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Business Process Reengineering: A
Consolidated Approach to Different
Models
Adopted from :Business Process
Reengineering
by Sanjay Mohapatra
OUTLINE OF PRESENTATION
2
● Understanding
Business Process
Reengineering
● Reengineering
Vision
● Principles of
Reengineering
● Consolidated
Framework
● Conclusion
● Background
● Introduction
● Office Process Reengineering
and Change Management
● History and Development of
Business Process
Reengineering
● What is Business Process
Reengineering?
Background
 The concept of business process reengineering finds its roots to at least a
decade ago when the success of techniques of Just-In-Time inventory and
process focus employed by Japanese organizations were recognized and
appreciated.
 The concept of Quality Circles came into existence which held separate
work cells responsible for the work rather than departments.
 Thus, due to such decentralized quality control, better customer service could
be provided as well as multiskilled work could be performed.
 This reduced costs as well as made the quality control tasks dynamic and
achieve customer satisfaction.
3
“Reengineering Work: Don’t
Automate Obliterate
-Thomas Davenport
4
Introduction
 In today’s world ,three Cs have become very important for
organizations: Cutomer,Competition and Change.
 Business Process Reengineering is a kind of solution based on the latter.
 Reengineering refers to the fundamental rethinking and radical redesign of
business processes to achieve rapid improvements in terms of
cost,quality,responsiveness and service.
 A business process is a series of steps which if implemented lead to a product
or service ,through which organization's endeavor to add value for the customers
both internal and external can be achieved provided the process is viewed as a
whole rather than as an individual department.
● Process Mapping is the technique used for
identifying the current As-Is processes and
can be used to provide To-Be processes
after reengineering.
● The choice of the processes to be
reengineering is based on the following
criteria
 Dysfunction: Identifying the processes
that are functioning the worst.
 Importance: Identifying the most
critical and influential processes on the
basis of customer satisfaction.
 Feasibility: Identifying the processes
that are most likely to be reengineering
successfully.
6
Office Process Reengineering and
Change Management
 Traditionally ,businesses are divide into divisions and departments. Each
division is responsible for certain product lines, services and other sets of
responsibilities.
 Within these departments, different tasks can be identified, which are performed
by certain employees.
 This concept was built for almost two centuries on the principles of Adam
Smith’s insight about fragmenting the work into its component’s tasks.
 Several highly specialised workers performing single elementary tasks would
produce more efficiently than the same no.of generalists each engaged in whole
work.
7
The Problem Traditional Businesses
Experience
 Many organisations are not customer
focussed
 Organisations provided
products/services to customers, but
not solutions to their problems.
 Every employee is interested in
his/her part of the responsibility
which includes individual tasks.
8
 Too much time and resources spent on non-value added activities
 Michael Hammer classifies activities into three types:
■ Value-adding work or the work for which the customer is
willing to pay.
■ Non-value adding work, which creates no value for the
customer but is required in order to get the value-adding work
done.
■ Waste or work that neither adds nor enables value.
 The reason why employees are unable to solve problems is because
they apply task solutions to process problems.
 Customer service contains errors not because people perform
individual tasks inaccurately, but because people misunderstand each
other while performing one task after another.
9
Change Management
 The change management process is the sequence of steps or activities
that a change management team or project leader would follow to apply
change management to a project or change.
 Based on Prosci’s research of the most effective and commonly
applied change, most change management processes contain the
following three phases:
 Phase 1-Preparing for the Change
 Phase 2-Managing Change
 Phase 3-Reinforcing Change
10
History and Development of
Business Process Reengineering
 The beginning of business process goes back at least a decade, when
Western companies realised why the Japanese used the concept of processes
together with Just-In-Time principle.
 By applying these principles, the lead times had been reduced dramatically
and the customer received a much better service.
 As a result of the success achieved by Japanese manufacturing companies,
organisations elsewhere started to show an interest in these innovative
techniques.
 In the later half of 1980s and early 1990s companies in the United States of
America introduced Business Process Reengineering programs to improve
performance .
11
What is Business Process
Reengineering?
“Reengineering is the
fundamental rethinking and
radical redesign of business
processes to achieve dramatic
improvement in critical
,contemporary measures of
performance such as
cost,quality,service and speed” .
-Hammer and Champy
12
 From the other definitions available ,the following key elements are
identified as essential for business process reengineering
 A radical change.
 Change in orientation.
 Redesign business processes.
 Change organisational structure.
 Technological improvements.
 The objective is the improvement of customer service and reduction of
costs.
13
Understanding Business
Process Reengineering
 BPR relies on a different school of thought rather than continuous process
improvement.
 It assumes the current process is irrelevant and starts over a clean slate approach.
 Such an approach is depicted below which is called the Breakthrough
Reengineering Model
14
Project Scope
Learn
from
others
Create To-
Be
process
Plan transition Implement
Hammer and Jacobson described a few common
trends on how to restructure the business, which
are discussed below:
 Processes replace individual tasks and
departments
 Complex jobs and simple processes replace
simple jobs and complex processes
 Work in teams
 A process owner replaces the manager
15
BPR is based on a horizontally structured enterprise organized around key business
processes. The following are the features of the BPR vision:
● Shared information
Information must be maintained,managed,and made available when it is needed
for critical decision making.
● Mission support
When business processes are redesigned they should strengthen the mission
support. Those that do not add value to mission achievement should be eliminated.
● Functional Leadership & Reduced Costs
The need for executive-level leadership and commitment to the process is very
essential for the successful reengineering vision.
Activities that increase the cost of doing business but provide no benefits to
stakeholders are to be reduced or eliminated.
Reengineering Vision
16
Principles of Reengineering
 Organising around outcomes not tasks.
 Identifying and prioritising processes in
organisation on the basis of urgency.
 Capturing information at source.
 Information processing and integrating all
data for the organisation’s data
warehouse.
 Removing non-value-added activities and
undertaking parallel activities for better
customer service
 Linking parallel activities rather than
just pipelining the results.
 Avoiding over-sophistication
 Considering geographically diverse
resources
 TQM and BPR as natural
components must be identified as a
strength.
17
Consolidated Framework
18
The process of BPR can be mapped under five major methodologies or stages
Preparation
for
reengineering
Map and
analyze As-Is
process
Design to-be
process
Implement
reengineered
process
Improve
process
continuously
Different Reengineering
Methodologies
19
The Hammer/Champy methodology
Introduction to
Business
Reengineering
Identification of
Business Process
Selection of
Business
Processes
Understanding the
Selected Processes
Redesign of
Selected Processes
Implementation
of Redesigned
Processes
The Davenport Methodology
20
Visioning
and goal
setting
Identification
of business
processes
Understand
& measure
processes
Information
technology
Process
prototype
Andrews and Stalick Methodology
21
Transition made to CPI environment
Implement Redesign
Approval of Implementation
Implementing the Plan
Proof of Concept
Redesign of Business Operations
Create Vision, Values and Goals
Frame the Project
Kodak Methodology
22
Project Initiation
Process Understanding
New Process Design
Business Transition
Change Management
The Manganeli/Klein Methodology
23
Preparation Identification Vision Redesign Transformation
The Conceptual Model
24
Leadership
Team
Listen to
Voice of
Customer
Develop a
Strategic
Vision for the
Organization
Establish
Improvement
Objectives
Defining
Metrics for
Measuring the
Objectives
Communicate
the Need for
Change
Create a
Cross-
functional
Design Team
Understanding
of the Need for
Change
Basic
Understanding of
Process
Structured
Approach to
Develop
Redesign
Alternatives
Develop an
Implementati
on Plan
Develop a
Continuous
Improvement
Plan for the
Processes
Selecting methodologies for Process
Reengineering RTI
25
The recommended approach fro a business process reengineering project includes the
following phases
Project
Planning and
launch
Current state
assessment
and learning
from others
Solution design
Business case
development
Solution
development
Implementation
Continuous
improvement
Benefits of Reengineering
26
The rewards of reengineering are many including
• Empowering employees.
• Eliminating waste, unnecessary management overhead and obsolete or inefficient
processes.
• Producing often significant reductions in cost and cycle times.
• Enabling revolutionary improvements in many business processes are measured by
quality and customer service.
• Helping top organisations stay on top and low achievers to become effective
competitors.
Critical success factors for ensuring
reengineering success
27
1
2
3
Critical success factors for ensuring
reengineering success
28
4
5
6
Summary
● Business Process Reengineering is a powerful approach to
bring in extraordinary improvements in the output of an
organization.
● This is achieved through radical changes in the processes
which are keys to the success of the firm.
● The history of reengineering, reengineering vision, the
principles of reengineering are discussed.
● Different reengineering methodologies and the critical
success factors which ensure reengineering success are
also described.
29
“Reengineering eliminates
work, not jobs or people"
-Michael Hammer
THANK YOU!
30

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Business Process Reengineering:A consolidated approach to different models

  • 1. Business Process Reengineering: A Consolidated Approach to Different Models Adopted from :Business Process Reengineering by Sanjay Mohapatra
  • 2. OUTLINE OF PRESENTATION 2 ● Understanding Business Process Reengineering ● Reengineering Vision ● Principles of Reengineering ● Consolidated Framework ● Conclusion ● Background ● Introduction ● Office Process Reengineering and Change Management ● History and Development of Business Process Reengineering ● What is Business Process Reengineering?
  • 3. Background  The concept of business process reengineering finds its roots to at least a decade ago when the success of techniques of Just-In-Time inventory and process focus employed by Japanese organizations were recognized and appreciated.  The concept of Quality Circles came into existence which held separate work cells responsible for the work rather than departments.  Thus, due to such decentralized quality control, better customer service could be provided as well as multiskilled work could be performed.  This reduced costs as well as made the quality control tasks dynamic and achieve customer satisfaction. 3
  • 4. “Reengineering Work: Don’t Automate Obliterate -Thomas Davenport 4
  • 5. Introduction  In today’s world ,three Cs have become very important for organizations: Cutomer,Competition and Change.  Business Process Reengineering is a kind of solution based on the latter.  Reengineering refers to the fundamental rethinking and radical redesign of business processes to achieve rapid improvements in terms of cost,quality,responsiveness and service.  A business process is a series of steps which if implemented lead to a product or service ,through which organization's endeavor to add value for the customers both internal and external can be achieved provided the process is viewed as a whole rather than as an individual department.
  • 6. ● Process Mapping is the technique used for identifying the current As-Is processes and can be used to provide To-Be processes after reengineering. ● The choice of the processes to be reengineering is based on the following criteria  Dysfunction: Identifying the processes that are functioning the worst.  Importance: Identifying the most critical and influential processes on the basis of customer satisfaction.  Feasibility: Identifying the processes that are most likely to be reengineering successfully. 6
  • 7. Office Process Reengineering and Change Management  Traditionally ,businesses are divide into divisions and departments. Each division is responsible for certain product lines, services and other sets of responsibilities.  Within these departments, different tasks can be identified, which are performed by certain employees.  This concept was built for almost two centuries on the principles of Adam Smith’s insight about fragmenting the work into its component’s tasks.  Several highly specialised workers performing single elementary tasks would produce more efficiently than the same no.of generalists each engaged in whole work. 7
  • 8. The Problem Traditional Businesses Experience  Many organisations are not customer focussed  Organisations provided products/services to customers, but not solutions to their problems.  Every employee is interested in his/her part of the responsibility which includes individual tasks. 8
  • 9.  Too much time and resources spent on non-value added activities  Michael Hammer classifies activities into three types: ■ Value-adding work or the work for which the customer is willing to pay. ■ Non-value adding work, which creates no value for the customer but is required in order to get the value-adding work done. ■ Waste or work that neither adds nor enables value.  The reason why employees are unable to solve problems is because they apply task solutions to process problems.  Customer service contains errors not because people perform individual tasks inaccurately, but because people misunderstand each other while performing one task after another. 9
  • 10. Change Management  The change management process is the sequence of steps or activities that a change management team or project leader would follow to apply change management to a project or change.  Based on Prosci’s research of the most effective and commonly applied change, most change management processes contain the following three phases:  Phase 1-Preparing for the Change  Phase 2-Managing Change  Phase 3-Reinforcing Change 10
  • 11. History and Development of Business Process Reengineering  The beginning of business process goes back at least a decade, when Western companies realised why the Japanese used the concept of processes together with Just-In-Time principle.  By applying these principles, the lead times had been reduced dramatically and the customer received a much better service.  As a result of the success achieved by Japanese manufacturing companies, organisations elsewhere started to show an interest in these innovative techniques.  In the later half of 1980s and early 1990s companies in the United States of America introduced Business Process Reengineering programs to improve performance . 11
  • 12. What is Business Process Reengineering? “Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvement in critical ,contemporary measures of performance such as cost,quality,service and speed” . -Hammer and Champy 12
  • 13.  From the other definitions available ,the following key elements are identified as essential for business process reengineering  A radical change.  Change in orientation.  Redesign business processes.  Change organisational structure.  Technological improvements.  The objective is the improvement of customer service and reduction of costs. 13
  • 14. Understanding Business Process Reengineering  BPR relies on a different school of thought rather than continuous process improvement.  It assumes the current process is irrelevant and starts over a clean slate approach.  Such an approach is depicted below which is called the Breakthrough Reengineering Model 14 Project Scope Learn from others Create To- Be process Plan transition Implement
  • 15. Hammer and Jacobson described a few common trends on how to restructure the business, which are discussed below:  Processes replace individual tasks and departments  Complex jobs and simple processes replace simple jobs and complex processes  Work in teams  A process owner replaces the manager 15
  • 16. BPR is based on a horizontally structured enterprise organized around key business processes. The following are the features of the BPR vision: ● Shared information Information must be maintained,managed,and made available when it is needed for critical decision making. ● Mission support When business processes are redesigned they should strengthen the mission support. Those that do not add value to mission achievement should be eliminated. ● Functional Leadership & Reduced Costs The need for executive-level leadership and commitment to the process is very essential for the successful reengineering vision. Activities that increase the cost of doing business but provide no benefits to stakeholders are to be reduced or eliminated. Reengineering Vision 16
  • 17. Principles of Reengineering  Organising around outcomes not tasks.  Identifying and prioritising processes in organisation on the basis of urgency.  Capturing information at source.  Information processing and integrating all data for the organisation’s data warehouse.  Removing non-value-added activities and undertaking parallel activities for better customer service  Linking parallel activities rather than just pipelining the results.  Avoiding over-sophistication  Considering geographically diverse resources  TQM and BPR as natural components must be identified as a strength. 17
  • 18. Consolidated Framework 18 The process of BPR can be mapped under five major methodologies or stages Preparation for reengineering Map and analyze As-Is process Design to-be process Implement reengineered process Improve process continuously
  • 19. Different Reengineering Methodologies 19 The Hammer/Champy methodology Introduction to Business Reengineering Identification of Business Process Selection of Business Processes Understanding the Selected Processes Redesign of Selected Processes Implementation of Redesigned Processes
  • 20. The Davenport Methodology 20 Visioning and goal setting Identification of business processes Understand & measure processes Information technology Process prototype
  • 21. Andrews and Stalick Methodology 21 Transition made to CPI environment Implement Redesign Approval of Implementation Implementing the Plan Proof of Concept Redesign of Business Operations Create Vision, Values and Goals Frame the Project
  • 22. Kodak Methodology 22 Project Initiation Process Understanding New Process Design Business Transition Change Management
  • 23. The Manganeli/Klein Methodology 23 Preparation Identification Vision Redesign Transformation
  • 24. The Conceptual Model 24 Leadership Team Listen to Voice of Customer Develop a Strategic Vision for the Organization Establish Improvement Objectives Defining Metrics for Measuring the Objectives Communicate the Need for Change Create a Cross- functional Design Team Understanding of the Need for Change Basic Understanding of Process Structured Approach to Develop Redesign Alternatives Develop an Implementati on Plan Develop a Continuous Improvement Plan for the Processes
  • 25. Selecting methodologies for Process Reengineering RTI 25 The recommended approach fro a business process reengineering project includes the following phases Project Planning and launch Current state assessment and learning from others Solution design Business case development Solution development Implementation Continuous improvement
  • 26. Benefits of Reengineering 26 The rewards of reengineering are many including • Empowering employees. • Eliminating waste, unnecessary management overhead and obsolete or inefficient processes. • Producing often significant reductions in cost and cycle times. • Enabling revolutionary improvements in many business processes are measured by quality and customer service. • Helping top organisations stay on top and low achievers to become effective competitors.
  • 27. Critical success factors for ensuring reengineering success 27 1 2 3
  • 28. Critical success factors for ensuring reengineering success 28 4 5 6
  • 29. Summary ● Business Process Reengineering is a powerful approach to bring in extraordinary improvements in the output of an organization. ● This is achieved through radical changes in the processes which are keys to the success of the firm. ● The history of reengineering, reengineering vision, the principles of reengineering are discussed. ● Different reengineering methodologies and the critical success factors which ensure reengineering success are also described. 29
  • 30. “Reengineering eliminates work, not jobs or people" -Michael Hammer THANK YOU! 30

Editor's Notes

  1. CPI –Continuous Process Improvement
  2. CPI –Continuous Process Improvement
  3. CPI –Continuous Process Improvement
  4. CPI –Continuous Process Improvement