performance.
Provide managers with training in working
with personal and family matters.
Time is the crucial issue to balancing
work and family income.
Institute a flexitime policy that allows
employees to adapt their work schedule
to home responsibilities.
A manager supportive of family and
personal concerns is central to a good
work environment.
Publish a quarterly employee newsletter
devoted to family and child-care issues.
(Adapted from Guffey, et al. 2001, p. 391-392)
2.7 Findings and discussion
The discussion is the main part of your report and should present and discuss
your findings. It should give enough information, analysis, and evidence to
support your conclusions, and it should provide justification for your
recommendations. Its organisation will depend on your purpose, scope, and
requirements, but it should follow a logical and systematic organisation. The
discussion should be subdivided into logical sections, each with informative,
descriptive headings and a number.
Where your report’s purpose is to recommend the best solution to a problem,
you should show clear analysis of all options. You should explain any
analytical framework you used, such as SWOT or cost benefit analysis. This
analysis of options can often be presented effectively in tables.
2.8 References
2.9 Appendices
If material is important to your discussion and is directly referred to, then it
should be included in your discussion proper. However, you might want to use
appendices to include supplementary material that enhances understanding
for the reader. You might use appendices to provide details on the process or
analysis you underwent (or which was required by your supervisor or lecturer).
Whenever you use information from other sources, references must be
provided in-text and in a list of references. The style of referencing may be
dictated by your faculty or organisation. The Faculty of Commerce at Victoria
uses APA. See the Victoria Business School Writing Skills Workbook (that you
were given in first year in the FCOM 111 course) for information on APA
referencing or see the APA manual (APA, 2010).
When you choose to include information in appendices, you should refer to it
clearly in your text (refer Appendix A). A single appendix should be titled
APPENDIX. Multiple appendices are titled APPENDIX A, APPENDIX B, etc.
Appendices appear in the order that they are mentioned in the text of the
report.
Appendices should:
provide detailed explanation serving the needs of
specific readers
be clearly and neatly set out
be numbered/lettered
be given a descriptive title
be arranged in the order they are mentioned in the text
be related to the report’s purpose—not just ‘tacked on’.
(Adapted from Emerson, 1995, p. 41)
A checklist of elements of a good business report is provided in Appendix A.
3 Writing your business report
Now that you have organised your thoughts, you need to put them into writing.
Ensure your writing demonstrates clarity and logic. You should think
constantly about your readers and make your report easy for them to read. To
achieve good readability, you should:
use effective headings and subheadings
structure your paragraphs well
write clear sentences with plain language
keep your writing professional
use white space and well-chosen fonts
number your pages
use footnotes, tables, figures, and appendices appropriately.
3.1 Use effective headings and subheadings
Headings and subheadings are useful tools in business writing. Ensure they
are descriptive of the content to follow. In other words, rather than labelling a
section Section 2.5, it would be better to describe it as 2.5 Justification for
the high risk scenario. It is also essential that the hierarchy of headings and
subheadings is clear. Use formatting (font size, bold, etc.) to show headings
versus subheadings. Headings/subheadings at the same level should use
parallel form (the same grammatical construction). The following examples
illustrate this principle.
Ineffective headings with non-
parallel construction
Effective headings with parallel
construction
Establishing formal sales
organisation
Establish formal sales organisation
Production department
responsibilities
Define responsibilities within the
production department
Improve cost-accounting Improve cost accounting
(Adapted from Munter, 1997, p. 53)
Use sentence case for headings. This means that your first word should
have a capital letter, but subsequent words have small letters, unless, of
course, they are proper nouns (Write Limited, 2013). Remember to
ensure that all material placed underneath a heading serves that heading.
It is easy to go off on a tangent that does not relate to a heading.
Remember also that all content must relate to your purpose. Every time
you write a new section of your report, check that it fulfils the purpose of
the report.
3.2 Structure your paragraphs well
Your headings will help create logical flow for your reader, but under each
heading, you should create a series of paragraphs that are also logically
ordered and structured. Paragraphs should be ordered in a logical sequence
beginning with the most important material first. Within your paragraphs you
should also use a structure that helps your reader. Each paragraph should
begin with a topic sentence that states the main idea or topic of the
paragraph. Typically a paragraph will have between 100 and 200 words and
will have the following structure.
Topic sentence (states main idea of paragraph)
Explanation sentence (explains or expands on the topic sentence)
Support sentences (give evidence for the idea in the topic sentence
and include statistics, examples, and citations)
Concluding sentence (optional final sentence that answers the question
‘so what?’; this is your opportunity to show your critical thinking ability)
Remember to link your paragraphs well. The first sentence (usually the topic
sentence) is a good place to make a link between paragraphs. One of the
most common ways to link paragraphs is to use the principle, ‘something old,
something new’. This means you will include a word or phrase that contrasts
the topic of the previous paragraph with the topic of your new paragraph. Take
a look at the topic sentence at the beginning of this section 3.2. You will see
that this topic sentence links to the material before it. For an example showing
how to link ideas in a paragraph using the ‘something old, something new’
principle, see Appendix B.
3.3 Write clear sentences with plain language
Academic and business writing should be clear. You want to clearly
communicate your understanding of the topic and the strength of your
argument. In order to do this, keep your sentences short and use plain
language where you can (Write Limited, 2013). Sentences that are too long
and complicated are difficult to understand. A good average length is 15–20
words (roughly 1.5 lines). Try not to go over 2 lines. Sometimes students try to
use big words in order to sound academic. This is not always a good idea. If
you need a big (sometimes technical) word, fine. However, if a shorter one
does the job, use it. For example, use is better than utilise, and change is
better than modification.
Look at the following example.
Phase one of the project included the collection of a range of data and
research material completed during 2011, which was utilised in the creation of
a range of soon to be finalised analyst ‘personas’, and input into the planning
of a new enhanced information architecture for the business’s online channel,
particularly resources for current analysts.
Now look at a plainer version.
In 2011, the team undertook phase one of the project. They collected a range
of data and research material. Using this collected material, they created
analyst ‘personas’. They also began to plan an enhanced information
architecture for the business’s online channel. Current analysts can use some
of the resources the team have created.
You will notice some of the sophisticated words have changed to plainer ones.
You will also notice that the sentences are shorter and easier to understand.
Another change relates to ‘active voice’. You will notice that the first example
uses some ‘passive voice’: which was utilised. Passive voice enables writers
to omit the people (or doers) from their sentences. However, readers often
appreciate knowing ‘who’ does something. You will notice in the second
example, the writer adds a doer: team. This means the writer can now use the
active voice: In 2011, the team completed…All of these techniques—short
sentences, plainer language, and active voice—will help your reader
understand your message in one reading. This is especially important in
business writing where readers have busy working days.
3.4 Keep your writing professional
Other important characteristics of professional writing are editing and
proofreading. You should leave 24 hours between writing your draft and
editing it. You should also leave another 24 hours between editing and
proofreading. Leaving time between these stages of the writing process allows
Ensure you use an appropriate tone for your readers. Where possible, use
personal pronouns we and you: We recommend you check the building’s
foundations. Personal pronouns create a friendly tone that is appropriate for
business and government. They also help the writer avoid the passive voice.
And, as stated above, readers like to know ‘who’ will do something. However,
sometimes you might want a more formal tone where personal pronouns are
not appropriate. In these cases, you can use words
like research or report as your sentence subject: This report discusses…, This
research has found that… . Another way of ensuring appropriate tone is to
avoid terms that may be interpreted as offensive to ethnic or other groups. Be
careful to use gender-neutral terms. For example, use plural pronouns (they
when referring to clients) rather than gender-specific pronouns (he or he/she).
Another aspect of tone relates to the use of contractions. Contractions are
words like we’ve or it’s. They are informal. For many business reports and for
all academic reports, you will need to avoid them and write we have or it is.
you to detach yourself from your writing and put yourself in your reader’s
shoes. When editing, check for:
illogical structure
missing headings
irrelevant or missing content
unnecessary content
redundant phrases or words.
When proofreading, check for:
grammar
punctuation
spelling
formatting
consistency.
Remember to leave enough time for these last two stages. Thorough editing
and proofreading will make a big difference to the readability of your report (as
well as to your marks!), and it is a courtesy to the reader.
3.5 Use white space and well-chosen fonts
White space refers to the empty space on the page. Business reports which
have a more balanced use of white space and text are easier to read and
more effectively communicate main points and subordinate ideas. Create
white space by:
using lots of headings and subheadings
creating large margins along all edges (usually 2.5–3cm)
breaking up your page with tables, charts, and graphs where possible
using bulleted lists.
3.6 Number your pages
Your title page has no number. Use Roman numerals for the executive
summary and table of contents (i, ii, iii), and Arabic numbers for the remainder
of the report (1, 2, 3 …).
3.7 Use footnotes, tables, figures, and appendices appropriately
Footnotes should be used sparingly. Points that are important can usually be
integrated into the text. Footnotes or endnotes should not be used for
referencing (see References above).
In business reports, tables and figures are often used to represent data,
processes, etc. Tables and figures should be inserted in the text of the
document, close to the discussion of the table/figure. If the information is
something which the reader could refer to rather than should refer to, then it
may go in the appendices. Tables and figures have different purposes. A table
contains an array of numbers or text (such as a SWOT table). A figure is
something that contains graphical content, such as graphs created in Excel,
organisational charts, or flow charts.
Insert each table/figure one-and-a-half or two lines below the text. The
table/figure should be identified with a label and title which describes the
content, for example, Table 1. GDP of New Zealand, 1988–2002.
If a table, figure, or appendix is included in a document, then there must be
text that refers to it! The text should refer to it by name (As Table 1
shows ….). The text should explain the highlights of the table or figure, not
every detail. Do not leave it to the reader to try to figure out why you included
the table or figure in your document. At the same time, ensure that your
tables/figures supplement and clarify the text but do not completely duplicate
it. Also ensure that there is sufficient information in the table or figure so that
the reader can understand it without having to consult the text.
Footnotes immediately underneath the table or figure should be used to
explain all abbreviations and symbols used. Do not forget to add the source of
your material.
3. Give careful consideration to your page layout and presentation
Use:
12-point font
either Times New Roman or Arial (or similar) consistently throughout
the report, including in tables and figures
2.5 centimetre (one inch) margins at the top, bottom, and both sides of
the document
1.5 spacing between lines
an additional line space between paragraphs, or indent the first line of
each paragraph.
4. Reference in APA
Ensure you reference consistently in APA style. You should use in-text
referencing for each citation (material that you have taken from other
sources). This material will be either quotes or paraphrases. Include a
reference list at the end of your report, again paying careful attention to APA
style for different types of references. Your reference list will include the
sources that showed up in your in-text referencing. It is not a list of everything
you read, just of the material you actually included in your report.
…OR, Everything you always wanted to know about
English grammar but were afraid to ask…
1.4 Common mistakes
Business
Writing Mastery
Common Grammar Mistakes
1. Misplaced apostrophes
Apostrophes aren’t difficult to use once you know how, but putting them in the wrong
place is one of the most common grammar mistakes in the English language. Many
people use an apostrophe to form the plural of a word, particularly if the word in
question ends in a vowel, which might make the word look strange with an S added
to make it plural.
The rules:
Apostrophes indicate possession – something belonging to something or someone
else.
To indicate something belonging to one person, the apostrophe goes before the ‘s’.
For instance, “The girl’s horse.”
To indicate something belonging to more than one person, put the apostrophe after
the ‘s’. For example, “The girls’ horse.”
Apostrophes are also used to indicate a contracted word. For example, “don’t” uses
an apostrophe to indicate that the word is missing the “o” from “do not”.
Apostrophes are never used to make a word plural, even when a word is in number
form, as in a date.
How not to do it:
The horse’s are in the field
Pen’s for sale
In the 1980’s
Janes horse is over there
The girls dresses are ready for them to collect
How to do it properly:
2. Your/you’re
Homophones are a widespread problem and are often misused, however your and
you’re is one of the most common.
The rules:
“Your” indicates possession – something belonging to you.
“You’re” is short for “you are”.
How not to do it:
Your beautiful
Do you know when your coming over?
Can I have one of you’re biscuits?
How to do it properly:
3. Its/it’s
We said earlier that apostrophes should be used to indicate possession, but there is
one exception to this rule, and that is the word “it”. Unsurprisingly, this exception gets
lots of people confused.
The rules:
“It’s” is only ever used when short for “it is”.
“Its” indicates something belonging to something that isn’t masculine or feminine (like
“his” and “hers”, but used when you’re not talking about a person).
Its snowing outside
The sofa looks great with it’s new cover
How to do it properly:
4. “Could/would/should of”
This common mistake arises because the contracted form of “could have” –
“could’ve” – sounds a bit like “could of” when you say it out loud. This mistake is
made frequently across all three of these words.
The rules:
When people write “should of”, what they really mean is “should have”.
Written down, the shortened version of “should have” is “should’ve”.
“Should’ve” and “Should have” are both correct; the latter is more formal.
How not to do it:
We could of gone there today
I would of done it sooner
You should of said
If it helps, remember that inanimate objects can’t really possess something in the
way a human can.
How not to do it:
How to do it properly:
5. There/their/they’re
It’s another example of those pesky homophones – words that sound the same but
have different meanings.
The rules:
Use “there” to refer to a place that isn’t here – “over there”.
We also use “there” to state something – “There are no cakes left.”
“Their” indicates possession – something belonging to them.
“They’re” is short for “they are”.
How not to do it:
Their going to be here soon
We should contact they’re agent
Can we use there boat?
Their is an argument that says
How to do it properly:
6. Fewer/less
The fact that many people don’t know the difference between “fewer” and “less” is
reflected in the number of supermarket checkout aisles designated for “10 items or
less”. The mistake most people make is using “less” when they actually mean
“fewer”, rather than the other way round.
The rules:
“Fewer” refers to items you can count individually.
“Less” refers to a commodity, such as sand or water, that you can’t count
individually.
How not to do it:
There are less cakes now
Ten items or less
Few sand
There are fewer trees in the forest
How to do it properly:
7. Amount/number
These two work in the same way as “less” and “fewer”, referring respectively to
commodities and individual items.
The rules:
“Amount” refers to a commodity, which can’t be counted (for instance water).
“Number” refers to individual things that can be counted (for example birds).
How not to do it:
A greater amount of people are eating more healthily
The rain dumped a larger number of water on the country than is average for the
month
How to do it properly:
8. To/two/too
It’s time to revisit another common grammar mistake that we also covered in our
homophones post, as no article on grammar gripes would be complete without it. It’s
easy to see why people get this one wrong, but there’s no reason why you should.
The rules:
“To” is used in the infinitive form of a verb – “to talk”.
“To” is also used to mean “towards”.
“Too” means “also” or “as well”.
“Two” refers to the number 2.
How not to do it:
I’m to hot
It’s time two go
I’m going too town
He bought to cakes
How to do it properly:
9. Then/than
Confusion between “then” and “than” probably arises because the two look and
sound similar.
The rules:
“Than” is used in comparisons.
“Then” is used to indicate something following something else in time, as in step-by-
step instructions, or planning a schedule (“we’ll go there then there”).
How not to do it:
She was better at it then him
It was more then enough
We’ll go to the baker first , than the coffee shop
How to do it properly:
10. Me/myself/I
The matter of how to refer to oneself causes all manner of conundrums, particularly
when referring to another person in the same sentence. Here’s how to remember
whether to use “me”, “myself” or “I”.
The rules:
When referring to yourself and someone else, put their name first in the sentence.
Choose “me” or “I” by removing their name and seeing which sounds right.
For example, with the sentence “John and I are off to the circus”, you wouldn’t say
“me is off to the circus” if it was just you; you’d say “I am off to the circus”. Therefore
when talking about going with someone else, you say “John and I”.
You only use “myself” if you’ve already used “I”, making you the subject of the
sentence.
Me is an object pronoun, which means that it refers to the person that the action of a verb is
being done to, or to whom a preposition refers.
How not to do it:
Me and John are off to the circus
Myself and John are going into town
Give it to John and I to look after
John told I to leave
How to do it properly:
11. Invite/invitation
This mistake is now so common that it’s almost accepted as an alternative, but if you
really want to speak English properly, you should avoid it.
The rules:
“Invite” is a verb – “to invite”. It refers to asking someone if they’d like to do
something or go somewhere.
“Invitation” is a noun – “an invitation”. It refers to the actual message asking
someone if they’d like to do something or go somewhere.
How not to do it:
I haven’t responded to her invite yet
She sent me an invite
How to do it properly:
12. Who/whom
Another conundrum arising from confusion over how to refer to people. There are
lots in the English language!
The rules:
“Who” refers to the subject of a sentence; “whom” refers to the object.
“Who” and “whom” work in the same way as “he” or “him”. You can work out which
you should use by asking yourself the following:
“Who did this? He did” – so “who” is correct. “Whom should I invite? Invite him” – so
“whom” is correct.
“That” is often used incorrectly in place of “who” or “whom”. When referring to a
person, you should not use the word “that”.
How not to do it:
Who shall I invite?
Whom is responsible?
He was the only person that wanted to come
How to do it properly:
Time, Date, Day, Month, Year, Decade,
Century, Millenium, Era, Epoch, Age, etc.
From Time to Time From Here to Eternity At Attention
Over the Rainbow Into the Breach Through the Looking Glass
From 9 to 5.
Location Occupied in Physical Space, Place,
Proximity, Coordinates, Position, Address;
Geographical, Abstract or Conceptual, etc.
PREPOSITIONS
AT
TIME MOVEMENT
ON
IN
in on at
by to
into onto over
through from off out
in on at
by next to
beside between near
in front of behind
beneath below under
underneath above over on top of
in on at
by to
for from since
before during
while until after
about
Hours Locations
Areas
Regions
Days
Weeks,
The Weekend
Minutes
Seconds
Months,
Years, Decades,
Centuries, Millenia, etc.
At 12, after hours.
At precisely 7 A.M.
At the time of 3:11...
By five o’clock, post meridian time.
At Christmas time,
family drops by to
visit for awhile and
exchange gifts.
At 12345 6th Street. Through that tunnel.
At the South by Southwest Regional Festival.
At the Museum, near the Theatre, next to the Hall.
Meet at the Hotel, by the pool, by (no later than) 3 o’clock.
On Main Street. On the horizon.
On a plane, a train, or a bus.
On the 5th Floor. On the Moon. On par.
On the road. On an island. By the side.
In a Country. In a City.
In a Car. In a Building.
In the Gobi Desert. By Town. In Space.
In the Area. In an Airport. In a maze.
By July 4th, 1776... On Time.
During the Holiday, it will be
time to step on the gas.
In December, ...
By the 1600s...
In the 80s
In 1492...
A Preposition shows the location (in, near, beside, on top of) or relationship (about, after, besides,
instead of, in accordance with) between a noun or a pronoun and objects or subjects in a sentence.
The placement of prepositions is not uniform, nor is proper use easily learned.
Avoid ending sentences, wherever possible, with prepositions, however, a myth of English grammar is that you may not end a sentence with a preposition.
Refer to the PREPOSITIONS LIST Page for comprehensive list. Some prepositions don’t neatly fit into a category. The preposition LIKE means "similar to" or "similarly to."
A preposition isn't a preposition unless it goes with a related noun or pronoun, called the object of the preposition. Most of the time a preposition precedes its noun or pronoun.
Generally, a preposition describes the RELATIONSHIP of nouns and pronouns with objects and subjects, and their LOCATION in relation to that of TIME, SPACE and MOVEMENT.
GENERAL
infinity
INSIDE
multiple
APPROXIMATE
averageplural
ABOVE
SPECIFIC
Larger
Medium
Smaller finitesingular
PLACE
WITH OF
SPACE
RELATIONSHIPS
Of & With create/describe
between nouns, pronouns,
subjects, objects & verbs.
Innovative
Training
Solutions
accompaniment, relation, characterization, means/instrument/use, manner,
comparitive, regarding, owing, proximity, separation, opposition, possession,
service, estimation, causality, agreement, additional condition/circumstance
distance, direction, deprivation, derivation, causality,
content, apposition/identity, relation, association,
substance, origin, attributes, reference, devotion, etc.
Tips on writing good minutes
1. Say who was there
2. State the agenda
3. Write clearly, even if the speaker was unclear
4. Use bullet points
5. Stick to main points and actions
6. Be diplomatic
7. Note the issues suggested for future meetings
8. Vary your speaking verbs

More Related Content

What's hot

Effective Business Writing Skills By Nasrat Nisar & Group
Effective Business Writing Skills By Nasrat Nisar & GroupEffective Business Writing Skills By Nasrat Nisar & Group
Effective Business Writing Skills By Nasrat Nisar & Group
Nasrat Baloch
 
Business writing-skills
Business writing-skillsBusiness writing-skills
Business writing-skills
Montaser Jeathnai
 
Skillwise - Business writing
Skillwise - Business writing Skillwise - Business writing
Skillwise - Business writing
Skillwise Group
 
Business Writing
Business WritingBusiness Writing
Business Writing
Nia Noelle
 
Ten Characteristics in Effective written Communication
Ten Characteristics in Effective written CommunicationTen Characteristics in Effective written Communication
Ten Characteristics in Effective written Communication
Waseem Abbas
 
Effective Business Writing
Effective Business WritingEffective Business Writing
Effective Business WritingPaimlu
 
Business Writing Basics
Business Writing BasicsBusiness Writing Basics
Business Writing Basics
Damone Virgilio
 
Business writing-skills are essential business communication skills
Business writing-skills are essential business communication skillsBusiness writing-skills are essential business communication skills
Business writing-skills are essential business communication skillsGia Tri Tien
 
Principles of Effective Writing
Principles of Effective WritingPrinciples of Effective Writing
Principles of Effective Writing
Sharon Mansoor
 
Business Writing Skills
Business Writing SkillsBusiness Writing Skills
Business Writing Skills
Alok Sharma
 
Business writing skills
Business writing skillsBusiness writing skills
Business writing skills
NandhaKumar Lakshaina
 
Fundamental principles of writing business letter, 7 c’s
Fundamental principles of writing business letter, 7 c’sFundamental principles of writing business letter, 7 c’s
Fundamental principles of writing business letter, 7 c’s
Tamur Iqbal
 
Principles of business writing final
Principles of business writing finalPrinciples of business writing final
Principles of business writing finalPooja Sakhla
 
7 cs communication
7 cs communication7 cs communication
7 cs communication
ahmadraza05
 
Business writing-skills
Business writing-skillsBusiness writing-skills
Business writing-skills
Shashikant Kumar
 
Business writing 3.0
Business writing 3.0Business writing 3.0
Business writing 3.0
Barb Sawyers MA, TESL
 
Written communication
Written communicationWritten communication
Written communicationAkshay Samant
 
7 c`s of effactive comunication
7 c`s of effactive comunication7 c`s of effactive comunication
7 c`s of effactive comunicationkhanbsm
 
Business Writing
Business WritingBusiness Writing
Business Writing
Jo Bartolata
 

What's hot (20)

Effective Business Writing Skills By Nasrat Nisar & Group
Effective Business Writing Skills By Nasrat Nisar & GroupEffective Business Writing Skills By Nasrat Nisar & Group
Effective Business Writing Skills By Nasrat Nisar & Group
 
Business writing-skills
Business writing-skillsBusiness writing-skills
Business writing-skills
 
Skillwise - Business writing
Skillwise - Business writing Skillwise - Business writing
Skillwise - Business writing
 
Business Writing
Business WritingBusiness Writing
Business Writing
 
Ten Characteristics in Effective written Communication
Ten Characteristics in Effective written CommunicationTen Characteristics in Effective written Communication
Ten Characteristics in Effective written Communication
 
Effective Business Writing
Effective Business WritingEffective Business Writing
Effective Business Writing
 
(2) 7 Cs
(2) 7 Cs(2) 7 Cs
(2) 7 Cs
 
Business Writing Basics
Business Writing BasicsBusiness Writing Basics
Business Writing Basics
 
Business writing-skills are essential business communication skills
Business writing-skills are essential business communication skillsBusiness writing-skills are essential business communication skills
Business writing-skills are essential business communication skills
 
Principles of Effective Writing
Principles of Effective WritingPrinciples of Effective Writing
Principles of Effective Writing
 
Business Writing Skills
Business Writing SkillsBusiness Writing Skills
Business Writing Skills
 
Business writing skills
Business writing skillsBusiness writing skills
Business writing skills
 
Fundamental principles of writing business letter, 7 c’s
Fundamental principles of writing business letter, 7 c’sFundamental principles of writing business letter, 7 c’s
Fundamental principles of writing business letter, 7 c’s
 
Principles of business writing final
Principles of business writing finalPrinciples of business writing final
Principles of business writing final
 
7 cs communication
7 cs communication7 cs communication
7 cs communication
 
Business writing-skills
Business writing-skillsBusiness writing-skills
Business writing-skills
 
Business writing 3.0
Business writing 3.0Business writing 3.0
Business writing 3.0
 
Written communication
Written communicationWritten communication
Written communication
 
7 c`s of effactive comunication
7 c`s of effactive comunication7 c`s of effactive comunication
7 c`s of effactive comunication
 
Business Writing
Business WritingBusiness Writing
Business Writing
 

Similar to Business Writing Mastery - 13th September 2017

Technical Communication
Technical CommunicationTechnical Communication
Technical Communication
M.T.H Group
 
Fundamental of writing communication session 7 8
Fundamental of writing communication session 7 8Fundamental of writing communication session 7 8
Fundamental of writing communication session 7 8kailashjaiswal21
 
The writing process.pptx
The writing process.pptxThe writing process.pptx
The writing process.pptx
ShovonAhmed17
 
Writing good reports
Writing good reportsWriting good reports
Writing good reports
Ella Gao
 
Chapter10 technical-writing
Chapter10 technical-writingChapter10 technical-writing
Chapter10 technical-writingVin Voro
 
Writing Newsletter And Magazine Articles[1]
Writing Newsletter And Magazine Articles[1]Writing Newsletter And Magazine Articles[1]
Writing Newsletter And Magazine Articles[1]paking
 
Chapter 6WritingAlthough I usually think I know what I’m going
Chapter 6WritingAlthough I usually think I know what I’m goingChapter 6WritingAlthough I usually think I know what I’m going
Chapter 6WritingAlthough I usually think I know what I’m going
JinElias52
 
Hardcopy of "Basics of effective writing","Business letters-types,purpose and...
Hardcopy of "Basics of effective writing","Business letters-types,purpose and...Hardcopy of "Basics of effective writing","Business letters-types,purpose and...
Hardcopy of "Basics of effective writing","Business letters-types,purpose and...nehapanchal67
 
Generic proposal Structure
Generic proposal StructureGeneric proposal Structure
Generic proposal Structure
CabdalaNaqayte
 
Text types
Text typesText types
Text types
vericaruz
 
Basics of Report Writing
Basics of Report WritingBasics of Report Writing
Basics of Report WritingRajiv Bajaj
 
Communication & Your Career
Communication & Your CareerCommunication & Your Career
Communication & Your Career
M.T.H Group
 
Internship report writing (strategy and tips)
Internship report writing (strategy and tips)Internship report writing (strategy and tips)
Internship report writing (strategy and tips)
usman Shaukat
 
Content Writing Tips For Beginners.pdf
Content Writing Tips For Beginners.pdfContent Writing Tips For Beginners.pdf
Content Writing Tips For Beginners.pdf
StephieJohn
 
Content Writing Tips For Beginners.pdf
Content Writing Tips For Beginners.pdfContent Writing Tips For Beginners.pdf
Content Writing Tips For Beginners.pdf
StephieJohn
 

Similar to Business Writing Mastery - 13th September 2017 (20)

Technical Communication
Technical CommunicationTechnical Communication
Technical Communication
 
Fundamental of writing communication session 7 8
Fundamental of writing communication session 7 8Fundamental of writing communication session 7 8
Fundamental of writing communication session 7 8
 
The writing process.pptx
The writing process.pptxThe writing process.pptx
The writing process.pptx
 
Writing good reports
Writing good reportsWriting good reports
Writing good reports
 
MIT Decision Memorandum Guide
MIT Decision Memorandum GuideMIT Decision Memorandum Guide
MIT Decision Memorandum Guide
 
Chapter10 technical-writing
Chapter10 technical-writingChapter10 technical-writing
Chapter10 technical-writing
 
Writing Newsletter And Magazine Articles[1]
Writing Newsletter And Magazine Articles[1]Writing Newsletter And Magazine Articles[1]
Writing Newsletter And Magazine Articles[1]
 
Chapter 6WritingAlthough I usually think I know what I’m going
Chapter 6WritingAlthough I usually think I know what I’m goingChapter 6WritingAlthough I usually think I know what I’m going
Chapter 6WritingAlthough I usually think I know what I’m going
 
Hardcopy of "Basics of effective writing","Business letters-types,purpose and...
Hardcopy of "Basics of effective writing","Business letters-types,purpose and...Hardcopy of "Basics of effective writing","Business letters-types,purpose and...
Hardcopy of "Basics of effective writing","Business letters-types,purpose and...
 
Generic proposal Structure
Generic proposal StructureGeneric proposal Structure
Generic proposal Structure
 
Audorg
AudorgAudorg
Audorg
 
Audorg
AudorgAudorg
Audorg
 
Audorg
AudorgAudorg
Audorg
 
Audorg
AudorgAudorg
Audorg
 
Text types
Text typesText types
Text types
 
Basics of Report Writing
Basics of Report WritingBasics of Report Writing
Basics of Report Writing
 
Communication & Your Career
Communication & Your CareerCommunication & Your Career
Communication & Your Career
 
Internship report writing (strategy and tips)
Internship report writing (strategy and tips)Internship report writing (strategy and tips)
Internship report writing (strategy and tips)
 
Content Writing Tips For Beginners.pdf
Content Writing Tips For Beginners.pdfContent Writing Tips For Beginners.pdf
Content Writing Tips For Beginners.pdf
 
Content Writing Tips For Beginners.pdf
Content Writing Tips For Beginners.pdfContent Writing Tips For Beginners.pdf
Content Writing Tips For Beginners.pdf
 

More from KPI Consultancy

Business Writing Essentials - 23 February 2018
Business Writing Essentials - 23 February 2018Business Writing Essentials - 23 February 2018
Business Writing Essentials - 23 February 2018
KPI Consultancy
 
Public Speaking Essentials - 17 January & 23 March 2018
Public Speaking Essentials - 17 January & 23 March 2018Public Speaking Essentials - 17 January & 23 March 2018
Public Speaking Essentials - 17 January & 23 March 2018
KPI Consultancy
 
Selling Skills Essentials - 18th October & 13th December 2017
Selling Skills Essentials - 18th October & 13th December 2017Selling Skills Essentials - 18th October & 13th December 2017
Selling Skills Essentials - 18th October & 13th December 2017
KPI Consultancy
 
Present For Impact - 6th September & 6th December 2017
Present For Impact - 6th September & 6th December 2017Present For Impact - 6th September & 6th December 2017
Present For Impact - 6th September & 6th December 2017
KPI Consultancy
 
Public Speaking Essentials - 26 July & 11 October 2017
Public Speaking Essentials - 26 July & 11 October 2017Public Speaking Essentials - 26 July & 11 October 2017
Public Speaking Essentials - 26 July & 11 October 2017
KPI Consultancy
 
Business Writing Essentials - 19th July & 15th November 2017
Business Writing Essentials - 19th July & 15th November 2017Business Writing Essentials - 19th July & 15th November 2017
Business Writing Essentials - 19th July & 15th November 2017
KPI Consultancy
 
Advanced Selling Skills - 12th July, 20th September, 1st November 2017
Advanced Selling Skills - 12th July, 20th September, 1st November 2017Advanced Selling Skills - 12th July, 20th September, 1st November 2017
Advanced Selling Skills - 12th July, 20th September, 1st November 2017
KPI Consultancy
 
Winning Pitch - 3rd May 2017
Winning Pitch - 3rd May 2017Winning Pitch - 3rd May 2017
Winning Pitch - 3rd May 2017
KPI Consultancy
 
Negotiation Mastery - 26th April 2017
Negotiation Mastery - 26th April 2017Negotiation Mastery - 26th April 2017
Negotiation Mastery - 26th April 2017
KPI Consultancy
 
The Bulletproof Speaker - 5th April 2017
The Bulletproof Speaker - 5th April 2017The Bulletproof Speaker - 5th April 2017
The Bulletproof Speaker - 5th April 2017
KPI Consultancy
 
Value selling slides 29032017
Value selling slides   29032017Value selling slides   29032017
Value selling slides 29032017
KPI Consultancy
 
Value Selling - 22 February 2017
Value Selling - 22 February 2017Value Selling - 22 February 2017
Value Selling - 22 February 2017
KPI Consultancy
 
Close Deals Faster - 28 September 2016
Close Deals Faster - 28 September 2016Close Deals Faster - 28 September 2016
Close Deals Faster - 28 September 2016
KPI Consultancy
 
Speak to Sell - 7 September 2016
Speak to Sell - 7 September 2016Speak to Sell - 7 September 2016
Speak to Sell - 7 September 2016
KPI Consultancy
 
Network Like a Pro - 24 August 2016
Network Like a Pro - 24 August 2016Network Like a Pro - 24 August 2016
Network Like a Pro - 24 August 2016
KPI Consultancy
 
Bulletproof Speaker - 10 August 2016
Bulletproof Speaker - 10 August 2016Bulletproof Speaker - 10 August 2016
Bulletproof Speaker - 10 August 2016
KPI Consultancy
 

More from KPI Consultancy (16)

Business Writing Essentials - 23 February 2018
Business Writing Essentials - 23 February 2018Business Writing Essentials - 23 February 2018
Business Writing Essentials - 23 February 2018
 
Public Speaking Essentials - 17 January & 23 March 2018
Public Speaking Essentials - 17 January & 23 March 2018Public Speaking Essentials - 17 January & 23 March 2018
Public Speaking Essentials - 17 January & 23 March 2018
 
Selling Skills Essentials - 18th October & 13th December 2017
Selling Skills Essentials - 18th October & 13th December 2017Selling Skills Essentials - 18th October & 13th December 2017
Selling Skills Essentials - 18th October & 13th December 2017
 
Present For Impact - 6th September & 6th December 2017
Present For Impact - 6th September & 6th December 2017Present For Impact - 6th September & 6th December 2017
Present For Impact - 6th September & 6th December 2017
 
Public Speaking Essentials - 26 July & 11 October 2017
Public Speaking Essentials - 26 July & 11 October 2017Public Speaking Essentials - 26 July & 11 October 2017
Public Speaking Essentials - 26 July & 11 October 2017
 
Business Writing Essentials - 19th July & 15th November 2017
Business Writing Essentials - 19th July & 15th November 2017Business Writing Essentials - 19th July & 15th November 2017
Business Writing Essentials - 19th July & 15th November 2017
 
Advanced Selling Skills - 12th July, 20th September, 1st November 2017
Advanced Selling Skills - 12th July, 20th September, 1st November 2017Advanced Selling Skills - 12th July, 20th September, 1st November 2017
Advanced Selling Skills - 12th July, 20th September, 1st November 2017
 
Winning Pitch - 3rd May 2017
Winning Pitch - 3rd May 2017Winning Pitch - 3rd May 2017
Winning Pitch - 3rd May 2017
 
Negotiation Mastery - 26th April 2017
Negotiation Mastery - 26th April 2017Negotiation Mastery - 26th April 2017
Negotiation Mastery - 26th April 2017
 
The Bulletproof Speaker - 5th April 2017
The Bulletproof Speaker - 5th April 2017The Bulletproof Speaker - 5th April 2017
The Bulletproof Speaker - 5th April 2017
 
Value selling slides 29032017
Value selling slides   29032017Value selling slides   29032017
Value selling slides 29032017
 
Value Selling - 22 February 2017
Value Selling - 22 February 2017Value Selling - 22 February 2017
Value Selling - 22 February 2017
 
Close Deals Faster - 28 September 2016
Close Deals Faster - 28 September 2016Close Deals Faster - 28 September 2016
Close Deals Faster - 28 September 2016
 
Speak to Sell - 7 September 2016
Speak to Sell - 7 September 2016Speak to Sell - 7 September 2016
Speak to Sell - 7 September 2016
 
Network Like a Pro - 24 August 2016
Network Like a Pro - 24 August 2016Network Like a Pro - 24 August 2016
Network Like a Pro - 24 August 2016
 
Bulletproof Speaker - 10 August 2016
Bulletproof Speaker - 10 August 2016Bulletproof Speaker - 10 August 2016
Bulletproof Speaker - 10 August 2016
 

Recently uploaded

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
PaulBryant58
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
Naaraayani Minerals Pvt.Ltd
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 

Recently uploaded (20)

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 

Business Writing Mastery - 13th September 2017

  • 2. What do I want the reader to: 1. think and feel? 2. know? 3. DO? How to ensure they’ll do what I want? 1. tone 2. structure 3. contents planning reader purpose strategy What should we think about when we’re planning to write? 1. who am I writing for? 2. what does he care about? 3. what’s his reading preference / ability?
  • 3. What are the main considerations in drafting? drafting tone structure contents 1. formality 2. technicality 3. immediacy 1. sequence 2. flow 3. sections 1. completeness 2. relevance 3. presentation
  • 4. What are the main aspects of finalising our work? 1. Planning 2. Drafting Four big questions… 1. Is it as clear as I can make it? 2. Is it as short as it can be without sacrifice? 3. Am I making the right impression? 4. Is the reader likely to do what I want him to? ✓ When you can say Yes to these four questions, you’re ready to send
  • 5. Importance of the subject line The average manager receives over 100 emails a day. The subject line must compete for attention. • Make it short • Keep it clear • Be relevant to the reader – “why should I care?” ➢Which email would you be more likely to read? ➢Punctual time reporting ➢How to make sure you get paid the right amount
  • 6. Tone The tone of emails should be somewhere in between the informality of everyday speech and the formality of written reports. The tone should be consistent throughout. ➢If you begin with “hi” you should not end with “yours sincerely” ➢Beware of conventional formula-phrases like “please find attached” and “if you have any questions, please do not hesitate to contact us” and “well noted”
  • 7. Language for making suggestions Five levels of formality in English – Colloquial / slang – Informal / idiomatic – Neutral – Formal / professional – Stiff / super-formal The zone of everyday speech The zone of professional writing Our recommendations are as follows: How about…? May I suggest that… If I was in your shoes, I’d…Just a thought, but… Have you thought about…? Why don’t you…? Have you considered…?
  • 8. Planning to write: key take-away ➢Does the planning process differ if we’re sending an email instead of writing a report? NO! Whether it’s an email, a report, or anything else… 1. Draft conclusion first 2. Put yourself in the reader’s shoes and ask “Why should I care about that?” 3. Now you’re ready to write your subject line or title
  • 9. REPORT WRITING Purpose and Reader Experienced writers always allow plenty of time for these - the first two stages in report writing, even when they are working against the clock. They know that once these are clear in their minds, they'll save themselves hours of work and worry later on. 1 Defining the purpose First: the purpose, the major aim, the reason why you are writing the report at all. This will determine what kind of report you write. a) Factual report For example, it may be to inform - when, say, there's been an accident, or a new programme of work. What's needed here is a factual report - a straightforward statement of the facts - to give people an accurate record. b) Instructional report Or, it may be to explain - for example, when some change is introduced, like a revised appraisal system, or a new job evaluation scheme. Here you write an instructional report - a step-by-step description - to tell people about the new procedures. c) Leading report Lastly, it may be to persuade - when you are trying to sell your ideas. This kind is usually called a 'leading' report, because you are leading the reader towards making a decision - the one you want him or her to make. Once the major aim has been defined in this way, subsidiary aims will fall into place - thus, we inform in order to explain, and inform and explain in order to persuade. And usually the result will be a leading report - which is often the most difficult to write, because it has to motivate the reader to do something at the end.
  • 10. 2 Identifying the reader But who is the reader? What do we really know about them? Often, they are just a dim and shadowy figure in the mind, but we can usually get a clearer picture by asking three questions: a) What does the reader know? Two common mistakes in report writing are to overestimate a reader's knowledge-and blind them with science, or to underestimate it - and bore them to tears. We must always try to discover how much the reader knows already, so that we can communicate at their level of knowledge. b) What are the reader's attitudes? However good our ideas, they may get thrown out if we don't take account of these, the reader's special interests, likes, and dislikes. The truth has many faces, and it is only sensible to feature the one most likely to appeal to them. c) What does the reader really want? The reader is rarely a passive recipient of our report, to be swayed this way and that by our arguments. We'll need to find out just what their hopes and expectations are. Then we shall know what we're up against, and can prepare our case accordingly. Sometimes, it is difficult to answer these questions, especially when writing for a varied readership. In such cases, aim for the important reader - that is, the most important to you - but without offending others. Some are probably only on the distribution list anyway for reasons of prestige or courtesy, or because no-one remembered to cross them off. They will probably be quite happy just to read the opening summary.
  • 11. 3 Setting the objective Matching the purpose to the reader, we are now ready to set our objective. In other words, what do we want the reader to think and do after reading our report? Here is an example: *To persuade the managing director to authorize a proposed system of flexible working hours. Notice the words 'to persuade' and 'to authorize'. They show that we must produce a logical and consistent case: one that will spur our reader to positive action. Also, once we have set the objective, we can usually anticipate the likely problems in meeting it, e.g.: a) Knowledge The managing director is a busy man, and has never heard of flexible working hours. We'll need to give him ample background information, and define any technical terms as we go along. b) Attitudes He is a stickler for discipline and good timekeeping. We'll have to convince him that the scheme won't be a license for lateness, but that, on the contrary, timekeeping might actually improve. c) Wants According to the grapevine, he is worried just now about rising costs. So we'll need to stress how flexible working hours would actually save him money, even if this means playing down other benefits. Arriving at an objective like this is the most important step in writing any report. Sometimes the process will even show that a report is not necessary at all, and that the objective can best be met in some other way - in which case, you will have saved yourself a great deal of time and trouble.
  • 12. Introduction Writing an effective business report is a necessary skill for communicating ideas in the business environment. Reports usually address a specific issue or problem, and are often commissioned when a decision needs to be made. They present the author’s findings in relation to the issue or problem and then recommend a course of action for the organisation to take. The key to a good report is in-depth analysis. Good writers will show their reader how they have interpreted their findings. The reader will understand the basis on which the conclusions are drawn as well as the rationale for the recommendations. Report writing uses some of the writing skills you have already acquired. You will structure your paragraphs and reference your ideas just as you have been doing in your essays and other assignments within your Commerce degree. Report writing sometimes differs in structure and style. This handbook will help you plan, structure, and write a basic report. Remember, though, that reports will vary according to their purpose and the needs of their reader/s. Throughout your university career, different courses and/or different lecturers may have slightly different requirements for reports. Please always check the requirements for each assignment.
  • 13. 1 Planning your business report As in all writing, planning is vitally important. The key questions to ask yourself when planning a business report are: what is the purpose of this report who are the readers of this report what are the report’s main messages how will the report be structured? 1.1 What is the purpose of this report? Keep in mind that the purpose of a business report is generally to assist in decision making. Be sure you are clear on what decision is to be made and the role the report plays in this decision. It might be useful to consider the purpose in this way: As a result of this report, my reader/s will … For example: As a result of this report, my reader/s will know: - how well our recycling programme is doing - how to increase participation in it. 1.2 Who are the readers of this report? Consider the main reader/s, but also secondary readers. The main reader for the recycling report alluded to above is the director of the recycling programme. Secondary readers might be the facilities management team on campus, the finance team, etc. Try to understand what the readers already know, what they need to know, and how they will use this report. You will need to give enough information to satisfy all these potential readers. You will need to use headings carefully so that different readers can use the report in different ways.
  • 14. 1.3 What are the report’s main messages? Taking into account the information above, think carefully about the main message/s you need to convey, and therefore what information is required. Ask yourself: What are the required pieces of information I need to include? What are the additional pieces of information I need to include? 1.4 How will the messages be structured? It should be noted, however, that there is sometimes a place for the indirect (inductive) approach. This approach leads the reader through the discussion first and reveals the conclusions and recommendations at the end of the report. This approach might be used if the recommendations are likely to be controversial or unpopular (Emerson, 1995). The next step is to construct an outline, or structure, for your report. Check for a logical flow, and check your outline against your purpose, your reader/s, and the report’s relevant information requirements. The modern business approach is direct (or deductive, to use a more sophisticated term). This approach presents the conclusions or recommendations near the beginning of the report, and the report provides justification for these recommendations.
  • 15. 2 Structuring your business report A business report may contain: a covering letter or memorandum a title page an executive summary a table of contents an introduction conclusions recommendations findings and discussion a list of references appendices. 2.1 Covering letter/memorandum Often a letter is attached to a report to officially introduce the report to the recipient. If the recipient is outside the organisation, a letter format is appropriate; if the recipient is inside the organisation, a memorandum/memo is appropriate. The covering letter or memorandum should: remind the reader of their request for the report state the purpose of the report acknowledge any assistance indicate future actions to be taken.
  • 16. 2.2 Title Page The title page should be brief but descriptive of the project. It should also include the date of completion/submission of the report, the author/s, and their association/organisation. 2.3 Executive Summary The executive summary follows the title page, and should make sense on its own. The executive summary helps the reader quickly grasp the report’s purpose, conclusions, and key recommendations. You may think of this as something the busy executive might read to get a feel for your report and its final conclusions. The executive summary should be no longer than one page. The executive summary differs from an abstract in that it provides the key recommendations and conclusions, rather than a summary of the document. 2.4 Table of Contents The table of contents follows the executive summary on a new page. It states the pages for various sections. The reader receives a clear orientation to the report as the table of contents lists all the headings and sub-headings in the report. These headings and sub-headings should be descriptive of the content they relate to (see section 3 of this handbook).
  • 17. 2.5 Introduction The introduction sets the stage for the reader. It gives the context for the report and generates the reader’s interest. It orients the reader to the purpose of the report and gives them a clear indication of what they can expect. The introduction should: briefly describe the context identify the general subject matter describe the issue or problem to be reported on state the specific questions the report answers outline the scope of the report (extent of investigation) preview the report structure comment on the limitations of the report and any assumptions made. (Adapted from Emerson, 1995, p. 35) 2.6 Conclusions/recommendations A business report usually needs both conclusions and recommendations. The difference between conclusions and recommendations in a report lies in the orientation to time. Conclusions typically relate to the present or past situation. When writing conclusions: interpret and summarise the findings; say what they mean relate the conclusions to the report issue/problem limit the conclusions to the data presented; do not introduce new material number the conclusions and present them in parallel form be objective: avoid exaggerating or manipulating the data. (Guffey, Rhodes & Rogin, 2001, p. 391)
  • 18. Recommendations are oriented to the future: what changes are recommended, or what actions are recommended for the future? They are specific, action-oriented suggestions to solve the report problem. When writing recommendations: make specific suggestions for actions to solve the report problem avoid conditional words such as maybe and perhaps present each suggestion separately and begin with a verb number the recommendations describe how the recommendations may be implemented (if you were requested to do this) arrange the recommendations in an announced order, such as most important to least important. (Guffey, et al. 2001, p. 392) Although the conclusions and recommendations are presented before the discussion, they need to logically flow from the discussion. Taking a deductive approach allows the reader insight into your conclusions/recommendations early on. When your reader reads the discussion afterwards, they will follow it more easily. Here are some examples of conclusions and recommendations: Conclusions Recommendations Home and family responsibilities directly affect job attendance and performance. Provide managers with training in working with personal and family matters. Time is the crucial issue to balancing work and family income. Institute a flexitime policy that allows employees to adapt their work schedule to home responsibilities. A manager supportive of family and personal concerns is central to a good work environment. Publish a quarterly employee newsletter devoted to family and child-care issues. (Adapted from Guffey, et al. 2001, p. 391-392)
  • 19. 2.7 Findings and discussion The discussion is the main part of your report and should present and discuss your findings. It should give enough information, analysis, and evidence to support your conclusions, and it should provide justification for your recommendations. Its organisation will depend on your purpose, scope, and requirements, but it should follow a logical and systematic organisation. The discussion should be subdivided into logical sections, each with informative, descriptive headings and a number. Where your report’s purpose is to recommend the best solution to a problem, you should show clear analysis of all options. You should explain any analytical framework you used, such as SWOT or cost benefit analysis. This analysis of options can often be presented effectively in tables. 2.8 References 2.9 Appendices If material is important to your discussion and is directly referred to, then it should be included in your discussion proper. However, you might want to use appendices to include supplementary material that enhances understanding for the reader. You might use appendices to provide details on the process or analysis you underwent (or which was required by your supervisor or lecturer). Whenever you use information from other sources, references must be provided in-text and in a list of references. The style of referencing may be dictated by your faculty or organisation. The Faculty of Commerce at Victoria uses APA. See the Victoria Business School Writing Skills Workbook (that you were given in first year in the FCOM 111 course) for information on APA referencing or see the APA manual (APA, 2010).
  • 20. When you choose to include information in appendices, you should refer to it clearly in your text (refer Appendix A). A single appendix should be titled APPENDIX. Multiple appendices are titled APPENDIX A, APPENDIX B, etc. Appendices appear in the order that they are mentioned in the text of the report. Appendices should: provide detailed explanation serving the needs of specific readers be clearly and neatly set out be numbered/lettered be given a descriptive title be arranged in the order they are mentioned in the text be related to the report’s purpose—not just ‘tacked on’. (Adapted from Emerson, 1995, p. 41) A checklist of elements of a good business report is provided in Appendix A.
  • 21. 3 Writing your business report Now that you have organised your thoughts, you need to put them into writing. Ensure your writing demonstrates clarity and logic. You should think constantly about your readers and make your report easy for them to read. To achieve good readability, you should: use effective headings and subheadings structure your paragraphs well write clear sentences with plain language keep your writing professional use white space and well-chosen fonts number your pages use footnotes, tables, figures, and appendices appropriately. 3.1 Use effective headings and subheadings Headings and subheadings are useful tools in business writing. Ensure they are descriptive of the content to follow. In other words, rather than labelling a section Section 2.5, it would be better to describe it as 2.5 Justification for the high risk scenario. It is also essential that the hierarchy of headings and subheadings is clear. Use formatting (font size, bold, etc.) to show headings versus subheadings. Headings/subheadings at the same level should use parallel form (the same grammatical construction). The following examples illustrate this principle. Ineffective headings with non- parallel construction Effective headings with parallel construction Establishing formal sales organisation Establish formal sales organisation Production department responsibilities Define responsibilities within the production department Improve cost-accounting Improve cost accounting (Adapted from Munter, 1997, p. 53)
  • 22. Use sentence case for headings. This means that your first word should have a capital letter, but subsequent words have small letters, unless, of course, they are proper nouns (Write Limited, 2013). Remember to ensure that all material placed underneath a heading serves that heading. It is easy to go off on a tangent that does not relate to a heading. Remember also that all content must relate to your purpose. Every time you write a new section of your report, check that it fulfils the purpose of the report. 3.2 Structure your paragraphs well Your headings will help create logical flow for your reader, but under each heading, you should create a series of paragraphs that are also logically ordered and structured. Paragraphs should be ordered in a logical sequence beginning with the most important material first. Within your paragraphs you should also use a structure that helps your reader. Each paragraph should begin with a topic sentence that states the main idea or topic of the paragraph. Typically a paragraph will have between 100 and 200 words and will have the following structure. Topic sentence (states main idea of paragraph) Explanation sentence (explains or expands on the topic sentence) Support sentences (give evidence for the idea in the topic sentence and include statistics, examples, and citations) Concluding sentence (optional final sentence that answers the question ‘so what?’; this is your opportunity to show your critical thinking ability) Remember to link your paragraphs well. The first sentence (usually the topic sentence) is a good place to make a link between paragraphs. One of the most common ways to link paragraphs is to use the principle, ‘something old, something new’. This means you will include a word or phrase that contrasts
  • 23. the topic of the previous paragraph with the topic of your new paragraph. Take a look at the topic sentence at the beginning of this section 3.2. You will see that this topic sentence links to the material before it. For an example showing how to link ideas in a paragraph using the ‘something old, something new’ principle, see Appendix B. 3.3 Write clear sentences with plain language Academic and business writing should be clear. You want to clearly communicate your understanding of the topic and the strength of your argument. In order to do this, keep your sentences short and use plain language where you can (Write Limited, 2013). Sentences that are too long and complicated are difficult to understand. A good average length is 15–20 words (roughly 1.5 lines). Try not to go over 2 lines. Sometimes students try to use big words in order to sound academic. This is not always a good idea. If you need a big (sometimes technical) word, fine. However, if a shorter one does the job, use it. For example, use is better than utilise, and change is better than modification. Look at the following example. Phase one of the project included the collection of a range of data and research material completed during 2011, which was utilised in the creation of a range of soon to be finalised analyst ‘personas’, and input into the planning of a new enhanced information architecture for the business’s online channel, particularly resources for current analysts. Now look at a plainer version. In 2011, the team undertook phase one of the project. They collected a range of data and research material. Using this collected material, they created analyst ‘personas’. They also began to plan an enhanced information architecture for the business’s online channel. Current analysts can use some of the resources the team have created.
  • 24. You will notice some of the sophisticated words have changed to plainer ones. You will also notice that the sentences are shorter and easier to understand. Another change relates to ‘active voice’. You will notice that the first example uses some ‘passive voice’: which was utilised. Passive voice enables writers to omit the people (or doers) from their sentences. However, readers often appreciate knowing ‘who’ does something. You will notice in the second example, the writer adds a doer: team. This means the writer can now use the active voice: In 2011, the team completed…All of these techniques—short sentences, plainer language, and active voice—will help your reader understand your message in one reading. This is especially important in business writing where readers have busy working days. 3.4 Keep your writing professional Other important characteristics of professional writing are editing and proofreading. You should leave 24 hours between writing your draft and editing it. You should also leave another 24 hours between editing and proofreading. Leaving time between these stages of the writing process allows Ensure you use an appropriate tone for your readers. Where possible, use personal pronouns we and you: We recommend you check the building’s foundations. Personal pronouns create a friendly tone that is appropriate for business and government. They also help the writer avoid the passive voice. And, as stated above, readers like to know ‘who’ will do something. However, sometimes you might want a more formal tone where personal pronouns are not appropriate. In these cases, you can use words like research or report as your sentence subject: This report discusses…, This research has found that… . Another way of ensuring appropriate tone is to avoid terms that may be interpreted as offensive to ethnic or other groups. Be careful to use gender-neutral terms. For example, use plural pronouns (they when referring to clients) rather than gender-specific pronouns (he or he/she). Another aspect of tone relates to the use of contractions. Contractions are words like we’ve or it’s. They are informal. For many business reports and for all academic reports, you will need to avoid them and write we have or it is.
  • 25. you to detach yourself from your writing and put yourself in your reader’s shoes. When editing, check for: illogical structure missing headings irrelevant or missing content unnecessary content redundant phrases or words. When proofreading, check for: grammar punctuation spelling formatting consistency. Remember to leave enough time for these last two stages. Thorough editing and proofreading will make a big difference to the readability of your report (as well as to your marks!), and it is a courtesy to the reader. 3.5 Use white space and well-chosen fonts White space refers to the empty space on the page. Business reports which have a more balanced use of white space and text are easier to read and more effectively communicate main points and subordinate ideas. Create white space by: using lots of headings and subheadings creating large margins along all edges (usually 2.5–3cm) breaking up your page with tables, charts, and graphs where possible using bulleted lists.
  • 26. 3.6 Number your pages Your title page has no number. Use Roman numerals for the executive summary and table of contents (i, ii, iii), and Arabic numbers for the remainder of the report (1, 2, 3 …). 3.7 Use footnotes, tables, figures, and appendices appropriately Footnotes should be used sparingly. Points that are important can usually be integrated into the text. Footnotes or endnotes should not be used for referencing (see References above). In business reports, tables and figures are often used to represent data, processes, etc. Tables and figures should be inserted in the text of the document, close to the discussion of the table/figure. If the information is something which the reader could refer to rather than should refer to, then it may go in the appendices. Tables and figures have different purposes. A table contains an array of numbers or text (such as a SWOT table). A figure is something that contains graphical content, such as graphs created in Excel, organisational charts, or flow charts. Insert each table/figure one-and-a-half or two lines below the text. The table/figure should be identified with a label and title which describes the content, for example, Table 1. GDP of New Zealand, 1988–2002. If a table, figure, or appendix is included in a document, then there must be text that refers to it! The text should refer to it by name (As Table 1 shows ….). The text should explain the highlights of the table or figure, not every detail. Do not leave it to the reader to try to figure out why you included the table or figure in your document. At the same time, ensure that your tables/figures supplement and clarify the text but do not completely duplicate it. Also ensure that there is sufficient information in the table or figure so that the reader can understand it without having to consult the text.
  • 27. Footnotes immediately underneath the table or figure should be used to explain all abbreviations and symbols used. Do not forget to add the source of your material.
  • 28. 3. Give careful consideration to your page layout and presentation Use: 12-point font either Times New Roman or Arial (or similar) consistently throughout the report, including in tables and figures 2.5 centimetre (one inch) margins at the top, bottom, and both sides of the document 1.5 spacing between lines an additional line space between paragraphs, or indent the first line of each paragraph. 4. Reference in APA Ensure you reference consistently in APA style. You should use in-text referencing for each citation (material that you have taken from other sources). This material will be either quotes or paraphrases. Include a reference list at the end of your report, again paying careful attention to APA style for different types of references. Your reference list will include the sources that showed up in your in-text referencing. It is not a list of everything you read, just of the material you actually included in your report.
  • 29. …OR, Everything you always wanted to know about English grammar but were afraid to ask… 1.4 Common mistakes Business Writing Mastery
  • 30. Common Grammar Mistakes 1. Misplaced apostrophes Apostrophes aren’t difficult to use once you know how, but putting them in the wrong place is one of the most common grammar mistakes in the English language. Many people use an apostrophe to form the plural of a word, particularly if the word in question ends in a vowel, which might make the word look strange with an S added to make it plural. The rules: Apostrophes indicate possession – something belonging to something or someone else. To indicate something belonging to one person, the apostrophe goes before the ‘s’. For instance, “The girl’s horse.” To indicate something belonging to more than one person, put the apostrophe after the ‘s’. For example, “The girls’ horse.” Apostrophes are also used to indicate a contracted word. For example, “don’t” uses an apostrophe to indicate that the word is missing the “o” from “do not”. Apostrophes are never used to make a word plural, even when a word is in number form, as in a date. How not to do it: The horse’s are in the field Pen’s for sale In the 1980’s Janes horse is over there The girls dresses are ready for them to collect How to do it properly: 2. Your/you’re Homophones are a widespread problem and are often misused, however your and you’re is one of the most common. The rules: “Your” indicates possession – something belonging to you. “You’re” is short for “you are”.
  • 31. How not to do it: Your beautiful Do you know when your coming over? Can I have one of you’re biscuits? How to do it properly: 3. Its/it’s We said earlier that apostrophes should be used to indicate possession, but there is one exception to this rule, and that is the word “it”. Unsurprisingly, this exception gets lots of people confused. The rules: “It’s” is only ever used when short for “it is”. “Its” indicates something belonging to something that isn’t masculine or feminine (like “his” and “hers”, but used when you’re not talking about a person). Its snowing outside The sofa looks great with it’s new cover How to do it properly: 4. “Could/would/should of” This common mistake arises because the contracted form of “could have” – “could’ve” – sounds a bit like “could of” when you say it out loud. This mistake is made frequently across all three of these words. The rules: When people write “should of”, what they really mean is “should have”. Written down, the shortened version of “should have” is “should’ve”. “Should’ve” and “Should have” are both correct; the latter is more formal. How not to do it: We could of gone there today I would of done it sooner You should of said If it helps, remember that inanimate objects can’t really possess something in the way a human can. How not to do it:
  • 32. How to do it properly: 5. There/their/they’re It’s another example of those pesky homophones – words that sound the same but have different meanings. The rules: Use “there” to refer to a place that isn’t here – “over there”. We also use “there” to state something – “There are no cakes left.” “Their” indicates possession – something belonging to them. “They’re” is short for “they are”. How not to do it: Their going to be here soon We should contact they’re agent Can we use there boat? Their is an argument that says How to do it properly: 6. Fewer/less The fact that many people don’t know the difference between “fewer” and “less” is reflected in the number of supermarket checkout aisles designated for “10 items or less”. The mistake most people make is using “less” when they actually mean “fewer”, rather than the other way round. The rules: “Fewer” refers to items you can count individually. “Less” refers to a commodity, such as sand or water, that you can’t count individually. How not to do it: There are less cakes now Ten items or less Few sand There are fewer trees in the forest
  • 33. How to do it properly: 7. Amount/number These two work in the same way as “less” and “fewer”, referring respectively to commodities and individual items. The rules: “Amount” refers to a commodity, which can’t be counted (for instance water). “Number” refers to individual things that can be counted (for example birds). How not to do it: A greater amount of people are eating more healthily The rain dumped a larger number of water on the country than is average for the month How to do it properly: 8. To/two/too It’s time to revisit another common grammar mistake that we also covered in our homophones post, as no article on grammar gripes would be complete without it. It’s easy to see why people get this one wrong, but there’s no reason why you should. The rules: “To” is used in the infinitive form of a verb – “to talk”. “To” is also used to mean “towards”. “Too” means “also” or “as well”. “Two” refers to the number 2. How not to do it: I’m to hot It’s time two go I’m going too town He bought to cakes How to do it properly:
  • 34. 9. Then/than Confusion between “then” and “than” probably arises because the two look and sound similar. The rules: “Than” is used in comparisons. “Then” is used to indicate something following something else in time, as in step-by- step instructions, or planning a schedule (“we’ll go there then there”). How not to do it: She was better at it then him It was more then enough We’ll go to the baker first , than the coffee shop How to do it properly: 10. Me/myself/I The matter of how to refer to oneself causes all manner of conundrums, particularly when referring to another person in the same sentence. Here’s how to remember whether to use “me”, “myself” or “I”. The rules: When referring to yourself and someone else, put their name first in the sentence. Choose “me” or “I” by removing their name and seeing which sounds right. For example, with the sentence “John and I are off to the circus”, you wouldn’t say “me is off to the circus” if it was just you; you’d say “I am off to the circus”. Therefore when talking about going with someone else, you say “John and I”. You only use “myself” if you’ve already used “I”, making you the subject of the sentence. Me is an object pronoun, which means that it refers to the person that the action of a verb is being done to, or to whom a preposition refers. How not to do it: Me and John are off to the circus Myself and John are going into town Give it to John and I to look after John told I to leave How to do it properly:
  • 35. 11. Invite/invitation This mistake is now so common that it’s almost accepted as an alternative, but if you really want to speak English properly, you should avoid it. The rules: “Invite” is a verb – “to invite”. It refers to asking someone if they’d like to do something or go somewhere. “Invitation” is a noun – “an invitation”. It refers to the actual message asking someone if they’d like to do something or go somewhere. How not to do it: I haven’t responded to her invite yet She sent me an invite How to do it properly: 12. Who/whom Another conundrum arising from confusion over how to refer to people. There are lots in the English language! The rules: “Who” refers to the subject of a sentence; “whom” refers to the object. “Who” and “whom” work in the same way as “he” or “him”. You can work out which you should use by asking yourself the following: “Who did this? He did” – so “who” is correct. “Whom should I invite? Invite him” – so “whom” is correct. “That” is often used incorrectly in place of “who” or “whom”. When referring to a person, you should not use the word “that”. How not to do it: Who shall I invite? Whom is responsible? He was the only person that wanted to come How to do it properly:
  • 36. Time, Date, Day, Month, Year, Decade, Century, Millenium, Era, Epoch, Age, etc. From Time to Time From Here to Eternity At Attention Over the Rainbow Into the Breach Through the Looking Glass From 9 to 5. Location Occupied in Physical Space, Place, Proximity, Coordinates, Position, Address; Geographical, Abstract or Conceptual, etc. PREPOSITIONS AT TIME MOVEMENT ON IN in on at by to into onto over through from off out in on at by next to beside between near in front of behind beneath below under underneath above over on top of in on at by to for from since before during while until after about Hours Locations Areas Regions Days Weeks, The Weekend Minutes Seconds Months, Years, Decades, Centuries, Millenia, etc. At 12, after hours. At precisely 7 A.M. At the time of 3:11... By five o’clock, post meridian time. At Christmas time, family drops by to visit for awhile and exchange gifts. At 12345 6th Street. Through that tunnel. At the South by Southwest Regional Festival. At the Museum, near the Theatre, next to the Hall. Meet at the Hotel, by the pool, by (no later than) 3 o’clock. On Main Street. On the horizon. On a plane, a train, or a bus. On the 5th Floor. On the Moon. On par. On the road. On an island. By the side. In a Country. In a City. In a Car. In a Building. In the Gobi Desert. By Town. In Space. In the Area. In an Airport. In a maze. By July 4th, 1776... On Time. During the Holiday, it will be time to step on the gas. In December, ... By the 1600s... In the 80s In 1492... A Preposition shows the location (in, near, beside, on top of) or relationship (about, after, besides, instead of, in accordance with) between a noun or a pronoun and objects or subjects in a sentence. The placement of prepositions is not uniform, nor is proper use easily learned. Avoid ending sentences, wherever possible, with prepositions, however, a myth of English grammar is that you may not end a sentence with a preposition. Refer to the PREPOSITIONS LIST Page for comprehensive list. Some prepositions don’t neatly fit into a category. The preposition LIKE means "similar to" or "similarly to." A preposition isn't a preposition unless it goes with a related noun or pronoun, called the object of the preposition. Most of the time a preposition precedes its noun or pronoun. Generally, a preposition describes the RELATIONSHIP of nouns and pronouns with objects and subjects, and their LOCATION in relation to that of TIME, SPACE and MOVEMENT. GENERAL infinity INSIDE multiple APPROXIMATE averageplural ABOVE SPECIFIC Larger Medium Smaller finitesingular PLACE WITH OF SPACE RELATIONSHIPS Of & With create/describe between nouns, pronouns, subjects, objects & verbs. Innovative Training Solutions accompaniment, relation, characterization, means/instrument/use, manner, comparitive, regarding, owing, proximity, separation, opposition, possession, service, estimation, causality, agreement, additional condition/circumstance distance, direction, deprivation, derivation, causality, content, apposition/identity, relation, association, substance, origin, attributes, reference, devotion, etc.
  • 37. Tips on writing good minutes 1. Say who was there 2. State the agenda 3. Write clearly, even if the speaker was unclear 4. Use bullet points 5. Stick to main points and actions 6. Be diplomatic 7. Note the issues suggested for future meetings 8. Vary your speaking verbs