BPR (Business Process Reengineering) aims to radically redesign business processes to achieve dramatic improvements in performance. It involves fundamentally rethinking how work is done to better meet customer needs. The document outlines the seven steps of a typical BPR project including documenting current processes, establishing performance measures, developing and testing new processes, and implementing changes. It also discusses why some BPR projects fail and argues that when done properly, BPR can provide significant competitive advantages by better serving customers.