Business Process Re-engineering (BPR) is a management strategy that aims to improve organizational performance by redesigning and optimizing core business processes. It takes a systematic and radical approach to change that is focused on transforming processes to achieve improvements in quality, efficiency, and customer satisfaction. BPR involves comprehensively analyzing existing processes, identifying inefficiencies, and developing new improved processes aligned with strategic objectives. The goal is to eliminate unnecessary steps, reduce cycle times, and maximize customer value. Potential benefits include reduced costs, increased productivity and quality, and faster times. However, implementing BPR can also be complex and challenging.