The document discusses business research methods. It defines research as the process of finding solutions to problems through thorough study and analysis. Business research provides managers with information to make informed decisions. There are two main types of business research: applied research which solves current business problems, and basic research which builds theoretical knowledge without addressing specific problems. The research process involves observation, data collection, problem definition, hypotheses, design, analysis, reporting, and using findings for decisions.

1. Business Research Methods
BBM IV Semester
Group Presentation
Sunday, May 17, 2015 1Prepared by: Ramesh

2. Use of Basic and Applied research
technique in Business Sector
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3.  What is research?
Research is the process of finding
solutions to a problem after a
thorough study and analysis of
the situational factors.
Introduction to Research
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4. What is business research?
 Research provides the needed
information that guides managers to
make informed decisions to
successfully deal with problems.
 The information provided could be the
result of a careful analysis of data
gathered firsthand or of data that are
already available (in the company).
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5. Types of Business research.
 1.Applied research
 Is to solve a current problem faced by the
manager in the work setting, demanding a timely
solution.
 Conducted when a decision must be made
about a specific real-life problem
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6.  2.Basic research (fundamental, pure)
 Is to generate a body of knowledge by trying to
comprehend how certain problems that occur in
organizations can be solved.
 The findings of such research contribute to the
building of knowledge in the various functional
areas of business.
 Attempts to expand the limits of knowledge.
 Not directly involved in the solution to a
pragmatic problem.
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7. Why is it important for managers to know about
research?
 Solve problems
 Decision making tool
 Competition
 Risk
 Investment
 Hire researchers and consultants more
effectively
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8. The research process
 1 Observation
 2 Data gathering
 3 Problem definition
 4 Theoretical framework (variables identified)
 5 Hypotheses
 6 Research design
 7 Data collection,analysis,interpretation
 8 Deduction
 9 Report writing
 10 Report presentation
 11 Managerial decision making
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9. Major Topics for Research in
Business
 General Business Conditions and Corporate
Research
 Financial and Accounting Research
 Management and Organizational Behavior
Research
 Sales and Marketing Research
 Information Systems Research
 Corporate Responsibility Research
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10. Business Research in the 21st
Century
 Increased globalization
 Growth of the Internet and other information
technologies
 Business Research is increasingly global
 Market knowledge is essential
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11. Conclusion
 Earlier we used to use the general research for
generating new ideas and knowledge and now
we are using various research methodology like
applied research, basic research, business
research, scientific research, action research for
the expansion of new ideas and to solve the
specific problem.
 In business sector we can either generate new
knowledge and ideas that is basic research or to
solve specific problem regarding business sector.
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12. "Well begun is half done"
-Aristotle, quoting an old proverb
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